connected shopper
TRANSCRIPT
connect with shoppers
EXPERIENCES THAT TURN SHOPPERS INTO ADVOCATES
SHOPPERS WENT ONLINE TO RESEARCH PRODUCT BEFORE GOING TO STORE TO BUY THEM
1 OUT OF STOCK
83%
64%
61%
16%
SHOPPERS SAY THAT THE TOP THREE EXPERIENCIES THEY DISLIKE WHEN SHOPPING
SHOPPERS SAY THEY ARE BETTER CONNECTED TO INFORMATION THAN THE STORE ASSOCIATE
SHOPPERS WANT CUSTOMER SERVICE IMPROVED WITHTECHNOLOGY
SHOPPERS SAY STORE ASSOCIATE BEST SOURCE OF INFORMATION
Shoppers build and maintain shopping lists that are accessible anywhere, update automatically and reward loyalty
Shopper identified and retailer engages in the journey as soon as they set foot in the store
Provide product details in app with promotions and incentives in context of real time shopper activity
Access assistance from in-store associates with the press of a button within the retailer’s application
Full function shopping cart with scan triggers, running totals, real time incentives, and expedited checkout
Analytics used to understand shopper behavior, improve service and optimize shopping environment
SHOPPING LIST
PRESENCE
PRODUCT INFORMATION LOOKUP
PERSONAL ASSISTANT
SHOPPING CART
POST PURCHASE
2 SLOW CHECK OUT
3 UNKNOWLEDGABLE STORE ASSOCIATE
1
2
3
4
5
6
Retailer Shopper
Capture » Mobilise » Track
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