company profile 09 cobra automotive technologies. group presentation our vision is a more secure...

company profile ’09

Cobra Automotive Technologies. Group presentation

Our vision is a more secure world

1© 2009 Cobra Automotive Technologies SpA, All rights reserved


Our aim is to make the world a safer place

Our vision is a more secure world everywhere and at all times

vision

Cobra's mission is to provide worldwide, user friendly vehicle-centric solutions integrating advanced

technologies that enhance transportation and property security and to work with public and private organisations

that share our vision

mission


Property security. A worldwide problem

Property security means the ability to manage on time, on line, everywhere, every time the risk of attack to

vehicle property

Carmine Carella – CEO of Cobra


““



Vehicle crime is a highly organised criminal activity affecting the whole world. It has been clearly

established that it is often linked to organised crime and it evolves as fast as the circumstances change

Europe

China

Brazil

Russia

79,300

vehicles stolen in 26 EU countries in year 2006stolen cars trafficked out of the European Union

vehicles stolen every day throughout Europe *

637,000

123,000

Property security. The facts

981,664450,000

2,700

motor vehicles have been reported stolen in 2006 of which hijacked **

vehicles stolen in the first 6 months of 2008 in the region of Sao Paulo only ***

vehicle theft in 2007 - From 2004 to 2006 theft statistics demonstrate a steadily increase ****


**** Source: Secretaria da Segurança Publica – Brazil – October 2008

* Source: Cobra Automotive Technologies, consolidated data from Europol and local governments

*** Source: Car theft and insurance in Russia - SBD market research – September 2008

** Source: Ministry of Public Security of People's Republic of China

24,000



Property risks. Modus operandi

Carjacking is one of the methods used to steal vehicles: threat of violence and the use of firearms to steal vehicles have the advantage of getting the vehicle and its original

keys at the same time

Homejacking is another kind of crime committed by entering in people properties to steal vehicle keys using

violence or threats. Domestic burglary for stealing keys is the most recent trend detected by police forces

Vehicle theft was a quite simple matter since few years ago. Thieves broke into parked cars and drove them away or

duplicated keys to enter the vehicle. Recently thefts have generally decreased. But thieves, tied to criminal

organizations, have become more aggressive and even harm vehicle owners becoming violent

More than 50% of stolen vehicles are never recovered, most of them being trafficked in eastern Europe and north

African countries5© 2009 Cobra Automotive Technologies SpA, All rights reserved



Transportation security means the management of risks that can impact people in and around the

vehicle, during the movement of the vehicle

Carmine Carella – CEO of Cobra

Transportation security. A social problem


““



Road accidents are the main cause of death among under 45 year olds. Every day more than 100 people

are killed on roads in the European Union

1,300,0001,700,000

38,000

Europe

* European Commission Directorate-General for Energy and Transport

Transportation security. The facts

accidents each year people injured each year

road accident deaths *




Transportation risks

Driving is an exciting experience. Nevertheless it is a risky activity for the drivers, the passengers and, in general, for

the people around the vehicle. To secure driving and to manage these risks, the solution is to contribute in

supporting drivers while they are driving, displaying their performances and consequently educating them

to drive better

Low speed driving can cause danger both for cars and people, due to the fact that every car has a blind zone.

In the United States the North American no profit association Kids and Cars has widely demonstrated such

risks, tracking accidents occurred to children left unattended around motor vehicles. Stating in this way the nonsense for

the society of such kind of deaths and injuries

There are 62 children behind this vehicle. Not one of them can be seen by the driver behind the wheel www.kidsandcars.com




http://www.kidsandcars.com/


The location based services have the objective to assist people and protect vehicles during a unexpected event

Cobra solutions to secure people and vehicles property

- to provide computing and data operations infrastructure enabling the Cobra partner in Argentina, Car Security SA, to act

as Service Provider in Argentina, Chile and Uruguay Exclusive pan-European programs

36 European countries

Malaysia, Russia & CIS, South Africa

Cobra is the unique pan-European service provider across 36 European countries

Cobra-branded services are offered directly or through local service providers and licensees (Russia &

Confederation of Independent States, Malaysia, South Africa)

Maserati

Nissan Europe

PorscheRenault

Audi

Ferrari

Lamborghini

Bentley



Brazil, Argentina, Chile, Uruguay

In Brazil Cobra operates as an infrastructure provider :

- to provide a secure communication protocol enabling vehicle manufacturers to partner with local service providers

Its proprietary server-centric infrastructure is integrated with on-board electronics

Cobra solutions to secure people and vehicles property.

The network of Secure Operating Centres

In the European countries where theft is a major issue, such as France, Italy and the UK, Cobra has invested in its

own Secure Operating Centre

In the rest of the territory Cobra qualifies and selects local Secure Operating Centres that have the required experience in theft procedures and are authorised to cooperate with the

local police authorities

The monitoring and tracking of vehicles are carried out by Secure Operating Centers (SOC) which operate 24 hours a

day, 7 days a week

The SOC can communicate with the vehicle owner via telephone, GSM mobile phone, e-mail and, in case of an

unexpected event, liaise with police forces to manage the critical situation

10



© 2009 Cobra Automotive Technologies SpA, All rights reserved


Location Based Services ...

Businessmen, families, women, children, grandfathers …

At work, on holidays, at home, travelling …

In Europe, in Sao Paulo, in Asia, in Johannesburg…

Whoever, at all times, everywhere, Cobra aims to make the world a safer place being close to its 160.000 customers 24

hours a day, 7 days a week



. . . for 160.000 end users

. . . and for you

8.840 18.36233.001

107.023122.561

17.784

28.982

36.647

1.0776.739

25.1

01 50.7

85

9.91

7

2004 2005 2006 2007 2008

Cobra Licensees

136.

005

159.

208

Cobra solutions to secure property. The antitheft

In case of intrusion into the vehicle (cars, trucks, motorcycles) to steal the vehicle and its contents or in case of unauthorised movement the system generates an

acoustic and visual signal to disturb the thief

Antitheft are based on the core technologies of Ultra-Sound, Radar, RF transmitters and receivers, CAN and

LIN Bus, magnetic and piezo sound technologies. These technologies can be integrated on a system level

(systems) or offered on a component level (components)

The antitheft include :

Alarm control units

Sirens

Immobilisers

Anti lift sensors

Radar anti intrusion sensors

Active recognition devices: radio commands and electronic keys

Passive recognition devices: driver card

The antitheft has the objective to prevent the illegal action




Ultrasonic anti intrusion sensors

Cobra solutions to secure transportation.The manoeuvring aid


Sensors are invisible when fitted

The systems have the objective to assist the driver during low sped manoeuvres reducing damages to

vehicles, protects people and animals and make driving and parking easier



Parking Aid System is a conventional park distance control system simplifying the manoeuvring process with front and back analogue warning signal. It uses

four ultrasonic sensors fitted to the front bumper and up to four sensors fitted to the rear bumper,

strategically positioned to detect close obstacles and transmit an audible warning signal to the driver

Park Mate System will provide solutions for automatic and semi automatic parking

Partnership with Vehicle Manufacturers

Cobra aims at being recognised as a company constantly focused on understanding security needs. The goal is to give to client partners the solutions that contribute to reinforce their image of responsibility towards security.




since

Nissan 1991

Renault 1993

Volkswagen - Audi 1994

Honda Access Europe Motorcycle – Ducati Motor 1996

Toyota 1999

Renault Véhicules Industriels – Volvo Trucks – Porsche – Ford

Daimler- Chrysler – Jaguar – Land Rover – Mazda – Skoda 2001

Honda – Ferrari – Maserati – Yamaha Motor Europe 2002

Mitsubishi – Bentley – Lamborghini 2003

Scania - MV Agusta Corse 2004

MV Agusta Motor 2006

Hyundai – Kia – Iran Khodro – Shanghai Volkswagen 2008

DPCA (Dongfeng Peugeot Citroen Automobile Company)SAIC (Shanghai Automotive Industry Corporation)BHMC (Beijing Hyundai Motor Company) – Geely 2009



In 2007 Cobra has set up its Asia Pacific Headquarters in Beijing, entering the 2nd largest auto market in the world

In 2008 Cobra has established a direct operation in Giheung, South Korea, which is involved in the R&D,

manufacturing and business development with Asian and Korean vehicle manufacturers, mainly focused on the

parking aid business

Partnership with Vehicle Manufacturers

Japan

Since 2004, Cobra is present in Tokyo, Japan, to develop the OEM / OES world-wide market with

Japanese car manufacturers

China

South Korea

In Europe Cobra has entered into agreements with vehicle manufacturers since 1991 and the collaboration is

now extended to their national sales companies worldwide

Europe

© 2009 Cobra Automotive Technologies SpA, All rights reserved 15

Investment programs able to respond to the most severe automotive standards:

Design and Development in Cobra.


Fully integrated hardware, software and mechanical development

Extensive program management system

In-depth knowledge of technologies and development methods and for the delivery of reliable and effective products, and their

strict application, according to APQP and automotive SPiCE

Electronics

Product Lifecycle Management (PLM) to enhance product development and engineering processes

The design and the development of electronic systems are managed by Cobra Automotive Technologies,

in Varese, Itay and in Giheung, South Korea

Technological solutions to meet customers needs

Vehicle application study and advance simulations / guidelines for applications



More than 70 engineers involved in Italy and 10 in Korea


The Location Based Services are managed by Cobra Telematics SA, Manno (Switzerland) with design,

development and service support operations for the telematic platforms at Cobra Telematics Development, based in Sophia Antipolis (France), São Paulo (Brazil),

Busto Arsizio (Italy)

Telematics

Validation of the whole value chain, hardware, firmware and server infrastructure

Design and Development in Cobra.Service solutions to meet

customers needs

The team in Busto Arsizio is highly focused in providing innovative security services to the end users



Worldwide more than 30 IT engineers are involved in telematics operations

In Europe a server-based infrastructure is managed with servers located in Bern and Zurich, Switzerland, to

guarantee the maximum level of privacy

In Latin America the server –based infrastructure is located in Hortolãndia, São Paulo, hosted by IBM Technological Centre


The processes related to the production of Electronic Systems are totally managed in house. The facilities are

placed in a light, airy place on full view through windows to the outside gardens

The production facilities to serve the European and Russian market are based in Varese, Italy in a 10,000

sq.m area located in the Campo dei Fiori natural park in the foothills of the Italian Alps

The Asian headquarter in Beijing, China currently covers a surface of 2,000 sq.m. In 2010 a new building will be

operational in a green area of the Beijing Technological park: about 14,000 sq.m. of which 10,000 dedicated to manufacturing facilities. In China, Cobra is assembling

electronic systems and by 2010 the product’s core electric board will be produced here as well

Factories in the park

Project of the new buildingCobra Automotive Technologies - Beijing,China

Cobra Automotive Technologies - Varese, Italy



Current factory – Beijing, China

Cobra Automotive Technologies Beijing,China Project of the new building

Cobra Automotive Technologies - Varese, Italy

Operations in Cobra

19

Automatic traceability for each electronic devices by Process Quality System (PQS )



2,5 million systems produced per year with a production capacity up to 3,5 million systems

More than 10,000 systems* produced per day

* Systems can be complete kits, made out of different parts and devices

Continuous investments are made to meet automotive requirements targeting reliability, availability and

maintainability

Resources and spaces are optimized, eliminating waste

© 2009 Cobra Automotive Technologies SpA, All rights reserved

The in-house laboratory is equipped with test instruments and simulators to satisfy the requirements

of vehicle manufacturers, insurance companies and legal requirements of the European Union and to support the

design and development activities

Test labs

Functional tests

EMC evaluation

Endurance / Reliability tests

Power consumption management

Humidity

Temperature shock


Design validations and product verification according the OEM standards:

Technical benchmarking

Experimental test during development



Insurance approvals

ANIA, FG, Pimot, SCM, SSF, SRA, Thatcham, TÜV Allianz, UPEA, VAT

Audi – Daimler - Chrysler – Ford – GM – Honda – Mazda – Nissan – Porsche – PSA – Renault – RVI – Scania – Toyota – VW – Volvo Trucks – Hyundai – Kia

OEM approval

Legal requirements approvals

EC Directives 95/54 – 95/56 – 104/2004 – 1999/5ECE R28 – R10 – R97 – R116

FCC part. 15

* CCC – Certificate for China Compulsory Product Certification


Test labs

Respect for advanced automotive standards enables Cobra to meet the highest technical and functional

standards of excellence

CCC*




UNI EN ISO 9001 : 2000 certified

ISO/TS16949 : 2002 certified

Technical Specifications for Quality Assurance in the

automotive segment

Regularly audited by vehicle manufacturers

ISO 14001 : 2004 certifiedEnvironmental Management System

First Italian company in the sector to be certified (1994)

Cobra management system certifications

Automotive SPiCE CL 1 : 2007 certifiedSoftware and System Capability Maturity Model



ISO/TS16949 : 2009 certifiedObtained by Cobra Beijing for an integrated quality

management system

55,563,7 68,4

81,271,7

16,4

27,038,8

4,7

10,03,6

10,7

0,4

5,1

8,1

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

100,0

110,0

120,0

2004 2005 2006 2007 2008

Others

LBS

ES60,6

77,3

89,9

121,

2

116,

3

All financial results are split into Electronic Systems and Locations Based Services

Cobra turnover




In 2008 preliminary revenues amount to 121,2 million Euro demonstrating a consistent and sustainable growth in Location

Based Services

Cobra turnover




Cobra continued to expand its activities in areas with high potential of sales for both Electronic Systems (Asia, Russia) and Location Based Services (Russia, South America, South Africa)

33,33%

25,83%

8,83%

32,01%

ES (antitheft)

ES (parking aid)

LBS

Other

Cobra turnover – Electronic Systems

In 2008 Cobra successfully concluded the acquisition of the parking aid business from Continental in Asia

In the month of December 2008 and March 2009 respectively Cobra Beijing received its first OES and

OEM contract signed

In electronic system business Cobra continued to increase the range of product sold to vehicle

manufacturers and to expand its customer base




(in €M.)

Antitheft

Parking Aid

Cobra turnover – Stolen Vehicle Recovery

In the second half of the year Cobra pan-european contract with Porsche was extended to Russia and South

Africa

Starting the activities in Brazil has allowed Cobra to develop some important contact with local player in the

whole South American area

In 2008 Cobra has been nominated by Audi and Lamborghini as unique supplier in Europe for Stolen Vehicle Recovery




SVR Revenues (in Mio. €)

9,5016,50

26,99

38,79

2005 2006 2007 2008

+ 73

,68% +

63,5

9%

+ 43

,70%

22,90%

69,00%

0,70%7,40%

Italy

Rest of Europe

Asia-Pacific

Rest of the World

In 2008 the international footprint of the Group is confirmed with 77.1% of revenues from sales outside

Italy and, thanks to the recent acquisitions, Cobra significantly increased its shares in Italy and in the

UK

Cobra turnover - By geography




Cobra in the world




Over 30 years of vehicle security

1975

1984

1986

1991

1992

1994

1996

2000

2001

2005

2006

Cobra was founded. Pioneer in electronic vehicle security

First radio key to open and close the doors

One of the first companies to use SMT Technology

The rapid growth forces the company to devise a critical review process

Partnerships with vehicle manufacturers start

First company of this field certified ISO 9001

Cobra Bridge platform linked to native vehicle body electronics

First generation of parking aid systems, Cobra Park Master

Initial development of a new security solution based on vehicle geo-localisation

Porsche chooses Cobra for its Stolen Vehicle Recovery pan-

European program

Cobra enters the Italian stock exchange market in the STAR segment

2007New subsidiaries in France, Italy, UK through acquisitions and set up

of Cobra regional headquarters in Asia-Pacific

2008


Cobra enters the Brazilian and Korean market



Thank you for your attentionThank you for your attention

company profile 09 cobra automotive technologies. group presentation our vision is a more secure...

Documents

rights reserved slide

vehicle keys

vehicle crime

safer place slide

stolen vehicles

advanced technologies

secure world

property risks