consumer attitude towards iot security - karamba security · ethnicity age groups marital status...

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Consumer Attitude

Towards IoT Security

11/21/2019NOW Instant Insights for Karamba Security

18%23%

36%

23%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Northeast Midwest South West

Colu

mn %

15%

11%13%

20%

15%

18%

4%5%

0%

5%

10%

15%

20%

25%

Below

$25,000

$35,000 -

$49,999

$75,000 -

$99,999

$150,000 -

$199,999

Co

lum

n%

50%

10%

2% 4% 4%8%

15%

4% 4%

0%

10%

20%

30%

40%

50%

60%

Employed full-time

(30 hours or more

per week)

Self-employed Retired

Co

lum

n %

53%

47%

Y E S N O

Yes No

Region

Employment

Annual HH Income

Children under 25 in HH

11%

90%

Yes No

Hispanic Origin


Respondent Demographics

12%

19%

21%19%

13%

16%

18-24

25-34

35-44

45-54

55-64

65+

9%

1%4%

0%

82%

2%2%African American

American Indian/Alaska Native

Asian

Native Hawaiian/Other Pacific

Islander

Caucasian

Other Race

Mixed Race

57%24%

6%

8%4%

Married

Single, never married

Living with a partner

Divorced

Widowed

2%

18%

20%

4%9%

30%

2%

13%2%

Some High School or less

High School Graduate or equivalent (i.e., GED)

Some college

Technical/Vocational Degree

Associate Degree

Bachelors Degree

Professional Degree (i.e., Teaching Credential, Legal Counsel, Physician's

Assistant, etc.)

Education

Ethnicity Age Groups

Marital Status


Q1 Do you expect your consumer IoT device (Alexa, smart refrigerator, connected camera) to be secured by the manufacturer and protected from hacks upon

purchase with embedded security?

74%

26%

Yes No


Q2 Do you consider an IoT device (Alexa, smart refrigerator, connected camera) secure if it needs

over-the-air updates?

58%

42%

Yes No


Q3 Do you regularly update your IoT devices (Alexa, smart refrigerator, connected camera) as

you receive over-the-air updates?

35%

21%

44%

Yes – right away Yes – when I have time No


Q4 Would you walk away from using an IoT device if you found out there wasn’t

embedded security?

72%

28%

Yes No


Q5 Do you plan to purchase a connected device (Alexa, smart refrigerator, connected camera) in 2020 and will you research the products security

infrastructure prior to purchasing?

26%23%

51%

0%

10%

20%

30%

40%

50%

60%

Yes, I will purchase a connected devicein 2020, but will not research the

products security infrastructure prior topurchasing

Yes, I will purchase a connected devicein 2020 and will research the products

security infrastructure prior topurchasing

No, I will not purchase a connecteddevice in 2020


Q6 Are you more worried about your home being broken into or your

connected device hacked?

50%50%

Home being broken into Connected device being hacked


Q7 Do you think it is the responsibility of the connected device manufacturer to secure the

product from hacks?

87%

13%

Yes No


Q8 Do you use personal connected devices (smart watch, connected camera, tablet) on

your work’s enterprise?

38%

62%

Yes No


Q9 Does your work’s tech team know your connected devices (smart watch, connected camera, tablet) is

accessing your work’s enterprise?

31%

42%

27%

Yes No Not sure


Q10 Do you think connected devices will be more or less of a target for hackers in five years?

81%

19%

Connected devices will become more of a target for hackers in five years

Connected devices will become less of a target for hackers in five years


consumer attitude towards iot security - karamba security · ethnicity age groups marital status...

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