Comparative study of three ecommerce portals-

Jabong, Yebhi, Myntra

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ContentsE-Commerce...............................................................................................................................................3Widely Used e-commerce portals...............................................................................................................4Jabong........................................................................................................................................................4

Jabong Features...........................................................................................................................................4Jabong Critical Analysis................................................................................................................................5

Yebhi..........................................................................................................................................................6Yebhi Features.............................................................................................................................................6Yebhi Critical Analysis..................................................................................................................................6

Myntra.......................................................................................................................................................7Myntra Features..........................................................................................................................................7Myntra Critical Analysis................................................................................................................................8

Statistics – Regional Interest.......................................................................................................................9Statistics of three ecommerce portals.......................................................................................................10References................................................................................................................................................12

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E-Commerce

1. Ecommerce portals are now trending in India2. It is growing in every place and customers are showing interest in using these portals

effectively.3. There are so many portals which are unique in their features and the design of website4. The following are the ecommerce portals:

Flipkart.com Amazon.com eBay. in Snapdeal.com Shopclues.com Jabong.com Yebhi.com Myntra.com Homeshop18.com Tradus.in

Widely Used e-commerce portals 3

Jabong

It is an Indian fashion and lifestyle e-commerce portal It was one of the most visited e-commerce sites during the great online shopping

festival 2013 It had the second highest amount of traffic on its website, among Indian e-commerce

websites

Yebhi

It is an Indian online shopping e-commerce portal Yebhi, which began as BigShoeBazaar.com, has a registered user base of about 1.5

million people, of whom about half a million have transacted on the site

Myntra

It is an Indian online shopping retailer of fashion and casual lifestyle products On 22nd may 2014 flipkart acquired myntra in a deal estimated to be around $300

Million

Jabong

Jabong Features

It has Multilanguage, Multicurrency, and Multi store/website Related Products, Up sells and Cross sells Provides 24*7 customer care Simple, configurable, bundled and grouped products Catalogue and Product browsing Inbuilt checkout and payment facility Users can search catalogue by voice recognition mechanism Analytics and Reports Mobile Commerce It encompasses wide range of functionalities and technical processes Administer swift navigation facility

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Jabong Critical Analysis

Pros ConsEcommerce portal You cannot feel the product nor see the

productNice working environment Poor hiring standardsInfrastructure of the company is very good No overnight deliveryGood product quality No growth opportunityFair rate compared to market rateUser friendly websiteLots of items to shop from the website

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Yebhi

Yebhi Features

Price search on SMS Can integrate with eBay, Amazon and Google Shopping Catalogue and Product browsing One page checkout Online payment facility It has Flexible Shipping management It has multicurrency and Multilingual support Easy to use payment methods It has introduced try-n-buy that enables customers to try a product if they like it

Yebhi Critical Analysis

Pros ConsEcommerce portal No streamlined processesWide range and good quality product Confused management

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Employee friendly Management takes decisionsBlazing fast shipping They need to make their site little more user

friendlyMore exclusive coupon offersMobile and DTH rechargeGrowing companyCOD with no extra charges

Myntra

Myntra Features

Unlimited category and products management Catalog and Product browsing Marketing Promotion through myntra coupons Client Account for order tracking It has multilingual and multicurrency support Inventory and Order management It has efficient secure payment options

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Myntra Critical Analysis

Pros ConsEcommerce portal Takes a long time to load when website is slowGood environment Difficult to manage thousands of productsGood opportunities to learn It is only good for life style productsInternational productsLargest collection of accessories

Statistics – Search Interest

Source: (Google Trends)

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Statistics – Regional Interest

Jabong

Yebhi

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Myntra

Source: (Google Trends)

Statistics of three ecommerce portals

Jabong has Google page rank 5/10 Total estimated website and mobile traffic net worth is $7.5 million USD It has been receiving daily page views of 3.4 million hits Estimated daily advertisement revenue is $10,280 USD The average page load time is 2.54 seconds, which is 27% faster than other websites

around the world Yebhi has Google page rank 5/10 Total estimated website and mobile traffic net worth is $679,740 USD It has been receiving a daily page views of 310,384 hits Estimated daily advertisement revenue is $931 USD The average page load time is 4 seconds, which is 12% faster than other websites

around the world It is linked with 1,389 other websites Myntra has Google page rank 5/10 Total estimated website and mobile traffic net worth is $9.6 million USD It has been receiving a daily page views of 4.4 million hits Estimated daily advertisement revenue $13,095 USD

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The average page load time is 1.52 seconds, which is 54% faster than other websites around the world

Source: (Freewebsitereport)

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ReferencesFreewebsitereport. (n.d.). Retrieved 06 09, 2014, from Freewebsitereport: http://www.freewebsitereport.org/

Google Trends. (n.d.). Retrieved 06 09, 2014, from Google Trends: http://www.google.com/trends

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