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PROJECT COVER SHEET RETAILING

Concealed Gallery Holly Langsdorf, Lyles Armour, Josh Leiker 800424619 Lang9596, armo8470, leik9181 Grading Leader Percents allowed Percent Chosen Grade Introduction _____Holly_______ 2.5% 2.5% __________ Research Section ______Holly______ 0 – 15% _____5%_____ __________ Target Market ______Lyles_______ 5 - 20% _____5%_____ __________ Location ______Josh______ 5 - 25% _____10%____ __________ Store Design ______Josh______ 5 - 25% ____25%_____ __________ Merchandise Plan _______Holly_____ 10 - 20% ____15%_____ __________ Pricing ______Josh______ 5 - 10% _____10%____ __________ Financial Section _______Lyles______ 10 - 20% ____15%________________ Advertising _______Lyles_____ 5 - 25% _____5%_____ __________ Salespeople _______Lyles_____ 5 - 25% _____5%_____ __________ Virtual Store _______Lyles_____ 0 to 20% ______0______ __________ Conclusion _______Holly_____ 2.5% 2.5% __________ TOTAL MUST EQUAL 100% 100% __________ Unless taking grading option II then it must add to 200%

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GALLERY

2515 MARKET

GALVESTON, TEXAS 77550

Lyles Armour Holly Langsdorf Josh Lieker

OWNER, DESIGNER OWNER, WEAPONS EXPERT OWNER, MARKETING

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EXECUTIVE SUMARY

CONCEALED Gallery located in historic downtown Galveston, Texas will provide high quality

small arms, custom designed to our clientele‟s predilection accommodating the desire for small

arms ownership to those who seek the high level of quality and workmanship. We will create a

niche market by designing and engraving artistic patterns that are representative of the client‟s

desire. CONCEALED Gallery faces numerous direct and indirect competitors. By utilizing

significantly lower mark up rates and diversifying both our product and service line, we can

easily position ourselves to outperform our competition in sales and profit. The pages that follow

include the sections listed.

Target market

Competition

Store design

Products

Assortment Plans

Services

Inventory

Financials

Marketing and advertising

Employees

This includes a detailed explanation of how Concealed Gallery will operate using the resources

available in the area as well as how to be sustainable within the first few years.

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Table of Contents

INTRODUCTION ...................................................................................................................... - 6 -

TARGET MARKET ................................................................................................................... - 6 -

Demographics.......................................................................................................................... - 7 -

Trade Area ............................................................................................................................... - 7 -

COMPETITION ......................................................................................................................... - 8 -

Direct ....................................................................................................................................... - 8 -

Indirect .................................................................................................................................... - 8 -

Location ................................................................................................................................... - 8 -

STORE DESIGN ........................................................................................................................ - 9 -

Layout...................................................................................................................................... - 9 -

Diamond Case ....................................................................................................................... - 10 -

Sub Cases 1-4 ........................................................................................................................ - 10 -

Main Inventory Case ............................................................................................................. - 10 -

Security.................................................................................................................................. - 10 -

PRODUCTS .............................................................................................................................. - 11 -

ASSORTMENT PLANS .......................................................................................................... - 11 -

SERVICES ................................................................................................................................ - 12 -

INVENTORY ........................................................................................................................... - 12 -

FINANCIAL SECTION ........................................................................................................... - 14 -

Strategic Profit Model ........................................................................................................... - 14 -

REVENUE ................................................................................................................................ - 15 -

Income Statement .................................................................................................................. - 15 -

Statement of Cash Flows ....................................................................................................... - 16 -

- 5 -

Sales ...................................................................................................................................... - 16 -

MARKETING AND ADVERTISING ..................................................................................... - 17 -

EMPLOYEES ........................................................................................................................... - 18 -

Pay ......................................................................................................................................... - 18 -

Scheduling ............................................................................................................................. - 19 -

CONCLUSION ......................................................................................................................... - 19 -

TABLE APPENDIX ................................................................................................................. - 20 -

APPENDIX A ........................................................................................................................... - 23 -

APPENDIX B ........................................................................................................................... - 26 -

APPENDIX C ........................................................................................................................... - 27 -

APPENDIX D ........................................................................................................................... - 28 -

APPENDIX E ........................................................................................................................... - 30 -

APPENDIX F............................................................................................................................ - 31 -

Works Cited .............................................................................................................................. - 33 -

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INTRODUCTION

CONCEALED Gallery will be viewed as industry leader that provides handgun aficionados‟

high quality uniquely engraved handguns creating an unparalleled design, transforming

armament into a works of art. CONCEALED Gallery will have accessories focused to

accommodate our customers needs.

TARGET MARKET

Our decision for the target market to benefit from CONCEALED Gallery would be firearms

enthusiasts. By locating where the highest gun sales in the United States are, Concealed Gallery

has found that Galveston Texas would be the prime location for the kind of specializing the store

will be offering. These individuals that live in the area have a great desire for high quality unique

firearms that encompasses their individuation amongst peers. Additionally, firearms enthusiasts

have a need for security and self protection and take responsibility for their own safety. Offering

our services to the rest of the world our target market will not be situated in one area but rather

we will open it up to the world by the power of the internet. The only obstacle that firearm

enthusiasts may incur with CONCEALED Gallery is with shipping out of the state of Texas. We

have found this can be easily overcome by shipping to a FFL certified dealer in their home state.

Potential Target Markets

Firearms enthusiast

Potential. Segment

Strengths Weaknesses

By Demographics affluent income 100k+

One of a kind ownership Innovators within social class

Unavailability of rare antiques

Middle Class 35k-49k

Affordable, unique heirloom

Increase chances of getting injured without proper training

By Psychographics

Lower class Self Defense Lack of discretionary funds

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Demographics

Galveston Texas- populated by 288,239 people with a median household income of $52,392.00

and a poverty level almost 4% lower than the state average.

Trade Area

The primary circle depicts our local customer base in Galveston, Texas depicting a 75 mile

radius with sixteen direct competitors; the secondary zone represents 20% of the customers

willing to travel to the primary zone for luxury items within a 300 mile radious.

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COMPETITION

Direct

CONCEALED Gallery faces a number of direct competitors in our secondary trading zone and a

few in our primary zone whose firearms may resemble ours in basic original features and

characteristics. This would include the sixteen stores in the area that specialize in gun sales in the

primary zone. Within our market, our competitors do not focus on custom designs in engraving,

so in essence the value added that the company will provide will attract the customers from our

competitors.

Indirect

Our indirect customers would be the Wal-Mart‟s in the area that have gun sales that do not

necessarily specialize in guns but have the inventory. The price completion would be the concern

for indirect competition but by buying in such a quantity Concealed Gallery will be able to offer

lower prices.

Location

The Historic Hughes Building 2515 Market Street Galveston, Texas, prime location with

economic savings include tax discount incentives of 5% towards building and renovation cost,

city water and sewage discounts of 20% and zero city inspection costs. Galveston Island Real

estate agreed to reduce price by 100k with cash payment, fast closing and ensure immediate

renovation will begin, estate.. There is sufficient road side parking as well as public parking

within short walking distance. Major roadways into and out of Galveston include: I-45 N, I-10,

Local cross roads 25th

and Market, and 25th

and Harborside Drive. Traveling distance from

Galveston to San Antonio- 250 miles, Austin- 215, Dallas -294, Houston-70

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STORE DESIGN

Layout

CONCEALED Gallery will utilize a boutique style floor design encompassing both the grid and

the free form styles. We chose the boutique style to provide small specialty shop feel for our

customers making it easier for those with particular interests to see the complete offerings that

we provide within an intimate setting while providing customers optimum personal attention.

Upon entry our customer can visualize four distinct cases in the shape of raw crystals. Our three

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displays house specific weapons from Colt, Ruger and Smith & Wesson. Respectively, each

display will include weapons from each category of Sapphire, Ruby and Pearl displaying our

artistic creativity and workmanship. Left of the main display will be our customer service area

where all paperwork is completed and transactions occur. Our second floor can be accessed by a

spiral staircase or elevator from the main floor. Our storage facility, money safe, weapons

storage area, business office, restroom and gun smith area will all be housed on the second floor.

Diamond Case

Located center rear, our store masterpiece the Diamond Collection, a single antique weapon

whose value is at a minimum of $20,000.00, will draw customers through the store with its

elegant display. The Diamond firearm will rest on black silk with raw diamonds illuminated by

three central lights within the case and will only be accessible by armed personnel

Sub Cases 1-4

The sub cases as an accent and will lead up to the main case. The guns in these cases will consist

of our Pearl Collection, Ruby and Sapphire Collections. Firearms in these cases will have the

jewels represented strategically placed to grab the customer‟s attention.

Main Inventory Case

Our main inventory showcase will display weapons manufactures numerous accessories as well as

prominently display in categories Silver, Gold and Platinum retrospective of their pricing.

Security

Key focus is safety, security and comfort of employees and customers with a secondary focus on

theft prevention. CONCEALED Gallery utilizes multiple levels of security for entry and exit to

individual locations, inventory cases and each office area. Cameras will provide general over-

watch security of interior and exterior of building, entrance and exit will be limited by magnetic

doors, display cases, machine area and weapons storage area access will be granted by a

combination of pin codes and fingerprint recognition. Pin codes will be individual specific and

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changed regularly. All firearms will be secured nightly on the second floor in the volt which is

protected by motion detectors, combination locks, pin codes and fingerprint identification

PRODUCTS

CONCEALED Gallery utilizes well established American gun manufacturers Colt, Smith &

Wesson and Ruger as well as a plethora of products including but not limited to ammunition,

body armor, cleaning tools, holsters, self protection aides and our key product lines of weapons

ASSORTMENT PLANS

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SERVICES

CONCEALED Gallery‟s on-site blacksmiths and machinist work in our modernized machine

shop providing services including but not limited to cleaning, barrel relining, barrel reboring,

restoration, repair, maintenance and our market niche of custom engraving design and

application. The gallery will be able to offer a behind the scenes look at how the process of

engraving and designing a gun is done. The second floor of the shop will host a glass

surrounding wall where the machine shop is located. It will be safely secured but open to the

customers. The master blacksmiths will be located here where they will be engraving the gun

that you have purchased to give you an inside look at what goes on behind the scenes.

INVENTORY

CONCEALED Gallery will have a total of 445 guns available in inventory. The guns will be

broken down by size and price Collections section. We will also offer in our inventory guns for

direct purchase without the engraving. CONCEALED Gallery will implement an SCM system.

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FINANCIAL SECTION

Strategic Profit Model

This chart shows the financial structure of the organization after the future one year outlook. By

looking at this diagram we can depict where the company should invest its future revenues. With

net profits of over two million dollars and a ROA is just under 2%. These numbers are based on

how much the company will be able to sale in one years‟ time. It is also based on what the

current state of the market for arms are in the state of Texas and does not include the internet

sales that we would like to achieve.

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REVENUE

Income Statement

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Statement of Cash Flows

Sales

CONCEALED Gallery is forecasting sales of $3,295,879 for our first twelve months of business.

This forecast compares to other Texas stores that also provide gun sales.

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MARKETING AND ADVERTISING

The decision to advertise in Guns and Ammo in Handgun Magazine is based on circulation and

audience of each publication. The audience of this magazine will be targeting our direct market

that the company will plan to capture. See Appendix D for additional information.

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EMPLOYEES

Capitalizing on the strengths of our leadership and experience within the field, we will provide

guidance and opportunities for quality personnel to increase their firearms knowledge in order to

better serve our clientele through superior customer service. See appendix F for additional

information.

Pay

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Scheduling

CONCEALED Gallery will have 4 employees in the store at all times not including the

gunsmith. A shift day will consist of the Manager, one Assistant Manager, Two Sales

Representatives; the gunsmith is contract employee and is not part of employee schedule.

Manager and assistant manger are only full time employees.

CONCLUSION

We can deduce by our forecasted income statements and industry averages that in order to

maintain this unparalleled growth expectancy we will need to fully utilize our resources wisely

by paying down debt in our first two years of business. In order to strategically plan for an

expand market share the company will embrace the target market by expanding our market share

by offering more specialized services. We will impact the market by focusing on our customers

first, corporation second, and the future tomorrow.

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TABLE APPENDIX

PRICING

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APPENDIX A

Employee

Job Description Overview

Manager/Supervisor:

The manager/supervisor will be in charge of the overall flow of the business:

Smooth product transition from sales representative to gun smith

Verifying that all orders place are complete and documented correctly

Scheduling of employees

Cash handling every night to insure transaction were placed properly

Checking on valued customers keeping them informed of the status of their order

Minor sales when needed

Handling escalated customer complaints

Closing store

Minor engraving on products

Training classes

Assistant Manager

Filling in as manager when manager is not avail

Smooth product transition from sales representative to gun smith

Verifying that all orders place are complete and documented correctly

Scheduling of employees

Cash handling every night to insure transaction were placed properly

Checking on valued customers keeping them informed of the status of their order

Minor sales when needed

Handling escalated customer complaints

Closing store

Selling of gun

Selling of accessories

Placing orders

Providing information on services (engraving, accessories)

Keeping store clean and organized

Handling customer complaints at the first level

Sales Representatives:

Selling of gun

Selling of accessories

Placing orders

Providing information on services (engraving, accessories)

Keeping store clean and organized

Handling customer complaints at the first level

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Gunsmith

Coming in when called for engraving

Keeping the tooling room clean

Meeting guidelines to finish engraving guns

Opportunity for advancement

Employees at CONCEALED will always be given the opportunity to advance in the company. They will

not have to worry about outside threats for new higher in the assistant manager and manager position. All

advancement well be from in-house employees. CONCEALED will have two “Plans in which employees

can see themselves advancing.

3 Year Plan: After three years sales representatives will be able to apply for an assistant manager position.

They will need to have shown strong dedication to CONCEALED to be considered for promotion.

Dedication to CONCEALED can be shown by:

Being with the company for 3+ years

Sending in sales reports on time and efficiently

Maintaining high sales numbers

Doing more then what is required for position

5 Year Plan: After five years assistant manager will be able to apply for a manager position. They will

need to have shown strong dedication to CONCEALED to be considered for promotion. Dedication to

CONCEALED can be shown by:

Being with the company for 5

Sending in sales reports on time and efficiently

Maintaining high sales numbers

Going above and beyond to ensure success of company while surpassing customers expectation

for service

Breaks

Each employee of CONCEALED will be allowed three fifteen minutes throughout their shift. The breaks

will be dependent on business needs.

The pay scale for each employee will be structured according: Employees will be paid on flat rate +

commissions. This will give us the opportunity to build relationships with our customers rather than force

and push sales. The breakdown of position pay scale is below.

[See chart]

Manager / Assistant Manager / Employees (1-3)

Employees here will be paid a salary rate.

Gunsmith

Our gunsmith will be contracted out and work at an hourly rate.

Incentives/ Commission

Non Gunsmith Employees

Employees at CONCEALED will be given the opportunity to earn an extra incentive by hitting a sales

quota. If any employee other the then Gunsmith hits a sales mark of $50,000 within the current year they

will receive a paid one week vacation. In that vacation CONCEALED will send the employee and one

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guess on a trip. The employee will pick one out of three trips that CONCEALED will offer each at a

value of $2,500. * one per employee per year.

Gunsmith

The Gunsmith‟s incentive will be different given his/her job requirements. For every sales of a gun the

Gunsmith will receive 10% commission of the net profit of the individual gun sold.

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APPENDIX B

Store Design

Display Cases

At CONCEALED we will have three display cases within our store. The display cases will show

customer the finest work that CONCEALED has to offer. In each case customers have the option to

purchase the gun outright, but they must be aware that no additional engraving will be applied to the gun,

the gun is in its final stage. Each gun case would have laser sensors along with a key code box. This will

allow for a layer of security on each case outside the basic building walls.

Main Case

Our main display case will carry our crème de le crème Diamond Collection gun. It will lay on soft

elegant pillow surrounded by diamonds. There will be three central lights within the case illuminating the

Diamond Collection Gun. The location of this display case is directly straight back from the main

entrance.

Sub Case #1 & 2

The sub cases as an accent and will lead up to the main case. The guns in these cases will consist of our

Pearl Collection. It will lay on soft elegant pillow with a pearl necklace interweave through the gun.

There will be three central lights within the case illuminating the Diamond Collection Gun. The location

of these two cases will be set between the pillars that lead up to the main case.

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APPENDIX C

Hours of operation

CONCEALED will be open five days a week. The days that we will be open are Tuesday, Wednesday,

Thursday, Friday and Saturday, leaving Sunday and Monday as our days that CONCEALED will be

closed. For the days that we are open from Tuesdays to Fridays our hours will consist of 10:00AM to

5:00PM. On Saturday we will be open from 8:00AM to 6:00PM.

Reasoning for Business Days

CONCEALED will be seen as a high end store, thus meaning that we are not going to work on “rest

days”. We want all of our customers to know that we value their family time.

Reasoning for Hours of Operation

CONCEALED‟s business hours

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APPENDIX D

The state of Texas which is where the Texas Gun Collection Association (http://www.tgca.net/) is

located is one of the oldest gun collecting clubs in the country. Within this association they have

members whose interest includes antique and historic firearms from a bygone era and also

collectible classic firearms from more modern times. Given the strength of that association if

provides a backbone that future shows that is a market for those who collect guns.

Target market

Income

o 50,000 and up

o 1. http://www.gedp.org/demographics.html (Target Market Intro)

o http://quickfacts.census.gov/qfd/states/48/48167.html

o http://galveston.texas.com/demographics.html

Collectors

o Rare fire arms

o http://www.tgca.net/about_us.htm (Texas Gun Collectors Association)

Club

http://www.cheaperthandirt.com/GunClubs/ClubDetails.aspx?sid=660

o http://www.hgca.org/ (Houston Gun Collectors Association)

Distance form major city

o Houston

52 miles

50minuets to hour and a half depending on traffic

http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Houston&2s=TX

o Dallas

289 miles

4 hours and 46 minuets

http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Dallas&2s=TX

o Austin

218 miles

3 hours 42 minuets

http://www.mapquest.com/maps?1c=Galveston&1s=TX&2c=Austin&2s=TX

o San Antonio

250 miles

4 hours 3 minuets

http://www.mapquest.com/maps/Galveston%20TX/San%20Antonio%20TX/

Competitors

Products

Amos

Weapon (customization)

o Pistols

Colt

Smith

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Custom holsters

Grips

Location:

Texas

o Galveston

Hughes Building – 2515 Market, Galveston, TX, 77550

5,876 sq ft.

$299,900

Commission split is 3%

http://www.nraila.org/statelawpdfs/TXSL.pdf

New “first class” gun store

Shop License „Red Tape‟ Not Business Friendly

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APPENDIX E

There are several reasons why our target market would be interested in guns and can potentially

be interested in our gun gallery. An article titled “Why own a gun?” explains ten reasons why

people own guns.

Because its cool

o Some people purchase guns so others and perceive the to be big and bad

Family Legacy (Because my parents owned guns)

o Some people want to continue a tradition of owning a gun under the family name.

These same people may want to pass guns down as their passed them down to

them.

Just for hunting

o Although our guns will not be use for hunting, there are several people that buy

guns for this reason.

Target shooting only

o The joy of firing a gun provides some people the overall satisfaction and the just

for them purchasing a gun.

Social reasons

o The social aspect to being apart of a group of people that have the same desire to

want gun. It also allows people to be able go to social gun events.

Self defense

o One of the largest reasons people purchase guns is for self protection.

Because the founding fathers wanted me to

o Some people want to fulfill the Second Amendment

As an investment

o Collecting guns form many people is a future investment for them. This is a major

reasoning behind our gun store.

Historical Reasons

o People also purchase guns as a momentum to the US history.

Interest in the mechanics of firearms

o There are a handful of people who like to take guns apart and repair them similar

to how people would cars or trucks.

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APPENDIX F

Charitable Contributions

In the first year CONCEALED Gallery will not provide funds for charitable contributions. In the

second year will donate to United Way, The Salvation Army, and the YMCA. Each donation will

be of $1,000.

Commissions

CONCEALED Gallery employees will be able to receive paid vacation which is accounted for in

their salary as well as a paid vacation which is a $2,500 value. The Gunsmith will also receive

10% commission on the profit of the sold gun.

Depreciation

CONCEALED Gallery will have several items that we will depreciate over 10 years. The items

that we will depreciate are the building ($ per year), car ($ per year), TV ($ per year), and the

machining equipment ($ per year).

Dues and subscription

CONCEALED Gallery will pay a yearly subscription of $100 to a local gun range for our

training course.

Insurance

Interest

CONCEALED Gallery will pay 33% interest on

Legal and Professional Fees

CONCEALED Gallery will have a lawyer on retainer ($2,000) in the event that a legal matter

arise. We will also set aside an additional $8,000 in the event that we need to go further in any

legal matter. In the event that we need to use the lawyer and the $8,000 dollars does not cover

the entire cost we can also pull funds from our miscellaneous expense area.

Licenses & Fees

CONCEALED Gallery will have to have several licenses for all employees to maintain normal

business operations. Theses licenses and fees include a Federal Firearms License or FFL ($200),

Certified Training License ($675 for all 3 managers), Permit to carry a CONCEALED Gallery

weapon ($420 for all 3 managers).

Miscellaneous Expenses

Expenses in this category include renovation of storefront ($237,500 with the 5% discount) and

we will also account for $10,000 for unexpected cost.

Payroll Taxes

Are already accounted for in the wages section.

Postage

CONCEALED Gallery will ship internet orders from our stores. This will amount in a $5,000

postage paid for all shipments within the year. If the cost exceeds $5,000 we can pull money out

of our miscellaneous expense account.

Repairs and Maintenance

CONCEALED Gallery will devote $100,000 to repairs and maintenance. That money will aid

repairs of machinery equipment, air conditioning, heating, lighting, etc.

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Supplies

CONCEALED Gallery will devote $5,000 to supplies. These supplies include paper, ink, pens,

labels, and any other office supplies

Telephone

$3,700 will be devoted to telephone and internet services

Travel

$20,000 will be devoted to travel expenses. With these funds CONCEALED Gallery will pay for

gas for trips to gun shows, hotel stays, flights.

Utilities With CONCEALED Gallery being located in an historical area in downtown Galveston, we will

receive 20% off of water and sewer ($7,200 with discount). Other utilities include electric

($614.40), gas ($5,400), and trash pick up ($1,799.60)

Vehicle Expense

Back window decals for personal cars priced at $450 total ($150 per manager).

Wages

For the first year CONCEALED Gallery will spend a total of $335,122, this amount includes

taxes that would be paid per year. On our second year assuming all employees have working for

a year. There salary will increase $2,000 respectively. The ending amount for the second year is

$360,238.

- 33 -

Works Cited

Smith & Wesson. Smith & Wesson, 2009. Web. 3 Dec. 2009. <http://www.smith-wesson.com>.

Sturm, Ruger & Co., Inc. Sturm, Ruger & Co., Inc., 2009. Web. 3 Dec. 2009.

<http://www.ruger-firearms.com/>.

Colt's Manufacturing Company LLC. N.p., 2009. Web. 3 Dec. 2009 <http://www.coltsmfg.com/>.

Shooting Supplies, Reloading, Gunsmithing, Hunting Ammunition,Gun Parts & Rifle Scopes.

MidwayUSA,

2009. Web. 3 Dec. 2009. <http://www.midwayusa.com/>.

LaserMax: Laser Sight, Infrared Laser Sight, IR Laser Sight. LaserMax, 2009. Web. 3 Dec.

2009.

<http://www.lasermax.com/>.

IMO Shooting Group. InterMedia Outdoors, INC, 2009. Web. 3 Dec. 2009.

http://www.imoutdoorsmedia.com/IM3/shooting/

Chastain, Russ. "Why Own a Gun?" About.com. N.p., 2009. Web. 3 Dec. 2009.

<http://hunting.about.com/od/guns/a/whyownagun.htm>.

CIAFact.gov. CIA, 2009. Web. 3 Dec. 2009. <http://www.ciafact.gov>.

Fagan, David J. "Texas Gun Collectors Association." Texas Gun Collectors Assocation. N.p.,

2009.

Web. 3 Dec. 2009. <http://www.tgca.net>.

"Hughes Building, Retail (Other), 2515 Market, Galveston, TX." LoopNet. N.p., 2009. Web. 3

Dec.

2009. <http://www.loopnet.com/property/16222955/2515-Market/>.

Galveston Economic Development Partnership. N.p., 2009. Web. 3 Dec. 2009.

<http://www.gedp.org/

demographics.html>.

"Galveston County QuickFacts from the US Census Bureau." U.S. Census Bureau. N.p., 2009.

Web. 3 Dec.

2009. <http://quickfacts.census.gov/qfd/states/48/48167.html>.

MapQuest. N.p., 2009. Web. 3 Dec. 2009. <http://www.mapquest.com/

maps?1c=Galveston&1s=TX&2c=Dallas&2s=TX>.

"Redman's Rifling & Reboring Shipping Info." Redman's Rifling & Reboring. N.p., 2009. Web.

3 Dec.

2009. <http://www.redmansrifling.com/shipping.htm>.

Kunkle, Fredrick. "Gun Sales Thriving In Uncertain Times." The Washington Post 27 Oct.

2008, Met 2

Edition ed.: A01. Print.

"Don't mess with any teachers in Texas." The New Zealand Herald 18 Aug. 2008, World sec.:

n. pag.

Print.

U.S. Census Bureau. N.p., 2009. Web. 3 Dec. 2009. <http://factfinder.census.gov/servlet/

IQRTable?_bm=y&-ds_name=EC0200A1&-NAICS2002=451110&-_lang=en>.

"ATF Online - Firearms - How To - Identify Prohibited Persons." Bureau of Alcohol, Tobacco,

Firearms

and Explosives20. N.p., 2009. Web. 3 Dec. 2009. <http://www.atf.gov/firearms/how-to/

identify-prohibited-persons.html>.