Company History
Vision Mission Statement
Business Definition Model
Definition of the Industry
Size and Scope of the Industry
Competition
Most Preferred Fast food Chains
41%
33%
26%
Jollibee
McDonald's
Others
Series1
Economic
Technology
Direct competitors:
- Jollibee
Indirect competitors:
- Burger King
Substitutes:
- KFC
- Chowking
- Wendy’s
- Greenwich
Buyers:Primary: - students -office workers -class A, B, CSecondary: - shoppers - tourists
Analysis
Key Success Factors
Advertising and Promotion Proper Pricing Quality of the Food Product Lines Extensive Branch Network Availability of Raw Materials Franchising
Key Results Area
2005 2006 2007
SALES 5,295,139,101 6,350,194,872 7,154,433,428
PROFIT 3,327,400,997 106,474,041 269,817,869
MARKET SHARE
18% 15% 13%
Primary Competitors Jollibee Tropical Hut Wendy’s Kentucky Fried Chicken Burger King
Reasons They have the same
target market with McDonald’s
Similar products Almost the same pricing
Secondary Competitors Chowking Greenwich Pizza Hut Tokyo Tokyo
Reasons Also a quick service
restaurant but offers different style of foods (Tokyo Tokyo & Chowking)
Some of their products are similar to McDonlad’s (Greenwich & Pizza Hut)
Competitor’s Target Market
Proposed Target Market
Skippy’s Yuppies Young Adults
Skippy’s
Market Share
Sales
Be the leading fast food chain in the Philippines (long term)
PRODUCT PROPOSED PRICE
1pc. Chicken McDo meal with drinks
P82
McSpaghetti with drinks
P49
McSpaghetti P39
Regular Fries P24
Burger McDo with fries and drinks
P56
Burger McDo P24
Hot Fudge / Caramel Sundae
P24
Apple Pie P24
Place of Distribution
Product Development
Advertising and Promotions
What fast foods are you familiar to?
McDonald's33%
other26%
Jollibee41%
Where do you most prefer to eat?
Jollibee, 65%
McDonald's, 35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Appetizingfood
Economicalprice
Fast service Pleasingplace
65 70 75 80
No. of Respondents
no
yes
Was the food served hot?
53%
47%
44%
46%
48%
50%
52%
54%
yes no
Was the food served in less time?
Is the fast food's place clean?
0%
10%
20%
30%
40%
50%
60%
70%
Series1 58% 42%
yes no
How often do you eat there?
52%
15%
9%
24%
thrice a week once a week once a month everyday
• Cast:• Team Leader : Raven Gomez• Editor in Chief : Darren Padilla
• Assistant Editor : Lorraine• Manager: Cherry
• Assistant Manager: Kim• President: Kevin Ellazar
• Company Model: Hazel A.K.A. Eva Punda