x

Case Study: Conserve Energy SoCal Challenge: Responding to gas leaks in Southern California, SoCal Gas was commissioned to raise local awareness around conservation, including how and why to conserve in the summer of 2016. Solution: Create community buzz around conversation and “Conserve Energy SoCal” through local activations to inspire social media engagement. Work with local business on timely partnerships to encourage SoCal residents to get out of the house during the summer and conserve energy.

Results: over 30 pieces of coverage, with over two million impressions and 1.3 million social media impressions.  

Secured partnerships with over 30 businesses including Sprinkles Ice Cream, Aquarium of the Pacific, DK’s Donuts and more.  

Targeted research showed awareness for our key messages and “Conserve Energy SoCal” increased 50-60% by the end of our campaign.  

Partnered with Cinespia to host outdoor movie “Slumber Party” that resulted in 500,000 press and social media impressions.