consumer empowerment

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WELCOME

CONSUMER EMPOWERMENT

REHAN MUJTABA FAISAL AZEEM S U P E R V I S E D B Y Z A H I D M A J E E D B S ( B A ) 5 TH C

Seminar ObjectivesOn completion of this seminar I ensure that we will be able to : Outline,

discuss and critique consumer empowerment . Summarise the prescribed readings and discuss the relevance of consumer empowerment in Pakistan Outline the ways in which theoretical concepts have been operationalized in the prescribed readings that are empirical. Try to illustrate at least one of the theories as a conceptual model

Consumer Empowerment It is the autonomy of consumer to influence

company behaviour. A process of increasing involvement of consumer in overall wellbeing of the community. To change company behaviour for the welfare of society. It is satisfactory approach towards goods and services.

Phases of consumer empowerment Phases vary from society to society Consumer resistance movements in the shape of Boycotts Voluntary simplicity Consumer rebels Ethics in resistance

Boycotts

Voluntary Simplicity

Ethics of consumer rebels

Methodology Quantitative approaches

Qualitative approaches

Methodology1.

2.

Quantitative approaches (cause and effect relationship) questionnaires e-mail telephonic questioner Qualitative approachesEthnographic (Interviews) Focus groups Delphi technique (experts are invited to talk)

Findings Consumers feel powerless because they are unable to

influence the company behaviour This is because there is no proper substitutes to switch

over Resistance movements are not well organized Consumers awareness and skills worryingly low Consumer acutely detriment and redress

It is good to ask

Questions?

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