construction & marketing strategies of real estate sector

7/29/2019 construction & marketing Strategies of Real Estate sector

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Construction &

MarketingStrategies of Real

Estate Sector

(A Case study ofCEDAR Group ofCompanies)


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INDEX Introduction

CEDAR Group Company Profile Board Of Directors Vision & Mission Real Estate Market Types of Constructions Completed Projects Ongoing Projects Upcoming Projects Marketing Strategies Agencies Associated My Job at Work Customer Satisfaction


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INTRODUCTIONReal estate is "Property consisting of land and thebuildings on it, along with its natural resources such ascrops, minerals, or water; immovable property of thisnature; an interest vested in this; (also) an item of realproperty; (more generally) buildings or housing in general.

Also: the business of real estate; the profession of buying,

selling, or renting land, buildings or housing."

In the fields ofarchitectureandcivilengineering,construction is a process that consists ofthebuildingor assembling ofinfrastructure. Far from beinga single activity, large scale construction is a feat

ofhuman multitasking. Normally, the job is managed byaproject manager, and supervised by aconstructionmanager,design engineer,construction engineerorprojectarchitect.

For the successfulexecutionof aproject,effectiveplanningis essential. Involved with the designand execution of the infrastructure in question must

consider theenvironmental impactof the job, thesuccessfulscheduling,budgeting,construction site safety,availability ofbuilding materials,logistics, inconvenience tothe public caused byconstruction delaysandbidding,
http://en.wikipedia.org/wiki/Architecturehttp://en.wikipedia.org/wiki/Architecturehttp://en.wikipedia.org/wiki/Architecturehttp://en.wikipedia.org/wiki/Civil_engineeringhttp://en.wikipedia.org/wiki/Civil_engineeringhttp://en.wikipedia.org/wiki/Civil_engineeringhttp://en.wikipedia.org/wiki/Civil_engineeringhttp://en.wikipedia.org/wiki/Buildinghttp://en.wikipedia.org/wiki/Buildinghttp://en.wikipedia.org/wiki/Buildinghttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Human_multitaskinghttp://en.wikipedia.org/wiki/Human_multitaskinghttp://en.wikipedia.org/wiki/Human_multitaskinghttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Construction_managerhttp://en.wikipedia.org/wiki/Construction_managerhttp://en.wikipedia.org/wiki/Construction_managerhttp://en.wikipedia.org/wiki/Construction_managerhttp://en.wikipedia.org/wiki/Design_engineerhttp://en.wikipedia.org/wiki/Design_engineerhttp://en.wikipedia.org/wiki/Design_engineerhttp://en.wikipedia.org/wiki/Construction_engineerhttp://en.wikipedia.org/wiki/Construction_engineerhttp://en.wikipedia.org/wiki/Project_architecthttp://en.wikipedia.org/wiki/Project_architecthttp://en.wikipedia.org/wiki/Project_architecthttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Environmental_impact_assessmenthttp://en.wikipedia.org/wiki/Environmental_impact_assessmenthttp://en.wikipedia.org/wiki/Environmental_impact_assessmenthttp://en.wikipedia.org/wiki/Scheduling_(production_processes)http://en.wikipedia.org/wiki/Scheduling_(production_processes)http://en.wikipedia.org/wiki/Scheduling_(production_processes)http://en.wikipedia.org/wiki/Budgethttp://en.wikipedia.org/wiki/Budgethttp://en.wikipedia.org/wiki/Budgethttp://en.wikipedia.org/wiki/Construction_site_safetyhttp://en.wikipedia.org/wiki/Construction_site_safetyhttp://en.wikipedia.org/wiki/Construction_site_safetyhttp://en.wikipedia.org/wiki/Building_materialhttp://en.wikipedia.org/wiki/Building_materialhttp://en.wikipedia.org/wiki/Building_materialhttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Construction_delayhttp://en.wikipedia.org/wiki/Construction_delayhttp://en.wikipedia.org/wiki/Construction_biddinghttp://en.wikipedia.org/wiki/Construction_biddinghttp://en.wikipedia.org/wiki/Construction_biddinghttp://en.wikipedia.org/wiki/Construction_biddinghttp://en.wikipedia.org/wiki/Construction_delayhttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Building_materialhttp://en.wikipedia.org/wiki/Construction_site_safetyhttp://en.wikipedia.org/wiki/Budgethttp://en.wikipedia.org/wiki/Scheduling_(production_processes)http://en.wikipedia.org/wiki/Environmental_impact_assessmenthttp://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Project_architecthttp://en.wikipedia.org/wiki/Project_architecthttp://en.wikipedia.org/wiki/Construction_engineerhttp://en.wikipedia.org/wiki/Design_engineerhttp://en.wikipedia.org/wiki/Construction_managerhttp://en.wikipedia.org/wiki/Construction_managerhttp://en.wikipedia.org/wiki/Project_managerhttp://en.wikipedia.org/wiki/Human_multitaskinghttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Buildinghttp://en.wikipedia.org/wiki/Civil_engineeringhttp://en.wikipedia.org/wiki/Civil_engineeringhttp://en.wikipedia.org/wiki/Architecture


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A professional real estate marketing approach requiresresearch-based insights into market demand, micro andmacro-economic market influences and the study ofhistoric sales graphs of a particular project typology in agiven location. These insights can give an accurate andpredictive road map of what the market wants now and willwant in the future.

This kind of approach is extremely important from thestandpoint that marketing of a project invariably beginsmuch before construction begins. It is imperative to have amarketing plan which factors in real-time demand driversas well as those that will prevail when the project nearscompletion.

In short, real-time real estate marketing consists of: Studying every facet of the project Juxtaposing it against prevalent and future market

requirements Developing accurately targeted promotion collaterals and

advertisements Allocating marketing funds in a highly focused, result-

oriented mannerInterestingly, such an approach can often result in a 25%decrease in marketing spend and yield with a 20-30%increase in market response.


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CEDAR GROUP OF COMPANIES

CEDAR Group, have been the pioneers in bringing newage living, shopping and entertainment to the citizens ofJaipur since last 15 years.The group started its journey with a vision andcommitment and has very successfully carved niche for

itself in real estate industry of Jaipur in a short span ofyears. CEDAR Group, who has long captured theimagination of citizens of Jaipur with their stunningresidential creations, has gone from strength to strengthbecause of their forward thinking and progressive ethos.In this legacy of being the trendsetter, they have beeninstrumental in redefining the lifestyles of the people ofJaipur, through their world class luxury residences.

About Us

Who we are ?

Miracle Group, have been the pioneers in bringing newage living, shopping and entertainment to the citizens ofJaipur since last 10 years.The group has started its journey with a vision andcommitment and has very successfully carved niche for


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itself in real estate industry of Jaipur in a short span of ayears. Miracle Group, who has long captured theimagination of citizens of Jaipur with their stunning

residential creations, has gone from strength to strengthbecause of their forward thinking and progressive ethos.In this legacy of being the trendsetter, they have beeninstrumental in redefining the lifestyles of the people ofJaipur, through their world class luxury residences.the Journey of Miracle Group has been very successfullydiversified into real estate more than years, creatingvarious mile stones in its way today has development into

a colossal in the field of Real Estate. Committed to deliverreal estate solutions with a difference, creating differencenot just the way we build our buildings the way buildrelationship with our clients.We work towards bringing the-state-of-the-arts residentialproperties and asset management to our client, to meetand exceed global bench marks.

We stay dedicated and committed to meet the needs ofour customers in time and with future in mind every time.We not just build world-class properties but have gonebeyond in real estate business emerging as front-runnersin managing and maintaining assets. We set newstandards in architectural design, efficiency and qualitywith strict monitoring leading to outcome of properties,which exceed market expectations. Our central objectiveis to ensure our commitment and customer satisfaction.


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Board of Directors

Anish Raj SethiThe Managing Director of the company is an experiencedentrepreneur with over 15 years in construction and RealEstate Development. He has made many ultra luxuriousbungalows in jaipur for high segment customers. Hebelieves in delivering quality and excellence and considersthe customers trust as the greatest asset of theorganization. his values and cultural beliefs has been his

strength behind the companys fast paced growth. Underhis guidance, the company has so far achieved manymilestones and continues to do so.

Nilesh GoyalFrom modest beginnings in manufacturing and trading ofstone and all type of materials business over a decade

ago. He is responsible towards making best constructiondevising corporate strategies and directing theorganization towards a well-planned future. Hisperformance and decision making capabilities. The grouphas emerged as one of the most competent organizationin real estate under his supervision.


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Ankur JainHe has reflective experience of 6 years in Real EstateCompany, he has also garnered 2 years of discerning

experience in Business Management. The youngest of all,he is passionate and aims at bringing revolutionary ideasand concepts strengthening the hold of the industry withpassing years. With a motto of combining moderninnovations with contemporary standards, He is assured tochange the face of the real estate industry positively.

Ghanshyam GuptaHe is a hardcore professional committed to providingquality and value to the company's discerning clientele.His firm belief and practices of transparent, fair &methodical business procedures has earned the Group areputation for providing hassle free dealing, clear and legal

titles and quality homes that are affordable.

Ashutosh JoshiFrom modest beginnings in selling and purchasingproperty and making the ultra luxurious projectscommercial and residential over a decade ago, to a realestate company, He has carried the success amicably onhis shoulders. he has taken Miracle Group to new heightswith his foresight and leadership attributes.


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Shama KhuranaFrom modest beginnings in manufacturing and trading ofbathroom wares and construction of residential bungalowsand apartments business over 10 years. She isspearheading the marketing of the Real Estate company.Her systematic approach includes budgeting themarketing plan, using it wisely, and converting in to saleshas remained effective even during the highest point ofeconomic depression. Other than marketing she is alsolooking after construction activity.


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VISION & MISSION


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TYPES OF CONSTRUCTION


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Ananda Apartment

Designed for your essential

An Ananda Home is where our heart is-breathe Inopulence, reside in deluxe homes set in a pristine, natural,environment friendly setting, spanning over acres of lush

greenery, Ananda is one of the most exclusive, self-sustaining communities. A secure residential haven thatmany aspire for but only an elite few can achieve. Offeringa variety of luxurious villas and apartments of leisureamenities.


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Ananda seeks to evoke and inspire the spirit of familyliving in a reserved yet flourishing neighborhood.The ultimate in luxury apartments living...

Like the view? Now imagine life in a stunning greennatural environment. Come to Ananda, where tranquility,greenery and luxury combine to form the perfect home.Where you get Villas and Apartments to choose from.Surrounded with greenery, near 200 ft. wide road.

Ananda, is the place to be. Inspired by the overwhelmingsuccess of previous projects is a spectacular nature-friendly lifestyle you could ever envisage.The premium villas and apartments are convenientlylocated opposite Patrakar Colony, Mansarovar, justminutes away from prime locations of Vaishali Nagar.Moreover, excellent connectivity to Ajmer road( NH-8),


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Delhi-Sikar byepass and proposed Metro Hub Stationmakes this location more desirable.Imagine life in a stunning green natural environment.

Beautiful abode for your dear ones...The well segregated living space, affording you and yourfamily with enhanced privacy.


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Ananda Apartment

Project Specification

STRUCTURE

Seismic Soundness: Earthquake Resistant RCC FrameStructureExternal Finish: External quality paint system and ACP

sheeting.Dining & Passage Flooring: Designer vitrified tiles.Walls and Ceiling: POP finish and painted with pleasingshades of plastic emulsion paints.

DRAWING ROOM

Floor: Designer vitrified tiles.

Walls and Ceiling: POP finish and painted with pleasingshades of plastic emulsion paints.

MASTER BEDROOM

Floor: Laminated wooden flooring / vitrified tiles.Walls and Ceiling: POP finish and painted with pleasing

shades of plastic emulsion paints.Naturally lit and well ventilated room.


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OTHER BEDROOMS

Floor: Designer vitrified tiles.

Walls and Ceiling: POP finish and painted with pleasingshades of plastic emulsion paints.

KITCHEN

Floor:Designer vitrified tiles.Walls and Ceiling:Designer ceramic tiles above the central

level, rest plastered surface and painted with pleasingshades of plastic/emulsion paint.Electrical: Sufficient electric points for water purifier,chimney, oven and other gadgets.Washing machine provision at utility with washing area atconvenient location.Others: Granite working top with semi modular kitchen,

hot and cold mixer stainless steel sink, electric chimney.

WASH ROOM

- Designer ceramic tiles up to door height.- Wall hung W.C. in mater wash room.- Premium brand C.P. fitting with shower and exhaust fan.- Shower Panel will be provided in master wash room.- Anti Skid Ceramic Flooring.


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BALCONIES

Floor:Anti Skid Ceramic Flooring Tiles.Ceiling: As per exterior.

DOORS & WARDROBE

Doors: Designer main door with magic eye. Superiorquality internal flush doors with painted finish.Wardrobe: Wooden wardrobe in master bedroom. SS

wooden wardrobe in master bedroom. SS finishaccessories on wooden frames inside the apartments.

LIFT LOBBY / CORRIDORS

Corridors: Granite FlooringLights: Decorative Lights

Wire: Copper Concealed WiringElectric Switches: Modular Switches

STAIRCASE

Riser and Tread: Superior quality natural stone/ graniteHand Rail: Ms rail with enamel paint

AIR CONDITIONERS

Living/Dining: Provision for high wall split unitsBedrooms: Provision for high wall split units/window A.C


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SECURITYState-of-the-art Gadgetry: 24X7 Security with hi-endequipments, CCTV, Surveillance in the entire complex

connected to security control room/management office.

WATER MANAGEMENTWater Harvesting: Rainwater harvesting system. Watersupply centralized pressure pump for water supply.Centralized underground storage tank connected withseparate borewell.

POWER BACK-UP100% Power back-up for common area.

TELEPHONE & T.V.- Telephone points in all bedrooms, living room anddrawing room.- TV Points in all bedrooms and living rooms with DTH

provision.

SEWAGESewage line laid with proper piping and huge septic tankmade.-----------------------------------------------------------------------------------------------------------------------------ROADS- Common road will be a minimum of 30 ft and main roadwill be 40 ft wide.- All roads will be cemented finish with VDC (Vacuumdewatered Concrete).- Proper Designer Street lights in campus.


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-----------------------------------------------------------------------------------------------------------------------------CONVENIENCE STORE

Retail convenient shopping area.-----------------------------------------------------------------------------------------------------------------------------FACILITIESLift: Latest high speed lift.Others: Ample parking space, landscape, and DTHprovision for satellite TV.Intercom:All flats connected with reception area through

intercom.Private Mail BoxLANDSCAPE GARDENBeautiful landscape garden in common area.CLUBWell equipped gymnasium, kids play area, indoor games,chess, carom board etc.


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Ananda The Villa

The Ultimate in Luxury


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Villas living...A new level of exclusivityLIVE NEXT TO THE NATURE, EXPERIENCE THE

PEACEto grow, play, dream, discover.Enjoy a sense of belonging to an exclusive yet vibrantneighborhood. Beautifully landscaped gardens line broadavenues. Enhance the sense of fun. A Health Zone at theheart of it all gives you space to relax, unwind or justdiscover yourself.


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Ananda Villa - Project Specification

STRUCTURE- RCC composite structure with brick masonry, cement

plastering and pop finish.

FLOORING- Vitrified flooring in drawing + dining + kitchen and in bedrooms.- Ceramic tiles for toilets and balcony.

- Inter locking pavers in drive way and porch.- Master bed room shall have laminated wooden flooring.

DOORS and WINDOWS- Superior quality internal flush doors.- Designer main door with magic eye- Wooden wardrobe in master bedroom.

KITCHEN- Semi modular kitchen with electric hood.- Granite counter.- Stainless steel sink.- Ceramic wall cladding above counter up to two feet

height.- Sufficient electric points for water purifier, chimney, ovenand other gadgets.- Exhaust fan, hot and cold mixer and washing machine


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provision at utility with washing area at convenientlocation.

WASH ROOM- Designer ceramic tiles up to door height.- Wall hung w.c. in master wash room.- Premium brand c.p. fitting with shower and exhaust fan.

PAINT- Plastic emulsion for all internal walls.

- Water proof cement paints for external walls/ stonecladding.

ELECTRICAL- Modular switches.- Segregated power and light circuits.

- Provision for a.c. in all bedrooms with sleevs in the walls.- TV points in all bed rooms and dining area.- Concealed conduit with fire retardant copper wire.- DTH to be installed independently in each villa by thepurchaser.- Electric infrastructure (l.t. line) through undergroundcable.- Video door phone.


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WATER SUPPLY- Centralized underground pump and individual waterstorage tanks in each villa.

TELEPHONE- Telephone points in all bedrooms, living room anddrawing room.- WI- FI enabled environment.

SEWAGE- Sewage line lay with proper piping & huge septic tankmade.

ROADS

- Common road will be a minimum of 30 feet and mainroad will be 40 feet wide.- All road will be cemented finish with vdc (vacuumdewatered concrete)- Proper designer street lights in campus.

SECURITY- The entire estate is secured round the clock.- Entire campus will be surrounded by 5 feet highwall.


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LANDSCAPE GARDEN - will be provided for all villas withlow rise fences / hedges at boundary of each plot of thesides.

A tradition of creating lifestyles...For over a decade, miracle build teck pvt. Ltd. And myrareal estates pvt. Ltd. Have played a major role in the realestate industry. They are a professionally managed groupthat has promoted several projects in and around jaipur.The group are optimum and modest realtors promotingsecured plots in ideal locations worthy of our customers'investments. Commitment to excellence, our motto, which

greets our global customers, keeping in mind theirmaximum benefits.


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CEDAR LUXURY :


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Fully furnished home to keep you inspired

Cedar gives your family a guest-style welcome to yourown good home. You need not have to shift in with yourtruckload households. Just leave it to us. Come with yourwardrobe necessities only and believe us, the rest youllfind here the fully complete furnished and equippedgood style home.

The fully complete furnished and quipped good stylehome.- A Fully Furnished Home- At Win Win Location

- With World Class Amenities- For selected few...


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Career

We offers challenging and fulfilling career opportunities in a

professional work environment with ample scope for

advancement and growth. Remuneration structure will match the

best in industry and will not be a constraint for right candidate.

Interested candidates may apply with their CVs in MSword

format through

[email protected] candidates will

be called for personal discussions.
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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EMI CALCULATOR


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OUR ARCHITECTS :

1. SPACES ARCHITECTS

B-6/109, Safdarjung Enclave

New delhi-110029

2. M A ARCHITECTS for CEDAR Luxuria, mansarovar.

construction & marketing strategies of real estate sector

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