SOCIAL NETWORKING IN IRELANDFACEBOOK

46% 54%

900 NEW PROFILES EVERY DAY

+ 4 % GROWING

1,942,980 USERS

49% of the population, over 15 years of age, are on Facebook

13 – 17 years of age

13 %

25 – 34 years of age

31 %

55 + years of age

5 %

45 – 54 years of age

8 %

35 – 44 years of age

17 %

18 – 24 years of age

24 %

FACEBOOK USERS BY AGE

39 % OF IRISH PARENTS DON’T ALLOW THEIR CHILDREN TO HAVE A SOCIAL NETWORK PROFILE

IRISH KIDS 9 TO 12 YEARS OF AGE21 % HAVE A FACEBOOK PROFILE

Admitted to faking the age on their profiles49 %

Admitted to having their profiles set to public14 %

Listed their home address and telephone number6 %

Listed their school11 %

Have more than 100 contacts8 %

Contacted people they didn’t know25 %

IRISH KIDS 13 TO 16 YEARS OF AGE47 % HAVE A FACEBOOK PROFILE

Admitted to faking the age on their profiles14 %

Admitted to having their profiles set to public8 %

Listed their home address and telephone number11 %

Listed their school58 %

Have more than 100 contacts35 %

Contacted people they didn’t know22 %

FACEBOOK CHECK-IN’S According to Facebook the number of Irish people accessing the network from their mobile has increased to 800k TOP CHECK-IN LOCATIONS

Dublin Airport 7,484Dublin Airport Terminal 2 5,570Aviva Stadium 4,202Dublin International Airport 4,133Temple Bar 2,608The 02 2,468Croke Park 2,050Terminal 1, Dublin Airport 1,939Cineworld 1,47902 Arena Dublin 1,325

SOCIAL NETWORKING IN IRELANDYOUTUBE

1,3 million USERS

400 million VIEWS EACH MONTH

500 K users DAILY UNIQUE TRAFFIC

2.1 million UNIQUE USERS EACH MONTH

SOCIAL NETWORKING IN IRELANDTWITTER

+ 11 % GROWING *385.000 PEOPLE HAVE ACCOUNT *

30 %21 % 73.500

80.850

* The number of adults over the age of 15

THE DAILY USAGE THE DAILY USERS

5 60.000 users active each 5 day

159.000 tweets were sent for day

177.000 active accountsActive accounts are those who sent at least one tweet during last mounth

SENT 10 OR MORE TWEETS22 %

IN A 5 DAY PERIOD

SENT LESS THAN 10 TWEETSIN A 5 DAY PERIOD

78 %

SENT ONLY ONE TWEETIN A 5 DAY PERIOD

47 %

HOW TWITTER IS USED

PRES

S

71% of journalists use Twitter as a news source

MENTIONS OF TWITTER IN THE IRISH MEDIA

200816 MENTIONS

EACH MONTH

20112058 MENTIONS

EACH MONTH

27 % of mentions were related to entertainment

27 % of mentions were related to politics

28 % of mentions were related to sport

SOCIAL NETWORKING IN IRELANDLINKEDIN

+ 11 % GROWING472,687 LINKEDIN PROFILES

THE AVERAGE USER

Ireland still has the second highest penetration of LinkedIn users in the world

- Is aged between 35 and 44 - Employed - Living in Dublin - AB social class

2nd

2 % of the unemployed are on LInkedIn

LinkedIn’s reach in Ireland has increased until 21 %

OF USERS LOG IN DAILY9 %

LOG IN EVERY COUPLE OF DAYS11 %

LOG IN WEEKLY31 %

SOCIAL NETWORKING IN IRELANDFOURSQUARE

13.000 UNIQUE VISITORS [estimated cookies]

- 53.000 Page views- 17.000 Total visits

10.000 UNIQUE VISITORS [estimates users]

0,3 % REACH

AVERAGE VISIT FOR COOKIE 1.3 AVERAGE TIME ON SITE 3 MINS 20 SEC

REFERENCES- Comscore- Daragh Doyle, Content is King Conference 2010. From Edelman video “Social Media in Ireland”.- Facebook.com data from Facebook’s self service ad creator.- Ipsos MRBI – Some of the Ipsos data came from their Twitter account, in this case the individual tweet has been referenced above.

- Kantar PRII- Knexsy.com – Some data provided by email, some via RTE’s TwitterOnTrial documentary Knexsy provided research data for. Most stats have been individually referenced in the post.- LinkedIn data from the LinkedIn ad’s creator.- London School of Economics Study.- SocialBakers

47 % OF FACEBOOK USERS LOG IN DAILY 24 % EVERY COUPLE OF DAYS 12 % LOG IN WEEKLY

communication attitude

SOCIAL NETWORKING IN IRELAND