120

1

3

Metropolis, paints for lifestyle, is the decorative division of Ivas. It draws

inspiration from the colors, materials and feel of outdoor urban settings,

for its patterns, decorations, designs and resin finishings for walls and

floors.

Metropolis products are an excellent solution for adding material effects

that can generate emotions well beyond that of a mere color hue. These

are tactile, suggestive and 3D, creating decidedly city settings.

One of the Metropolis options is Concreto, a coating for indoors and

outdoors that draws heavily on the look of natural concrete, with the

option to add surface effects that are smooth or textured, just like real

cement: brushed, reinforced, materic or streaked.

With a natural lime base, Concreto is a ready-to-use coating that is

microporous and breathable. It is also highly deformable, making it an

CONCRETO MATERIC CEMENT

121

METROPOLIS BY IVASVia Bellaria, 40 - I - 47030 San Mauro Pascoli (FC)

Tel. +39 0541 815811

www.metropolis-ivas.com

2

4

excellent way to cover up any slight imperfections in the substrate as

thick layers can be applied without cracks appearing.

In addition to the range of finishings, it can come in any of the 40 hues

possible with the Metropolis Ivas color system.

To add further protection against the elements, water and dirt, Concreto

can also be treated with M Protection Sealer, a transparent water-based

protective coating that is water-repellent.

The company provides more than just decorative materials. At the Ivas

Group’s headquarters, there is a professional training academy offering

a range of courses on application techniques that will satisfy even

advanced professionals looking to specialize further. In 2008, Ivas was the

first company in the industry to earn UNI EN ISO 9001 certification for the

design and planning of professional training activities.

■ Concreto Settings and surface effects

1- Materic 2- Streaked 3- Reinforced 4- Brushed