Visit us at DestinyUSA.com Join us on Twitter @DestinyUSA and Facebook Destiny USAJune 2012

Carousel Center Rebranding as Destiny USADestiny USA will celebrate its rebranding on August 2, 2012. We will give you the inside scoop on what’s going to happen both online and on site. You can also submit any questions that you have regarding our rebranding on our Facebook page or on twitter using the hashtag #DestinyUSARebrand.

Remember to check out the space for yourself to see what’s

happening! Post your favorite pictures on our Facebook page or tweet at us and we might highlight what you have to say!

Carousel Center will soon be rebranded as Destiny USA and the Carousel logo will be

replaced by the new Destiny USA logo.

What’s Inside:Pg 2. Keep updated with our latest online and social media platforms

Pg 3. All new digital directories to make shopping easier

Pg 3. New signs going up to help with physical rebranding

Pg 4. Take a look at Carousel’s new interior as it receives a facelift

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Looking just for sales? Destiny USA will highlight all of the sales and chatter inside the facility in real time

on our web site and on our new digital directories. You can find out what’s going on every day so you don’t miss out on the deal you’ve been waiting for!

In late June, our social media pages will become one. That means that Carousel Center on Facebook and

on Twitter will transition over to Destiny USA and @DestinyUSA. Destiny USA will continue to provide sales and event information alongside construction updates and brand announcements.

Destiny USA will continue to provide new store announcements, upcoming events, mall hours and information on

social media and our brand new web site.

Online and Social MediaRebranding will take place over the next few months. Prior to August 2nd, you will begin to see some physical changes within the space as well as changes online.

Here are some key milestones that will be coming up:

Over the next couple of weeks, www.destinyusa.com will transition to a brand new web site with

new information, graphics and links to provide you the most up to date and exciting news. All existing information on www.carouselcenter.com will transition over to this new web site and all traffic to www.carouselcenter.com will be redirected to www.destinyusa.com.

Displays around the expansion are available for access to our QR code as well as our Facebook

and Twitter information.

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in finding the right stores for the product you’re searching for.

The simple sleek look and new design will allow you to access your favorite new t a b s a n d hotspots from

our web site on our directory as well.

Digital Electronic DirectoriesTo help make your shopping experience more exciting and interactive, Destiny USA will introduce 26 brand new digital directories located throughout the existing Carousel Center and the expansion. These directories will have all new information and guides to help get you where you need to go and assist you

The new touch screen directories will help consumers find exactly what they need

quickly and easily.

“...make your shopping experience more exciting and interactive...”

Out With The Old, In With The New

Physical RebrandingThere are a lot of changes coming to the existing Carousel Center and the expansion when it comes to physical rebranding. Soon, you will start to see all of our internal and external signage changing over to the brand new design.

All of our directional signage will change inside of Carousel Center

as well as inside of the expansion. All of our external signage that references Carousel Center will also change to Destiny USA for August 2. That means that all entrance signage, roadway directional signs and exterior logos will become Destiny USA.

New Destiny USA pylons will soon replace the current Carousel Center pylons outside the facility. The outdoor signage will soon change as we make our rebranding transition from Carousel Center to Destiny USA.

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Now

Then

Don’t ForgetRemember to submit all of your rebranding questions on our Facebook page or using our hashtag #DestinyUSARebrand on Twitter! You can keep up with all of our news and updates on Facebook, Twitter or on our website, www.destinyusa.com

Comments from our followers:

“Looking forward to the money/jobs Destiny USA will bring to Syracuse.”

“Cannot wait for Popeye’s Chicken to open!!!”

“@destinyusa is about to be insane.”

“I think @destinyusa will be great for Syracuse!”

“@destinyusa, I can taste the fondue already!”

Facebook: Destiny USATwitter @DestinyUSA

Carousel Gets a Facelift

“...Carousel Center is also welcoming new brands and undergoing some changes of its own.”

The fresh coat of paint (top left) and modern store fronts (top right) will help give Carousel Center a fresh new look to match the expansion (below).

As the expansion near completion and buildouts are underway, the existing Carousel Center is also welcoming new brands and undergoing some changes of its own. Throughout the summer, Popeye’s Louisiana Grill, House of Hoops and The Walking Company will join the lineup and Claire’s, Spencer’s, Champs and Zumiez will be remodeling.

In the common area spaces, Carousel Center will be

remodeling bathrooms, repainting and installing new lighting fixtures. We will highlight all changes occurring in both the expansion and Carousel Center on social media to keep you aware of what’s happening

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