consumer goods companies pump up promos to beat slump

1
averting major price declines. The price of linear alkylbenzene (LAB) in Asia has dropped from $900- 1000/tonne late in 2001 to just over $700/tonne currently due to increasing supplies of n-paraffin feedstocks in China. The effect of Huntsman’s acquisition of Albright & Wilson’s surfactants business in Europe during 2001 is discussed. Dow maintains a diverse product line with commodities accounting for 40% and specialities 60%. Dow acquired Union Carbide during 2001 and has integrated around 90% of the company currently. The trend towards increasing environmental awareness within the industry is investigated including the effect of the Biocidal Products Directive in Europe. Stepan has acquired Pentagon Chemical Specialties based in Workington, UK from Dow Haltermann. The company produces amine oxides, betaines and ethanolamide together with methyl chloride and benzyl chloride quaternaries. The company has also acquired Manro Performance Chemicals of Stalybridge, UK and Degussa’s biocidal quaternary business in Italy. Liquids currently account for 72% of the detergent formulations market in the US compared to 52% around 5 years ago. Degussa is the leading supplier of raw materials to the fabric softening market. The company has centralized its care specialities R&D and marketing activities at Hopewell, VA, US. It is debottlenecking manufacturing sites at Janesville, WI and Mapleton, IL to increase production of fabric softeners, quaternary surfactants and fatty amines. The market for fabric softeners in the US remained flat in 2002. Chemical Week, 29 Jan 2003, 165 (4), 17-18,20- 21,23 Surfactants makers are suffering [1 table] 2002 was a relatively quiet year for surfactant sector. Demand was 11.182 M tonnes, with Asia accounting for 3.565 M tonnes, N America 3.166 M tonnes, W Europe 2.263 M tonnes, and Latin America 1.004 M tonnes. Demand is expected to grow 3%/y in the period 2002- 2010. But prices are down considerably. Although volume is good, revenue is down. Pressure on prices is coming from both customers and producers. Most customers have been able to increase their own prices. The real pressure has come more from within the industry as producers lower prices to protect their market share. Another concern is the availability of surfactant intermediates. New capacity for detergent alcohols is threatening to create a surplus and push prices down. Environmental issues will also drive the industry. Degussa sees biodegradability as a major driver in the future for cationic fabric softener additives. A table shows surfactants demand in the world’s main regions in 2002 and growth forecasts for these regions for the period 2002-2010. Chemical and Engineering News, 20 Jan 2003, 81 (3), 21-22 InChem Holdings finds its niches: developing strong positions in phenoxy resins and surfactants [1 table] The largest of InChem’s surfactants businesses is Ifrachem that has a 50,000-60,000 tonnes/y sulfation/sulfonation capacity as well as 15,000 tonnes/y ethoxylation capacity. InChem also has a general purpose plant with a capacity of 30,000 tonnes/y, 20,000 tonnes of which is committed to the production of saturated polyether and polyurethane resins. Inchemica has expanded its product range at its 20,000 tonnes/y surfactants plant in Portugal. It claims over 80% of the domestic market. Chemical Week, 15 Jan 2003, 165 (2), 32-33 Focus report: Surfactant producers take a cautious step An extensive report on the global surfactants market, covering: consumption, the five primary surfactants (linear alkylbenzene sulfonates, alcohol ethoxysulfates, alcohol sulfates, alcohol ethoxylates, and alkylphenol ethoxylates), industry consolidation, capacity additions and closures for fatty alcohols, the market for normal paraffins (alkanes), new developments in n-paraffin production, linear alkylbenzene (markets, pricing, plant capacities), anionic surfactants, and individual producer company data. Chemical Market Reporter, 27 Jan 2003 (Website: http://www.chemicalmarketreporter.com) MARKETS Consumer goods companies pump up promos to beat slump Major players in the Rup 800 bn fast moving consumer goods (FMCG) sector have resorted to aggressive promotional campaigns to offset the slowdown in the sector. The sector has recorded a 1.7% decline in growth. The slowdown is noticed in soaps, detergents and toothpaste segments. Sale of toothpastes registered a negative growth of 9% during Jan-Nov 2002. Analysts attribute the slowdown to saturation of demand in the urban markets coupled with poor sales in the rural markets due to poor monsoons and lack of product differentiation. Business Line, 21 Jan 2003, 10 (20), 6 Procter & Gamble – 2Q 2002-2003 update The Procter & Gamble Co (P&G) is raising its estimated earnings/share growth for the Dec 2002 quarter behind higher operating margin growth versus previous guidance. Volume is expected to grow in the high single digits behind strong performance by the health care business unit and continued strength in developing markets. Operating margin growth for 2Q 2002-2003 is expected to be towards the upper end of the previous guidance range of 100 to 150 basis points. Sales, excluding foreign exchange impacts, are expected to grow 4 to 6%. P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world’s consumers. P&G markets nearly 300 brands – including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Actonel, Olay and Clairol Nice ‘n Easy – in more than 160 countries around the world. Procter & Gamble updates the 2Q 2002-2003 results, 11 Dec 2002, (The Procter & Gamble Co, 1 or 2, Procter & Gamble Plaza, Cincinnati, OH 45201, USA. Tel: +1 513 983 1100. Website: http://www.pg.com) 6 MARCH 2003 FOCUS ON SURFACTANTS

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averting major price declines. Theprice of linear alkylbenzene (LAB) inAsia has dropped from $900-1000/tonne late in 2001 to just over$700/tonne currently due toincreasing supplies of n-paraffinfeedstocks in China. The effect ofHuntsman’s acquisition of Albright &Wilson’s surfactants business inEurope during 2001 is discussed.Dow maintains a diverse product linewith commodities accounting for 40%and specialities 60%. Dow acquiredUnion Carbide during 2001 and hasintegrated around 90% of thecompany currently. The trend towardsincreasing environmental awarenesswithin the industry is investigatedincluding the effect of the BiocidalProducts Directive in Europe. Stepanhas acquired Pentagon ChemicalSpecialties based in Workington, UKfrom Dow Haltermann. The companyproduces amine oxides, betaines andethanolamide together with methylchloride and benzyl chloridequaternaries. The company has alsoacquired Manro PerformanceChemicals of Stalybridge, UK andDegussa’s biocidal quaternarybusiness in Italy. Liquids currentlyaccount for 72% of the detergentformulations market in the UScompared to 52% around 5 yearsago. Degussa is the leading supplierof raw materials to the fabricsoftening market. The company hascentralized its care specialities R&Dand marketing activities at Hopewell,VA, US. It is debottleneckingmanufacturing sites at Janesville, WIand Mapleton, IL to increaseproduction of fabric softeners,quaternary surfactants and fattyamines. The market for fabricsofteners in the US remained flat in2002.

Chemical Week, 29 Jan 2003, 165 (4), 17-18,20-21,23

Surfactants makers are suffering [1 table]

2002 was a relatively quiet year forsurfactant sector. Demand was11.182 M tonnes, with Asiaaccounting for 3.565 M tonnes, NAmerica 3.166 M tonnes, W Europe2.263 M tonnes, and Latin America1.004 M tonnes. Demand is expectedto grow 3%/y in the period 2002-2010. But prices are down

considerably. Although volume isgood, revenue is down. Pressure onprices is coming from both customersand producers. Most customers havebeen able to increase their ownprices. The real pressure has comemore from within the industry asproducers lower prices to protect theirmarket share. Another concern is theavailability of surfactantintermediates. New capacity fordetergent alcohols is threatening tocreate a surplus and push pricesdown. Environmental issues will alsodrive the industry. Degussa seesbiodegradability as a major driver inthe future for cationic fabric softeneradditives. A table shows surfactantsdemand in the world’s main regions in2002 and growth forecasts for theseregions for the period 2002-2010.

Chemical and Engineering News, 20 Jan 2003, 81 (3),21-22

InChem Holdings finds its niches:developing strong positions inphenoxy resins and surfactants [1 table]

The largest of InChem’s surfactantsbusinesses is Ifrachem that has a50,000-60,000 tonnes/ysulfation/sulfonation capacity as wellas 15,000 tonnes/y ethoxylationcapacity. InChem also has a generalpurpose plant with a capacity of30,000 tonnes/y, 20,000 tonnes ofwhich is committed to the productionof saturated polyether andpolyurethane resins. Inchemica hasexpanded its product range at its20,000 tonnes/y surfactants plant inPortugal. It claims over 80% of thedomestic market.

Chemical Week, 15 Jan 2003, 165 (2), 32-33

Focus report: Surfactant producerstake a cautious step

An extensive report on the globalsurfactants market, covering:consumption, the five primarysurfactants (linear alkylbenzenesulfonates, alcohol ethoxysulfates,alcohol sulfates, alcohol ethoxylates,and alkylphenol ethoxylates), industryconsolidation, capacity additions andclosures for fatty alcohols, the marketfor normal paraffins (alkanes), newdevelopments in n-paraffinproduction, linear alkylbenzene(markets, pricing, plant capacities),

anionic surfactants, and individualproducer company data.

Chemical Market Reporter, 27 Jan 2003 (Website:http://www.chemicalmarketreporter.com)

MARKETSConsumer goods companies pump uppromos to beat slump

Major players in the Rup 800 bn fastmoving consumer goods (FMCG)sector have resorted to aggressivepromotional campaigns to offset theslowdown in the sector. The sectorhas recorded a 1.7% decline ingrowth. The slowdown is noticed insoaps, detergents and toothpastesegments. Sale of toothpastesregistered a negative growth of 9%during Jan-Nov 2002. Analystsattribute the slowdown to saturation ofdemand in the urban markets coupledwith poor sales in the rural marketsdue to poor monsoons and lack ofproduct differentiation.

Business Line, 21 Jan 2003, 10 (20), 6

Procter & Gamble – 2Q 2002-2003update

The Procter & Gamble Co (P&G) israising its estimated earnings/sharegrowth for the Dec 2002 quarterbehind higher operating margingrowth versus previous guidance.Volume is expected to grow in thehigh single digits behind strongperformance by the health carebusiness unit and continued strengthin developing markets. Operatingmargin growth for 2Q 2002-2003 isexpected to be towards the upper endof the previous guidance range of 100to 150 basis points. Sales, excludingforeign exchange impacts, areexpected to grow 4 to 6%. P&G iscelebrating 165 years of providingtrusted quality brands that make everyday better for the world’s consumers.P&G markets nearly 300 brands –including Pampers, Tide, Ariel,Always, Whisper, Pantene, Bounty,Pringles, Folgers, Charmin, Downy,Lenor, Iams, Crest, Actonel, Olay andClairol Nice ‘n Easy – in more than160 countries around the world.

Procter & Gamble updates the 2Q 2002-2003 results,11 Dec 2002, (The Procter & Gamble Co, 1 or 2,Procter & Gamble Plaza, Cincinnati, OH 45201, USA.Tel: +1 513 983 1100. Website: http://www.pg.com)

6 MARCH 2003

F O C U S O N S U R F A C T A N T S