consumer health coach jacobs you may want to take extra notes!
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Post on 18-Dec-2015
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- CONSUMER HEALTH COACH JACOBS YOU MAY WANT TO TAKE EXTRA NOTES!
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- CONSUMERISM List 5 influences on your choice of products or services. Circle the 2 that most often affect your decisions to purchase that product.
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- HEALTH CARE PROVIDERS Professionals trained in the health field Professionals trained in the health field.
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- CONSUMER Anyone who buys goods and services.
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- HEALTH CONSUMER Anyone who purchases or uses health products or services.
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- INFLUENCES ON YOUR DECISIONS Habit Personal Taste Opinions of family/friends Cost Need Media
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- MEDIA The various methods of communicating information. Examples: Television, radio, newspapers, magazines, and the internet.
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- ADVERTISING A written or spoken media message designed to interest consumers in purchasing a product or service.
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- ADVERTISING TECHNIQUES Nostalgia Bandwagon Transfer/ fantasy fantasy Humor Sense Appeal Statistical Testimonial Card stacking Public Good Free Gifts Good Times Great Outdoors
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- NOSTALGIA Plain folks, back-to-nature, just the way grandma used to make it back in the good old days. Example: At Chadwick Hospital, we treat our patients the way they treated patients back in the good old days.
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- BANDWAGON Everyone who is anyone is buying this product. Dont be the only one without it. Dont be left out! Example: Were the BEST deal in town! Dont be left out! BUY NOW!
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- TRANSFER/FANTASY Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item. Example: Men. To meet the woman of your dreamsuse fresh mint toothpaste.
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- HUMOR People tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it. Example: Is your golf game getting you down? Call action Golf Center!
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- SENSE APPEAL Sound or pictures that appeal to the senses are featured. Example: Enjoy a cool, refreshing glass of party time lemonade today!
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- STATISTICS People tend to be impressed with facts and statistics even if they have little or no meaning. Example: 3 out 0f 4 doctors in 7 out of 10 hospitals recommend that 87% of their patients who suffer from the #1 leading ailment read the magazine that offers over 43 million ideas for 16.3% of
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- TESTIMONIAL Important or well-known people testify that they use the product and so should you. Example: I always recommend that my friends use PAIN AWAY. Its what I use for tension headachesShouldnt you?
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- CARDSTACKING Advertisers give a one sided view of their product, leaving out the bad or negative aspects and concentrating only on the good.
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- PUBLIC GOOD Ads claim their product is in he best interest of the consumer, society, or the world; or they associate it with good things such as freedom, recycling, saving the rainforests, baby seals, etc. Example: WE use it, shouldnt you?
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- FREE GIFTS Redeemable coupons for merchandise Hidden Message: Its too good a deal to pass up.
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- GREAT OUTDOORS Scenes of nature. Hidden Message: If its associated with nature, it must be healthy.
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- GOOD TIMES People smiling and laughing. Hidden Message: The product will add fun to your life.
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- COMPARISON SHOPPING A method of judging the benefits of different products by comparing several factors such as quality, features, warranty, safety, recommendations, and cost.
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- WARRANTY A companys or stores written agreement to repair a product or refund your money should the product not function properly. ALWAYS read the warranty/fine print.
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- UNDERWRITERS LABORATORY UL Is a product-safety testing and certification organization. The UL logo is on electrical appliances, fire extinguishers and other products. The logo indicates the product has passed strict safety standards.
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- SNELL AND ANSI SNELL is a nonprofit foundation ANSI (American National Standards Institute Both monitor safety standards for helmets and other protective equipment.
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- YOUR CONSUMER RIGHTS 1.The right to safety. 2.The right to choose. 3.The right to be informed. 4.The right to be heard. 5.The right to have problems corrected. 6.The right to consumer education.
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- PHYSICIANS A doctor. Traditionally been the backbone of American Health Care. PRIMARY CARE PHYSICIAN: A medical professional who provides the first line of health care. SPECIALIST: A physician who has received additional training in a particular area of medicine.
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- 12 HEALTH CARE SPECIALISTS 1.Allergist: allergies. 2.Dermatologists:skin problems. 3.Gynecologist: female reproductive system. 4.Internist: internal, non-surgical diseases. 5.Neurologist: nervous system disorders (stroke). 6.Oncologist: cancer
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- SPECIALISTS cont. 7.Ophthalmologist: eye disease. 8.Orthopedist: skeletal deformities or injuries. 9.Pediatrician: primary care for children. 10.Psychiatrist: mental health. 11.Rheumatologist: pain and stiffness in muscles and joints. 12.Urologist: urinary problems.
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- CLINICAL PSYCHOLGIST Treat emotional or behavioral disorders.
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- HEALTH CARE FACILITY Any place staffed by health care professionals and equipped for delivery of health services.
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- OUTPATIENT SURGICAL FACILITY Place where surgery is performed on patients who are released the same day.
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- LONG TERM HEALTH CARE FACILITIES Provide care for patients over an extended period of time. Persons recovering from serious accidents or crippling diseases. Relearn basic living skills. Physical therapy. Nursing homes: provide care for medical and non-medical needs (usually over 65).
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- ALLIED MEDICAL PROFESSIONALS 1.Dental hygienist: cleaning and polishing teeth. 2.Dietitian: Nutritional counseling; planning and specialized menus. 3.Emergency Medical Technician (EMT): emergency treatment. 4.Laboratory Technician: lab tests, such as urine or blood workup.
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- MORE ALLIED MEDICAL 5. Nurses aide: 5. Nurses aide: making beds, feeding and bathing patients. 6. Occupational Therapist: 6. Occupational Therapist: training persons with disabilities for daily activities and jobs. 7. Optometrist: 7. Optometrist: Testing vision for eyes. 8. Pharmacist 8. Pharmacist: Dispensing medicines. 9. Athletic Trainer, Certified (ATC): 9. Athletic Trainer, Certified (ATC): Prevention and Primary care and rehabilitation of athletes.
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- MORE ALLIED HEALTH 10. Physical Therapist: physical rehabilitation after injury, accidents, etc. 11. Radiology technician: X rays, mri, ct scan. 12. Social Worker: counseling people with health problems. 13. Speech Therapist: helping people overcome speech problems.
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- TRENDS IN HEALTH CARE Birthing Centers Drug Treatment Centers Continuing care and assisted living facilities Hospices Telemedicine
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- HEALTH INSURANCE A plan to cover part or most costs of expenses and care associated with medical treatment. Insured person pays a periodic premium or fee. Insurance companies usually pay 80%.
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- MEDICARE A health insurance program that is available to people who are 65 years of age or older and to people who receive social security disability benefits. Are also eligible to receive MEDICAID.
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- MEDICAID An assistance program of medical aid for people of all ages who are unable to afford medical care.
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- HEALTH MAINTENANCE ORGANIZATION HMOs. Most common type of managed care. A group of physicians of different specialties who work together to provide medical services to members. Usually pay a small co-payment.
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- PREFERRED PROVIDER ORGANIZATION PPO A type of health insurance in which medical providers agree to charge less to members of the plan. The patient can choose to see a physician outside the plan but at a higher cost.
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- NURSES Responsibilities vary. Licensed practical nurses: (LPNs); assist physicians and provide direct care. Registered Nurses: (RNs); take more responsibilities for patients. Nurse Practitioner: Have advanced training that enables them to work independently.
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- WHEN CHOOSING A HEALTH PLAN Cost. Special needs. Eligibility.
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- GUIDELINES FOR CHOOSING A HEALTH CARE PROVIDER Ask friends or relatives outside your immedi
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