CONCEPT DEVELOPMENT

I INTEND TO...

Inform and educate fans of U.K Rap/Grime & Hip hop about the growing niche known as Don’t Flop. The way people consume and experi-ence music has been turned upside down with the growth of the internet. I want to pro-duce a printed publication with limited edition prints and additional digital media. De-

rived around hand rendered illustration inspired by the art-ists who appear on Don’t Flop. Exciting my audience with a collectable and informative range about a Musical Move-ment that is constantly gain-ing more and more recogni-tion.

CONSIDERATIONS

EXISTING CONTENT...

How will my work communi-cate originality and unique against existing media?

How does don’t flop already grasp its audience and what networking strategies exist currently.?

PRINTED DELIVERABLES

RANGE.

The publication I aim to Pro-duce will be an informative guide to Don’t Flop, aimed at fans who want to purchase the pack as a collectable Item.

The Publication will be split into 5 sections excluding the other printed material. An in-troduction to don’t flop, The history of Don’t Flop, Famous

Faces, Styles of free styling and Favourite bars.

-PUBLICATION/ZINE (24 Pages, double sided)-HOUSING/ENVELOPE-4 A2 PRINTS (Famous Faces)-4 A5 PRINTS (Experimental Type)

BACKGROUND/CONSIDERATIONS

-Knowledge of artists and bands.-Appropriate distribution-Consistent branding.

AUDIENCE

-Skateboarders/Skateshops/culture.-16-30 Year old music enthusi-asts.-Fans of U.K Hip Hop, Rap and Grime.-Record shops based in Leeds, and other cities Don’t Flop travels to.-Youtube Users.

DIGITAL DELIVERABLES

THINGS TO THINK ABOUT...

Alongside my print production, I want to propose to re-brand Don’t Flops current Logo and Identity, this will play a big part in my website proposals.

1 X WEBSITE RE-BRAND1 X YOUTUBE RE- BRAND

2 X MOTION GRAPHICS

TYPEFACE

FREEROAD;

ABCDEFGHIJKLM-NOPQRSTUVWXYZ1234567890&%$£#

LOGO DEVELOPMENT

DON’T FLOP’S FAVOURITES

THINGS TO THINK ABOUT...

The range of rappers My book will include...

Matter, Lunar C, Uno Lavos, Bowski, Oshea, Frisko, Chronicle, Mark Grist, Blizzard, Eddie .P, Scissors, Pedro, Pamflit, DPF, Elz, Double L, Innuendo, Unanymous, Pete Cashmore, Aukes, Bamalam, Jack Flash, Flex Digits, Sensa, Enigma, Joe Snow, Micky Worthless, & Eek.