comparative analysis of various stock broking companies

48
PROJECT Report on Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to Submitted to Mr. Vijay Shekhar in partial fulfillment of the requirement for the Project in summer internship during MMS Course. On 15 th July 2011 Alkesh Dinesh Mody Institute For Page | 1

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Page 1: Comparative Analysis of Various Stock Broking Companies

PROJECTReport

on

Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services

with respect to

Submitted to

Mr. Vijay Shekhar

in partial fulfillment of the requirement for the Project in summer

internship during MMS Course.

On

15th July 2011

Alkesh Dinesh Mody Institute For

Financial And Management Studies

Submitted By

Vihang Varwate

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Page 2: Comparative Analysis of Various Stock Broking Companies

Dean’s Certificate

This is to certify that, Mr. Vihang Varwate is a bonafide student of Alkesh Dinesh Mody Institute for Financial and Management Studies, Mumbai and is presently pursuing MMS Course.

Under my guidance, he has submitted her project titled “Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to BMA Wealth Creators”, in partial fulfillment of the requirement for the summer internship during the MMS Course.

This report has not been previously submitted as part of another degree or Diploma of another business school or university.

______________________(Dr. Chavan)

Dean ALKESH DINESH MODY ISTITUTE FOR

FINANCIAL AND MANAGEMENT STUDIES,Joravar bhavan,

Vidyanagri campus,Mumbai 400098

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Declaration

I Vihang Varwate, the undersigned, a student of ALkesh Dinesh Modi Institute for Financial and Management studies, Mumbai declare that this project report titled “Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to BMA Wealth Creators” is submitted in partial fulfillment of requirement for the summer internship during the MMS Course.

This is my original work and has not been previously submitted as a part of any other degree or diploma of another Business school or University.

The findings and conclusions of this report are based on my personal study and experience.

____________(Vihang Varwate)

Roll No: 53MMS 2010-112

ALKESH DINESH MODY ISTITUTE FOR FINANCIAL AND MANAGEMENT STUDIES,

Joravar bhavan,Vidyanagri campus,

Mumbai 400098

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Acknowledgement

I sincerely acknowledge the help received from various persons and sources in collecting data’s and information in completing this satisfactory Project.The project report entitled “Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to BMA Wealth Creators”

The entire project report owes its credit for the chlorite guidance and encouragement rendered by my mentor Syed Riaz. I record my sincere thanks to him with deep gratitude.

I also take the opportunity to acknowledge my sincere and deep sense of gratitude to the Mr. Vijay Shekhar(Area head) of BMA whose perception and sagacity is always opened for us.

I would also like to thank our pricipal for giving me an opportunity to do this project, and for their valuable guidance in successful completion of project.

Last but not least I would like to thank our placement officer MS. Kavita Mishra and all the faculties of institute, and friends for their kind co-operation throughout the project.

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Executive Summary

There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose.

Research was carried out to find which brokerage house people prefer and to figure out what people prefer while investing in stock market.

This research suggest that people are reluctant while investing in stock and commodity market due to lack of knowledge.

Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that people are interested to invest in stock market but they lack knowledge.

Through this research I came to know what are positive and strong points of the BMA wealth creators.

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TABLE OF CONTENTS

Sr. No. Particulars Pg. No.

1 Dean’s Certificate 2

2 Declaration 3

3 Acknowledgement 4

4 Executive Summary 5

5 Objectives 7

6 Research Methodology 8

7 Industry Profile 10

8 Company Profile Introduction Vision, Business Policy, Quality Assurance Policy, CRM

Policy of company Services provided by the company

11

9 Different Players in Industry 17

10 Activation & Other charges of different companies 23

11 Data Analysis 31

12 Findings and conclusion 35

13 Annexure 36

14 Bibliography 38

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OBJECTIVE

The objective of the study is briefly discussed below:

To make a comparative study to know the different companies activation charges, inclusion of services and comparison with SEBI approval.

To understand, analyze the rules and regulation of SEBI w.r.t. investment banking

To know the prescribed brokerage visa vis rates collected by brokerage companies

To know about the services provided by brokerage firms to its customers related to online trading

To know the modes of operations & limitation on timing & related areas

To compare the convenience & ease of operation between online & offline trading

To get the knowledge of various Mutual Funds of different AMCs as well as their load charges i.e. entry load and exit load

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Research Methodology

Sampling design

Types of sampling Random Sampling

Research Approach Descriptive approach

Techniques to be used in research approach Survey and interview

Sampling Unit Questionnaire

In this project Questionnaire is used as the research instrument. These questionnaires include Close Ended as well as Open Ended questions. The questionnaire is attached at the end of Annexure.

Sample Size Determination

Let desired level of precision = ±0 .05

Confidence level = 95%

z value associated with the confidence level = 1.96

Suppose 85 % of the people agree to provide information for survey.

Thus, value of p = 85

Thus, value of q = 100-p = 15

Therefore, sample size = n= z2(p*q)/e2

n = (1.96)2(85*15)/52

= 4898.04/25

n = 195.92 = 200 approx.

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Data collection

Primary Data Collection Structured questionnaire for the customer.

Secondary data collection Journals Web-sites News papers

.PRIMARY SOURCE:

The data required for this stage was regarding the detail study of existing activation charges, brokerage rates, and services of various competitors of the ANGEL STOCK BROKING. And to know the behavior and perception of the customers towards the products and services provided by the ANGEL STOCK BROKING. The data have been collected in the form of questionnaires that was prepared. Though the primary source was not enough for the study but it did give some accurate conclusions.

The questionnaire is attached at the end as Annexure.

The above questions were really helpful in the conclusion part of the study. Some customers were very cooperative but some didn’t even bother to give a look. Overall, the study was a success as far as primary source was concerned.

SECONDARY SOURCE:

The secondary data was collected with the help of various books, websites, bank journals, broachers and employees of the bank. The data collected from the websites and books was good enough to be included in the study analyzed and concluded but the data got from the employees of the companies was most accurate and reliable. Various newspapers, magazines, websites, bank journals, etc were checked out for information regarding the comparative analysis of various players in stock market.

The secondary source didn’t provide any personal views of the customers on the existing activation charges, brokerage rate, services but were a great help in completing the report and getting the details.

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Industry Profile

Indian stock Market Overview

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited (NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80% of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover at the exchanges has increased from Rs851crore in 1997-98 to Rs1284crore in 1998-99 and further to Rs2273crore in 1999-2000. NSE has around 1500 shares listed with the total market capitalization of around Rs9, 21,500crore. The BSE has over 6000 stocks listed and has a market capitalization of around Rs9, 68,000crore. Most key stocks are traded on both the exchanges and hence the investor could buy on either of the exchanges. Both exchanges have a different settlement cycle, which allows investors to shift their position on the bourses. The primary index of BSE in BSE Sensex comprises 30 stocks. NSE has the S&P NSE 50 Index (Nifty), which consists of fifty stocks. The BSE Sensex is the older and most widely followed index. Both these indices are calculated on the basis of market capitalization and contain the heavily traded shares from key sectors.

The markets are closed on Saturdays and Sundays. Both the exchanges have switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE On Line Trading) and NEAT (National Exchange Automated Trading) system. It facilitates more efficient processing, automatic order matching, faster execution of trades and transparency. The scrip traded on the BSE has been classified into ‘A’, ‘B1’, ‘B2’, ‘C’, ‘F’, and ‘Z’ groups. The ‘A’ group shares represent those, which are in the carry forward system (Badla). The ‘F’

group represents the dept market (fixed income securities) segment. The ‘Z’ group scrip is the blacklisted companies. The ‘C’ group covers the odd lot securities in ‘A’, ‘B1’, & ‘B2’ groups and Rights renunciations. The key regulator governing Stock Exchanges, Brokers, Depositories, Depository participants, Mutual Funds, FIIs and other participants in Indian secondary and primary market is the Securities and Exchange Board of India (SEBI) Limited.

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Company Profile

BMA Wealth Creators Private Limited operates as a financial services organization in India. BMA Wealth Creators provides individual and corporate financial and investment solutions. BMA Wealth Creators Pvt., Ltd. was formerly known as BMA Stock Broking Pvt., Ltd. and changed its name in July 2007. The company was incorporated in 2004 and is based in Kolkata, India. BMA is committed to providing ‘Real Value for Money’ to all its clients.

Our financial services corporate entities are represented by:

BMA Wealth Creators Limited: Which holds a corporate membership in National Stock Exchange Ltd, Bombay Stock Exchange Ltd. and Central Depositories Securities Ltd.

BMA Commodities Limited: Which holds a corporate membership in commodities exchange of NCDEX and MCX.IT is also is SEBI approved AMFI registered Mutual Fund advisory and intermediary.

BMA Wealth Creators a premier financial service organization providing individuals and corporate with customized financial solution. We work towards understanding your financial goals and risk profiles. Our expertise combined with thorough understanding of the financial markets results in appropriate investment solutions for you. At Wealth Creators we realize your dreams, needs, aspirations, concerns and resources are unique. This is reflected in every move we make with you. We have deep aspiration for the value of building an everlasting relationship with you.

The “ BMA Wealth Creators” has recently launced new advertisement with Bollywood Actress Kareena kapoor, it is the first time any broking firm has signed bollywood star for advertisement.

Mission To be a premier financial supermarket providing integrated investment services.

VisionTo provide integrated financial services building investors wealth and confidence.

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Business Policy

Ethical practices & transparency in all our dealings Customer interest above our own Always deliver what we promise Effective cost management

Quality Assurance Policy

We are committed to being the leader

In providing World Class Product & Services

Which exceed the expectations of our customers

Achieved by teamwork and

A process of continuous improvement

CRM Policy

A Customer is the most Important Visitor

On Our Premises.

He is not Dependent on us but

We are dependant on him.

He is not interruption in our work

He is the Purpose of it.

He is not an outsider in our businessHe is part of it.We are not doing him a favor by serving

He is doing us a favor by giving us an

Opportunity to do so.

Products offered by BMA Wealth Creators

1)      On line and off –line trading2)      ABS (Advance Brokerage Scheme )3)      UTS (Unlimited Trading Scheme)

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Services Provided By BMA Wealth Creators

E-Broking

Multiple exchanges on single screen Intra-day calls & flash news Historical charts with technical tools

Research Daily services Technical services Fundamental services

Commodities State-of-the-art Internet trading platform Trading & educational seminar Efficient risk management

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Demat Services Hassle free automated pay-in Wide branch coverage Centralized billing & accounting

Value Added Back Office Services Web enabled centralized back-office Centralized help desk services E-contract notes cum bills

DAILY SERVICES

Market Outlook At 9:30 PMA crisp pre-market report that arms our clients with sensitive information before the opening bell. Key corporate developments, policy announcements, geo-political news and views are analyzed for their impact on the market.

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FUNDAMENTAL SERVICES

The Sunday Weekly ReportThis weekly report is ace of all the reports. It offers a comprehensive market overview and likely trends in the week ahead. It also presents top picks based on an in-depth analysis of technical and fundamental factors. It gives short term and long-term outlook on these scripts, their price targets and advice trading strategies. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing basis.

The Industrial WatchThis report provides an in-depth look at specific industries, which are likely to outperform others in the economy. It analyses their strength and weaknesses and ascertains their future outlook. The final view is arrived at after thorough interaction with industry experts.

Stock AnalysisBMA’s stock research has performed very well over the past few years. The fundamentals of select scripts are thoroughly analyzed and actionable advice is provided along with investment rationale for each script.

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Flash NewsKey developments and significant news announcement that are likely to have an impact on market / scripts are flashed live on trading terminals. Flash news keeps the market men updated on an online basis and helps them to reshuffle their holdings.

TECHNICAL SERVICES

Intra-Day CallsFor day traders BMA provides intraday calls with entry, exit and stop loss levels during the market hours and our calls are flashed on our terminals. Our analysts continuously track the calls and provide the recommendations according to the market movements. Past performance of these calls in terms of profit/loss is also available to our associates to enable them to judge the success rate.

Derivative StrategiesOur analyst take a view on the NIFTY and selected scripts based on derivatives and technical tools and devise suitable “Derivative Strategies” , which are flashed on our terminals and published in our derivative reports.

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Competitors

BMA WEALTH CREATOR’S COMPETITORS ARE ICICI DIRECT.COM, INDIABULLS, SHARKHAN, ANAND RATHI, AND 5PAISE.COM, INSIGHT SHARE BROKING, RELLIGARE, ANGEL BROKING AND MANY MORE.

ANGEL BROKING

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Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, services

Different Players in Share Industry

In the share market there are many DP’s amongst which BMA wealth creator is one of them? There are many competitors in the market which are giving direct competition to the company, but because of the research based services and wealth management services Offered by BMA Wealth creatos(Services Truly Personalized), it is unique in the market.

In the competitor’s list there are big names such as:Angel broking, India bulls, Share khan, HDFC, Kotak Street, 5 paisa, ICICI DIRECT etc.

Brief introduction of BMA wealth creators competitor:

Share khan Depository Services offers dematerialization services to individual and corporate investors.

Share khan, one of India's leading brokerage houses, is the retail arm of SSKI. With over 240 share shops in 110 cities, and India's premier online trading portal www.sharekhan.com, our customers enjoy multi-channel access to the stock markets.

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ANGEL BROKING

Angel Broking, Ltd. provides retail personal financial services in India. The company offers e-broking, portfolio management, mutual fund, private client group, commodities broking, investment advisory, wealth management, IPO, and depository services. The

company was founded in 1987 and is based in Mumbai, India.

Background of HDFC

HDFC was incorporated in 1977 with the primary objective of meeting a social need – that of promoting home ownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 100 million.

About HDFC Sec.

HDFC sec is a brand brought to you by HDFC Securities Ltd, which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges & other financial market transactions

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Kotak Securities Ltd., a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% - one of the world's leading investment banks and brokerage firms) is India's leading stock broking house with a market share of around 8%. Kotak Securities Ltd. has been the largest in IPO distribution.

Kotak Securities has 122 branches servicing more than 1,70,000 customers and a coverage of 187 cities. Kotaksecurities.com, the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments.

India Info line was founded by a group of professionals in 1995, a seemingly distant past in the Internet age. Our meticulous research was published and distributed in printed form to a client base comprising the who's who of Indian business including leading MNCs, investment banks and consulting firms.In early 1999, when Internet penetration in India was at its infancy and the future unknown, we took the hard decision of killing our earlier business model and embracing the Internet. We discontinued delivery of reports in printed form and made available quality research at the click of a mouse. Thus, was born www.indiainfoline.com.We forayed into investment transaction space in early 2000 to complete the value chain.www.5paisa.com was launched for online trading in mid-2000.India Info line Securities Pvt Ltd is a 100% subsidiary of India Info line Ltd, which is engaged in the businesses of Equities broking and Portfolio Management Services. It holds memberships of both the leading stock exchanges of India viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE). It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE.

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India bulls Financial Services Ltd. is a public company and listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange. The company ranks at 82nd position in the list of most valuable companies in India has a market capitalization of approx US $ 800 million. The consolidated net worth of the company is approx US $ 400 million.India bulls, along with its subsidiary companies, offer consumer loans, brokerage and depository services, personal loans, home loans and other financial products and services to the retail markets.India bulls Resources Ltd, a 100 per cent subsidiary of India bulls Financial Services Ltd., has been established with the objective of evolving as an independent oil company over time. The immediate short-term goal is to partner with oil companies who are willing to come to India and bid in the current NELP-6 round. Through its group companies, India bulls are also engaged in real estate development. The company is in the process of developing modern commercial complexes in the heart of Mumbai. India bulls Estates Pvt Ltd. the real estate arm of India bulls Financial Services will set up an integrated township spread across 100 acres in Sonepat, 15 km from Delhi.

ICICI WEB TRADE LIMITED is a company that is venture of ICICI Bank, ICICI Limited to produce an integrated offering of e-broking services. This service is the combination of these entire three organizations. Promotions are looked after ICICI web Trade that has made e-invest facility, commonly known as ICICI Direct.com possible. This company is 100% subsidiary of ICICI Limited. The company enables to have the facility of having all the facilities online. One can view his banking transactions online, view the Demat balance with the latest market values and at the same time buy and sell shares online. This company has pioneered the concept of e-broking in India. The company went online with NSE on 15th April 2000.

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Ranbaxy Promoter Group is India's leading business house having diversified interests in Pharmaceuticals, Healthcare, Pathological Labs and Financial Services through Ranbaxy Laboratories Limited, Fortis Healthcare Limited, SRL Ranbaxy Limited and Religare Enterprise Limited respectively. Religare is driven by ethical and dynamic process for wealth creation. Based on this, the company started its endeavor in the financial market.

Religare Enterprises Limited (A Ranbaxy Promoter Group Company) through Religare Enterprises Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Broking Limited provides integrated financial solutions to its corporate, retail and wealth management clients. Today, we provide various financial services which include Investment Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual Funds. Plus, there’s a lot more to come your way.

Religare is proud of being a truly professional financial service provider managed by a highly skilled team, who have proven track record in their respective domains. Religare operations are managed by more than 3000 highly skilled professionals who subscribe to Religare philosophy and are spread across its country wide branches.

Today, we have a growing network of more than 300 branches and more than 580 business partners spread across more than 300 cities/towns in India and a fully operational international office at London.

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Activation ,brokerage and other charges of different stock broking companies

CRITERIA BMA Wealth Creators

Demat a/c opening charges Normal A/C- 300ABS A/c - Free

Brokerage intra day, delivery ABS Plan-4p, 40pUTS plan- 1p, 1p

AMC(Annual Maintenance Charges) Normal A/c- 250ABS A/C -No AMC

Trading funding intra day, delivery 10 Times, 2 Times

Interest rate

Debit period T+2 DAYS

Mode of trading Both online and offline

Margin money Depends upon Client

Software installation charges No extra charges

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ANGEL BROKING

CRITERIA ANGEL STOCK BROKING

Demat a/c opening charges 660

Brokerage intra day, delivery Classic plan: 3p ,20pFreedom plan; 1p,10p

AMC(Annual Maintenance Charges) Rs.225

Trading funding intra day, delivery 6times,4 times(minimum stock Rs 50000)

Interest rate 18 %pa

Debit period T+2 DAYS

Mode of trading Both online and offline

Margin money 5000,5000,10000

Software installation charges No extra charges

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CRITERIA RELIGARE SECURITIES LTD

Demat a/c opening charges 299,499,999

Brokerage intra day, delivery Classic plan: 5p ,50pFreedom plan; 3p,30p

AMC (Annual Maintenance Charges) No amc

Trading funding intra day, delivery 6times,4 times(minimum stock rs 500000)

Interest rate 18 %pa

Debit period T+2 DAYS

Mode of trading Both online and offline

Margin money 5000,5000,10000

Software installation charges No extra charges

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CRITERIA ICICI DIRECT

Demat a/c opening charges RS 750/-

Brokerage intra day, delivery 50P,75P

AMC(Annual Maintenance Charges) RS 500/-

Trading funding intra day, delivery 3-4 times of the available funds.

Interest rate 18% p.a.

Debit period T+2 DAYS

Mode of trading Both Online & Offline

Margin money -

Software installation charges -

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CRITERIA Kotak securities .com

Demat a/c opening charges RS 550

Brokerage intra day, delivery 2.5P,25P

AMC(Annual Maintenance Charges) RS 30pm

Trading funding intra day, delivery 7times,4 times

Interest rate 21%

Debit period T+2

Mode of trading Offline

Margin money Rs8000/-

Software installation charges _

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CRITERIA HDFC securities

Demat a/c opening charges Rs 799/-

Brokerage intra day, delivery 15p,50p

AMC(Annual Maintenance Charges) Nil

Trading funding intra day, delivery 10times,4 times

Interest rate -

Debit period T+ 2days

Mode of trading Both

Margin money 5000,10000

Software installation charges -

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ANAND RATHI

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CRITERIA Anand Rathi

Demat a/c opening charges Rs 633/

Brokerage intra day, delivery 3p(1p),30p(10p)

AMC(Annual Maintenance Charges) -

Trading funding intra day, delivery 6 times,4 times

Interest rate 18%p.a.

Debit period T+2

Mode of trading Both

Margin money 5000

Software installation charges 1000

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ALLIANZ SECURITIES

Data Analysis

Page | 30

CRITERIA ALLIANZ SECURITIES

Demat a/c opening charges Rs 500/-

Brokerage intra day, delivery 3-2P,30-20P

AMC(Annual Maintenance Charges) NIL

Trading funding intra day, delivery 10 times,4 times

Interest rate -

Debit period T+2

Mode of trading OFFLINE

Margin money NIL

Software installation charges -

Page 31: Comparative Analysis of Various Stock Broking Companies

Awareness regarding share market among the people of Mumbai

100%

YES

NO

According to the data that have been collected, all the people who were contacted are aware of share market in Mumbai.

Awareness regarding online trading 10% or 90%

90%

10%

ONLINE

OFFLINE

Survey shows that of the people those who are aware of share market 90% people have knowledge of online share trading & 10% people have no proper knowledge of online share trading.

.Security in which people invest

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a. Equity 28%b. Mutual Fund 20%c. Fixed Deposit 13%d. Insurance 31%e. Others 8%

28%

20%

13%

31%

8%

EQUITY

MUTUAL FUND

FIXED DEPOSIT

INSURANCE

OTHERS

People like to invest more in insurance sector rather than share market.

Preferred mode of trading

A. Online 90% B. Offline 10%

90%

10%

ONLINE

OFFLINE

Above the figure shows that still 90% of people prefer to trade through online trading rather than using broker.

Best brokerage house

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a. Share khan 09%b. India Bulls 20%c. ICICI Direct 21%d. Religare 25%e. Angel Broking 16%f. BMA Wealth Cretors 03%g. Others 06%

9%

20%

21%25%

16%

3%6%

sherkhanindiabullsicici directreligare Angel brokingBMAothers

We can see that broking house the best preferred among the people of Mumbai is Religare with 25% followed by ICICI-Direct, India bulls, Angel Broking, Share khan, and other respectively. Thus as a new player in Mumbai the BMA Wealth Creators have the huge competition..

Satisfaction level of the customers.

Satisfaction level of the customer

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a. yes 72%b. no 6%c. uncertain 22%

72%

6%

22%YES

NO

UNCERTAIN

72% people are satisfied with their broking house where as 22% of the people are not sure as they are first time investors and the remaining 6% are not satisfied.

Investment decisions

a. Self 19%b. Brokers 9%c. Economic Policies 45%d. Friends/Relatives 27%

19%

9%

45%

27%

SELF

BROKERS

ECONOMIC POLICIES

FRIENDS/RELATIVES

45% of the investment decisions of the people are influenced by the economic policies of the government followed by friends/relatives, self brokers.

Findings:

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According to the data that have been collected, all the people who were contacted are aware of share market in Mumbai.

Survey shows that of the people those who are aware of share market 90% people have knowledge of online share trading & 10% people have no proper knowledge of online share trading.

People like to invest more in insurance sector rather than share market.

Still 90% of people prefer to trade through online trading rather than using broker.

The best preferred broking firm among the people of Bangalore is Religare with 25% followed by ICICI-Direct, India bulls, Angel Broking, Share khan, and other respectively.

72% people are satisfied with their broking house where as 22% of the people are not sure as they are first time investors and the remaining 6% are not satisfied.

45% of the investment decisions of the people are influenced by the economic policies of the government followed by friends/relatives, self brokers.

Conclusion:

In online trading “BMA Wealth Creators” have mainly competition with Religare, ICICI-Direct, Indiabulls, Angel Broking . At present BMA Wealth Creators provides the cheapest brokerage. The “ BMA Wealth Creators” has recently launced new advertisement with Bollywood Actress Kareena kapoor, it is the first time any broking firm has signed bollywood star for advertisement. As BMA Wealth Creators are new in Mumbai they have to plan proper strategies to overcome their competitors.

ANNEXURE

Questionnaire

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Q1. In which of these Financial Instruments do you invest into? Shares Mutual Funds Bonds Commodities

Q2. Which type of trading you prefer? Online Offline Q3. Which Broker do you prefer for commodities?

ICICI Direct ShareKhan Indiabulls Kotak Securities Religare Angel Broking BMA __________ Any other

Q4. What differentiates your company from others? Brokerage Research Report Extra Facilities Account Opening Charges Others

Q5. How often do you trade?

Daily Weekly Monthly Yearly

Q6. What percentage of your earnings do you invest in commodity trading?

Up to 10% Up to 25% Up to 50% Above 50%

Q7. How do you rate these commodity trading companies?

1. 2. 3.

4. 5. 6._____

Q8. What additional features do you want to add in Commodity Trading?

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a. Sharekhan b. ICICI Direct c. India Bullsd. Kotak Mahindrae. Angel Brokingf. BMA Wealth Creatorsg. Others (Please specify)

Personal Information

Page 37: Comparative Analysis of Various Stock Broking Companies

Name:

Age:

Sex: Male Female

Phone No:

Occupation:

BIBLIOGRAPHY

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www.google.com

www.bmawc.com

www.angeltrade.com

www. icicibank .com

www. icicidirect .com

www.nseindia.com

www.bseindia.com

www.indiabulls.com

www.sharekhan.com

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