COMMUNITY VIBRANCY:BEST PRACTICES & BIG MISSES

Community VibrancyBest Practices

Community Vibrancy Best Practices

Community manager is the face of the community and has

being visible, a named individual,

The community manager and moderator are separate roles

Community Management

The community highlights and recognizes community leaders

through value driven leaderboards

clearly conferred

The path/guide for gaining status levels is defined and associated

Brand publishing content is relevant, current and diverse

Community management sparks relevant and engaging content

created by members

Community provides return

from relevant external sources

Offers a different level/volume of content to guests vs. community

members

Content is amplified outside of the “four walls” of the community

Community offers content

Community available on mobile

Content Experience

kick-off the member journey including a welcome and

Members who are involved on a regular basis

Rules of engagement and recruitment by community

managers result in members regularly involved in

posts/forums/discussions

regular events

The overall tone and tenure of the

community management and members addressing concerns

Engagement

content only in text*do not

offer content from third-party sources*

do not aggregate content social

channels*

do not offer social sharing of

content*

branded content that is not current*

dominated by branded content where UGC is less than 15% of the

content mix*

88% 80%

36% 50%

98% 58%

content only in text*do not

offer content from third-party sources*

do not aggregate content social

channels*

do not offer social sharing of

content*

branded content that is not current*

dominated by branded content where UGC is less than 15% of the

content mix*

88 % 80%

36% 50%

98% 58%

Community Content:Primed for Improvement

Despite the almost universal acceptance of the link between content and community

of communities do not aggregate on social

channels*

-