connected campus: building custom apps on the platform

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/Salesforce.comFoundation @SFDCFoundation Connected Campus: Building Custom Apps on the Platform Aug 27, 2014

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Join us to hear how one of the most innovative higher ed institutions, College for America (CfA) at Southern New Hampshire University chose to build their business on the Salesforce1 Platform. CfA was honored as one of 2012 Fast Company’s “World’s Most Innovative Companies” for revolutionizing higher education. Brian Peddle, CfA’s CTO, will discuss and demo how the platform gives them the speed and agility to introduce new processes across the entire student lifecycle and build innovative custom apps - including a learning management system, student information system, and early warning system - to meet their needs. Speakers: Brian Peddle, CTO College for America at Southern New Hampshire University David MacWhinnie, Principle Product Manager College for America at Southern New Hampshire University Doug Naylor, Sr. Salesforce Analyst College for America at Southern New Hampshire University

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Page 1: Connected Campus: Building Custom Apps on the Platform

Marc Benioff Chairman & CEO

/Salesforce.comFoundation

@SFDCFoundation

Corporate Pres – PowerPoint Template – 16x9 FY14.pptx

Connected Campus: Building Custom Apps on the Platform

Aug  27,  2014  

Page 2: Connected Campus: Building Custom Apps on the Platform

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Connected Campus: Building Custom Apps on the Platform

Enterprise Cloud Computing Market Share

#1 World’s Most Innovative Company 2011, 2012, 2013, 2014

#1

Market Leader: Enterprise, MidMarket, SMB & Sales Force Automation

#1

#1 in Enterprise Cloud Computing & CRM

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1%

Product Equity Time

680,000+ Hours

Service

$68M+ Grants

23,000+ Higher

Education + Nonprofit

Organizations

1:1:1 Model

Adopted by

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360° student view

Communications Recruitment

Student Success & Retention

Advancement

Become a Connected Campus: Put Your Students at the Center

Community Engagement

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Salesforce Platform is the Fastest Path from Idea to App

Idea Build App

Idea

buy & setup hardware

install complex software

define user access

build & test security

make it mobile &

social

setup reporting & analytics

build app

Legacy Platforms

6-12 Months?

App

App

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All the Platform Services You Need to Build Apps Fast

The Fastest Path From Idea To App

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Our Customers Report They’re Building Apps Faster

+43% Increase in

Coding Productivity

+52% Faster System Testing

Decrease in IT Costs

+46% Faster Integration

+45%

+52% Faster

Design

+55% Faster

Configuration

+58% Faster

Deployment

Average  Percentage  Improvements  Reported  by  Customers  Source:  Salesforce.com  Customer  Rela:onship  Survey  conducted  March  2013,  by  an  independent  third-­‐party,  Confirmit  Inc.,  on  5,200+  customers  randomly  selected.    Response  sizes  per  ques:on  vary.  

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Featured Presenters

Brian Peddle CTO

College for America at Southern New

Hampshire University

David MacWhinnie Principle Product Manager

College for America at Southern New

Hampshire University

Doug Naylor Senior Salesforce Analyst

College for America at Southern New

Hampshire University

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Connected  Campus:  Building  Custom  Apps  on  the  PlaNorm  

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Today’s Agenda: College for America 101

1.  Who we are 2.  How our competency-based education works 3.  Business Problem – Why Salesforce? 4.  Leveraging the Platform 5.  LMS Demo 6.  Coaching – Continuous Improvements 7.  Q & A

© 2014 Southern New Hampshire University. All rights reserved.

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Who We Are

•  Private, nonprofit •  Regionally accredited

•  Largest private, nonprofit online higher ed provider in New England

•  4th largest in U.S.

Southern New Hampshire University

Traditional Residential

Campus (1932)

College of Online Continuing

Education (2007) College for

America (2012)

•  Competency-based •  Focused on workforce

development

© 2014 Southern New Hampshire University. All rights reserved.

hOp://www.eduventures.com/2013/07/the-­‐top-­‐50-­‐online-­‐colleges-­‐and-­‐universi:es-­‐by-­‐headcount/  

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•  Learning through mastering competencies, not lectures and exams •  Flexible, online and self-directed schedule •  Uniquely affordable at $2,500 a year •  Associate’s and bachelor’s degrees from a respected, nonprofit

university (Southern New Hampshire University, founded in 1932)

© 2014 Southern New Hampshire University. All rights reserved.

Competency-based college degrees built

for the workplace  

Designed for Working Adults and Their Employers

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Designed for Working Adults and Their Employers

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Same degree, different learning process

How it’s the same. Accredited Degrees Respected nonprofit university Real college credit Rigorous learning  

How it’s different. Project & competency based Flexible Schedule Dedicated support Very low cost - $2,500 a year  

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Student  

Coach  

Account  partner  

Peers  

Reviewer  

Mentors  

Employer  

How our competency-based education works

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Business Problem – Why Salesforce?

Time 4 Months to Launch Pilot (2 on staff / 1 off shore) Legacy Systems  

New Program CBE Program and System development running in parallel  

Speed to Iterate Clicks not Code Minimum Viable Products  

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Incredibly Brief Timeline*

Sept 2012 – Jan 2013 Built initial backend data model for CBE Integrate with Docusign Integrate with New Voice Media Integrate with Form Assembly SSO to Instructure Canvas and Google Apps Built initial Student Portal

April – June 2013 Continue to iterate Develop MVP LMS (Beta) Develop MVP Reviewer Portal

October 2013 LMS Goes Live for All Students *This a TINY subset of the insanely awesome stuff we built. We are so far into the future we actually had to time travel back for this presentation.

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© 2014 Southern New Hampshire University. All rights reserved.

Leveraging the Platform

Data.com

Salesforce

Learning Portal

Pardot Knowledge IdP Cases

Reviewer Portal Curriculum Dev Agile Manager

EchoSign New Voice Media Google Apps Colleague

Communities

Custom  Applica:ons  

More…

Amazon S3

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LMS Demo

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CfA Develop the Coaching Model

•  Iteration 0: What are we building for students? •  Literally building new data points/features daily •  Four CfA coaches; sitting next to IT, had no idea what or

where regarding student information •  Iteration 1: Let’s Establish Standard Work!

•  Rapid Iteration using configuration helped get a Minimally Viable Product in front of coaches immediately

•  Helped establish standard work practices that are now used to help train what is now a team of 20 coaches

•  Iteration 2: Now let’s scale •  From Standard Work to Efficient Work •  We have moved past helping coaches surface student

information, so we are now also starting to figure out how to help coaches take action

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Loads of Awesomeness’ + a Picture of Doug

College for America Over 1,000 students served Over 20,000 competencies mastered

Coaching 15+ coaches leverage salesforce ‘where they are’ Currently at a 70% re-enrollment rate Managing our largest single month of new students starting Sept 1st.

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Questions?

80 Custom Objects

48 Triggers

392 Apex Classes

22 Custom Apps

254 Visual Force Pages

163 Rules

4,203 Energy Drinks

Current Team Size 8 FTE / 3 Offshore

Connect if you have more questions later: @brianpeddle