consumer demand analysis of smart wearable devices in china
TRANSCRIPT
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Consumer Demand Analysis
of Smart Wearable Devices
in China
Category : Computing & Electronics
All logos and Images mentioned on this slide belong to their respective owners.
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Introduction to Report
Launch Date: July 16, 2014
Number of Pages: 20
Geography Coverage: China
Available Format: PDF
Price For Single User License: USD 1,080
Price For Global User License: USD 2,160
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report provides information on market overview, drivers and challenge, competition and key trends.
This report presents a consumer demand survey of smart wearable devices in China. The analysis is based on the primary data collected by MIC from 1 April 2014 to 14 April 2014 in Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin where a total of 1,000 effective samples were drawn for further investigation.
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Key Highlights
The report first gives a profile of the target market customers, followed by their usage and purchasing behavior of smart handheld devices.
Also provided are their preferences for smart wearable device applications and designs.
The report finds that target market customers for smart wearable devices are medium-heavy smart handheld device users aged between 20 and 29 who have a higher education level and reliable income source.
They are more familiar with wrist-worn and head-mounted devices and are smart buyers who will acquire as much information before buying a new product.
They also care more about a product's function than its added value, such as sleek design or the impression it gives to people.
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List of Topics
Overview of the target market customers, including their age, gender, education level, occupation, marriage status, and monthly disposable income
Consumers' smart handheld device usage and purchasing behavior, including device replacement frequency, app downloading frequency, average device usage time per day, average Internet usage time per day, major online activities, when they will buy a new device.
Consumers' preferences for smart wearable device applications, touching on head-mounted, wrist-worn, and body-worn devices and their major applications which consumers think are essential
Consumers' preferences for smart wearable device designs, including the number of lenses, screen sizes, UIs, and the average willingness to pay for each category of wearable devices
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Report Coverage
1. Overview of the Target Market Customers2. Consumers' Smart Handheld Device Usage &
Purchasing Behavior3. Smart Wearable Device Application Preferences4. Smart Wearable Device Design Preferences5. Conclusion
For more details regarding Report coverage see the last slide
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