company logos and their meanings1

8/8/2019 Company Logos and Their Meanings1

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Company Logos and their

Meanings

Ever wondered what companylogos mean and whats the

significance behind them?

Wonder no more!


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You might think the arrow does nothing

here. But it says that amazon.com has

everything from a to z and it alsorepresents the smile brought to

the customer's face.


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The shape of 3 stripes on the Adidas

Logo represents a mountain, pointing

out towards the challenges that areseen ahead and goals that can be

achieved.


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The apple is a reference from the Bible story of Adam

and Eve, where the apple represents the fruit of Tree

of Knowledge, with a pun on byte/bite. Rob

Janoff, said in an interview that though he was

mindful of the byte/bite pun (Apples slogan back

then: Byte into an Apple), he designed the logo as

such to prevent the apple from looking like a cherrytomato.


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The star in three corners represents the

Mercedes-Benz dominance on land, sea

and air.


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Am not sure how many of you have noticed ahidden symbol in the Federal Express logo.Yeah, I am talking about the 'arrow' that youcan see between the E and the x in this logo.The arrow was introduced to underscore speedand precision, which are part of the positioning

of the company.


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The old logo of Baskin Robbins had thenumber 31 with an arc above it. The new logotook this idea to the next level. The pink parts

of the BR still form the number 31, a referenceto the 31 flavors.


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At first, this logo might not make much sense. But ifyou look closely, youll see the number 1 in thenegative space between the F and the red stripes. I

also love how this logo communicates a feeling ofspeed.


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The simple logo icon contains the

letters V and W: volks means

people and wagen means car.


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The NBC (National Broadcasting Company) isone of the biggest American televisionnetworks. I think most of you have already seenthe peacock in this logo. The peacock has 6different tail feathers, referring to the sixdivisions at the time that this logo was created.

The peacocks head is flipped to the right tosuggest it was looking forward, not back.


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Sony Vaio is a well known brand of laptops. But did

you know that the name Vaio logo also had a hidden

meaning? Well, the first two letters represent the

basic analogue signal. The last two letters look like a

1 and 0, representing the digital signal.


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Toblerone is a chocolate-company from Bern ,

Switzerland . Bern is sometimes called The City

Of Bears. They have incorporated this idea inthe Toblerone logo, because if you look closely,

youll see the silhouette of a bear.


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The tree, a symbol of nature, is indelibly regarded as a

provider of shelter, food and protection. If you

observe closely, you will see that the tree trunk

mirrors the form for three people with their arms

raised conveying exultation in achievement. The

broad trunk represents stability and its multiple

branches represent growth.


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Unilever is one of the biggest producers of food, beverages,

cleaning agents and personal care products. They produce a

huge amount of different products and they wanted to reflect

this in their logo. Each part of the logo has a meaning. For example:

The Sun is our primary natural resource. All life begins with the sun - the

ultimate symbol of vitality

The Heart represents love, care and health - feeling good

The Shirt represents fresh laundry - looking goodA Bird is a symbol of freedom. Relief from daily chores - getting more out

of life


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Eighty-20 is a small consulting company which doessophisticated financial modeling, as well as some soliddatabase work. All their work is highly quantitative and

relies on some serious computational power, and the logo ismeant to convey it.

People first guess that 20% of the squares are darkened, butthat turns out to be false after counting them. The trick is toview the dark squares as 1's and the light squares as 0's. Thenthe top line reads 1010000 and the bottom line reads0010100, which represent 80 and 20 in binary.


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The Ashoka Chakra, a symbol of freedom, unity, and

power, inspires the logo. Its spiraling upwards

symbolizes India's rise as a global power and its

transition from tradition to modernity. The colours

symbolize India's vibrant and diverse culture and

people, and each part of the logo symbolizes India

welcoming the 71 Commonwealth nations andterritories.

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