“OK, it may not be accurate. But it’s struck a chord we have never

managed to strike. What wouldn’t we do for an audience of 30 million?

The video has reached people who would never watch Channel 4

News, or read The Financial Times. The Invisible Children campaign

could learn a little from those of us who care about accuracy and

context. But I think we could learn something from them about

how to get a message across, and how to talk to a generation that

has stopped bothering to read newspapers and watch TV news.”

100+ million people can be wrong

Which of these is the real revolutionary?

All journalism is now networked

All of us are now (networked) journalists

The network code:

• You are what you say and how you say it• The unauthentic will be exposed or ignored• Long-term, deep credibility is built on truly

open & interactive networks• You choose: reciprocal or one-dimensional

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