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CREATIVITY, INNOVATION, EXPERIENCE:

THE NEW DESIGNOF EVENTS.

INDEX

MIA ITALIA

4 MEET IN ACTION

6 MIA SERVICES

8 MIA TEAM

10 CASE HISTORIES

1 1 MIA CLIENTS

MIA ITALY4

SYNERGYIS KEY TO SUCCESS: NUMBERS THAT COUNTS.

It’s the first business network in the meet-ing industry in Italy, created by profession-

typologies of events.

Conferences, symposia, seminars, kick-

forums, incentive projects and travel, planning and management of experiential training, team building, art and theatre productions.

Thanks to our strong orientation to for-mat originality – in the design of dynamic, interactive and hi-tech events – as well as to the excellence of our results and the synergy of our highly qualified team, MIA is a leading group within the meeting sector in Italy.

ORIGINALITY AND PASSION FOR MEETINGS OF EXCELLENCE: MEET IN ACTION.

BRANCHES IN ITALY8

FULL-TIME PROFESSIONALS79

ECM NATIONAL PROVIDERS (FAD FSC RES)3

PROFESSIONAL EVENT ENTREPRENEURS

12

MEETINGS ORGANIZEDON AVERAGE EACH YEAR502

MEETINGS AND EVENTS ORGANIZED WITHINTHE LAST 5 YEARS

2510

INNOVATIONAND CONTINUOUS GROWTH

MIA ITALY6

ASSOCIATIVE EVENTS CORPORATE MEETING

Innovation is MIA’s key word: a distin-guishing feature leading us to continuous growth.All MIA’s proposals, from conventions to road shows, exhibitions, expos, coaching and experiential training, are based on:

> flexibility and creativity in designing customized solutions;

> involvement of all actors;

> high level of professionalism;

> client- or training participant-satisfac-tion monitoring.

A corporate meeting is an important com-munication tool that allows companies to create experiences, providing a context for sharing and involvement.

MIA’s mission is to make every event unique and memorable. That’s why we rely on a skillful team with sound experience in planning and organizing conventions, prod-uct launches, team building events, road shows, coaching and experiential training, board meetings, communication and incen-tive campaigns.

A fair combination of creativity and results orientation to design original and unre-peatable events: this is the essence of Meet in Action’s success.

CREATIVITY AND RESULTS ORIENTATION: MIA SERVICES.

MIA ITALY 7

HEALTH MEETING INNOVATION LAB

MIA boosts an in-house business unit dedi-cated to the organization of medical and scientific conferences as well as health services communication events on behalf of pharmaceutical companies, universities and public organizations.

The transversal and integrated knowl-edge in Health Services scenarios and procedures already gained by MIA’s net-work members, together with their pas-sion, allows for the ongoing development of innovative and involving formats for managing scientific sessions, hybrid and virtual events, fund raising and sponsor-ship events, open platforms for contents interactive sharing, training, coaching and experiential training in the medical field. MIA operates and is qualified for continu-ous training, being a certified ECM provider (FAD, RES, FSC).

Besides offering event organization and training services, MIA supports clients in the development of suitable communica-tion strategies including:

> multi-channel advertising of events;

> creative services for the development of event materials;

> the use of 2.0 tools such as live stream-ing via Twitter and real-time updating on social networks during meetings;

> the recording of emotional storytelling videos, aimed at diffusing information on the brand and its value.

These are the tools that MIA provides to clients to generate engagement within the community and include all suitable forms of interaction and sharing.

MIA ITALY8

MIA is led by a management group of professionals, all passionate and highly qualified, guiding an heterogeneous team of young and motivated colleagues, with whom they share a wide range of sector skills, based on trust and mutual respect.

Having the possibility to rely on in-house skills is an enormous advantage for our clients, not only in economic terms, but also in planning the most suitable solu-tions.

MIA professionals come from a wide range of work experiences including conference organizing, top-level tourism services, ex-periential training and foreign delegations management, topped with a fair combina-tion of passion, enthusiasm and skills.

MAKING DIFFERENCESAN ADDED VALUE:MIA TEAM.

THE RESULTIS ALWAYS GREATER THAN “THE SUMOF THE PARTS”

MIA ITALY10

AGEINGSUCCESSFULLY10th AGE NATIONAL MEETINGGenova, March 2014

THE IMPORTANCEOF PREVENTION 62nd SICPRE ANNUAL MEETINGBari, September 2013

An opportunity to discuss clinical and so-cial security topics as well as to talk about spaces and technologies dedicated to the aged, opening a window on successful age-ing.

The event involved many professionals from various sectors, including singer Gino Paoli and judge Giancarlo Caselli who shared their experience, triggering del-egates’ curiosity and interventions. A new format allowed those wishing to address experts privately to have their questions answered in the so-called “confessional”.

The Opening Ceremony of the 62nd Annual Meeting of the Italian Society of Plastic, Reconstructive and Aesthetic Surgery (SICPRE) was held at Teatro Petruzzelli and focused on the theme of breast cancer, narrating it in all its nuances in a new and empathizing manner, using the theatre stage and all its artistic expressions. The objective was to emotionally commu-nicate a positive message and inspire new reflections on the importance of prevention and awareness of the tools currently avail-able against a disease that affects patients, each as a unique clinical case with an indi-vidual history, and all their relationships.

EXPERIENCES THAT CAN’T BE FORGOTTEN: CASE HISTORIES.

MIA ITALY 11

SWAROVSKYOUT OF AFRICAPRODUCT LAUNCHRimini, September 2014

FASHIONPARFUMESPRODUCT LAUNCHRome, June 2011

The objective was to present all the crystal colours in the new collection to the best Italian clients on the occasion of a special fashion show.

Like bodies on other bodies, objects came to live being worn by professional dancers and became the stars of their very elegant choreographies. Under a wise video direc-tion, the show was recorded in all its pre-cious nuances, reflections and details, with screens projecting them from strategic points of the room.

An event to present international dealers with two new perfumes produced by the company on behalf of two prestigious Ital-ian fashion brands.

A themed evening was dedicated to each product, in line with the style, colours and message of its brand. The locations chosen had a strong charac-ter, yet were at the same time suitable to the design requirements for the evening: Open Colonna, the roof restaurant of the Exhibition Building, and Spazio Novecento, at the very heart of the EUR district.

MIA ITALY12

DENTALEVANTEEXHIBITIONCONFERENCE - EXHIBITIONBari, November 2014

FEDERMECCANICA 2014GENERAL ASSEMBLYNATIONAL CONVENTIONBari, June 2014

An event on a scientific topic of great inter-est in the dental field, developed with the model of an exhibition. About 70 firms and over 1000 participants, including odontologists, prosthodontists, hygienists and dental assistants, meet in Bari to discuss the most recent topics and widen their knowledge under the princi-ples of evidence based dentistry.Great attention is always given to cosmet-ics, in relation to surgery and hygiene, with the overall objective of promoting dental wellness.

Business growth and development, in-vesting in corporate relations as a tool to involve and integrate all employees.

The convention was an opportunity for a confrontation on the strategic impor-tance of investments in human resources. Strengthening the liaison between em-ployer and employees has been the objec-tive of a cultural evolution path promoted by Federmeccanica, in a joint effort with Territorial Associations, for National and Local Governments to impact effectively on businesses.

EXPERIENCES THAT CAN’T BE FORGOTTEN: CASE HISTORIES.

SPEAKING ABOUT PAINAT JUNE’S SYSSITIASCIENTIFIC MEDICAL CONVENTIONTrani, June 2014

Improving the approach to pain and guar-anteeing an early and efficient treatment through medical and extra-medical experi-ences and reflections.

A consistent portion of the population still does not receive suitable antalgic treat-ments, regardless of their social security setting, type of pain or characteristics as patients. The theme was also addressed through a multi-sensorial dinner signed by Chef Almo Bibolotti addressing the topic of good and healthy eating as a way to soothe pain.

PASSION FOR ALL, ATTENTION FOR EACH ONE OF THEM:MIA’S CLIENTS.

PROFESSIONALAND QUALITY CERTIFICATIONS

CLIENTS

Procter&Gamble (Switzerland),Unilever (Brazil), Samsung (Brazil), NetApp (Holland), Amway (Malesia e Taiwan), CocaCola (China), ABNAmro (Brazil),IADC (Holland), Logica (UK), SonyBMG (USA), NBC (USA), Enel, Roche, Glaxo Smith Kline, Novartis, Merck Serono.

The list of MIA’s clients includes but is not limitedto the above.

ASSOCIATIONS MEMBERSHIP

Head OfficeMeet in Action Italia

Rete di ImpresaVia Valpolicella, 1

37124 Verona - Italiainfo@meetinaction.com

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