consumer infoline

2 | Consumer Infoline | February 2011


ContentsVolume 1 | Issue 6 | Rs. 50 | February 2011 | www.consumerinfoline.com

Channel World | 6-8-10

In the news | 31-32

Publisher: Sunil Kumar SinghEditor: Sunil Kumar SinghBrand Manager: Ashutosh SinghAssociate Editor: Suman SinghSr. Correspondent: Pallavi SrivastavaCorrespondent: Amit SinhaVisualizer: Manish Ghosh Design: Sagar Kumar

Staff: Bangalore: Nikhil Thakur Mumbai: Ranjan NaikKolkata: Madulika Banerji

Marketing: Sr. Marketing Manager: Agni ChoudhuryAsst. Marketing Manager: Nikhil Sharma

For advertisement, feedback and other queries, write to [email protected]

For subscription contact at: 01165575723

Printed, Published and owned by Sunil Kumar Singh

Phone: 01165575723

Place of Publication: F-33, 2nd Floor, Katwaria Sarai, New Delhi-110016

Printed at: Aravali Printers & Publishers Pvt. Ltd.W-30, Okhla Phase-II, New Delhi- 110020.

All rights reserved. Reproduction or translation in any language in whole or in part without permission is prohibited. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi or New Delhi.

16

Inbox | 12 Hitachi Focused On Maintaining And Growing Its

Business In IndiaSecurity Buzz | 14 Panda Security To Increase Partner NetworkNetworking Buzz | 16 Elina Networks Focus More on Select Certified Partner

GroupCloud Strategy | 18 Trend Micro: Cloud Security is Providing Enormous

Opportunity For VendorsBusiness Focus | 22 Indian Market is crucial for Simmtronics

Business StrategyChannel Buzz | 24 Channel partners are the strength of Eurotech

TechnologiesBusiness Strategy | 26 Asus believes in “selling right, selling more”

Product Launch | 28-29-30

Mobility Zone | 33-34-35

Product Review | 36-37


Dear Friends

Robust growth and steady fiscal consolidation have been the hallmark of the Indian economy in the year 2010-11 so far. The growth rate has been 8.6% in 2010-11 and is expected to be around

9% in the next fiscal year. The growth has been broad based with a rebound in the Agriculture sector which is expected to grow around 5.4%. Manufacturing and Services sector have registered impressive gains. Savings and investment are looking up while exports are rising. However food inflation, higher commodity prices and volatility in global commodity markets have been a cause of concern underscoring the need of fiscal consolidation and stronger reserves.

The exports in April-December 2010 went up by 29.5% while the imports during the same period registered a growth rate of 19%. The trade gap narrowed down to US$82.01 bn in the same period. Balance of payment situation has improved due to surge in capital flows and rise in foreign exchange reserves which have been accompanied by rupee appreciation. During current fiscal foreign exchange reserves increased by US$18.2bn from US$279.4 bn in end April 2010 to US$297.3 bn in end December 2010.

Despite the risks of global events, such as volatility in commodity prices like crude oil exacerbated by political turmoil in the Middle-East, the Indian economy seems poised to scale greater heights in terms of macro economic indicators. It sums up by stating that the real GDP growth is expected to reach the 9% mark in 2011-12 and the next two decades may well see the economy growing faster than it has done any time in the past.

Sunil Kumar SinghEditor

February / 2011 Editor’S Letter

HP showcases its vision of The Connected Life

HP kicked off ‘A New HP World’, an exclusive event for the Asia Pacific market where HP’s Personal Systems Group (PSG) revealed its vision, strategy and latest products to help it win in the personal and professional computing space.

At ‘A New HP World’, HP showcased its vision of a connected life through its broad range of hardware and software solutions as well as the HP webOS operating system to drive innovation, bring to life experiences and build a computing ecosystem.

The PSG visionHP PSG’s vision is to transform how people think, feel

and connect. From business customers who need to improve productivity and decision-making, to consumers who want a richer audio and visual experience, ‘A New HP World’ illustrates how users can connect to the people, information and entertainment that is important to them.

Driving innovationNew consumer products

showcased at ‘A New HP World’ included the HP Pavilion consumer notebook PC line and the TouchSmart610 Consumer PC, while commercial products included the HP ProBook series for business users, the HP Compaq 8200 Elite business PC, the HP Z200 Workstations, HP 5570 Thin Client, displays and accessories.

Bringing experiences to life‘A New HP World’ marks the official launch of PSG’s

“Everybody On” brand campaign in Asia Pacific, shortly after the US launch. The new campaign is the next chapter of HP’s marketing vision. The launch – spanning music, fashion, community activism, business and more – is supported by an integrated marketing campaign featuring print, broadcast, online and social media, and builds on the highly acclaimed “The Computer is Personal Again” campaign.

Building a computing ecosystemFor the first time in Asia Pacific, HP introduced the HP webOS

operating system and showcased the connectivity, multi-tasking and productivity capabilities of the operating system through the recently announced HP webOS slate and smartphones – the HP TouchPad, HP Pre3 and the HP Veer.

Quality assurance and service supportHP has achieved Technology Services Industry Association

(TSIA) Excellence in Service Operations certification for personal computing and printing products in Asia Pacific and Japan in November 2010. HP is the first personal computer and printer company to achieve this certification in Asia Pacific and Japan in 2010 for both consumer and commercial technical support.

HP continues to invest in quality products and processes and reaffirms its commitment to service support. As part of HP’s continued efforts to enhance its service support offerings, HP will revamp its customer service centers in APJ in 2011, starting with four new service centres in China. Three of these centers will open this quarter. The new service centres, known as ‘HP Total Care Center’, will provide an integrated customer experience as customers will be offered the chance to experience new HP products while waiting to see a representative.


Canon Creates unified Office Imaging Solutions Division

Canon has announced the appointment of Mr. K Bhashkar as the Director of Office imaging Solution Division (OIS). This B2B business has been one of the major contributors in Canon’s overall business contributing more than 25% to the Company’s

revenues in 2010. Mr. Bhashkar will continue to report to Mr. Alok Bharadwaj.

Commenting on the appointment Mr. Alok Bharadwaj, Senior Vice President Canon India, said, “India continues to build strong consumption as well as investment momentum. With sustained 9% GDP growth, we should begin to witness higher level of entrepreneurial depth. India Inc prints & copies over 60 Billion documents a year. This costs ` 10,000 Cr in a year and growing @ 20% pa. Most of this is inefficiently done. Canon has been handling this biz through teams of Enterprise solutions division for large enterprises & channel network for SME segment through a separate division. As both these businesses represent two ends of the same continuum, Canon plans to merge these businesses under one division called Office imaging Solutions Division. We expect this division to grow revenues by 20% to touch `350 Cr in 2011. This newly formed division will have 162 sales & marketing staff”.

WD Establishes Hard Drive R&D Center In Singapore

WD has announced that it has established a research and development center in Singapore, where the company will leverage the local talent pool and expertise of research organizations, such as Singapore’s ASTAR Data Storage Institute (DSI), and universities in the development of advanced hard drive technologies. Located in Singapore Science Park, near WD’s newly acquired media manufacturing operation, the Western Digital S i n g a p o r e HDD R&D Center is now opera t iona l . The company also announced that it is entering an agreement with DSI to collaborate on the development of advanced head, media and hard drive system design.

The proliferation of content on personal computers, storage devices and social networks is driving demand for higher capacity hard drives and the advanced science and engineering behind them. WD’s focus for the new center is the development of future solutions for hard drive recording heads and media, system design and manufacturing processes. An estimated 65 research engineers will be hired within the next three years.

Viewsonic appoints Rashi as its National Distributor

ViewSonic has announced appointment of Rashi Peripherals as its National Distributor for its range of Monitors.

As the pioneer in LCD monitors for more than 5 years, ViewSonic has maintained its leadership position by offering a full range of products to meet the needs of today’s techsavvy consumer.

Mr. Kuldeep Ramaiya, National Sales Head, ViewSonic India, said; “We will leverage on Rashi’s national sales network as well as channel strength for our LCD monitor business. As Rashi is one of the leaders in distribution market, we are expecting a great boost on the sales of monitors in the coming days.”

ViewSonic strategy will be to leverage its leadership position and continuously develop the channels in India through Rashi. It will focus on channel development programs which will include reseller trainings, marketing events, etc thus, leveraging Rashi’ strength in the tier 2 and tier 3 cities and towns.

Commenting on the tie up, Rajesh Goenka, VP – Sales and Marketing, Rashi Peripherals, said, “Partnering with Viewsonic is a value adds to our distribution kitty. We can now aim at providing complete range of PC components and will now be able to provide world class components and accessories to the Indian consumers through our supply channel. We will work closely with the Viewsonic team to facilitate branding and marketing of the products.”

R&M to appoint resellers in Tier II & III cities

Reichle & De-Massari (R&M) is on a high trajectory growth path. From a modest start of its India operations in 2006 to making its way into the Top Five players in the cabling market by the end of 2010, R&M has experienced quick growth given its innovative products and high quality. So far, R&M is present in all Tier I cities across India.

To further increase its presence, R&M intends to get more resellers and dealers on board, to address the opportunities in Tier II & III cities. The company is now looking for resellers and dealers in Nagpur, Nashik, Ahmedabad, Baroda, Surat, Kochi, Lucknow, Jaipur, Bhopal, and Indore along with other similar cities.

The locations targeted are fast becoming hubs in terms of IT/ITeS, retail and manufacturing. Venturing into these markets through resellers will form a significant part of R&M’s growth plans for 2011.

R&M is also planning to conduct road shows in these cities, which would help interested parties understand more about the products and solutions offered by R&M.

R&M partners and resellers receive training under the Qualified Partner Program (QPP) and have access to technical & sales support to help meet customer requirements.

CHANNEL World


CHANNEL World

Dell Launches Laptop Battery Recycling Program In India

Dell has announced the launch of its Free Laptop Battery Recycling Program in India for consumers. The Program will run as a pilot for a period of 2 months from February 11, 2011 to April 11, 2011 in Mumbai, Delhi and Chennai. The Program will become available in other parts of India during the next several months.

In an effort to increase awareness and participation from consumers in India, Dell has designed this Program to encourage consumers to responsibly dispose their non working laptop batteries, thereby preventing e-waste from entering landfills. When consumers return their non-working lithium ion batteries from the Dell Inspiron, Studio, XPS and Vostro laptop ranges for recycling, Dell will offer a discount of Rs. 500 towards the purchase of a replacement Li-ion Dell laptop battery in return.

Mr. Mahesh Bhalla, Executive Director & General Manager, Consumer & SMB, Dell India said, “We believe that consumers and businesses alike have an equally important role to play in protecting the environment and combating global climate change. We want to make it easy for all of our customers to responsibly recycle their laptop batteries and encourage community awareness and adoption of environmentally friendly practices.”

In an effort to encourage consumer personal computers’ recycling in India, Dell also launched a special discount coupon program where consumers could send their old computers to Dell for free recycling and redeem a coupon of Rs 1000 on the purchase of their next Dell computer.

Strontium Appoints Redington as National Distributor

Strontium and Redington announced their tie up for Indian market. Redington would become the National Distributor for Strontium’s DRAM and Flash products.

Strontium is a leading memory brand in India. With this tie-up, Strontium Technology would provide DRAM & Flash Memory to their channel partners throughout the length and breadth of India leveraging on Redington’s extensive reach and efficient operation.

Redington will help Strontium Technology appoint, enable and drive business through its Value Added Partners across the tier 1, tier-2 and tier 3 cities in India. This distribution strategy will enable Redington to engage their sales and presales resources across various offices in these cities who would work as an extended arm for Strontium Technology.

This partnership will drive Strontium’s expansion in the fast growing memory market. The tie up is expected to extend Strontium India growth to the next level in the current financial year.

Speaking on the occasion, Mr. Ajay Kogta, Country Manager, India Sub-continent, Strontium Technology, said, “We are delighted to appoint Redington India as our national distributor. Since Redington has its presence in all market territories, this tie-up shall facilitate our distribution and channel objectives. We expect supply chain management facilities from our national distributor and we are sure Redington India are the best in class to meet our requirements.”

Mr. S.Selva Nayagam, Head Strategic Business Unit Redington (India), said, “We are glad to add Strontium’s entire range of DRAM and flash products to our portfolio. Strontium’s products are known for its high quality and acceptance in the Global Market. With our strong presence and solution-centric approach, we are determined to accelerate Strontium’s reach in the Indian channel market”.

ADATA Leaps into Cricket Fever ADATA Technology released a promotional deal on its microSD

card to celebrate one of largest and most viewed sporting events in the world- the Cricket World Cup. The 2011 Cricket World Cup, organized by the International Cricket Council (ICC), will be co-hosted this year by Bangladesh, India, and Sri Lanka. This incentive program is exclusively for ADATA official distributors: Ingram Micro, Rashi Peripherals, Technocrat Infotech and INSPAN Infotech, and is effective from February 21st to March 7th, 2011.

Since ADATA announced the establishment of its Mumbai subsidiary, the company has strived to share its “passionate pursuit” for consumer electronics with the Indian market, and to build up solid partnerships with distributors. In line with this goal, this incentive scheme caters to India sport culture by offering additional vouchers to resellers and dealers on purchases of microSD products. Under this incentive scheme, resellers and dealers whose purchases reach certain quantities of microSD cards from those official distributors will be eligible for vouchers. The offer will be applicable on quantities from 100 to 2000 nos of ADATA retail microSD cards.

This scheme is valid from February 21st to March 7th 2011 for purchases billed from Ingram Micro, Rashi Peripherals, Technocrat Infotech and INSPAN Infotech.

The above promotion cannot be merged or used in conjunction with any other promotional scheme that may be running concurrently.

Burnt & Rust Warranty On ALL Biostar Mother Board

India with its booming economy and stable political situation is one among the fastest developing country. The number of people using PCs in India is increasing with each minute due to education and industrialization.

This growth in PC usage is experienced in smaller C & D class towns as well. However, the infrastructure, particularly in terms of electrical power availability is not yet developed at par. And due to this, people face problems such as power cuts and voltage fluctuations in these areas. And such power fluctuations and power interruption may result in the components getting burnt.

Apart from this, the huge coast line of India coupled with highly humid atmospheric condition , also results in rusting of the components. This phenomenon is common in coastal areas particularly during monsoon season as the humidity is very high during that time of the year.

Considering these factors BIOSTAR along with their exclusive Indian distributor Abacus Peripherals Pvt. Ltd has implemented BURN & RUST warranty on all BIOSTAR Motherboards across India. This is an added advantage for the consumers as well as the channel partners. All Mother Boards purchased from 1st Nov 2010 are covered under this Burnt and Rust Warranty.


CHANNEL World

HP rewards channel partners at 10 KA DUM

HP organized its much acclaimed 10th HP AchievePlus Award night in Delhi – 10 Ka Dum. This award program is an endeavour by HP India to recognize achievers with only the best premium gifts and make their journey to success, the most pleasant and rewarding experience.

This event awarded top performing channel partners for their outstanding performance, along with the longest legacy of association with this program. Being one of the most successful initiatives in India, HP AchievePlus Nights have been hosted this year in Delhi, Kolkata, Chennai, Bangalore & Mumbai.

HP AchievePlus Award Night at Hotel Le’ Meridien in Delhi concluded with a formal award ceremony to honor quality business performers for their unmatched support in achieving company’s goals. Sales representatives/partners were awarded under various categories: Raghunandan Deo of Zest Systems Pvt Ltd redeemed highest value worth of points for Q1, FY - 11 worth

Rs 35 ,00,000, MB Reddy of Zest Systems Pvt Ltd & Dhule Singh of Modi Infosol Pvt Ltd grabbed the top performer award. Pankaj Bedi of Zest Systems Pvt Ltd and Sunil Kaushik of Graphline Computers Pvt Ltd got facilitated with the legacy award.

In order to be eligible for this one of its kind Partner Rewards Program, HP’s channel partners had registered themselves as an HP AchievePlus member on the program website – www.hpachieveplus.com/in. Upon verification of the details, eligible participant received user ID and password via e-mail through which they accessed their account, checked point’s status and submitted their claims to earn points & eventually redeemed them against various gifts, vouchers, lifelstyle products, gold coins, foreign trips etc.

Om Nanotech signs service agreement with LS Industries

Om Nanotech has announced the tie-up with LS Industries Ltd. as service providers in India.Under the terms of the agreement, the LSIL service centers will become direct links between the valued end users of Om Nanotech products and Om Nanotech Pvt. Ltd. The agreement will mean that Om Nanotech’s customers can be confident that in the unlikely occurrence of an issue with the products, it will be dealt with immediately by LSIL. The customers will be able to avail the benefits of the LSIL centers located almost at every nook and corner of the country. LSIL would also provide ongoing support and reliability through the use of genuine Om Nanotech products.

On the occasion, Mr. Atul Khosla, Director, Om Nanotech Pvt. Ltd., said, “We are sure about our quality parameters and 100% test the products as per international norms using various hardware and software platforms. Such is our confidence in our Zipmem products that we offer an Across-the-counter ‘Amazing Warranty’ - 3 year warranty on original product and another 3 years on the replaced product during warranty.”

LS Industries Ltd. is focused on delivering value to its customers and vendor partners by extending the efficiencies attendant to global scale of operations, industry specific logistics infrastructure and financial robustness. With its branches expanded in over 35 primary locations of India, LSIL will provide services to Om Nanotech’s customers in major cities like Ahmedabad, Bangalore, Bhubaneshwar, Chandigarh, Cochin, Coimbatore, Dehradun, Ghaziabad, Gurgaon, Guwahati, Indore, Jaipur, Lucknow, Ludhiana, Madurai, Nagpur, Nalagarh, Patna, Pune, Raipur, Secunderabad, among several others.

“We are happy to be associated with Om. Nanotech as it is the only company which manufactures the complete range of DRAM/FLASH products in India. With the exercise of this agreement, eSys Information Technologies Pvt. Ltd. will render services to Om Nanotech Pvt. Ltd regarding the across-the-counter replacement and fulfilling the warranty obligations.” said Mr. Vakul Bhatnagar, CEO, LS Industries Ltd.

Hip Street Appoints Global Infonet as National Distributor

Hip Street, one of the leading Digital Accessories brands of India, has announced the appointment of Global Infonet Distribution as one of its national distributors for its entire range of state of the art products. The primary agenda behind this appointment is to expand Hipstreet’s channel partner base and strengthen its presence as the most sought after technology brand in India.

“We are extremely happy to appoint Global Infonet Distribution, India Technologies as our national distributor. With a 30 branch nationwide distribution structure, with real time ERP platform and a team of experienced professionals to spearhead, Global Infonet Distribution will be fetching in right value as far as our distribution and channel objectives are concerned,” said Mr. Sandeep Ramani, Country Manager, Hip Street.

“We are pleased to extend this relationship. This represents an excellent business opportunity for our large reseller base. Our reseller partners can expand their portfolio through addition of market leading Hipstreet products. Our extensive distribution infrastructure in India will help realize mutual business potential for Hipstreet and Global Infonet Distribution,” said Mr. Vishal Sopory, Executive Director, Global Infonet.

Unistal To Increase Its Channel Network Unistal launches Holi Hungama scheme for BitDefender Internet

security- 3User Pack and Protegent PC 3user pack, an offering to increase its reseller base across the country. The offer brings an opportunity to avail exciting gifts on the purchase of the following products:

w Buy 3 packs of Protegent PC (3 user pack) and get a trendy Back Pack worth Rs 1,750/-

w Buy 10 packs of BitDefender Internet Security (3 user pack) and get a 4GB stylish Touchmate (Heart Shape) Pendent USB drive worth Rs 1750/-

w Buy 100 Packs of Protegent PC (3 user pack) and get a Samsung Galaxy tab worth Rs 30,500/-

This offer is valid from February 20th till March 31st 2011.


Inbox

VP SajeevanDirector CSP Division - Canon India

By sunil singh

[email protected]

How Hitachi is positioned in the Indian market?

India is an important market for Hitachi GST. There is strong potential for growth in the traditional PC, external storage market and emerging non-PC segments. The enhanced marketing and technical support program is a strategic step to help us get closer to the market and enhance our go-to-market capabilities.

As a leading hard drive manufacturer, Hitachi GST is committed to offering reliable hard drives that enable innovative storage solutions, technologies and products for hundreds of new and existing market segments, including external storage, consumer electronics, desktop, mobile and enterprise applications. We will continue to broaden our portfolio and offer an array of new and innovative solutions to suit enterprise, SMB and consumer needs in India. Leveraging Hitachi’s vast resources and global reach, our plan is to enter new markets where we can create value, build market differentiation and hold a competitive advantage, all while serving our customers with best-in-class products, services and support. We look forward to offering our customers a more comprehensive product line that includes both traditional HDDs, as well as personal and professional storage solutions for the consumer, small business and content creation markets.What range of solutions and prod-ucts does Hitachi offer?

We offer advanced desktop and mobile hard disk drives, innovative

Ramesh RajahmaniBusiness Development ManagerHitachi GST

Hitachi Focused On Maintaining And Growing

Its Business In India


Inboxexternal storage solutions and services fit for a broad range of market segments, including enterprise, desktop, mobile computing, consumer electronics, and personal storage. To reinforce our leadership in the storage industry, we have launched enterprise solid-state drives (SSD) co-developed with Intel. All the product lines aim to offer ideal storage solutions to users with ever-changing storage needs. Hitachi will continue to broaden its portfolio and offer an array of new and innovative solutions to suit enterprise, SMB and consumer needs in India.

Customer sees hard drives as just a storage device. We want to change the perception through continuous innovation. We set expectations and we exceed them. At Hitachi GST, we want to give our customers a “whole new experience and not just a product”. What is your go-to–market strate-gy in India? Which vertical will you be focusing on primarily?

With its strong award-winning product portfolio and proven management team, Hitachi GST is executing a strategy to increase profitability and grow its historically strong competitive position.

We have four distributors in India:w Cyberstarw Redingtonw Neotericw Spectra

We have reseller partners under these distributors. Our marketing strategy includes the following elements:w Extend the customer reach to

consumer sectors with introduction of external hard disk drives to Indiaw Capitalize on growth

anticipated in 3.5-inch consumer electronics areas like DVR/Set Top Boxes and surveillance applicationsw Continue to drive capacity

leadership in mobile and desktop hard drivesw Expand our leadership in the

2.5-inch segment and continuing to grow our presence in the 3.5-inch segmentw Continue to build our portfolio

strength and presence in enterpriseWe strive to provide our customers

with easy access to our broad product portfolio, and comprehensive channel support. For instance, organizing campaigns and promotions, availing our

end-user products through more retail points, participating in tradeshows, active media outreach, product education for our channel, marketing & sales tools and resources, etc. What is the present focus for Hi-tachi in India? How important is the channel community for Hitachi?

Hitachi GST is committed to maintaining and growing its business in India, as it is a strategic region for not only its traditional hard drive business, but for its newly formed Branded Business as well. Leveraging Hitachi’s vast resources and global reach, our plan is to enter new markets where we can create value, build market differentiation and hold a competitive advantage, all while serving our customers with best-in-class innovative products, services and support. We look forward to offering our customers a more comprehensive product line that includes both traditional HDDs, as well as personal and professional storage solutions for the consumer, small business and content creation markets.

Our channel partners are an extension of our team and we value their feedback. We are open to addressing the issues of our channel partners. Overall, this will help us build a better partner program, enhance our position in the market, accentuate the existing growth momentum and help them grow their bottom line.

We have also launched Hitachi Privilege Partner (HPP) program, an ongoing, long-term customer loyalty program targeting resellers, system integrators, system builders and retailers in 35 states and territories across India. Through the HPP program not only can we reward our partners, recognize their efforts, and provide them with the right tools, but together, we can explore and identify new business opportunities and tap emerging markets, thus enhancing hard disk drive sales and awareness across India. Do you have any plan to strength-en your channel community?

We see channel partners as our strategic business partners and customers, who help us to grow our channel footprint and strengthen Hitachi’s presence, market share and awareness in the marketplace. Our relationship has been strong and successful so far, we were able to tap new and emerging applications via channels that reach out to

specific vertical sectors, for instance surveillance, media/ broadcast segments, SMBs, etc.

We also have plans to extend the network of partners to tier 2 and 3 cities, and enhance the brand loyalty of resellers via the HPP program. In addition, we continue to provide our partners with consistent and quality channel support, for instance, organizing annual partner appreciation conference, quarterly partners meeting and training, sales and marketing materials, retail branding materials, and resellers/ retailers certification. Moreover, our relationship managers will provide our channel partners with the best-in-class channel support.

We shall be looking to ensure that we make our products available across all the states and major towns in India and shall be focused on ensuring that for an end customer who wants to buy our innovative and reliable products that offer the best of technology and meets performance needs, he does not need to travel very far and can find a friendly neighborhood Hitachi authorized channel partner.Could you please throw some light on the vertical segments who have adopted your solutions?

We’re afraid we could not disclose our client portfolio due to the company’s policy. Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Below is a list of the recent products by segment: w Enterprise: Hitachi 3TB

Ultrastar 7K3000 and world’s first jointly developed SAS and FC enterprise-class SSDs Ultrastar SSD400S familyw Desktop: 3TB Duet -

Deskstar7K3000 and 5K3000 deliver an exceptional blend of reliability, capacity, performance and power efficiency for video RAID arrays, home or business PCs, high-performance workstations and gaming systemsw Mobile: Industry’s first, one-

disk, 7 millimeter (mm) z-height Travelstar Z5K500w External storage: New

LifeStudio family, an external drive that combines highly reliable storage and new levels of data protection with content organization, management, socialization and navigation for both local and online content

Turn to pg 17


SECurIty Buzz

By sunil singh

[email protected]

How big is security market in India? And how Panda Security is positioned in this market?

The security market in India is huge. Taking into consideration the percentage of PC penetration in an emerging economy like India, it is quite obvious that the security concern for the end users is on an all time high. The end users are more educated and informed regarding the security of their systems. Panda Security has entered into the Indian market with a range of products keeping the end users in focus. Moving ahead Panda Security is aiming to capture the huge potential present in the security market in India.What ranges of product do you have?

Panda Security has launched its line of product targeting the end users in the Indian market. This unique range of Panda products will secure the computers of the end users from all kinds of online threats like virus, hackers, online fraud, identity theft and all other known and unknown malware. Panda Security has launched four products keeping the Indian market into consideration, namingly; Panda Global Protection 2011, Panda Internet Security 2011, Panda Antivirus Pro2011 and Internet Security for Netbooks.

Panda products have a lot to offer to the end consumers in India. The consumers are assured to get value for the money that they spend on purchase of the Panda products. The end user can get the advantage of a free 2 GB online space on Panda Cloud even with the normal range of Panda products. In addition to this Panda Security provides separate license keys for the multi users enabling every user to use the software for a span of an entire year.How Panda security strategize to compete against new in-novative technologies and products?

We have proven to be the security company that can truly deliver Security from the Cloud.

The cloud is a term used metaphorically around the Internet. Panda Security heralds a new generation of security and antivirus services, in line with the trends of cloud computing: Cloud Security. Panda Cloud Antivirus (for retail) and Panda Cloud Protection

connects to the Collective Intelligence servers in the cloud to protect your computer, without requiring traditional updates or penalizing the performance of your system.

Now all knowledge is in the cloud, and thanks to these solutions any user can benefit from this.

The pillars of this new system are:Collection of data from the community: The system centrally

collects and stores behavioral patterns of programs, file traces, new malware examples, etc. This data comes from Panda users, and from other companies and collaborators. This wide capacity to collect information provides higher visibility of the threats that are active in the Internet.

Automated data processing: The system automatically analyzes and classifies the thousands of new samples received every day. To do this, an expert system correlates the data received from the community with Panda Lab’s extensive malware knowledge base. The system automatically returns verdicts (malware or good ware) on the new files received from the community, thereby reducing the tasks that PandaLabs must carry out manually to a minimum.

Release of the knowledge extracted: This knowledge in delivered to users as web services or through signature file updates.

From the delivery point of view, Panda Retail solutions for consumers and standalone PCs protection is fully integrated with Cloud Technology.

For corporate endpoint protection, Panda Cloud Protection is delivered in a SAAS model that provides complete protection for major threat vectors: endpoint, email and web. The main selling points for this type of service model are the cost-effectiveness, heightened security and reduced risk, and improved support since your IT will not be hosting the security solution. How Panda Security is focused on it Channel partners? What is the distribution model of Panda security in India? What do you do to strengthen the channel?


SECurIty Buzz

Panda Security has appointed Cyberstar Infocom Pvt Ltd as its exclusive national distributor in India. The distribution model for Panda is being looked after by Cyberstar. Cyberstar has taken up the initiative to train its channel on how to capitalize every business opportunity available for Panda in the context of the Indian market. They have appointed one sub distributors across 50 leading cities in India in order to capture and harness the potential market for Panda Security in India. Cyberstar has taken up the initiative to educate the end consumers on a priority basis. Panda Security through Cyberstar Infocom is focusing to grab a strong hold in the Indian market during the first phase of its operations. What is your go-to-market strategy?

Panda go-to-market strategy has always been to work with single local distributor to address the market. You can say it’s a traditional approach with innovative delivery as what we are delivering to the market today is truly topline product with innovative technologies such as cloud security. Do you have any plan to strengthen your channel commu-nity?

Yes definitely. We are working closely with Cyberstar on this.What are some of the trends that the security market is go-ing to see in near future?

The top trends that Panda Security predicts for the security market in the near future can be termed as following:

Malware creation - In 2010 there has been a significant growth in the amount of malware, a constant theme over the last few years. This year, more than 20 million new strains have been created, more than in 2009. The actual rate of growth year-on-year however, appears to have peaked: some years ago it was over 100%. In 2010 it was 50%. We will have to wait and see what happens in 2011.

Cyber war - In cyber-wars, as with other real-world conflicts

today, there are no ranks of uniformed troops making it easy to distinguish between one side and another. This is like guerrilla warfare, where it is impossible to discern who is launching the attack or from where. The only thing it is possible to ascertain is the objective.

Cyber-protests - Cyber-protests -or hacktivism- are all the rage. This new movement was initiated by the Anonymous group and Operation Payback, targeting firstly organizations trying to close the net on Internet piracy. Even users with limited technical know-how can join in the distributed denial of service attacks (DDoS) or spam campaigns. Despite hasty attempts in many countries to pass legislation to counter this type of activity, effectively by criminalizing it, we believe that in 2011 there will be yet more cyber-protests.

Social engineering - In particular, cyber-criminals have found social media sites to be their perfect working environment, as users are even more trusting than with other types of tools, such as email. Throughout 2010 we have witnessed various attacks that have used the two most popular social networks – Facebook and Twitter- as a launch pad. In 2011

We fully expect that not only will hackers continue to use these media, but that they will also be used more for distributed attacks.

Cell phones - It would seem that in 2011 there will be new attacks, but still not on a massive scale. Most of the existing threats target devices with Symbian, an operating system which is now on the wane. It is quite evident that the number of threats for Android will increase considerably throughout the year, becoming the number one target for cyber-crooks. What are your future plans and programs in India?

We will work closely with Cyberstar to grow our channel network geographically within India so that Panda is available in every corner of India through Cyberstar. n

Cyberstar has taken up the initiative to educate the end consumers on a priority ba-sis. Panda Security through

Cyberstar Infocom is focusing to grab a strong hold in the

Indian market during the first phase of its operations.

TS WomgDirector Sales

APAC, Panda Security


Networking Buzz

By suman singh

[email protected]

Give us brief information about Elina Networks? And how the company is focused on Indian

market?Elina creates networking & IT

management solutions that deliver business transaction continuity and enterprise IT visibility, through robust network security, reliable connectivity, and effective remote IT management. In doing so, Elina helps increase productivity of customer’s business transactions, secure their enterprise resources from hackers & viruses, and make their IT team look very good by improving their IT Responsiveness at a high Return on Investment (RoI).

Elina Networks is committed to helping distributed enterprises across various verticals resolve their current IT delivery pain points through leading edge software & excellent support. AnandRathi, Motilal Oswal, Geojit, RPG Spencer’s Retail, Chettinad Cements, ITI Financials, TIV/Cavinkare, LifeKen, CRI Pumps, BSNL, BEL, RailTel are some customers using Elina’s solution successfully to increase their business productivity while experiencing an excellent RoI.What ranges of products and solutions do you have? Which vertical will you be focusing on primarily?

Our solutions are targeted towards delivering business transaction continuity & enterprise IT visibility to our customers. For this we have a Unified Network Gateway at the branch locations and a Remote Business & Branch Manager at the head-office or data-center locations.

Shekar G NairCEOElina Networks


Networking BuzzOur customers choose to deploy all or some of these pieces depending on what they already have, and what they want to achieve.

Our focus verticals are Retail Broking, Logistics, Retail, etc.Recently Elina Networks has an-nounced about its International expan-sion plan. Can you put some light on that?

We’ve found that Emerging market customer see the same kind of challenges that our customers see in the Indian market. With more than 300 customers in India across different verticals, Elina is looking to expand its business footprint in emerging markets of Middle East and Africa. Elina has established alliances with Meridian Technologies in Nigeria and SABME in the Middle East. Elina has enabled these partners and Elina’s solution is helping the partners to position themselves as valued advisers to customers bringing business transaction continuity and enterprise visibility to customers business.

In the coming year, in addition to further strengthening its position in the Middle East and African Market, Elina will be targeting the APAC region with special focus on South East Asian market.How Elina Networks is focused on its channel partners? And how many channel partners do you have? Can you put some light on your distribution

model?Our objective is to enable our partners

take a consultative approach with their clients when they sell our solutions and help customers understand business value propositions of our solutions through them. A lot of effort is already going on as we speak in building the required skills with our partners to achieve this. In addition to working closely with all our partners we are also working closely with some of our specialized partners on certain vertical specific solutions and we will go all out in the market with these partners focusing on specific verticals. We now have over 45 certified partners across the country and over 200 Elina certified professionals in India.What’s your go-to-market strategy in Indian market? Do you have any plan to increase the number of your chan-nel partners?

We have moved to an indirect sales model through iValue InfoSolutions as our Value Added Distributor. With a strong partner reach of 300+ partners and successful enablement of these partners, we will be able to reach significantly more customers throughout India. In addition, by continuing to innovate for additional business verticals, we will offer compelling value proposition for larger market segment.

Our focus is to not so much on increasing the number of partners in India. We would like to focus on the select certified partner

group and enable them to sell and support our solutions.What do you do to strengthen the channel?

Elina is committed to enabling partners to take a consultative approach with their clients to help them understand the business value propositions of Elina’s solution. This helps the partners to position themselves as valued advisers to customers bringing business transaction continuity and enterprise visibility to customers business.

Moreover, Elina routinely conducts training programs for partner sales personals to educate them on Elina’s strong business values for distributed enterprises. Enabling partners to do more business and bring in more volume in terms of revenue has always been the highlight of the training events. The company consistently rolls out marketing and incentive programs that include lead-generation and incentives for individual sales and pre-sales staff of partners.What’s your future plan for Indian as well as international market?

Our focus will continue in the Indian Market and we will steadily expand our investment in the international Market. We plan to reach customers through an indirect model of working with select channel partners both in India and internationally. Our focus internationally will be in Middle East and Africa where we have partner engagements and we will look to invest and grow in emerging economies of Asia Pacific. n

w For CE – our CE range of CinemaStar for AV market for Broadcast and Satellite (Set top Box and DVR) and the Security market (Digital storage for CCTV) would continue to be available up to 2TB. The CinemaStar 5K2000 family features low power, barely audible and reliable line of hard drives, specifically optimized and fine-tuned for the audio/video (A/V) market. What are some of the trends that the industry is going to see in year ahead?

While some may be debating the long term viability of the hard drive, we believe that flash-based devices will complement, and continue to fuel the need for hard drive-based external drives, servers and storage arrays. These flash-based “edge devices,” such as tablets and smartphones, offer limited capacity for storing rich multimedia content such as personal videos and movies. Also, when you think about these edge devices accessing cloud storage or enabling Internet computing, we believe that reliable, ultra high-performance SSDs and capacity-optimized 7,200 RPM HDDs will continue to serve the tiered storage needs of public and private cloud infrastructures.

During the last decade, external hard drives have offered little beyond design changes and simple storage and backup. Understanding the demands of the market, we launched the LifeStudio family. With this launch we broke through the long-established confines of the category and delivered an external drive that combined highly reliable storage and new levels of data protection with automatic content organization, management, socialization and navigation for both local and online content. We also provided customers the freedom and benefit of both local and cloud backup within one single application, making it easy to view, download, and share protected cloud content from any web browser, anywhere.

In 2011 and beyond, you will continue to see Hitachi GST enhance features on our family of external hard drives, while maintaining ease-of-use and offering innovative functionality for new markets, devices and applications.What are your future plans and programs in India?

Hitachi GST is committed to the Indian market, and currently we have strong local support and sales team in India. We see potential growth in India’s storage industry and it will certainly play in Hitachi’s growth. We constantly evaluate and identify opportunities to improve our foothold and operations in India and to strengthen our local team in the market. n

Contd. from pg 13


CLOuD strategy

Cloud computing is emerging as a disruptive technology that can potentially turn enterprise computing on its head.

But how much of a barrier to its development and adoption will security concerns be?

There is certain degree of security and privacy risks with Cloud Computing. However, there are certain advantages of Cloud Computing that is influencing Enterprises to opt for Cloud Computing. Some of the major advantages of Cloud Computing include—Cost Advantage, Increased Storage, Highly Automate, Flexibility and Mobility among others. A number of

organizations are looking for a closer and transparent relationship with cloud vendors in risk mitigation. It is important for the cloud service providers to educate the customers on cloud computing services, security and data ownership. A close dialogue with customers will play a critical role in addressing the real concerns over the security, performance and reliability of cloud computing and will help the industry to grow.

By amit sinha

[email protected]


CLOuD strategy

What are the security ramifications of moving data and applications in the cloud? Please explain.

There are some common threats that apply across different cloud computing models—Infrastructure as a Service, Platform as a Service and Software as a Service. Some of the security ramifications are abuse and nefarious use of cloud computing, Insecure application programming interfaces, malicious insiders, shared technology vulnerabilities, data loss/leakage, account, service and traffic hijacking and unknown risk profile

Abuse and nefarious use of cloud computing is the top threat identified. In addition, the industry is already experiencing the use of botnets

to spread spam and malware. It is extremely critical for cloud users to be aware of vulnerabilities in shared technologies, such as virtual machines, communications systems or key management technologies. It is also important for organizations to be aware of their service providers’ risk profile. Why is it crucial for customers to know the credentials of the vendors and the extent to which their secu-rity offerings are safe?

It is critical for organizations to fully assess vendors’ security systems, as the most critical element of their businesses—information is in the hands of the service providers. It is also important for them to avoid cloud

lock-in. This will help them to switch providers. This approach will help them to retain control over the company’s IT processes. Beyond the data center, threats lie in connectivity to the cloud. So, it is important to have an end point security mechanism in place. The need of the hour is a smart choice of next-generation technologies, which are both effective and cost-efficient and provide a proven way to prevent unauthorized access to critical data and applications. That is why it is important for enterprises to opt for service providers, who are best equipped. What prospects do you see for deal-ers taking up cloud security?

Cloud Security is providing enormous opportunity for vendors as well as channel partners. In essence, the cloud is very attractive for those that are accountable for IT value optimization and maximization thus these factors determine. That is why it is gaining acceptance in the Indian market and is providing good opportunity for the channel community.Cloud security is an upcoming model, what is being done to create greater awareness about its ben-efits?

An understanding about potential security benefits to be offered by the cloud can help alleviate some of the fears associated with security professionals, auditors, compliance officers and certainly with C-level executives in those organizations where IT governance and risk management has been recognized and practiced at the senior management level.

1. The cloud due to its economies of scale, can bring in the best skilled human resources, potentially increasing the quality of service that it is expected to provide.

2. The cloud can offer the best security safeguards in access controls, data level security, etc. Two-factor authentication, data transmission security using SSL/TLS, encrypted storage of data, etc., can become de facto standards.

3. In an era where applications are increasingly becoming the target for attacks and security breaches, the cloud has the potential to offer secure applications as part of its service. For example, a SaaS vendor is more likely to get its web applications tested at the very least, against the Open Web Application Security Project (OWASP) Top Ten Vulnerabilities on a regular

Amit NathCountry Manager Trend Micro India and SAARC


CLOuD strategybasis because they can afford it more easily. It becomes a value proposition, a differentiator against competing vendors and customers are more aware of security risks and demand protection.

4. The cloud can offer certain default disaster recovery capability, while physical and environmental safeguards are a given.

5. Stronger security controls tend to become easily affordable, especially for smaller businesses. The cloud, due to external pressures will be forced to choose the best security vendors and products, and thus potential for packaging best of breed’ solutions along with their services is very high.

6. The security safeguards can be more effective due to periodic scrutiny by multiple customers, as well as independent and in-house auditors.

7. With the increasing adoption of the cloud, private networks converge into the data centers of cloud providers, making it harder for intruders to find and penetrate into vulnerable networks and systems.

8. The cloud tends to provide continuous monitoring of its networks, systems and user activities. This 24x7 operation can be very significant in fortifying preventive as well as detective measures for security violations.

9. The cloud may have the potential to isolate and prevent any malicious activity originating from external sources and malware infections within a single virtual environment. Thus, the cloud can effectively prevent intrusions from spreading to other erstwhile private networks that are part of the cloud now.

10. When it comes to complying with regulations such as SOX, PCI-DSS, etc., companies tend to

get overwhelmed, and sometimes overreach, resulting in a significant waste of resources. Even the scoping of operations and infrastructure for compliance can be a daunting task for many companies. Clouds can help compliance become more standardized for a given regulation and also make it more effective and efficient.Which segment would be the focus point for cloud security in India?

In India enterprise space is going to be the focus point right now. However, as cloud security provides huge cost benefit, it will also be adopted by the SMB companies.What is the buzz for cloud secu-rity among the enterprise market in India?

There is certain degree of security and privacy risks with Cloud Computing. However, there are certain advantages of Cloud Computing that is influencing Enterprises to opt for Cloud Computing. Some of the major advantages of Cloud Computing include—Cost Advantage, Increased Storage, Highly Automate, Flexibility and Mobility among others. A number of organizations are looking for a closer and transparent relationship with cloud vendors in risk mitigation. It is important for the cloud service providers to educate the customers on cloud computing services, security and data ownership. A close dialogue with customers will play a critical role in addressing the real concerns over the security, performance and reliability of cloud computing and will help the industry to grow. Are the vendors able to provide sufficient security through cloud

computing? What needs to be done for further strengthening of the market?

Vendors are providing good amount of security through Cloud Computing but some of the inherent risks are related to data theft, leakage or destruction due to co-location of data, spread of malicious activities and malware infections to multiple customer environments. However, there is also the risk of choosing a low-grade service due to cost limitations. Since cloud is a utility model, cloud consumers may have the tendency to sacrifice security features and offerings in order to reduce the costs further, putting themselves in jeopardy.

Another major challenge commonly found is security awareness among the staff of a cloud provider that has its presence in multiple countries. In these instances, users may find that a provider’s culture, perception of risks and needs for security and privacy vary with local regulations, or the lack there of. The cloud needs to have 24x7 operations to service customers across the globe, and must offer the optimal value to its customers by dynamically pooling and allocating resources, depending upon peak usage & traffic patterns and time of day. The cloud is meant to be in motion constantly and so is your data.

In a typical outsourcing situation, it is easier to locate data within networks of a selected vendor and restrict access to the data. Verifying vendors’ compliance with the contractual requirements and local regulations regarding data protection, etc., are relatively less challenging when compared to a cloud environment where it is hard to restrict the movement of one’s data. n

Neoteric announces “Be the Invincible” Trend Micro Partner ProgramNeoteric announces “Be the Invincible” Trend Micro Partner Program. The partner enrolled under “Be the invincible”

can avail benefits like Certification, Rebate / Loyalty Points, Online Business Tracking and Support on collaterals. “Be the Invincible” is applicable to all the sub-distributors and Tier 2 partners of neoteric. The partners would be classified as “Titans” & “Crusaders” based on eligibility.

“For any product to be successful, a robust and attractive channel partner program is a must. The endeavor is to create an identity for the partner fraternity selling Trend Micro products. Be the invincible will be driven exclusively through an online portal (www.neotericpartners.co.in) and will allow the partners to see all their rebates and incentive programs on a single dashboard.” commented Anup Nair, Group Head, neoteric infomatique ltd.

“For both neoteric and Trend Micro, channel has been playing an important role. That’s why, it is very important to reward and recognize the efforts of our channel community. With neoteric’s channel friendly approach and our technology superiority, I am sure we will add great value to the channel community across the country,” commented Amit Nath, Country Manager India and SAARC Trend Micro.


BuSINESS focus

Indian Market is crucial for Simmtronics

Business StrategyWhat ranges of products and

solution do you have?Simmtronics Semiconductors

is one of the leading manufacturers for memory modules, motherboards, netbooks, PCs and VGA cards, with 4 manufacturing facilities globally and sales offices in 11 countries –Singapore, India, UAE, UK, USA, Thailand, etc.

All Simmtronics memory modules are lifetime warranted, ISO 9001 certified, and competitively priced. Simmtronics has over 6000 different memory modules for Desktops, Laptops/ Notebooks, and Servers, which are 100% compatible with Acer, Compaq, HP, IBM, Intel, etc.

Simmtronics Product Portfolio: • Memory Modules: 128MB to 4GB

Memory modules. 6000 different types for Desktops, Servers, Laptops. – SDRAM, DDR1, DDR2, DDR3, game modules

• Motherboards - Intel / AMD / VIA • NVIDIA / ATI Graphics Cards • Netbooks – Simmbooks • Desktop PC – INTEL / AMD /VIA • Flash Drives – 2 Gb- 64 Gb

Can you put some light on the latest alliance with VIA Technology?

Simmtronics has tied up with VIA Technologies for manufacturing the entire range of VIA products, exclusively in countries like lndia, Srilanka, ,Bangladesh, Pakistan, UAE, Dubai, lran, lraq, Jordan, Syria, Turkey, Africa ,Algeria, Ghana.

Simmtronics is manufacturing Motherboards based on Via platforms - SIMM-PC3000E, SIMM-PC3500E, SIMM-PC3500E+, SIMM-PC3500N, SIMM-PCVX900, SIMM-PCVN1000, SIMM-PCVN1000H.

We have launched Cheapest Desktop PC at the price of US $ 199 in GITEX DUBAI-2010, within association of VIA. This has been launched this Desktop PC in INDIA also at the cost of Rs. 9999. This SIMM VIA PC offers green computing features and leverages the same board designs across the whole range of VIA Nano Processor series. Simmtronics offers branded PC at assembled price with best warranty features.

VIA Technologies, a leading innovator of power efficient x86 processor platforms, and Simmtronics Semiconductors Ltd, recently announced the successful conclusion of their first round of channel roadshows held in major cities in the North, East, and West of India to promote the launch of their comprehensive range of green computing products based on power-efficient VIA pc-1 platforms.

Simmtronics has conducted 18 channel events across India and representatives from hundreds of leading System Integrators, Distributors, and Resellers attended the events Chandigarh, Ludhiana, Lucknow, Ranchi, Bhubhneshwer, Guwahati, Raipur, Kolkatta, Delhi, Mumbai, Ahmedabad, Pune, etc. and showed an overwhelming interest in working with VIA and Simmtronics to drive the emergence of an exciting new segment in the market for affordable, energy-saving PCs. How Simmtronics is focused on it Channel partners? What is the distri-bution model of Simmtronics in India? What do you do to strengthen the channel ?

Related to focus on our channel partners, Simmtronics has recently launched channel incentive scheme “Hot Offer in Cold weather”, for its dealers and reseller. The scheme covers entire range of Simmtronics products purchased from authorized Channel Partners.

Under this scheme, on the purchase of certain amount of Simmtronics Products, the products will be entitled to some points which can be accumulated & redeemed in the form of rewards. The highest award, consist of a Star Cruise Trip for 4 nights. Beside this there are 10 more special rewards also to be won such as 40 “LCD TV, IPad, Sony Play station and others.

The Indian market plays an important role in our global business strategy, so we are looking forward for new ways to reward our distributors, dealers & resellers. Simmtronics recognizes the need to reward

its performing partners and is confident that schemes like this will go a long way in motivating partners to perform even better.Which vertical will you be focusing on primarily?

We will be focusing on all our verticals. SOHO, Education, Corporate continue to be our focus area.What are your future plans and pro-grams in India?

Our plans & programs for 2011 are as follows: • Direct marketing • Simmtronics Branded Shops • Advertisements • Promotion on TV • Addition of branch offices • More branded sales outlets Can you put some light on your foray into retail segment?

We are planning to open our branded sales outlet.

Target for the year 2011 – 50 ShopsTarget for the year 2012 – 200 Shops

What New is Simmtronics bringing to the table for the Indian market?

We are launching LCD/ TFT/LED monitors this year by Feb 2011.

Duting this current year, PCs will become more powerful and yet smaller and more energy efficient. Users will migrate in ever bigger numbers to simpler PC’s.

Motherboards H61 & H67 will be in market this year.What are some of the trends that the industry is going to see in the year 2011?

During the current year, Motherboards H61 & H67 will be in market this year. Related to memory, DDR3 will gain market share over DDR2 in this year. n

Indrajit SabharwalSimmtronics


CHANNEL buzz

By amit sinha

[email protected]

How Eurotech is positioned in Indian market?Eurotech Technologies is a market leader in enterprise solutions

and networking products. More than a decade old company with large customer base of Domestic and Global clients Eurotech offers a wide range of Data Networking and IT Infrastructure products and is a one stop solution provider.

Eurotech Technologies currently has a strong market share in core and advanced technologies, we are excited about the market potential in the verticals we address through our varied communications programmes that includes, channel and consumer connect programmes better pricing and delivery terms, enhanced relationship, access to global Industry participation, national and international recognition, and access to early business critical information from the vendor.

We are looking at the Indian market for our go to the market capability, by better servicing the customers through our well-equipped resellers. A lot of the improvements in our GTM strategy is that we can begin to offer our customers a much broader value proposition. What ranges of products and solutions do you have? Which vertical will you be focusing on primarily?

Last year, we announced and officially unveiled BestNet Brand in India. This new brand is intended to achieve a better and stronger reach to current and future customers, to embrace internal synergies and enhance mutual product offerings. BestNet is now a world-leading end-to-end provider of Networking Products and offers the best mix of Data Networking and Communications product line that encompasses the active and passive list of offerings.

The products under the BestNet brand ensure strict compliance with industry standards in quality and reliability. Recognized for its ability to speed new products, BestNet brand continues to enhance its product range that includes: Fiber and Copper cables, Connectors, Cable assemblies, Fiber Networking components, USB, Firewire products, Network and Server Enclosures and Voice & Video Solutions in order to provide customers and channel partners the ability to design, implement and support leading-edge technology solutions.

Our Current clientele are from verticals like: large enterprises, software development centres, BFSI, Data centres apart from the Small and mid size companies. On the other side we have strong presence with Public sector undertakings like: Defence, Railways, ISRO, and DRDO to name a few.

How Eurotech is focused on its channel partners? And how many channel partners do you have? Can you put some light on your distribution model?

We understand and respect our relationship with channel partners and offer necessary supportive measures. We feel a distributor is an extended marketing arm of a dealer and we try and ensure that more confidence is created within the channel community so that it brings credibility for us.

Apart from our Presence in New Delhi, Chennai, Hyderabad and Bangalore, currently we have 4 channels in the Metros and we look forward to appoint 3 – 4 System Integrators, and resellers in all the B&C class cities. The company is on the lookout for channel partners who are aggressive with a sound technical background, as

Anuj JainManaging DirectorEurotech Technologies Pvt Ltd


CHANNEL buzzwell as having a strong market presence in the up market cities in the country.What’s your go-to-market strategy in Indian market? Do you have any plan to increase the number of your channel partners?

We are looking at the Indian market for our go to the market capability, by better servicing the customers through our well-equipped resellers. A lot of the improvements in our GTM strategy is that we can begin to offer our customers a much broader value proposition. We will be introducing exciting channel campaigns and innovative marketing programs for the channel and SI community soon. Yes, we plan to increase the no. of our channel partners.What do you do to strengthen the channel community? Do you have any channel engagement for program?

In the current rapidly changing scenario and high consumer expectations as well as technology shifts, we ensure that every channel partner is updated. The partner’s in turn must keep themselves ready for this dynamic market changes and fine-tune their strategies accordingly.

Our entire range of new Products and the Channel Programme represents a core component of our overall strategic investment in channel resources. Our Programme enables and support channel partners by providing access to key marketing and sales tools.

The Eurotech’s Channel Programme is targeted towards long-term customer and partner retention. Through qualified business

partner relationships, Eurotech customers can be confident and assured that their real needs are addressed today and tomorrow. Our partners are key to Eurotech’s business strategy and we look forward to maintaining a regular dialogue with them, ensuring mutual success.What are some of the trends that the industry is going to see in year ahead?

Today the Industry is looking for technologies to enhance communications, foster collaboration, and boost revenues. Therefore, while deploying a robust Network infrastructure focus will be on the adoption of technology to reduce expenses, quick ROI, enhance employee productivity and time to market.

The Industry will move towards reducing energy consumptions in the network that encompasses intelligent design thereby significantly reducing the carbon footprint and its impact on the environment.What’s your future plan and program for Indian market?

We are now gearing up for the next phase of market growth and expansion plans in the country. There is a large base of customers in the Tier 1 and Tier II cities and a huge need for IT infrastructure. Keeping this in mind we are looking for expanding our presence.

This year our focus is on the entire range of new Products and Channels. The Channel Programme represents a core component of our overall strategic investment in channel resources. Our Programme will enable and support channel partners by providing access to key marketing and sales tools. n

ViewSonic Appoints Aveco as the National Distributor for Projectors

ViewSonic has announced the appointment of Aveco as their National Distributor for Projectors. With this partnership Aveco will distribute the entire range of projectors from ViewSonic.

Aveco Technologies Pvt. Ltd., with its experience of nearly two decades in the AV distribution business, is expected to give a new high in the sales of the projectors of ViewSonic. With a network of over 500 dealers in Pan India and its special efforts in the Education & Government sector, Aveco will help in boosting the sales of the ViewSonic projectors in Pan India.

Mr. Kuldeep Ramaiya, National Sales Head, ViewSonic Technologies Limited, said, “We are looking forward for a great boost in sales of our Projectors as Aveco is one of the most trusted names in the AV distribution. We are expecting the Education industry to be targeted at large for our interactive projectors through this partnership”.

Expressing his views on this association, Mr. Sandeep Jain MD, Aveco said, “With This Strategic tie-up with a world renowned Brand in the DLP Technology space, we expect to storm the Indian market. The Interactive and the short-throw projector range of ViewSonic will give us a great boost in our foray into the Growing Education Market; ViewSonic Projectors with its unique features like being 3D ready will give us an edge in the Home Segment and Digital Signage applications too”

Rashi launches ECS channel promotion program

Rashi Peripherals has announced promotional offer on ECS motherboards for its channel partners.

Under this promotional scheme, partners will be entitled to get free gift items on purchase of specific numbers of ECS motherboards. In order to qualify for the free gifts the partners will have to ensure that the required numbers of motherboards are billed.

Mr. Karan Khemka, Product Manager, Rashi Peripherals, said “Last year we looked at establishing the acceptability of brand ECS, and through this scheme we are looking at further strengthening the rapport between the brand and the channel partners. Our key aim is to enhance the visibility of the brand further both in minds of channel and end users of the boards”.

Unlike other schemes this scheme will not allow partners to discount or encash the additional sum and only authorized partners will be eligible for gifts.

Along with the additional incentive, Rashi is also promoting ECS brand using print medium and through various promotional material.

Partners are entitled to gain mobile phones, LCD TV, Digital cameras etc as incentives on this scheme.


Business Strategy

How big is the motherboard market in India? How Asus is positioned in Indian market?

In India, the market size is approximately 3 million for motherboards excluding OEM and branded PCs. ASUS is positioned as the market leader with about 36% market share in 2010.What ranges of products and solutions do you have? Which vertical will you be focusing on primarily?

We have a diverse range of products right from motherboards, graphics cards, LCD monitors and media players to laptops and netbooks. We have separate business groups to handle different product lines and hence the focus is simultaneously on all product lines. How Asus is focused on its channel partners? And how many channel partners do you have? Can you put some light on your distribution model?

We have 8000 channel partners. The distribution model is fairly simple; we have a single partner Rashi Peripherals who distribute our products to sub-disti and channel partners. We also have 550 AEC and 3500 AGP partners who are our privileged partners doing significant ASUS business. What’s your go-to-market strategy in Indian market? Do you have any plan to increase the number of your channel partners?

2010 was year of service and support for ASUS India. We took initiatives that no other vendor dared to, like burnt and corrosion warranty on all motherboards, free pick and drop service in 798 cities. In 2011, it’s going to be a year of communication for us. We want to talk to our partners and understand their problems and issues and work with them as an extension of our team. The ASUS Business Connect initiative is our first step in this direction and this year we will focus on improving communication with our partners. Focus will be on training our partners and imparting the right product knowledge to them so that they can sell more effectively

Vinay ShettyCountry HeadComponent BusinessASUS (India)


Business Strategyand ensure profitability. Investment will be mainly on more channel seminars, improving the channel communication network and reaching out to them. We have already made an investment of 5.1 million rupees in January to improve the communication with our top 324 AEC partners. We will also engage in technical training for students in institutes like Jetking and lot of college campus activities where we can expose youngsters to new technology and focus on increasing awareness of the technology in the market and amongst customers and channel partners. We are also now encouraging and developing the gaming segment and professional gamers in the country.

We would recommend our channel partners to focus on SELLING RIGHT, SELLING MORE, ensuring the right product mix to maintain profitability and providing right value to their customers. Also they need to keep up with all the new product developments and learn about the new changes in the industry.

We wish to consolidate and help increase our partner’s profitability by giving them the tools and training of earning their front end, we would create the desired pull for the products.What do you do to strengthen the channel community? Do you have any channel engagement for program?

We have our channel meets at all major cities and some upcountry locations also to regularly update the channel about

new products and their features. We have also recently started our ASUS Business Connect initiative mentioned earlier at the beginning of the year where we’ve installed Skype videphones in 324 partner locations in India in C,D and E class cities to further improve communication with our partners. What are some of the trends that the industry is going to see in year ahead?

Intel’s Sandybridge processors and AMD’s Brazos are the latest technologies to hit the market. Also, ASUS Dual Intelligent Processors 2 with DIGI+ VRM - consisting of the Energy Processing Unit (EPU) and TurboV Processing Unit (TPU), this unique technology delivers a potent combination of streamlined system-wide energy consumption and enhanced PC performance. Second-generation Dual Intelligent Processors 2 technology adds the innovative DIGI+ VRM design to set a new standard in digital power management. DIGI+ VRM replaces analog voltage regulator module (VRM) controllers with a digital programmable microprocessor that fully integrates Intel’s VRD 12 CPU power delivery system to eliminate digital-analog conversion. Since it works at such a fundamental level, DIGI+ VRM improves PC performance from the ground up, improving overclocking capabilities while increasing power efficiency, system stability and reliability. n

NETGEAR Announces Multi-City Training Program

NETGEAR announces a special training program for the channel partners. Christened “SMART IT”, the training program will be focused on Managed Switches, Storage, Managed Wireless product solutions as well as new home product solutions, etc.

This program is designed to train NETGEAR existing and new partners for the next generation technologies. NETGEAR also

have planned a series of launches for the Indian Market in this financial year (2011-12).

The seven cities training program will kick-off on 10th February 2011 and will continue till 26th of February 2011. The seven cities include Chennai, Hyderabad, Ahmedabad, Mumbai, Lucknow, New Delhi, and Kolkata. The existing and new channel partners and SIs would be made acquainted with the new and smart opportunities and solutions that NETGEAR would be offering to its customers, which is termed as “SMART IT”.

Under this training program, NETGEAR will train their existing and new partners on the innovative solutions including Next-Gen Switches, Storage and Business wireless product solutions by NETGEAR, which offer capabilities like Virtualization, Cloud Computing, Mobility etc.

The new product line-up that NETGEAR would be announcing, are NETGEAR XSM7224S, all 24 port gigabit stackable switch for Mid Enterprise, Wireless controller (WC7520) supporting up to 150 users, further enhancements in business Storage line of READYNAS Solution. In Addition to it NETGEAR will also introduce Wireless Universal Range extender (WN2000RPT) AV range of Wireless products like various WIFI Ethernet adapter (WNCE2001) etc to connect to your Home Theatre, LCDs, Plasma, Gaming Stations etc and WNR3500L in the Indian Market.

WatchGuard conducts Training Program for Partners

WatchGuard has organized a two day XTM Multifunction Firewall Partner Training Program in New Delhi. More than 25 key partners from North India had participated in the training program, which was organized on 1st and 2nd February, 2011. The company will also be organizing XTM Multifunction Firewall training programs for partners in other zones as well.

The two-day program included hands-on training and insight on a range of new and p o w e r f u l features of WatchGuard X T M Multifunction firewalls. It also demonstrated newly launched Application Control which has been integrated with WatchGuard XTM series of appliances. The newly launched ‘ A p p l i c a t i o n Control’ by WatchGuard was also demonstrated during the training program. The new application has been integrated with WatchGuard XTM series of appliances and will facilitate allow or deny access to over 1800 applications by user, group or time of day, including IM, P2P, Facebook, Skype, YouTube, and many more web 2.0 applications.

“Our endeavor is to provide our partners with world class solutions that can meet the ever-evolving challenges of network security threats effectively. To serve the customer better, it is extremely important to update and train our channel partners on the latest product and technology developments that are taking place at our end. This training program was a step in that direction.” commented Mohit Puri, Country Manager, India & SAARC, WatchGuard Technologies Inc.


PrODuCt Launch

DIGISOL launches Wireless USB Adapter

DIGISOL has introduced its wireless USB adapter DG-WN3150N. Wireless USB adapter enables notebook/desktop computers having USB interface to connect wirelessly with other clients in the network. The DG-WN3150N wireless USB adapter can achieve wireless data transmission rate up to 150Mbps which enhances the sharing of files, photo, audio, video and gaming experience over wireless network.

The DG-WN3150N wireless USB adapter supports WPS (Wi-Fi Protected Setup), which simplifies wireless client setup procedures (using push button in utility), so that even an inexperienced user can setup a secured wireless network without any configuration.

DG-WN3150N supports robust security using WPA2 Enterprise (802.1x with AES) which enhances the security of wireless network to protect sensitive data from hackers. DG-WN3150N also supports 64/128 bit WEP encryption which offers first level of security choice to home users to provide confidentiality of the wireless network. DG-WN3150N can be installed and configured using a quick setup utility. You can scan for a wireless network and create a profile for a frequently used wireless network.

DG-WN3150N can be configured as an Access Point using software to which other wireless stations can connect and access the network resources. Other wireless stations can access Internet through DGWN3150N by using the Windows ICS feature from the utility.DG-WN3150N comes with tiny size design which makes it portable and light weight to carry.

Astaro Introduces Three New IT Security Products

Astaro, a leading UTM provider, has introduced three new IT security solutions; Astaro Application Control, Astaro Log Management and Astaro Endpoint Security. Together the new technologies represent Astaro’s commitment to offering the next generation of Unified Threat Management solutions by providing IT security that extends beyond the perimeter, protects against modern threats and improves administrators’ visibility into network operations.

Network configurations and the threat landscape have become increasingly complex, making it necessary for organizations to consolidate their IT security. Astaro has continued their approach of developing a more comprehensive solution to protecting company networks.

“Since Astaro was founded over ten years ago, we have designed our solutions with the goal of simplifying IT security. We continually monitor security trends and solicit feedback from our customers so that we can anticipate the future needs of businesses,” said Jan Hichert, Astaro CEO. “This feedback from our customers and partners as well as our own research tells us that companies are looking for a more comprehensive approach to IT security. With innovation as the cornerstone of our business and product strategy we are prepared to offer this next generation of Unified Threat Management products.”

As part of the commitment to innovation and offering comprehensive security Astaro will release three new products and features in 2011:

Astaro Application Control adds Next Generation Firewall capabilities that help IT administrators gain visibility into Internet usage, block unwanted applications like Facebook or Ultrasurf and prioritize Internet bandwidth usage. Astaro’s application control allows administrators to monitor which applications are being used and by whom. It can limit the use of productivity draining applications while allowing access to applications necessary for employees to fulfill their responsibilities.

ADATA Launches CH11 USB 3.0 External Disk Drive

ADATA Technology has introduced the new CH11 external hard drive, the company’s latest contender in the high-speed external storage market.

The CH11 incorporates the most recent “SuperSpeed” USB 3.0 standard, and achieves read speeds of up to 90 MB/sec. As end-users worldwide become increasingly aware of the tremendous performance advantages of USB 3.0 capable devices, products like the CH11 are expected to displace drives using the older USB 2.0 standard in the market. Consumers who need to transfer large image, video, or other media files will find the CH11 an appealing option.

An added benefit of the CH11 is the inclusion of custom labels, providing users with a handy solution for labeling drive contents. The unit can be stored and used vertically, making it an excellent choice for those who frequently work with multiple external drives of different categories. The CH11 will be available in 500GB, 750GB and 1TB capacities.

Availability: The CH11 will be available through ADATA’s selected distributors and resellers.

DIGISOL launches Managed Fast Ethernet Layer 2 Switch

DIGISOL has introduced its high performance Layer 2 Managed Switch DG-FS4526 for workgroup environment. It comes with 8.8 Gbps switching capacity, 24 10/100 ports and 2 Combo Gigabit Ethernet RJ-45/SFP ports. DIGISOL SFP transceivers can be used with the Combo Ports for choice of Multimode or Single Mode Gigabit Uplink or server connectivity.

You can control a virtual stack of up to 36 switches as a single entity using IP Clustering with a single IP address. The Web-based user port authentication allows easy deployment of User Access Control using a simple browser interface. With 8.8 Gbps switching capacity, DG-FS4526 delivers wire-speed switching performance, allowing users to take full advantage of existing high performance, gigabit integrated Servers, PCs and Laptops.


D-Link Unveils its Easy Smart Switch Series

D-Link Easy Smart switch series of 16 and 24 10/100 Mbps port switches provide a full set of configurable functions that provide both performance and scalability at ease. With an easy to use management interface accessible via a PC utility or web browser, the Easy Smart Series helps customers to quickly and easily deploy their network. D-Link DES-1100 Series provides a

complete and affordable solution for Small and Medium Business, and for communities without IT staff. They are suitable for

Enterprise deployment, such as in branch offices and meeting rooms that require simple management.

With D-Link DES-1100 switch management can be performed through a web management interface or through the SmartConsole utility. The DES-1100 Series also supports Layer 2 features such as port mirroring, statistics, and IGMP snooping to optimize performance for multicast applications. Both D-Link DES-1100-16 & DES-1100-24 Easy Smart switches come with an innovative fanless design in a compact 11”metal case.

NETGEAR Expands Smart Business Solutions for Mid-size Enterprise Customers

NETGEAR announces the enhancement of its business product portfolio with a new offering that reinforce NETGEAR’s commitment to providing smart IT solutions for midsize enterprise customers, with the availability of the ProSafe 24-port 10 GE Managed L2+ Switch (XSM7224S), a 10 Gbps switch that enables businesses to accelerate their data centers to enterprise-class speed, with far less cost and complexity than traditional enterprise vendors.

N E T G E A R managed switches are designed for businesses who require enterprise-class performance at a traditional midmarket price. The XSM family can be used as a top of server rack switch, giving a significant improvement in application performance and server response, or as a high performance core switch with layer 3 and 4 capabilities for mid-sized enterprises. NETGEAR’s included ProSafe Network Management System (NMS200) gives customers a single, simple interface to discover, configure, monitor and manage all NETGEAR Layer 2 and Layer 3 switches.

Pricing and Availability: The ProSafe 24-port 10GE Managed L2+ Switch (XSM7224S) has a list price of Rs. 6.6 Lacs and will be available through NETGEAR authorized distributors in the Indian market.

QNAP Debuts Affordable Turbo NAS Servers

QNAP Systems has announced the TS-x19P+ lineup of affordable Turbo NAS servers targeted primarily for home and SOHO users. The new models utilize Marvell’s new 1.6GHz embedded processor and include 512MB of DDRIII memory and Gigabit LAN ports, mustering up transfer rates exceeding 100MB/sec and offering a unique blend of performance and features at very affordable price points. The new models include the 1-drive TS-119P+, 2-drive TS-219P+ and 4-drive TS-419P+. With up to 8TB of networked storage, the TS-x19P+ series NAS servers combine an attractive industrial design, outstanding performance, consumer-friendly features, and above all, legendary QNAP quality and reliability.

QNAP’s new TS-x19P+ models are easy to attach to an existing home network and provide easy file sharing between PCs, Macs, Linux, and UNIX-based computers.

AvailabilityThe new TS-x19P+ Series Turbo NAS servers is available

through QNAP global commercial distributors, resellers and retailers.

Simmtronics Launches 4 GB DDR3 Desktop/ Laptop Modules

Simmtronics has announced the launch of its new product 4Gb DDR3 1333MHz memory modules globally using high density chips.

Simmtronics have been manufacturing memory modules for over 20 years.We use Memory PCB of the highest quality.

These newly launched Simmtronics DDR3 memory modules are manufactured with 256*8 high quality DDR3 Samsung and Hynix Chips .4Gb DDR3 memory consumes less power than 2Gb DDR3 because of its high density and it uses only half the DRAM.

Memory modules are fully compatible & tested on all motherboards. These memory modules are manufactured & shipped from Simmtronics Singapore factory globally. Simmtronics have received Best Memory Customer award for the last 5 years.

Price & Availability: DDR3 is available globally through the company 11 direct sales offices and channel partners at a price of Rs 3000. All of these new Simmtronics memory modules are having Lifetime manufacturer warranty.

PrODuCt Launch


PrODuCt Launch

Array Networks Unveils 60Gbps Application Delivery Controller

Array Networks has announced the immediate availability of its next-generation, 60Gbps application delivery controller (ADC) appliance. The APV9650 delivers more L4 throughput, more Layer 7 throughput and unbeatable price-performance as compared to the closest competing ADC appliance. As capable as it is fast, the APV9650 also introduces key enhancements for optimizing service delivery and lowering costs in the enterprise and service provider data center.

Powered by Array’s SpeedCore application delivery platform, the APV9650 leverages a parallelized, multi-core architecture to pack maximum scalability and performance into a compact, energy-efficient form factor. Notable advancements include 2048-bit SSL encryption for accelerating performance and standards compliance, virtual environment integration and 10Gig Ethernet for an affordable route to data center modernization, IPv6 for creating headroom to profit from explosive growth in mobility, and high-speed HTTP processing to enable real-time application velocity for millions of concurrent users.

An agile and powerful traffic management solution, the APV9650 gives enterprises and service providers the ability to non-intrusively support over 20 million concurrent connections at locations where space is at a premium. Consuming 30% less power than the competition and occupying only 2RU, the APV9650 is cost conscious, eco-friendly and cloud focused, conserving precious rack space for revenue-generating services and productivity enhancing applications.

GIGABYTE upgrades entry-level motherboards with more features

GIGABYTE has launched three models in the Indian market, namely, GA-G41MT-S2P, GA-M68MT-S2P and GA-H55M-S2V. Although the new models have a number of more features, and offer a much higher performance than their predecessors, they will cost only Rs. 200 to Rs. 250 more.

GA-G41MT-S2P, GA-M68MT-S2P and GA-H55M-S2V are available at approximate respective street prices of Rs. 2,900, Rs. 2,700 and Rs. 3,900.

GA-G41MT-S2P, featuring the Intel G41 + ICH7 chipset, replaces GA-G41MT-S2, and is enhanced with utilities that include 4-phase power design, Ultra Durable 2 technology, GIGABYTE patented DualBIOS, 3TB+ HDD Support, Audio upgrade, and Solid Capacitors for CPU VRM.

GA-M68MT-S2P, an NVIDIA GeForce 7025 / nForce 630a motherboard, replaces GA-M68MT-S2. It comes with a host of new features, such as GIGABYTE’s unique 3x USB Power design, GIGABYTE’s Core Boost technology (that provides users with an easy way for unlocking the CPU’s hidden cores), W / FTP port, DualBIOS, 3TB+ HDD Support, 4-phase power design, and Ultra Durable 2 technology.

GA-H55M-S2V that features the Intel H55 Express chipset, is the replacement for GA-H55M-S2, and will have several new features, including RGB+DVI port on rear I/O, 4-phase power design, and the Ultra Durable 2 technology.

D-Link introduces DCS-930 Wireless N Network Camera

D-Link introduces DCS-930 Wireless N Network Camera, a versatile, high performance and affordable network camera that allows users to connect to an Ethernet or 802.11n wireless network to remotely view live streaming video over the internet.

Convenient Access, Anywhere, Anytime - Enabled with 802.11n Wireless N Connectivity for fast and easy integration into an existing network environment, the DCS-930 allows high-quality video to be streamed to remote sites and mobile devices.

Easy to configure and operate - This DCS-930 supports the Universal Plug-n-Play feature, which allows computers running on Windows XP/Vista/7 to automatically recognize the camera and add it to the network. Owners may sign up with one of the free Dynamic DNS services available on the web to assign a name and domain to the camera (e.g.mycamera.dlinkddns.com), and remotely access the camera without having to remember its IP address.

Pricing & Availability: D-Link DCS-930 is available all across India at an MRP of Rs. 8700/- with 1 year warranty.

WD Introduces Portable Hard Drive

WD has introduced its new My Passport Essential portable hard drive, My Passport Essential SE portable hard drive, and My Book Essential external hard drive. All three drive families come in a variety of capacities and offer lightning-fast USB 3.0 connectivity. Highest industry capacity is another key feature for the My Book Essential, which is now available in 3 TB capacity, in addition to 1 and 2 TB capacities.

My Passport Essential, still WD’s smallest portable drive, is available in a 500 GB capacity and comes in five fun colors – Midnight Black, Cool Silver, Real Red, Pacific Blue and Arctic White (Arctic White only available in EMEA and APAC). My Passport Essential SE portable hard drives are available in 750 GB and 1 TB capacities and come in stylish black, silver, metallic blue and metallic red colors. The pocket-sized My Passport portable hard drives are powered directly through the USB cable; no separate power supply is needed.

Price and AvailabilityMy Passport Essential portable hard drives and My Book

Essential external hard drives offer a 3-year on-site limited warranty and are now available at your nearest retailer.

The My Passport Essential 500 GB is available at an MSRP of Rs. 4299/-. The My Passport Essential SE 750 GB is available for Rs 5499/- and 1 TB is for Rs. 6,499/- respectively. The My Book Essential 1 TB, 2 TB, and 3 TB are available at Rs. 4,999/-, Rs. 7,499/-, and Rs. 10,999/- respectively.


IN the newsHP names Neeraj Sharma to lead the

IPG business HP has announced Neeraj Sharma as the vice-president of the

Imaging and Printing Group in India. He will be replacing Ravi Aggarwal who is retiring from HP after 21 years.

Neeraj will join the senior leadership team for HP India and will be reporting to John Solomon, senior vice president, HP, Imaging and Printing group, Asia-Pacific and Japan.

Formerly an IBM senior executive, Neeraj joins HP with 20 years of experience of which 7 were spent in senior leadership roles across varied technology portfolios. He has successfully led complex B2B, SME and Enterprise PC and peripherals businesses with both retail and distribution strategies and comes with a solid understanding of the Indian landscape. He also led the new Lenovo organization when IBM divested from their PC business in 2005. Most recently he augmented his background of managing hardware portfolios with three and half years of services experience; creating complex technology solutions for major clients across the region.

GIGABYTE launches ‘The No. 1 Choice – GIGABYTE’ seminar series’

GIGABYTE has commenced a motherboard technology knowledge-sharing seminar series, named ‘The No. 1 Choice – GIGABYTE’, for engineering students across the country. Over 2,000 students are expected to attend these seminars that will be held at 30 engineering colleges during the next three months.

In addition to the Tier 1 cities, the seminars will be held in cities / regions that include Ahmedabad, Jamnagar, Jaipur, Kota (Rajasthan), Sagar, Dehradun, Nainital, Faridabad, Pune, Panjim, Hubli, Erode, Kottayam, Kochi, Madurai, Tirupur, Bhubaneswar, Imphal, Cuttack, Ranchi, Vijayawada, Jammu, and Patiala. The series was recently flagged off at the annual technology festival of a reputed engineering college in Mumbai, in which the GIGABYTE event was attended by more than 70 students from multiple colleges.

The ‘The No. 1 Choice – GIGABYTE’ seminars will primarily focus on PC assembling and the Do it Yourself (DiY) concept, using the most advanced and feature-rich motherboards. To make the seminars engaging, GIGABYTE has added an exciting array of programs, including contests on gaming, build-your-PC, and technology paper presentations; demo on high-end gaming systems; live overclocking sessions by India’s leading overclockers; hands-on innovative PC usage activities; and complementary quizzes. The prizes in the contests and quizzes include motherboards, mice, t-shirts, wallets, among other things.

From enlightening students on the fundamental differences between a PC and a laptop, the seminars go on to impart knowledge on latest motherboards, how to evaluate and choose these motherboards to suit their individual requirements, and how to use their PC systems optimally with these motherboards.

Ausim Khan to head the Channel Business for Emerson Network Power

Emerson Network Power has announced the appointment of Ausim Khan as the country manager for the India channel business, replacing Mandeep Gupta.

Ausim will continue to further strengthen the channel business and will focus on expanding Emerson Network Power’s reach, introducing new products and technologies and concentrate on marketing initiatives on the channel front.

Commenting on the appointment, Sandeep Nair, managing director for Emerson Network Power in India said, “Emerson provides great growth opportunities to its employees and Ausim’s elevation is a good example of this philosophy. Given, Ausim’s experience in successfully developing and strengthening our business through channel networks, we are well positioned to enhance existing market penetration and tap new market opportunities.”

ZyXEL Launches New Design for Corporate Website

ZyXEL announces the launch of its newly designed corporate website www.zyxel.com. Re-designed with clearly defined sections, laid-out with a cleaner look and feel, and employing more user-friendly interfaces, the new website provides users an easier and faster navigating experience when searching for ZyXEL information for different needs.

As the world’s leading Internet solutions provider with full competency deeply rooted from solid networking technologies, ZyXEL is not only committed to providing customers with state-of-the-art products and solutions in constructing high performance networking environments, it is also dedicated to openly sharing knowledge and information with all parties of interest. Designed towards this objective, the new website re-categorizes sections tailored to diversified networking challenges in view of different

users’ needs and deploying environments. With more than two decades of networking-technology experience and expertise, ZyXEL has been pioneering numerous applications and contingencies in devising provisions for products/solutions and application deployments. Through the new website, visitors, either professional or amateur, with an interest in discovering the arts and technologies of the Internet world and the dynamics of network technologies, can easily access ZyXEL’s archives and education center to learn and share our knowledge and experience contained in these extensive records and training programs.

The new website has gone live on January 31. To embark on a refreshing browsing experience, while keeping up with leading-edge technology and information, as well as ZyXEL’s dynamic Internet solutions for different needs, please click www.zyxel.com to check out the details.


HP announces Digital Print Awards 2011

HP has announced that the 2nd HP Digital Print Awards 2011 (Asia Pacific & Japan) – HP Scitex is open for submissions. The HP Digital Print Awards was founded last year to recognize the outstanding achievements and contributions of Print Service Providers (PSPs) in the signage industry across Asia Pacific and Japan. The annual Awards dinner, where winning entries will be showcased, is being held in conjunction with the 19th Shanghai Int’l Ad & Sign Technology & Equipment Exhibition in Shanghai, China on 6 July 2011.

The Awards will only be open to companies from across Asia Pacific and Japan for entries that are printed by HP Scitex Large-format printers. HP Digital Print Awards 2011 (Asia Pacific & Japan) – HP Scitex will have five key categories:

— Transit Graphic covers vehicle wraps and fleet graphics.

— Interior Decoration includes interior decoration signage and graphics, floor or wallpaper graphics and any decorative printing on rigid substances (ie: glass, ceramic or wood).

— Outdoor Advertising covers building wraps, billboard signage, floor graphics, backlit signage and textile (flags & banners) graphics. Any graphics with flexible applications done outdoors will also be subjected to the same category.

— POP Advertising includes point-of-sale materials and any graphics with flexible applications that are done for purchase point.

— Green Digital Printing: this will cover print jobs done with a combination of the following parameters:

— Inks using dye-based, latex inks, and UV inks.— Printing Substrates using environmental-friendly printing

materials that are recyclable such as non-PVC-based banner, cotton-based fabrics, recycle paper.

The submissions for the HP Scitex Asia Pacific and Japan Digital Print Awards are open now and will close on 20 May 2011. This year’s nominees will be notified by 20 June 2011 and the results will be officially announced during the Gala Dinner on 6 July 2011 at Shanghai Exhibition.

Juniper Networks Introduces Qfabric Juniper Networks has unveiled QFabric, the world’s first true

data center fabric. QFabric delivers quantum leap improvements in data center performance, operating cost and business agility, from the enterprise to the large scale cloud provider. Engineered as a simplified, highly scalable data center network solution, QFabric enables a superior approach to building and securing virtualized data centers that eliminates the tradeoff between quality of experience and economics that plagues today’s legacy networks.

QFabric enables exponential improvements in data center speed, scale and efficiency, by removing legacy barriers and improving business agility. QFabric’s flat architecture also enables the industry’s first integrated security solution that provides visibility, enforcement and scale across the entire physical and virtual data center fabric. Juniper has invested three years and more than $100 million in research and development to address these constraints, creating a new architecture that is designed to be the foundation of data centers for the next decade. QFabric delivers on Juniper’s 3-2-1 data center network architecture — collapsing the traditional three-layer network down to a single, high-performance layer.

Astaro ties-up with Secure Network Solutions

Astaro, a UTM Company, has form a alliance with Secure Network Solutions (SNS) to provide the next generation Astaro network security solutions to its customers throughout India.

SNS is a leading security systems integrator, well known and respected for strong technical capabilities and superior support structure currently providing end-to-end security solutions and services to over 600 customers across India.

Speaking on this occasion, Sunil Sapra, Regional Director- India & South Asia, Astaro, said “This partnership with SNS is part of Astaro’s commitment to intensify our presence in India and to provide the India market with outstanding support, both locally and globally. SNS’ reputation of service excellence in the network security space is a significant addition to our India plans. Our India customers will get the benefits of Astaro’s robust German engineered technology, backed by extensive support from SNS. This partnership will definitely drive the adoption of UTM solutions in India and 2011 is going to be an explosive year for us.”

SNS have 9 branches across the country and will provide support for Astaro Solutions, Services and Training to their customers.

D-Link introduces Combo KVM Switches

The management of MIS equipment is getting more and more important and it is required to have higher efficiency wherein the IT staff will require total solutions to have easier operation to thoroughly manage all kinds of servers. This is where D-Link provides a simple solution, that allows you to control multiple PC’s through as a single console.

D-Link KVM-440/450 KVM switches provide high-end local remote management solution that allows you to control up to 4096

(with KVM-450) PCs from a single console. With convenient installation and option to daisy chain upto 3 levels, KVM-440/450 proves to be ideal products to manage the servers efficiently.

D-Link KVM-440/450 KVM Switch Highlights:• Connects keyboard/mouse via PS/2 and computers via PS/2

and/or USB• Monitor resolutions up to 2048 x 1536• Rack Mountable and fully compliant with USB 1.1/ 2.0

specifications.• Support for Windows, Linux, Mac OS 9/ OS X, and Sun

Microsystems Operating SystemsAvailable models:• D-Link KVM-440 - A combo KVM Switch which allows

you to control upto 512 PCs from a single console• D-Link KVM-450 - A combo KVM Switch which allows

you to control upto 4086 PCs from a single consolePricing & Availability: D-Link KVM-440 & KVM-450

are currently available all across India through D-Link’s vast distribution network. Both D-Link KVM-440 & KVM-450 are priced at an MRP of Rs. 18,900/- & Rs. 34,650/- respectively and carries 1 year warranty.

IN the news


Samsung launches smart messaging phonesSamsung has announced the launch of Chat 322 and Chat

335 – the Company’s Smart messaging phones. These phones come with convenient messaging features like

Qwerty keypad, mail , instant messenger and native SNS clients in a chic and slim form factor . Differentiated messaging features like an Optical Track pad, Active Sync (Push Mail App) and Smart Homescreen where the user can create shortcuts, buddy lists and live ticker feeds from Facebook and twitter, all add to the convenience of quick messaging from the Samsung Chat 322 and Chat 335.

Samsung Chat 322:Samsung Chat 322 is the first Samsung messaging phone to

offer a QWERTY keypad with Dual – Sim standby which allows users to balance their professional and personal calls and stay connected with their friends, colleagues and family.

The phone comes with a 3.5mm audio jack, 1.3 MP camera, 2.2” LCD display, FM radio. The phone has a 1000mAH battery offering a long talk time of upto 12 hours & 49 minutes and standby time upto 588 hrs, a 45MB user memory which is expandable upto 8GB. The Samsung Chat 322 is priced at: Rs. 4,990/-.

Samsung Chat 335:Samsung Chat 335 is a stylish QWERTY bar phone with an

optical track pad, Wi-Fi and advanced SNS apps. It is the slimmest Qwerty phone in the market at 11.9 mm and comes with a 2.4” LQVGA TFT LCD display encased in a metallic, fluid design .

The handset has a 1000mAh battery, supporting a long talk time of upto 14 hours and a user memory, expandable to 8GB. The Samsung Chat is priced at Rs. 5,800/-


MOBILIty Zone

G’FIVE Mobile launches TELLY series G’FIVE Mobile has nnounced the launch and availability of

its new and exciting TELLY series in India which comprises of 6 handset models – the largest range of ‘TV phones’ launched by any brand in the country so far. All of these are high quality dual-SIM (GSM+GSM) dual standby feature-rich handsets with aesthetic looks and very affordable price tag.

“The purpose is to empower our consumer to enjoy the complete multimedia experience. A consumer can watch free to air Analogue channels of Doordarshan. As Cricket World Cup is just round the corner and usually Dordarshan telecast all national matches, our Consumer can watch his World Cup on his G’Five Mobile.Realizing the demand for such ‘TV phones’ in Indian market, we have introduced the largest range in every possible form factor like bar, flip, QWERTY and touch-screen handsets – thereby offering the widest choice in the category to the users. In a cricket crazy country like ours where people prefer to have ball-by-ball update of the score on the go, handsets that can show the match live would find immense acceptance,” says Mr. Arshit Pathak, Managing Director, Kingtech Electronics India Private Limited, a group Company of G’FIVE International. Also G’Five Mobile phones come with 500 Days warranty and have over 500 Service Centres to ensure prompt after sales service.

The 6 handsets in the TELLY series include the following:G’FIVE G288 & G800: Attractive bar phones with torch

light, motion sensor / song changer, voice changer, USB modem, social networking, wireless FM radio player and recorder, video player (3GP/MP4) and recorder, call recording, 4GB expandable memory etc. G800, in particular, is a real stunner for it is a touch screen phone with normal keypad as well.

RockeTalk is now Available on Samsung’s ‘Bada’ Platform

To enrich the consumers’ experience on its proprietary ‘bada’ platform available across its WAVE series of mobile handsets, Samsung is now making available RockeTalk, the leading mobile social media network, available on its ‘bada’ platform. Through

RockeTalk application, Samsung mobile phone users will now be able to use RockeTalk’s unique and interactive features of voice and video blogs directly from mobile phone, sending of photos and video clips, live multimedia discussion forums and much more. In addition to being a personal gateway to communicate with friends, family and the world at large; RockeTalk will facilitate an enriching experience of hassle free and smart mobile social networking.

“India is at the forefront of interactive mobile social networking interface and our effort is to continuously provide consumers with an enhanced social networking experience on our mobiles. RockeTalk is a very popular and user friendly mobile social network; their huge user base, cutting edge technology, advanced platform and their commitment to the mobile users’ has made them our preferred choice states Mr. Sarfaraz Borah, Lead, Applications & Services, Samsung India.

Iomega Launches SuperHero Backup and Charger for iPhone Iomega has announced the company is here to save the day for millions

of iPhone users who have experienced the panic and despair of losing their cont

iPhone users who have suffered the loss, theft or damage of their iPhone know what it means to suddenly lose their vital contacts and one-of-a-kind photos because they didn’t regularly sync their iPhone with iTunes. For less than Rs. 4499, the new, first-of-its-kind Iomega SuperHero Backup and Charger does away with all that anguish by automatically backing up contacts and photos on an iPhone (or multiple iPhones) every time you charge the phone.

“Our internal research and personal experiences tell us there are many iPhone users across the globe that have their entire lives on their phones and yet they rarely if ever plug their phone into their computer and back up it up,” said Praveen Sahai, Director of Sales - India & SAARC, Iomega. “With the Iomega SuperHero Backup and Charger, if disaster strikes they can restore their contacts and photos to a new iPhone by simply docking it in the SuperHero and selecting the restore button. For millions and millions of busy iPhone users, Iomega’s SuperHero Backup and Charger is the ideal alternative to a frantic cry to all your Facebook friends to resend the contact info because you lost your phone, much less never being able to retrieve those unique photos on the phone. Iomega has created an inexpensive, practical insurance policy for every iPhone user that values the data on their phones as much or more than the phone itself.”


MOBILIty Zone

Zen Mobile revolutionizes the ‘first time user’ handset market

Zen mobile has launched a revolutionary new handset that will redefine the ‘first-time-user’ handset market – the Zen X414. Priced at just Rs. 1799, the X414 offers the biggest screen of 2.4 inches in this price category packed with powerful multimedia features.

The X414 is designed from the feedback which Zen Mobile has garnered from its extensive distribution reach of 25000+ retail touch points across India, and encompasses all the features that a first-time handset user aspires to have in his First Phone. The ‘consumer connect’ program of Zen Mobile revealed that a customer making his first ever mobile handset purchase craves for a cinema experience from his phone in addition to the basic connectivity. Translating this feedback into reality, Zen Mobile started working with its in-house design in collaboration with its R&D and technology arm, introduced the Zen X414 at an unbeatable price.

iBUZZ Mobiles Launches iQ3 QWERTY Phone

iBUZZ Mobiles has announced the launch of its first full QWERTY mobile phone the iQ3 (Chitchat BUZZ).

The iQ3 (Chitchat BUZZ) has a 12.5mm ultra slim form with a 5.1cm QCIF screen and comes pre loaded with Java applications and support for popular social networking sites like Facebook, Twitter, Nimbuzz and Ibibo.

Equipped with an 1100mAh battery the device offers a standby time of 14 days and talk time of 4.5 hours. The iQ3 (Chitchat BUZZ) mobile phone can also be used as an Internet modem or webcam and offers an external memory support of upto 8 GB

For the business executives on the move, the iQ3 (Chitchat BUZZ) offers various features including Bluetooth connectivity, Opera Mini Browser, predictive text input, conference calling, VGA(.3MP) camera with 4X digital zoom, Video Play & Recording, FM recording, USB connectivity, and an e-book reader.

Techcom penetrates in Karnataka Techcom has announced their entry to one of the major states

in South India – Karnataka. The company is penetrating with the range of mobiles from Rs. 1500 to Rs. 4000, with the business focus to reach mass market with innovative and stylish phones. The launch of the phones mark yet another business milestone for Techcom as it brings forth a world-class range of hand held products within the reach of consumers. The new mobile devices

represent a strategic move for Techcom towards becoming a leader in the ‘mobility market’ in Southern India, by building upon its core competency of providing quality products at affordable rates.

Speaking at the event, Mr. Sandeep Kumar Kedia, Director – Mobile Business, said, “Techcom’s new handsets are in sync with the company’s history of innovation and commitment towards bringing affordable quality products to life. Karnataka is one of the strongest markets for mobile phones and we have been receiving positive response from the same. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further. We aim to sell about 1.25 lakh units in the first year in and around 2 million units in India.”

“We are looking at a strong network of distributors with an aim of establishing at least 1 distributor and 1 service center at each district. We have a pan India presence in terms of our offices and distributors and will be looking at adding over 40 distributors and almost 1000 retailers in Karnataka by 2012,” he added.

Nokia unveils stylish C-Series mobile phones

Nokia has unveiled two stylish and affordable devices, Nokia C1-01 and Nokia C1-02. Enabling consumers to store up to 32 GB of music, photographs and videos, the Nokia C1-01 and Nokia C1-02 are available at exciting price points of Rs. 2789 and Rs. 2394 respectively.

Nokia C1-01 specifically, has been launched with an exclusive offer from India’s largest mobile services provider, Bharti Airtel. As part of Airtel’s ‘all in one’ offer for Nokia C1-01, customers will get 250 night minutes of Airtel-to-Airtel talktime, 50 MB data usage and 500 SMSes (local & national), as well as local and STD call rate of 40p/min. Night minutes/data usage/SMS and call rate is valid for thirty days.

In addition, Nokia C1-01 and Nokia C1-02 provide consumers easy access to internet and key multimedia functionalities and helps them share data easily through Bluetooth, MMS and USB slot. Nokia C1-01 and Nokia C1-02 also come with one month free access to Ovi Life Tools service.


PrODuCt Review

GIGABYTE 6 series motherboards with their new redesigned VRM, promise to deliver first class system performance and power stability. With only the best quality components and unique design, incorporating Dual CPU Power and Power Phase Boost with Multi-gear Switching, your CPU can enjoy better power than what was available from previous motherboards.Industry’s Leading TRUE 8 Phase Power Design

GIGABYTE’s cutting edge 8 phase power VRM design utilizes the highest caliber components to provide unadulterated, smooth power to the CPU. The innovative 8 phase power VRM has been designed and engineered to deliver fast transient response times through quick and seamless power delivery during extensive CPU loading variations. In addition, heat from the VRM is effectively reduced by spreading the load between the 8 power phases, resulting in a cooler, more stable platform. Dual CPU Power Technology

Imagine a workstation class redundant (duplicated) power design on a desktop motherboard. GIGABYTE’s proprietary Dual CPU Power Technology allows CPU VRM power phases to split evenly into 2 sets of power engines that operate in tandem. This allows 1 set of power phases to rest while the other is active, as opposed to a traditional power design, where all the power phases are always active. As such GIGABYTE Dual CPU Power effectively halves the amount of work done by each set of power phases to significantly increase motherboard durability and reliability.

New 100% Hardware VRD 12 Compliant CPU Power Design GIGABYTE 6 series motherboards incorporate an Intel

approved Intersil PWM controller that is VRD 12 (Voltage Regulator Down) compliant. This means that it offers new features that include SerialVID (SVID) which transfers power management information between the processor and voltage regulator controller, allowing more robust and efficient signaling control between the CPU and PWM controller – hence, delivering a more energy efficient platform.Driver MOSFETs - Integration of VRM Components

traditional Voltage Regulator Module (VRM) consists of a Choke, Capacitors, MOSFETs and a Driver IC. By incorporating the MOSFETs and driver IC in accordance with the Intel Driver-MOSFET specification, we can achieve higher power transfer and increased efficiency at higher switching frequencies to satisfy

the growing power requirements of today’s processors. Driver-MOSFETs also help to reduce VRM real estate requirements in the CPU zone.DualBIOS - Patented Dual Hardware BIOS Protection

GIGABYTE DualBIOS is a patented technology that automatically recovers BIOS data when the main BIOS has crashed or failed. Featuring 2 physical BIOS ROMs integrated onboard, GIGABYTE DualBIOS allows quick and seamless recovery from BIOS damage or failure due to viruses or improper BIOS updating. In addition, GIGABYTE DualBIOS now supports booting from 3TB+ (terabytes) hard drives without the need for partitioning, and enables more data storage on a single hard drive.Ultra Durable 3

The GIGABYTE Ultra Durable 3 design features twice the copper for both the power and ground layers of the PCB, dramatically lowering system temperature by efficiently spreading heat from critical areas of the motherboard (such as the CPU power zone) throughout the entire PCB. GIGABYTE’s Ultra Durable 3 also lowers the PCB impedance by 50%, which helps to reduce electrical waste and further lowers component temperatures. A 2x Copper layer design also provides improved signal quality and lower EMI (Electromagnetic Interference), providing better system stability and allowing for greater margins for overclockingOn/Off Charge Technology

GIGABYTE On/Off Charge technology allows you to charge your iPhone, iPad and iPod Touch regardless of whether your PC is on, in standby mode or even off. A derivative of GIGABYTE’s highly acclaimed 3x USB Power feature, On/Off Charge enables devices to draw more current from GIGABYTE motherboard USB ports than standard USB ports allow, so that charging from your PC can be as fast as with a charger.SuperSpeed USB 3.0

GIGABYTE Ultra Durable 3 motherboards boast SuperSpeed USB 3.0 technology made possible through an additional onboard host controller. With superfast transfer rates of up to 5 Gbps, users are able to experience a theoretical 10x improvement over USB 2.0. Additionally, backwards compatibility with USB 2.0 assures users of long term use of their legacy USB 2.0 devices.Turbo USB3.0 – Boosts Performance by Up To 10%

When GIGABYTE’s Turbo USB3.0 feature is enabled, it


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provides the fastest possible USB3.0 performance by allocating PCIe lanes to directly connect the CPU and USB 3.0 controller chip. This provides approximately 10% better performance than when it is disabled and USB 3.0 traffic is directed through the chipset.SATA 6 Gbps

GIGABYTE Ultra Durable 3 motherboards are High-Speed SATA Revision 3.0 compatible, delivering superfast 6Gbps link speeds for twice the data transfer rates of SATA Revision 2.0 (3 Gbps). When used in RAID 0 (Stripe) mode, they offer even faster data transfer rates of up to a theoretical 4x the speed of current SATA interfaces.3x USB Power Boost

GIGABYTE motherboards feature a 3x USB power boost, delivering greater compatibility and extra power for USB devices. GIGABYTE’s unique USB power design is also able to efficiently regulate output over the full voltage range, which greatly enhances USB device compatibility. In addition, dedicated lower resistance fuses ensure lower voltage drops, and provide more stable and plentiful power delivery.Turbo XHD- Full Automatic RAID 0

GIGABYTE Turbo XHD provides a quick and easy way to boost your hard drive performance by automatically detecting 2 new SATA3 HDDs and enabling users to effortlessly set up a RAID 0 configuration via an easy to use utility. RAID 0 boosts HDD performance by up to 4X.Dynamic Energy Saver 2

GIGABYTE Dynamic Energy Saver 2 incorporates a host of intelligent features that, at the click of a button, utilize a proprietary hardware and software design to considerably enhance PC system energy efficiency, reduce power consumption and deliver optimized auto-phase-switching for the CPU, Memory, Chipset, VGA, HDD, and fans. HDMI-The Next Generation Multimedia Interface

HDMI is a High-Definition Multimedia Interface which provides up to 5Gb/s video transmitting bandwidth and 8-channel high quality audio all through a single cable. Able to transmit superior, uncompressed digital video and audio, HDMI ensures the crispest rendering of digital content up to 1080p without the quality losses associated with analog interfaces and their digital-to-analog conversion. In addition, HDMI is compatible with

HDCP (High-bandwidth Digital Content Protection), allowing the playback of Blu-ray/HD DVD and other protected media content. DVI Support

DVI (Digital Visual Interface) is a video interface standard designed for carrying uncompressed digital video data and to maximize the visual quality of digital display devices, such as LCD monitors, digital projectors, and so on. In addition, the DVI interface is compatible with HDCP (High-bandwidth Digital Content Protection). Display Port Support

Selected GIGABYTE motherboards feature DisplayPort, a next generation graphics display interface that delivers up to 10.8 Gbps of bandwidth over standard cables, providing billions of colors with the fastest refresh rates and the greatest color depths. Multi-display support with ATI CrossFireX

ATI CrossFireX delivers the ultimate graphics performance for gaming enthusiasts who demand the highest frame rates without compromising on resolution.

Cloud OC GIGABYTE Cloud OC is a free overclocking application that

facilitates PC overclocking through any web browsing capable device such as a smart phone, iPad, iPhone, Netbooks or notebook PC. Being browser based, it connects via wireless Internet, Bluetooth or through an Ethernet cable, and its many functions are categorized into three tabs: Tuner, System Info and Control.Hotkey OC

GIGABYTE Hotkey OC allows users to create and save various profiles that can be adopted for different benchmarks. Hotkey OC then allows users to jump between these profiles on the fly so that the best profile for each segment within the benchmark can be used to optimize scores and boost overall performance. For example, when running 3DMark 06, the 1st profile might be optimized for graphics, and can be used for the first two graphics tests, then, the next two tests can utilize the 2nd profile which might be optimized for CPU tests, and one could jump back to the 1st profile again for the final two graphics (shader) testAutoGreen- Greening your PC via Bluetooth cellphone

AutoGreen technology can automatically save power by simply putting your PC in a state of sleep when your Bluetooth® cell phone is out of range of your computer.Enjoy a Rich Home Theater Surround Sound Experience

Dolby Home Theater places listeners in the middle of the action, giving their PCs a powerful set of tools to deliver a cinema-style experience in vivid surround sound.

• Delivers vivid surround sound for music, movies, and games, using two to eight speakers or any set of headphones

• Designed to automatically deliver the best possible listening experienceErP Lot 6 support

The ErP (also known as Energy-Related Products Directive) is part of the European Union’s environmental regulations policy. It is based on concern for the environmental as the proliferation of electronic devices continues, and how to improve energy efficiency for a better and greener life. GIGABYTE supports ErP and produces motherboards that help you effectively improve system efficiency.

Price: Approx. Street price - Rs. 9,450


PrODuCt of the month

WD’ My Book Live home network drive gives consumers the fastest storage of and access to their content among consumer-grade network drives and provides a seamless set-up for centralizing a home’s digital media. The drives present an easy and secure way to consolidate movies, music, and photos in one location while providing convenient access to digital content from multimedia devices in the connected home.

WD has leveraged the latest processor technology to deliver transfer speeds up to 100 MBps, more than triple the speed of traditional USB 2.0 drives and at least double the speeds of other network drives in its class.

My Book Live home network drive’s built-in media server makes it a fast, simple solution for users who wish to view videos, music and images on any Mac or PC connected to the home network and stream digital media to a television set through a DLNA-certified multimedia device such as WD TV Live Plus HD media player, Blu-ray Disc player, Xbox 360 or PlayStation 3 game console. Users can also play music and videos stored on their drive in iTunes, as well as view their digital photos on their iPhone, iPod touch and iPad with the swipe of a finger through the included WD Photos application. Users can also securely access and share all the content and files stored on the My Book Live from any Internet-connected PC or Mac using WD’s free remote access service.

The average Indian household stores content on multiple devices such as their PC, laptops, smartphones etc. Network attached storage presents tremendous opportunity for families wishing to centralize all of their digital content and enjoy it on computers, TVs and smartphones around their home and beyond. WD’s My Book Live home network drive makes it easy for anyone to enjoy the benefits of network storage and delivers blazing read speeds to boot.

My Book Live Home Network Drive FeaturesMy Book Live home network drive features: - Simple set-up – ready in minutes;- Seamless video streaming with a built-in DLNA media

server;- Automatic backup with WD SmartWare software for

Windows; - Apple Time Machine compatibility; - Gigabit Ethernet technology for speeds faster than USB 2.0

drives; and,- A 3-year limited warranty. Capacity and Compatibility My Book Live home network drive is available in capacities

of 1 TB and 2 TB and is compatible with Windows XP, Windows Vista, Windows 7, Mac OS X Leopard and Snow Leopard, as well as DLNA/UPnP enabled devices.

Price and Availability: My Book Live home network drive has a 3-year on-site limited warranty and is now available at your nearest retailer. MSRP is Rs. 7,699 for 1 TB and Rs. 10,699 for 2 TB. n

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