company analysis of astra otoparts
DESCRIPTION
Mid term Project of Investment Analysis and PortfolioTRANSCRIPT
Company Analysis of Astra OtopartsPresident University 3rd Floor, October 28, 2011
Presented by:
• Bianca Tania I.
• Dwiany Iswandari
• Hesty Oktariza
• Juniaty Gunawan
• Martin Ernest
• Renate Shafrila D.P
• Rista Marliyani
• Sabrina
Company in Brief
PT Astra Otoparts Tbk. (Astra Otoparts) is Indonesia’s foremost automotive
component Company
Original Equipment for Manufacturers
(OEM)
Replacement Market (REM)
Company in Brief
Astra Otoparts has exported to 49 countries in the Middle East, Asia Oceania, Africa, Europe, and the Americas
History
• Founded as PT Alfa Delta Motor with businesses in trading of auto industry, assembling of machineries, and construction. PT Alfa Delta Motor was owned by William Soeryadjaja and PT DjayaPirusa.
1976
• PT Astra Dian Lestari changed its name into PT Astra Otoparts.
1997
• PT Astra Otoparts became a public listed company by listing its shares on the Jakarta Stock Exchange, with transaction code: AUTO.
1998
Business Structure
Business Portfolio
Business
Portfolio
Astra Otoparts’ SWOT Analysis
Strength Weaknesses Opportunities Threats
Effective distribution channels
Factories facilities Technologyimprovement
Government and global warming Policy
Product development
Local brand development
Local and global market expansion
Competitors
Aftermarketproduct
Market information
Human resources availability
Fake products
Cuztomizedproduct
Product design Decreasing of world’s economic
Value Chain
purchasing operation distributionSales &
MarketingService Profit
Primary Activities and Costs
Support Activities and Costs
R & D, Technology, HRM, Administration
Strategic Options for Achieving Cost Competitiveness
Combat upstream disadvantage
Combat downstream disadvantage
Combat internal disadvantage
Current Strategy
• The company strategy is to pursue a strategyof concentrating on high-value productsbased on market size, sales growth, andprofit margin and the development of newproducts.
• Astra otoparts got an increasing of net profitas 48% or reach more than Rp. 1.14 trillion.
Sales Force Excellent
• To increase employees’ performance and competition
• To strengthen relationship with dealer
Newest Milestone
PT Astra Otoparts Tbk in collaboration with PT Shell Indonesia announced the strategic partnership by launching Shell - Astra co-branding lubricants.
October
Financial Highlights
Financial Highlights (cont’d)
• Stock Price
• Trends market in Astra otoparts from 2006 until 2010 is increasing with a high scale of billion rupiah.
• Revenue Contribution
Financial Highlights (cont’d)