Consumer Habits & Lifestyles Survey

Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Ask my friends for their opinions OR Go to the store

2. Have you ever been criticized by your friends for using your phone when you are with them?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious

3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I don’t care about that

4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car

5. Gender:Male OR Female

6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

United States Results

Overview – United StatesTarget: All Users, GlobalStart Date: February 23rd

End Date: February 27th

Duration: 4 Days/96 HoursResponses: 5,135 UniqueLength: 6 Questions, 22 ChoicesResponse Rate: 1,283/Day

81%

19%

Gender

MaleFemale

12%

43%28%

14%3%

Age

<18

18-25

26-35

36-55

56<

60%11%

14%

15%

USAWhen you are considering an important purchase, what do you do?

55%

12%

15%

18%

61%11%

14%14%

females

males

When you are considering an important purchase, what do you do?

72%7%

9%

11%

Under 18

54%

13%

11%

22%

Over 55

57%

14%

14%

15%

36 - 55

57%

11%

16%

16%

18 - 25

60%12%

13%

15%

26 - 35

Look up information on my phone right away

Wait until I get to my computer to research

Ask my friends for their opinions

Go to the store

USA

54%

22%

24% 45%

26%

29%

56%21%

23%

females

males

Have your friends ever criticized you for using your phone around them?

USA

66%20%

14%

Under 18

54%

22%

25%Over 55

51%

25%

24%36 - 55

54%

22%

25%

18 - 25

51%

23%

26%

26 - 35

No, they’re on their phones also

Yes, they think I’m rude

Sometimes, if I am too obvious

Have your friends ever criticized you for using your phone around them?

USA

37%

15%17%

31%

28%

19%17%

36%

39%

14%17%

30%

females

males

Have you ever been ashamed to let people see your phone?

USA

60%

10%

11%

19%

Under 18

37%

13%16%

34%

Over 55

36%

13%16%

36%

36 - 55

33%

16%19%

32%

18 - 25

34%

16%18%

32%

26 - 35

Have you ever been ashamed to let people see your phone?

Yes, it’s too old

Yes, it’s not a cool model

No, I have a cooler phone

No, I don’t care about that

USA

49%

24%

14%14%

39%

29%

16%

17%

51%

23%

13%13%

females

males

The first thing that peoplenotice about me most is:

USA

67%17%

9%

7%Under 18

41%

19%

15%

25%

Over 55

47%

19%

14%

20%

36 - 55

46%

27%

14%

13%

18 - 25

46%

25%

14%

15%

26 - 35

What type of phone I have

How cool my clothes are

My watch

My car

The first thing that peoplenotice about me most is:

USA

Thank You / Judith Coleyjcoley [at] vuclip.com

Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035