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THE FUTURE STARTS HEREThe Cambridge Phenomenon Conference Roundup

THIS PUBLICATION HAS BEEN KINDLY SPONSORED BY:

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Tuesday,October5thOctober2010wasanincredibleday.Between8.30inthemorninguntilafter9.00

intheevening,morethan350peoplevis-ited‘TheFutureStartsHere’Conferenceto mark the 50th anniversary of theCambridgePhenomenon.ThestartoftheNewYearisagoodtimetoreflectontheConference,whatwasachievedandthefuture.Thisbrochureisdesignedtosummarisenearlyninehoursofpresen-tations,paneldiscussionsandQ&Aandwhetyourappetitetodipintothecom-prehensiveresourcesavailableonthepost-Conferencewebsiteathttp://www.conference.cambridgephenomenon.com/

AttheConference,younetworked,bloggedandtweetedaboutyourexperi-ences,sharedyouropinionsoncamera,participatedintheQ&Asessions,votedonnumeroustopics,selectedcompeti-tionwinners,visitedtheexhibitionstandsandparticipatedinadayofpresentations,paneldebatesandinformaldiscussionswithastellarcastofspeakers,panellistsanddelegates.ThisConferencerounduprespondstotheencouragementwere-ceivedfrommanyofyoutoproduceaprinteddistillationoftheevent.

Foracomprehensiveonlinerecordoftheday,Iencourageyoutovisitthepost-Conferencewebsitewhereyouwillfindvideosandstillimagesofallthekeynotes,presentations,paneldiscussions,Q&As,competitionandeventsummaries.

PlanningfortheConferencestart-edayearbeforetheeventwhenIsetupCambridgePhenomenonLimited(CPL)toworkoninitiativesaroundthe50than-niversaryofthefoundingofCambridgeConsultantsbyTimEiloartandDavidSouthwardin1960.TheBoardofCPL–ChrisChapman,TheoKoutroukides,JoelleduLac,JeffSolomon,ChristopherSaunders,TeriWilleyandmyselfdis-cussedanumberofpossibleinitiativesbeforeagreeingthatthetwothatstoodoutweretheConferenceitselfandafullyillus-tratedBook.Inthemonthsthatfollowed,wesignedupJeanetteWalkertomanagetheConference,aroleinwhichsheex-celled,andThirdMilleniumInformationGroup(TMI)toworkwithusonpublishingtheBook.TMIweretheobviouschoicetocollaboratewithfollowingtheirsuccesswith“TheUniversityofCambridge:an800thAnniversaryPortrait”.

Theconferenceideawasenthusias-ticallyembracedbytheindividualsandcompaniesweapproachedtoparticipateintheevent.AndIwasdelightedthatLordRees,MasterofTrinityCollege,agreedtohostadinnerinhisroomsonOctober4thforspeakers,panellists,principalspon-sorsandinviteddignitaries.

Theeventwasdesignedfromtheout-settobuildonthelearningandexperi-enceaccumulatedintheclusterover50yearsandhighlightfuturedirections.Fourthemeswereselected-IT,Bioscience,FundingandtheFuture.Underlyingthesethemesweretwosub-plots,whicharekeytothefuture:explorationofthecon-vergencebetweenITandBioscience;andprovidingasmuchassistance,adviceandinspirationtoyoungentrepreneursascouldbepackedintooneday.

Theopeningkeynoteaddressdeliv-eredbythenewViceChancellorofthe

Conference roundup by Charles Cotton

What we have seen in the last fifty years has been a phenomenon. Let’s ensure this phenomenon continues for the next fifty as well.Sir Leszek Borysiewicz

“

Charles Cotton, Founder and Chairman Cambridge Phenomenon Limited

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University of Cambridge, Sir LeszekBorysiewicz,reiteratedthattheclusterisanimportantandpositivepartoftheUniversity’sfutureandwhollycompatiblewiththeUniversity’smissiontotrans-formsociety.Subsequentspeakersbuiltonthisstatementacrossadizzyingarrayoftopicsincluding:biologicalcomputing,energyefficiency,augmentedreality,bio-medicalsensors,DNAsequencing,stemcells,fundingstrategiesforITandbio-sciencecompanies,theimpactofChina,andthefutureoftheclusterviewedfrommultiplevantagepoints.

Duringtheday,wealsoaskeddel-egatesfortheiropinionsandthesearesummarisedintheConferencewebsitevideoresourcesunderfourheadings:1)WhatmakesCambridgespecial?2)Advicefor entrepreneurs. 3) Convergence..4)Aday in the lifeof theCambridgePhenomenon.

Inconcludinghispresentation,theViceChancellorsaid,“Whatwehaveseeninthelastfiftyyearshasbeenaphenom-enon.Let’sensurethisphenomenoncon-tinuesforthenextfiftyaswell.”WordswithwhichIamsureweallconcur.

Will there be another CambridgePhenomenonConference? If so,howlongwillwehavetowait?BasedonSirLeszek’sencouragement,theanswertothefirstquestionsmustbeYes.IamdiscussingwiththeboardofCPLandanumberofadviserswhatthefrequency

shouldbe,butearlyindicationsareeverythreetofiveyearstoprovidesufficienttimeforchangetobecomeapparent.

Ihopeyouwillshowyourcontinu-ingcommitmenttothesuccessoftheCambridgePhenomenonbyparticipat-ingintheBookprojecteitherasanindi-vidualoronbehalfofyourorganisation,forwhichdetailsareincludedonthebackcover.

Noneofthiswouldhavebeenpossi-blewithouttheinspiration,hardworkandgenerosityofmanypeopleandorganisa-tions.Iwouldliketotakethisopportunityto

thankthesponsors;chairsofthesessions;speakers;panellists;competitionjudgesandentrants;thedigitalcreativedesign,music, A/V, video production and PRteams;researchers;theWellcomeTrustConferenceCentreandHauserForumstaff;CUTEC;CambridgeEnterprise;TheCambridgeNetwork;FirstNucleus;andCambridgeWireless.

SpecialthanksgototheConferenceMC,JulieMeyer;ConferenceManagerJeanetteWalker;theBoardofCambridgePhenomenonLtd;andNashMatthewsforkindlyagreeingtosponsorthisbrochure.

Julie Meyer, Conference MC

Dinner guests of Lord Rees, Master of Trinity College

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ArtVPShardwarebecamethefirstchoiceforvisualising3Dimagesintheautomotive,architecture,productdesignandentertainmentindustriesatatimewhenray-tracingwithcon-ventionalprocessorswastimeconsumingandimpractical.Thefinancialbenefitsandtimesavingswerealsorealisedinpho-tographyandpost-productionwhere3Dvisualisationwasbeingincreasinglyusedtogeneratemarketingimagery.

Bybuildingonthecompany’sexistingIPandcontinuingitstraditionoforiginalresearch,ArtVPSrecentlylaunchedray-tracingsoftwarethatfullyexploitstheincreasedcapabilitiesoftoday’sprocessortechnology.ThatsoftwareisArtVPS’srevolu-tionaryflagshiprenderingtechnology,Shaderlight®.

Incommonwithitshardwarebasedpredecessor,Shaderlightisaphysically-basedray-tracerthatenablesdesignersengi-neers,architectsandanyoneinterestedincomputergenerated3Dtocreatephoto-realimages.ButShaderlightgoesbeyondconventionalrenderingsoftwareandputstheemphasisoncreatinghighqualityimageswithminimumfuss,pushingtheboundariesof3Dvisualizationwithinteractiverenderingtech-niquesthatallowuserstoseetheirimagedeveloponscreenastheycontinuetowork.

Shaderlightisavailableasaplug-inforprofessionalclasstoolsfromAutodeskandnowforGoogle’spopularandfunSketchUp3Dmodellingtool.Shaderlightissettonotonlytransformthevisualisationworkflowof3Dartistsanddesign-erswithinconventionalmarketsofproductdesign,architecture,engineering,mediaandeducation,butitisalsopoisedtogrowoutintoconsumermarkets.

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Quotes from the speakers and panellists

“We have brains, the means and the ideas to do it. And we should have the ambition too. If the answers to these questions don’t come from here. Then I’ll challenge you to say, ‘where will they come from?’”

Sir Leszek Borysiewicz, University of Cambridge Warren East, ARM Holdings

Sir Christopher Evans, Excalibur Group

Gareth Goodier, Camb Uni Hospitals NHS Foundation Trust

Anil Hansjee, Google EMEA

Hermann Hauser, Amadeus Capital Partners

Andrew Herbert, Microsoft Research

Lord Alex Broers, House of Lords

David Cleevely, University of Cambridge

Deborah Cadman, EEDA

Sherry Coutu, Director, CEO, Entrepreneur & Investor

Clive Dix, Crescendo Biologics

“ARM has a sharing business model where risks and rewards are shared and ARM’s destiny is inextricably linked with those of ARM’s partners.”

“If you want a way to get money into biotech I’m afraid the government is going to have to step in with cash, and with incentives… Get rid of capital gains tax, get rid of it for bioscience companies.”

“I would like to give you an update on the Cambridge biomedical campus. In the next period of time, there will be something in excess of £1 billion of capital investment on the campus.”

“We have such a nascent ecosystem that we require and rely on this earlier sell out to generate the expertise in management and capital to do it again and again.”

“When Alec Broers first started the very close relationship between the University and the business community after 750 years of benign neglect.....”

“Why don’t we try and arrive at structures that build themselves rather than trying to cut and paste them together? What we’d like is molecular self-assembly. ...... We do have such a substance in nature - DNA.”

“Most important though is that I hope that the trend we have seen in recent years of our exciting small and medium sized companies growing into large world leading companies continues.”

“There is a huge potential in biotech combined with information technology. The amount of data and information that’s buried inside living systems is so enormous and the potential we can unlock is so great.”

“A successful Cambridge, I think, is absolutely critical to the success of UK PLC. If the Cambridge cluster did not exist the UK would have to find £57 billion pounds in replacement GDP.”

“We’ve got a really good backdrop now for thinking about what we need to do to define success, and to fund it and to make sure that the next fifty years of the Phenomenon can be built upon and surpassed.”

“We have to force the medical profession to think differently, because they’re not taught to think about patients from an evidence base, they’re taught to think about patients from a symptoms base.”

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“Are we at a wake rather than a celebration?”

[talking about the UK economy] “For people who think the period up to 2007 is repeatable - it ‘aint. It was a very special and odd time.”

“What could Cambridge do to to take advantage of the opportunities that China affords? A Cambridge campus in China? Maybe that’s not too radical.”

“....all of this requires monitoring of the hu-man being both in health and in welfare. This involves what I call chemical intelligence.

“Augmented reality - this is about the fusing together of the virtual and all the information we have with the physical… it’s about being out there and the computer bringing its understanding of the world to us.”

“In Biotech, largely we sell companies, we don’t sell products.”

“The good news is that the technology space continues to grow from a capital market point of view quite enormously.”

“Our oldest university in the United States, Harvard, is responding to a tremendous public expectation that it deliver economic results.”

“[on stem cells] Products can be developed out of this technology… What’s really needed is commercial success because once we have this there will be the revenue to drive the funding of the rest of the field.“

“If you are looking at intellectual property as someone who is thinking about commercialising their idea, think about whether you need it to attract investment… are you creating an incentive for investment?”

“What is shocking is how little work a company does to find out about the investor.”

“The future [of healthcare] really is about managing health and well-being outside of the hospital and outside of the healthcare system which brings this convergence of technologies”

Watch conference videos, check out photos and download slides and documents at: www.cambridgephenomenon.com/conference

Alan Hughes, Judge Business School Dave Roux, SilverLake Partners

Will Hutton, The Work Foundation Richard Seabrook, The Wellcome Trust

Rob Koepp, Consultant, Financier & Author Jean Tardy-Joubert, Qatalyst Partners

Chris Lowe, University of Cambridge Andrew Townsend, Institute for the Future

Mike Lynch, Autonomy Corporation Plc John West, ViaCyte

Andy Richards, Serial biotech entrepreneur & angel Teri Willey

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Inheropeningcomments,ConferenceMCJulieMeyerofAriadneCapitalex-plainedthatCambridgehasbecomea

brandsynonymouswithaquestforexcel-lenceanddiscoveringthefuture.

Opening KeynoteSirLeszekBorysiewicz,Vice-ChancelloroftheUniversityofCambridgemadehisfirstconferenceappearanceinhisnewroleandsetouttheneedforinnovationtomeetsomeoftheworld’smostpressingprob-lemsoverthenext50years.Hesuggestedthatsolutionstotheseproblemswouldbemulti-andcross-disciplinaryandthattheUniversityhasbeenscalingupitsresearchactivitytomeetthesechallenges.

Information TechnologyHermannHauserofAmadeusCapitalPartnersintroducedtheITsessionandsaidthatthearrivalofanewViceChancellorwasalwaysananxioustimeforCambridgebutthatwhatSirLeszekhadtosaybodeswellforthefuture.DrAndrewHerbert,ManagingDirectorofMicrosoftResearchpaintedacompellingpictureofthecon-vergencebetweenITandBiosciencewithanoverviewofsomeground-breakingre-searchwhichdemonstratedthatbiologicalcellscouldfulfillthesamefunctionastran-sistorsatdramaticallysmallerscalethan

ispossibleinsilicon.Hewentontoexplainhowthistechnologycouldbeleveragedandshowedtheaudienceafascinatingglimpseofthefuture.

ThefutureofITwasfurtherillustratedbyARMHoldingsCEO,WarrenEast.Thecompanycelebratedits20thanniversaryin2010byshippingits20billionthmicro-processorcore.Hespokeofapersonaldigitalworldinwhichwewillmoveawayfromcomputers,phonesandothercom-putingdevicestoaworldwheretechnol-ogywillbethepeople’sslaveandtheformfactorofthedevicewillnolongermatter.Heexplainedthatourdigitalworldwill

movearoundwithusseamlesslywith-outushavingtogetinvolved.HealsodiscussedtheimportanceoffindingandintegratingnewwaystogeneratepowerbutwarnedthatintheUK,weseemtobewoefullyinadequateinourunderstandingofthesetechnologiesandhowtodeliverthemtoeverydayconsumers.

MikeLynch,CEOof$6billionsoftwarecompany,Autonomy,explainedthattheirsoftwareenablesthecomputertoun-derstandwhatsomethingmeans.Thisisimportantinaworldwhere80%ofthein-formationisunstructuredandundefinedandtheobjectiveistounderstandmean-

Presentation summaries

Vice-Chancellor of the University of Cambridge, Sir Leszek Borysiewicz

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ing.Healsowowedtheaudiencebyillus-tratingthefutureofmobilecomputingandinteractivesearchwithsomeentertainingvideocontent.

BiosicenceCliveDixintroducedthepanel.ThefirstspeakerwasBiotechaddict,serialfound-erandinvestorinCambridgelife-sciencecompanies,AndyRichards.HeopenedtheBiosciencesessionbysettingoutsomeofthesuccessesandchallengesfacingthe350lifesciencecompaniesintheCambridgeCluster.CitingCrescendo,SolexaandChimeraasmodelsofsuccessheproclaimedthat,“thescienceisexcit-ingandthemarketsarehuge.”

Professor Chris Lowe from theUniversityofCambridgecontinuedthethemeofaconvergingfuturebyprovidingthedelegateswithaninsightintotechnol-ogythatwillallowustomonitorthehumanbiosphere.Heexplainedhowbiosensorscanconvertreadingsintoelectricalsignalswhicharetransmittedtoinstrumentationthatcanbeinterpretedbysoftwarefordi-agnosisandsuggestedtreatments.

JohnWestofViaCytewrappeduptheBiosciencepresentationsbyrecall-ingsomeofhisexperiencesasCEOofUniversityspin-outandsequencingpio-neerSolexa.Healsoquestionedthefair-nessofapersonalisedhealthcaresystemthatwouldgeneratewidedisparitiesinop-portunityacrossdifferentareasofsociety.

Pre-Lunch KeynoteIntypicalenergeticandknowledgeablestyle,WillHutton’skeynotepresentationdealtwithmultipleissues.DoestheUKhaveanecosystemforinnovation?Heusedtheriseofbankingasanexampleofunproductiveentrepreneurshipwhichbecameseriouslyriskyandexplainedhowopensystemstrumpclosedsystems.Healsopaintedaninsightfulpictureoftheseparationbetweentheentrepreneurialandbankingcommunities.Talkingabouttheeconomy,heexplainedthat“forpeo-plewhothinktheperiodupto2007isre-peatable-it‘aint.Itwasaveryspecialandoddtime.”

FundingSherryCoutuintroducedthepanelandopenedthesessionwithavideopres-

entationbyBritain’slegendarybiotechentrepreneur,SirChristopherEvans.HeexplainedhisdesiretoseetheUKinpolepositionontheglobalbiosciencegridandexplainedthatthegovernmenthadtostepintohelpwithbothcashandincentives.

ChiefExecutiveofEEDA,DeborahCadman, spoke about the successfulcompaniesthatEEDAhassupportedandexploredwhethertherewasaroleforgovernmentinsupportingtheCambridgecluster,andwhatformthatshouldtake.

Jean Tardy-Joubert of CatalystPartnersoutlinedhisthoughtsonwhatwoulddrivetechnologycompaniesoverthenextfewyears.Heconcludedbypre-dictingthatIPOswouldlooklessattractivethanM&Aforcompanies.

DavidRouxofSilverlakePartnerswrappeduptheFundingsessionbyem-phasisingthatcreatingtherightkindofenvironmentwillencouragecapitaltoflowtotherightopportunitiescomingoutofCambridge.Hewentontoexpresstheviewthat,“Althoughweareovertherecession,thewesterneconomyisonlygrowingslowlyandconsumers,mostbusinesses,certainlythefinancialsec-torsandnowincreasinglythegovern-mentsectorsoftheeconomy,areallde-leveraging.”

The FutureDavidCleevelyopened the finalses-sionoftheday,TheFuture,byintroduc-inghispanel.Thefirstspeakerwasthe

Will Hutton, Executive Vice-Chair of the Work Foundation

CambridgeJudgeBusinessSchool’s,AlanHughes.HediscussedthenotionofaninnovationsystemandwhatthatmightmeanforthefutureoftheCambridgecluster.Healsodiscussedgeneral-pur-posetechnologiesandhowtheUniversitymightaddresstransformationalissuesoverthecomingyears.

Cluster-specialistRobKoeppflewinfromChinatoexplorethesimilaritiesoftheCambridgeclustertoclustersinthe

World’sfastestgrowingeconomyandsetoutsomeemergingopportunitiesforcollaboration.

GarethGoodier,CEOofCambridgeUniversityHospitalsNHSFoundation,explained thedevelopmentplans forAddenbrookesHospitalincludingthenewCambridgebio-medicalcampus.Aswellasshowingtheaudiencesomeimpres-sivevideosofwhatthecampuswouldbelike,heillustratedhowtheinfrastructurewasbeingimprovedaroundthehospitaltocopewiththemorethan17,000peo-plethatwouldultimatelybeworkingonthesite.

The only platform for future growth is funding and innovation.

Will Hutton

“

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AnthonyTownsendfromNewYork’sInstitutefortheFutureexploredtheshapeoffutureknowledgeecosystemsandhowtechnologywaschangingournotionofclustersbyleveragingcommunicationtoreducetheimpactofgeographicbounda-ries.Anthonyalsosetouthisvisionforthenext20yearsoftechnology-ledeconomicdevelopment.

Former Vice-Chancellor of theUniversityofCambridgeandmemberoftheHouseofLords,AlecBroers,concludedtheday’spresentations.Talkingabouttheneedforinvestmenttocatalysetheforma-tionofsuccessfulcompanies,heobserved,

“Weneedmorelargecentresthatbringacademicresearchandindustrytogeth-er…we’regoingtoreallydothatinmedicalresearchinabigway.AndIthinkthatisabsolutelysplendid.”Heconcludedwithapositiveviewofthefuture,“Mostimpor-tantthoughisthatIhopethetrendwehaveseeninrecentyearsofourexcitingsmallandmediumsizedcompaniesgrowingintolargeworldleadingcompaniescontinues.TheCambridgePhenomenoncanbebuiltuponandsurpassed.”

Information Technology Panel Chaired by Hermann Hauser with panellists Andrew Herbert, Warren East and Mike Lynch Thepanelhighlightedtheavailabilityofhighqualityandwell-networkedpeopleinCambridgeasimportantfactorsintheircorporatesuccess.Thechallengesquotedincludeinfrastructure–housingcosts,ac-cesstoHeathrow,theweakerpoundandimpendingtaxincreaseswhichmadetheUKandCambridgelessattractiveloca-tions.TherewasdiscussionastowhethertheUKisexploitingthecountry’smostim-portantnaturalresource-thecalibreofitsgraduates.FromtheUK’sperspectivethisquestionhasbeenbroughtintosharpreliefbythefinancialcrisisandtheneedtore-balancetheeconomyandnotfocus

onfinancialservices.Thepanelalsocom-mentedontheimportanceofspin-outsfromtheirorganizationsandbelievedthatthiscouldreceivemoreencourage-ment.–celldivisionisasuccessfulgrowthapproach.Theshortageoftechnicalmar-ketingwasviewedasacurrent issuewhichwouldbeself-solvingovertimeasmorecompaniesofthescaleofARMandAutonomyemergedandattractedpeoplewiththerequisiteskillswhichwouldraisethestandardofthisdiscipline.

Bioscience Panel Chaired by Clive Dix with panellists Andy Richards, Chris Lowe, John West and Richard SeabrookRichardSeabrookopenedthesessionbyquestioningthesustainabilityofhospital-basedhealthcaresystems.Hedrewat-tentiontothe$2.3TrillioncostoftheUSsystemwhichdespitethisinvestment,isonlyranked70thintheworld.Inhisviewhealthandwell-beingshouldbemanagedoutsidethehospitalsystemandcarefulattentionshouldbepaidtowhatishap-peningindevelopingcountrieswithoutalegacyhealthcaresystemandhowtheyareemployingmoderntechnology.Inan-swertoanotherquestion,medicalregu-lationwasrecognizedasamajorcon-cernforpoliticians.Thechallengeistobalancethebenefitsandrisksoftakingactionagainsttakingnoaction.Anotherquestionconcernedtheimplicationsofgenomesequencingintermsofinsur-ance,employmentandrelationships.

From left: Hermann Hauser, Andrew Herbert, Warren East and Mike Lynch

From left: Clive Dix, John West, Andy Richards, Chris Lowe, and Richard Seabrook

We need more large centres that bring academic research and industry togetherLord Broers

“

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Viewsfromthepanelincludedconcernsaboutdiscriminationandthepotentialfor‘practicalpositives’wheregiventheknowledge,stepscanbetakenwhichcanbelife-improving.Astothemostinter-estingtechnologyitisworthnotingthatthelargestgenesequencingfacilityisinShenzhendemonstratingtheinterestthatisbeingshowninChina.

Funding PanelChaired by Sherry Coutu with panellists Deborah Cadman, Jean Tardy-Joubert, Dave Roux, Anil Hansjee and Teri WilleySherryCoutuopenedtheQ&AsessionquotingWillHutton,“theonlyplatformforfuturegrowthisfundingandinnova-tion.”Thepanelobservedthataneco-systemlikeCambridge’sreliedoncom-paniesthatselloutearlytorecycletheentrepreneurswhodoitoveragain,gainexperienceandincreasetheirchancesofhittingthe‘bigone’.Followingthede-miseofRDAsitwasrecognizedthatthiswouldnotbereplicatedbyfutureLEPs.Althoughtherearefewerventurefirms,someofthemstillsupportseedinvest-ing.Inaddition,angelsandsuper-angelsarefillingsomeoftheearly-stagefundinggap.Thesedays,itispossibleforsoftwareandinternetcompaniestogetonthefirstrungoftheladderatlowerinvestmentandfasterbuttoscalethesebusinessesstillrequiresventurecapitalandfollow-onin-vestmentforsales,marketingandbrandbuilding.Commentwasalsomadethatfounderstendtooverratethevalueofa

rawideaandlosesightofthefactthattobuildasuccessfulcompanyrequiresin-vestmentandtensofpeoplewitharangeofskillsandexpefriences.Havingsaidthat,someofthemostexcitingandin-novativebusinessescomefromthe‘wildducks’whomakethegreatleaps.

The Future Panel Chaired by David Cleevely with panellists Alan Hughes, Rob Koepp, Gareth Goodier, Anthony Townsend and Lord BroersDavidCleevelyopenedthesession.TheopportunityforCambridgetobethehomeofapolicyresearchclustercombiningprivatesector,academiaandgovernmentwasdiscussedwiththeconclusionthat

Cambridgewaswell-placedtobethebestevidencebasedregioninEurope.Thisledtoconsiderationofthecriticalcomponentsofaclusterandtheobservationthatthereisnostandardrecipe.Successfulclustersarevaried,organicsystemsthatarerootedinthesetofindustriesthatalreadyexist,interconnections,marketsandagencies.Tryingtolinkclustersandregionalpolicywasregardedasfatal.Therewasdiscus-sionofthelackofasignificantmanufac-turingbaseinCambridge.Lookingattheentirevaluechain,itmightbeconcludedthatCambridgeisbettersuitedtoknowl-edgeintensiveindustriesandthatR&Dre-searchfitswell.

TakingapositiveapproachtoChinawasregardedasamutuallyattractivestepfortheUKgenerallyandCambridgeinpar-ticular.ThisthinkingledtodiscussionoftherolethatAddenbrookesisplayinginmanagementtrainingwithChinaandtheopportunityformanagementtrainingtobeanareaforfurtherdevelopment.ThepanelconsideredthequestionofhowbigCambridgeshouldgrow.Ageographicallydistributedsolutiongivingdetailedconsid-erationtogrowthwithaminimumofnewbuildingsmadesense.Inthisregard,whileAddenbrookeswillpowergrowthinthefu-tureitisdoingsoonahubandspokemodelwithconcentrationoffacilitiesonlywherethereisclearbenefit.Inconclusion,DavidCleevelyobservedthatthereisanopportu-nityforCambridgetoshowleadershipforwhichitwillneedtobemorestructuredtorealiseitsfullpotential.

From left: Sherry Coutu, Teri Willey, Deborah Cadman, Dave Roux, Anil Hansjee and Jean Tardy-Joubert

From left: David Cleevely, Alan Hughes, Rob Koepp, Anthony Townsend, Gareth Goodier and Lord Broers

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The conference in numbers

Audience participation

Post-conference survey snapshot

Please give us your feedback at http://surveymonkey.com/s/cambridgephenomenon. Every survey entry will be entered into a draw to win a copy of our forthcoming, fully-illustrated hardback book, The Cambridge Phenomenon

356 100 024 004

Whichagegroupdoyoubelongto?Under20 0.5%20-29 6.8%30-45 40.5%46-59 39.5%60-70 11.6%

80 1.1%

ThegreatestthreattothesuccessoftechcompaniesinCambridgeis?Talentacquisition 36.0%Lackoffunding 32.6%Lackofinfrastructure 23.6%Competition 7.9%

WhatisyourroleintheCambridgePhenomenon?Successfulentrepreneur 0.5%Aspirationalentrepreneur 6.8%Provideroffinance 40.5%Providerofotherservices 39.5%

Noneoftheabove 10.4%

HowdoyoufeelaboutthefutureoftheCambridgePhenomenonVeryoptimistic 30.8%Cautiouslyoptimistic 61.0%Cautiouslynegative 6.2%Verynegative 1.4%

Noneoftheabove 0.7%

CompaniesnominatedfortheITandBioscienceawards

Thenumberofdelegateswhoattendedtheconference

Thenumberofworld-classspeakersandpanellists

Hard-hittingsessions:IT,Bioscience,FundingandtheFuture

81% 79%82% 91%ofdelegatessurveyedsaidthattheoverallagendaoftheconferencewasexcellent

ofdelegatessurveyedratedthespeakerpresentationsasexcellent

ofdelegatessurveyedsaidthatweshouldrepeattheCambridgePhenomenonConference

ofdelegatessurveyedratedthequalityofthekeynotespeakersasexcellent

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The Cambridge Phenomenon Award

In partnership with Microsoft Research Cambridge, ARM and Price Bailey, we ran a competition to identify the most exciting companies of the future in IT and Bioscience.

Apanelofexpertjudgeswithback-groundsininvestment,multi-na-tionalcorporationsandgovern-

mentwasappointedwhichidentifiedashort–listofeightfromover100nominat-edcompanies.Theshort–listedcompa-nieswereinvitedtoenterthecompetition.Aspartoftheprocess,wearrangedfortheCEOsofeachparticipatingcompanytomakeahigh-impact60–secondfilmexplainingwhytheyshouldwinthetitle.

Tobeeligible,theshortlistedcompa-nieshadtobelocatedwithina20–milera-diusofCambridge,inprivateownership,operateintheITorBiosciencesector,andhavebeeninbusinessforaminimumoftwoyears.

ThefinalistsintheBiosciencecategorywereleadingfragment-baseddrugdis-coverycompanyAstexTherapeutics,epi-geneticsanti-cancerdrugdiscoveryfirmCellcentric,ageing-relateddiseasetreat-mentanddiagnosisspecialistsSenexis,anddrugdiscoveryanddiagnostictoolde-veloperHorizonDiscovery.ThefinalistsintheITcategorywerereal-timelocationsystemsexpertsUbisense,onlinegamesdeveloperandpublisherJagexGamesStudio,flexibleplasticsubstratescom-panyPlasticLogic,andon-chipchemicaldetectionsystemscompanyOwlstoneNanotech.

Withsucharangeofdifferentprod-ucts,technologiesandtargetmarketsthecompetitionwasalwaysgoingtobeclose.Onthedayoftheconference,TonyIllsleyofPlasticLogicwasthefirsttofacetheaudience.HepositionedPlasticLogicastheleaderinplasticelectronicsandspokeaboutthemassivemarketforapplicationsusingtheirpatentedplasticsemiconductortechnology.Nextupwas

RichardGreenofUbisensewhohighlight-edthattheyhadreceivedmoreinwardinvestmentthananyotherUKcompanyandcitedBoeing,ShellandAstonMartinamongsttheir500customers.

DarrinDisleyofHorizonDiscoveryopenedproceedingsfortheBiosciencecategorywithasummaryoftheiruniquetechnology that dramatically speedsupdiscoveryofnewanti-cancerdrugs.HarrenJhotiofAstexTherapeuticsex-plainedhowtheirdrugsmakeadifferencewithanimpassionedrecollectionofater-minallyillpatientwhoselifewasextendedby12monthsbyATdrugs.

Youngest of the competitors BillyBoylewasnextuprepresentingOwlstoneNanotech.Inameasuredpitchheoutlinedthecompany’ssuccesssofarandtheirvi-sionforthefuture.MarkGerhardofJagexGamesStudioswrappeduptheITcate-gorybyexplainingthatthecompanyisontracktobecometheGoogleofthegamesworldwhileremainingtruetothevaluesthatthecompanywasfoundedon.

BiosciencecompetitornumberthreewasWillWestofCellCentricwhoex-

plainedthatinjustfiveyearsthecon-ceptofepigeneticswentfromdoubttobeingfundamentalindefiningwhycellsbehavedifferently,evenwiththesameDNA.WrappingupthepitcheswasMarkTreherneofSenexiswhooutlinedtheim-portantworkthecompanywasundertak-inginthetreatmentandpreventionofage-ing-relateddiseasessuchasalzheimers.

Conferencedelegateswereinvitedtovoteonwhichcompanyineachcategorytheythoughtwouldhavethemostfuturesuccess.Usingelectronickeypadstheresultsweredisplayedonthemainau-ditoriumscreeninreal-time.Thestand-ingswereas follows. In IT,Ubisensecameinwith14.8%,JagexGamesStudiowith22.1%,PlasticLogicwith28.2%andOwlstoneNanotechscoopingtheawardwith34.9%ofthevotes.InBioscienceAstexTherapeuticscameinwith15.9%,Cellcentric with 23.4%, Senexis with25.5%andHorizonDiscoverywinningoverallwith35.2%ofthepopularvote.

Thankstoeveryonewhotookpartinthisexcitingcompetitionandgoodlucktoallthecompetitorsforthefuture.

Billy Boyle of Owlstone Nanotech and Darren Disley of Horizon Discovery are presented with the Cambridge Phenomenon Award for IT and Bioscience respectively by David Southward

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Pre-orderyourcopytodaytosaveontheretailprice.Don’tmissoutonbeingpartoftherecord

ofCambridge’ssuccess–checkouttheindividualandcorporatesponsorshipopportunities.

Cambridge Phenomenon Ltd in association with Third Millenium Information Ltd is pleased to announce a fully illustrated

book celebrating 50 years of innovation and entrepreneurship in and around Cambridge

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TheCambridgePhenomenonwilldocumentthehistoryofthebusinessesandpersonalitiesthathaveputCambridgeatthecentreofoneofEurope’smostenterprisingtechnologyandbiotechclusters.

LedbyentrepreneurCharlesCotton,theAdvisoryBoardforthebookincludesmanyofCambridge’sbestknownbusinessleaders,entrepreneursandacademics(theAdvisoryBoardmembersareshownathttp://www.cambridgephenomenon.com/initiatives/book).Thetextwillbeengagingandinformative,fullofintriguingfactsandanecdotesaboutoneoftheworld’sleadinghigh-technologybusinessclustersanditspersonalities.Itwillalsobelavishlyillustratedwithover200imagesfromcompanyandindividualarchivesandspeciallycommissionedphotographs.Theendresultwillbeabookyou’lltreasure,andanidealgiftforyourworkcolleaguesandcustomers.

TheCambridgePhenomenonwillbepublishedinSeptember2011,inassociationwithThirdMillenniumInformationLtd,publishersofthehighlysuccessfulThe University of Cambridge: an 800th Anniversary Portrait.

Weinviteyoutobepartofthisenduringrecordofwhatyouandothershavecreated,andareaskingforyoursupportintwoways.Firstly,bycontributinganecdotesandphotographstohelpbuildacompletepictureofthecluster.Secondly,byorderingcopiesinadvanceandtakingadvantageofoneoftheofferstomakesureyoursupportisacknowledged.

Weverymuchhopeyouwilljoinusinsupportingthisprojecttocreateacomprehensiveandlastinghistoryofthefirst50yearsoftheCambridgePhenomenonandtocelebratetheorganisationsandpeoplewhohavecontributedtoitsspectaculargrowthandsuccess.

Sincerely,

Professor Sir Leszek Borysiewicz,Vice-ChancellorUniversityofCambridge

Andy RichardsDirectorVectura,Altacor,Novacta,Arecor,Ixico,CancerResearchTechnologies

Hermann HauserAmadeusCapitalPartners

Dear colleague,

Pre-orders and more information at www.tmiltd.com

We hope you will join us in supporting a very exciting project to publish a fully-illustrated book celebrating 50 years of innovation and entrepreneurship in and around Cambridge.

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