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radiomattoli 90.4 fm

A Clarion Call for Change

radiomattoli 90.4 fm

Radio Mattoli: A Clarion Call for Change

Community Radio Mattoli (90.4 FM) is the lone radio station of

Wayanad, located at Dwaraka, Mananthavady. It is a community

radio service initiated on 1st June 2009, licensed by the Union

Ministry of Information and Broadcasting, New Delhi.

It was initiated by the Bishop of Mananthavady Rev. Mar. Jose

Porunnedom supported by the diocese of Mananthavady with the

prime objective of becoming a credible source of information that

has direct and immediate relevance to the community living within

its transmission zone.

It provides farmers, tribes, dalits, women and children with an

opportunity to speak out, and be heard.

Objectives of Radio Mattoli

The prime objectives of Radio Mattoli are to:

Provide a platform for the marginalized community to voice their concerns

Act as a catalyst for integral development of individuals and society

Act as a harbinger of socio economic development of the community

Bring about a positive social change in the society Enhance the knowledge ‘spectrum’ of the community Cater to the information requirements of the community

it serves

radiomattoli 90.4 fm

Coverage: signal of Radio Mattoli reaches all the 49

revenue villages of Wayanad district and some areas of

Kannur, Malappuram and Nilgiris districts

We broadcast in four major tribal dialects of Wayanad.

Radio Mattoli is the

first community

radio in Kerala

o Mattoli is the only electronic media that has daily broadcast in

tribal dialect

We adhere to the Guidelines of MoIB

More than

60% of content is

collected from,

produced by

and oriented towards

the community

Radio Mattoli has a Daily Broadcast of 17 hours.

6.00 am – 11.00 pm Daily

Radio MattoliThe Lone Community Radio Station in Wayanad

radiomattoli 90.4 fm

Inauguration of Radio Mattoli – June 01, 2009 - MI Shanavas (Hon. Wayanad MP)

Radio Mattoli as ‘Fifth Estate’ for Positive Change

Radio Mattoli has succeeded in winning the confidence and

affection of the people in Wayanad as a credible media for

social development.

The main stream media often fail to recognise and address

people’s concerns at grass root level due to its. This is where

Radio Mattoli functions as ‘Fifth Estate’.

For the people of Wayanad, Radio Mattoli in their own expression

‘is our own radio station’. This is the greatest recognition for us,

which we value the most...!

Radio Mattoli as ‘Fifth Estate’

Radio Mattoli functions as an alternative to main stream media

We strongly believe that the true objective of a credible media is To Convince, Not to Confuse

People of Wayanad depend upon Radio Mattoli for specific information/guidance that has direct impact on their lives

As a guide, friend, partner Radio Mattoli is always with them; as one among them

Radio Service

for the People, by the People, of the People

To know the real pulse of the people in the district,

and address their concerns effectively through

radio programmes, Radio Mattoli roped in expert

volunteers; people from various walks of life in the

content advisory committee. The needs of local

community which are often neglected by themainstream media could be adequately

addressed by community radio through

participatory communication.

Radio Mattoli always pays great attention to people’s concerns and issues

Suggestions and contributions from the community add flavour to the

content and enrich the radio programmes

Radio Mattoli dedicates special slots during all religious festivals, to give equal representations to people from different faiths

Radio always give expression to people’s thoughts/creativity by greatly encouraging the local community to be part of the programme making affairs

Radio Mattoli never shies away from taking the responsibility of media for social change

This instils an emotional attachment, and a sense of ownership among the local commune

Radio Mattoli’s interventions resulted in swift actions from authorities to address various issues

We do Proactive programs addressing to the

cross sections of the audience like….

Farmers

Tribes

Students

Youth

Women

Marginalized groups etc…

• We choose content relevant and applicable to the

lives of the listeners.

• We ensure the Credibility of the information provided

• We use Creative formats of broadcast

• Emotional connect the program offers is a key feature

of community radio

• We maintain non defective broadcast and high

quality recording

Talk shows

Radio skits

Folk music

Interviews

Phone in programs

Using a variety of program formats like……

Radio Mattoli Flagship Programs Naattukaaryam

A programme in which public can call to Radio Mattoli to address any grievance or issues. The calls will be recorded and the same will be broadcast in a timely manner

Thudichetham

Programme for tribal people, in tribal dialect on various subjects. The speciality is all these programmes are produced by tribal people themselves. This programme is immensely popular among both the tribal people and the general public

Jana Vaani

A programme on public interest issues where Radio Mattoli acts as a mediator between the public and the govt machineries to redress public concerns

Atma Njattuvela

Programme on current issues/concerns of the farming sector. This programme is highly popular among the farming community. Farmers receive information on all aspects of farming/agriculture through this programme.

A management committee comprised of

representatives from the community streamlines

the program policy

Station Management

A Core Team in the office consisting of Dr.Fr.Thomas Joseph

Therakam, Director, Fr.Jaise Baby Chettiassery, Assistant Director,

Programme, Fr.Jose Kavunkal, Assistant Director Broadcasting, and

Mrs. Sindhu Justin, Office Superintendent takes care of the day

today affairs in Radio Mattoli office, under the overall guidance of

the Managing Committee, and enabling support of the Director

Board of Wayanad Social Service Society (WSSS).

Radio Mattoli is the Information Communication Technology (ICT)

wing of Wayanad Social Service Society, an NGO in Wayanad with

39 years of standing in the socio-economic development turf of

Wayanad District.

radiomattoli 90.4 fm

Station DirectorAdv. Dr. Fr. Thomas Joseph Therakam

Asst. Directors….

Fr Jaise BabyProduction

Fr Jose KavunkalTechnology

Sindhu Justin

Superintendent

Staff and Volunteers….

radiomattoli 90.4 fm

Volunteers are the real strength of Radio Mattoli. It is because of their

goodwill, sheer dedication and sincere contribution towards all

aspects of programme production, the production at Radio Mattoli

goes smoothly without any hitches.

Expert Volunteers: Radio Mattoli has many expert volunteers.

Most of the volunteers are retired hands from various fields.

They are highly active towards programme conceptualisation,idea generation, and programme making.

Other Category of Volunteers: Scores of volunteers from various

walks of life; school students, college students, men and

women, come to Radio Mattoli station to render their serviceat various capacities.

Expert Volunteers(Rtd. Service personnel , teachers, Govt. officials, farmers, housewives)

radiomattoli 90.4 fm

Program Volunteers – Students and Youth

radiomattoli 90.4 fm

Tribal Stringers –

who are paid for program production in tribal languages

Our programs are thematically divided into 13 sections

1. Agricultural

2. Educational

3. Informative

4. Cultural

5. Women oriented

6. Youth oriented

7. Contemporary

8. Musical

9. Health

10.General knowledge

11.Tribal

12.Phone in programs

13.Others

The latest listenership survey revealed that we

had more listeners to agricultural programs than

film music.

We regularly collect audience feed back

through…

Phone in and phone out programs

Emails

Letters

Interviews……

We also gather content and feedback through

• Focus group discussions…

• Round table meets

• Open forums…

• Workshops …

• Seminars…

• Personal accounts of people during field

visits/OB recording

A group of experts evaluate the programs on

regular basis for quality control……

We have Mattoli School Clubs in 93 Schools of Wayanad. The

students from these school clubs and kids from anganvaadis record

programs at Mattoli

Mayilpeeli for Kids

Mazhavillu for Students

Mattoli School Clubs – a Unique initiative of Radio

We receive

content from..

Vigyan Prasar

Gyan Vaani

SIET

We share

content with

other CRS like

Radio Benzigar

And Web Platforms

Like EDDA

2. Human Resource Sustainability

On going training sessions are

conducted for Staff and Volunteers

2. Human Resource Sustainability

For expansion of expertise we make visits to other radio stations

attend trainings and avail assistance from experts (AIR)

We provide the media students facility

for internship and training

We are keen to maintain a safe, friendly and nurturing

environment in the CRS

We maintain

Transparent account system….

Registers for different categories of staff…

Surveillance camera…

Conduct monthly staff meetings..

We look into the welfare of Staff

through

Health Insurance for staff..

Cash gifts, picnics……

Birthday greetings….

Performance assessment….

Staff Provident Fund….

Radio Mattoli is equipped with a state of art Recording studio

and On Air Studio modern audio gears which are also

covered by Insurance..

radiomattoli 90.4 fm

Radio Mattoli is supported

by governmental and non governmental agencies like NABARD,

ATMA, Indian Coffee Board, Ministry of Culture, National Human

Rights Commission, State Horticulture Mission, State Dairy

Department…etc

Social Interventions of Radio Mattoli

Emergency veterinary medical camp in Mananthavady to prevent the

spread of hoof disease in cattle

Radio Mattoli’s timely intervention resulted in the conduct of emergency

veterinary camp in places such as Thannikkal, Koyileri, Payyampally, and

Arattuthara in Mananthavady Grama Panchayath where sporadic hoof

disease among cattle had been reported.Ration Card to 358 tribal people

Radio Mattoli received a complaint from a tribal lady (Leela, residing in

11th ward of Edavaka Grama Panchayath), stating that she did not

have a ration card, as she did not own a house. Radio Mattoli took up

this issue and broadcasted the letter she sent to our Janvaani program.which finally resulted in the issue of ration card not only to Leela, but

also to all 350 homeless tribal people in the Gram Panchayath

Media visibility to innovative farmers in the district

Radio Mattoli gave media visibility to Mr. Eldo Baby from

Pozhuthana Grama Panchayath who earns around Rs. 5

lakhs from a meager 75 cents of land he owns. This caught

the attention of many from different quarters, and it brought

him the coveted “Best Farmer Award” of Thodupuzha

Gandhiji Studies Centre 2010-2011.

Radio Mattoli is instrumental in highlighting the achievements

of enterprising student farmer Mr.Hashique, and precision

farmer Mr. Digaul Thomas in Wayanad. Farmer success stories

by Radio Mattoli inspire many people to turn to agriculture.

Radio Mattoli (90.4 FM) AIDS Awareness Campaigns

Radio Mattoli as part of its one month campaign against AIDS,dedicated special slots for airing AIDS awareness programmes. Weproduced/organiseding AIDS awareness campaigns in differentformats viz; audio documentaries/audio skits/interviews/short filmetc; to mark Dec-1, 2012 the World AIDS Day.

Radio Mattoli (90.4 FM) AIDS Awareness Poster Design Campaign

Radio Mattoli has conducted an AIDS Awareness poster designcompetition. Students from educational institutions in the area suchas Gurukulam college, Sacred Heart Higher Secondary School, andAUP school Dwaraka, Mananthavady participated in the posterdesign competition. Prizes were distributed to the winners at theinaugural ceremony of AIDS awareness rally on Dec-1 2012.

Medicinal Plant Distribution to 300 farmers

Radio Mattoli in association with NABARD

organised free distribution of medicinal

plant sapplings to 300 farmers in its bid to

generate awareness on the importance

of planting and preserving medicinal

plants.

Social involvement

through convergence programs

Round Table on Climate Change

Conducting Open forums

on Social issues like Violence against Women

Promoting Young Talents

Mazhavillu _ a series of competitions conducted for students

Water color painting competition for Kids on Children’s Day

fostering religious harmony and social integrity

through special programs….

Karkidakam – Ramayana Masam

Sanmanasullavarkku Samadhanam -

Christmas thoughts

Ramadan Mattoli

Radio Mattoli Initiatives Community Newspaper Nattuvettam

Nattuvettam, is a monthly Community Newspaper which is a joint initiative of Community Radio Mattoli (90.4 FM), Dwaraka, M S Swaminathan Research Foundation (MSSRF) Puthoorvayal, and District Kudumbasree Mission, Kalpetta.

Nattuvettam aims to perform the role of a socially committed media for development. Nattuvettam is a first of its kind initiative in Kerala aimed at bringing an encompassing social change

.

It focuses mainly on three key areas namely:

1 Agriculture

2) Social scenario and development

3) Environment & Health

Free Radio Set Distribution to Tribal Hamlets in Wayanad in

Association with Rajiv Gandhi National Institute of Youth

Development (RGNYD)

Radio Mattoli’s having understood the real potential of Radio as a tool for development communication submitted a proposal to Rajiv Gandhi National Institute of Youth Development, Sreeperumbathoor, Chennai for Need Based Youth Development Programme in Wayanad.

Rajiv Gandhi National Institute of Youth Development has donated 500 Philips radio sets to Radio Mattoli for free distribution among tribal hamlets, tribal residential schools, and pre-metric hostels in the district

A project envisaged by Radio Mattoli for extending the reach of educational programmes broadcast by Radio Mattoli for the benefit of tribes in the district

Minister for Welfare of Scheduled Tribes, Youth Affairs, Ms. P.KJayalakshmi inaugurated the District wise Radio Set Distribution

PSC Coaching to Tribal

Community

Radio Mattoli as part of a joint initiative between RGNIYD,

Tribal Development Department, Radio Mattoli, and

Neethivedi, an NGO for tribal development successfully

organised Public Service Commission coaching classes

for 30 tribal youth for eight days in installments

Radio Mattoli Laurels

Radio Mattoli is always in the forefront to recognise, and

honour the talents/skills/achievements of people in

different walks of life. Radio Mattoli organised many

functions to honour people who carved a niche in their

day to day activities.

Prathibha Sangamam: Annual Talent’s Meet

Radio Mattoli honors all the students in the district of Wayanad who win A+/A1 for all subjects in the SSLC/+2 examinations every year

Full A+/A1 winners are awarded with medal and certificate of appreciation in public meeting

Students of State Syllabus/CBSE/ICSE syllabus who bag A+/A1 in 10th and 12th grade examinations are eligible to apply

Career guidance classes by experts

Helps the students to have clear understanding of job oriented higher studies

Free registration for the participants

The first Prathibha Sangamam was organized on 28th May 2012. Mr. Harikishore IAS, then Mananthavady Sub Collector ,was the chief guest

On 31st May 2013, Radio Mattoli organized Prathibha Sangamam 2013

Polima: The Best Farmer Award

Radio Mattoli has instituted Polima 2012, anagriculture award aimed at promotingagriculture in Wayanad. Out of ten finalistswho were voted by Radio Mattoli listeners, Mr.K. K. Nasar and Mr. Mathew Unnippallyemerged the winners. Ms. Veena. N.Madhavan, IAS- Sub Collector of Wayanaddistributed the awards in the public meetingpresided over by Mr H.B. Pradeep Master ,President Edavaka Grama Panchayath, atRadio Mattoli on Nov.1, 2012.

Recognitions/Awards Received

Radio Mattoli has received much recognition from variousquarters for its contribution to social development. Thevariety of the programmes and the richness of the contentmake Radio Mattoli unique from the rest of CommunityRadio Stations.

National Award for Sustainability-2013

Radio Mattoli in its continuous journey of media excellence, attained a milestone by bagging the coveted National Award for Sustainability 2013. We set an example for other Community Radio Stations in India to achieve encompassing sustainability which is still a distant dream for many...

Manthan Award South Asia & Asia Pacific 2012 Jury’s Special Mention in Community Broadcasting Category

Manthan Award South Asia & Asia Pacific 2012 Jury’sSpecial Mention in Community Broadcasting category-a golden fete won by Radio Mattoli enhances our roleas a media for development communication. We takegreat pride in this, as there were total of 470 entries fromten countries including India.

Recognition by UNICEF

Radio Mattoli received a golden feather on its cap when a study published recently by UNICEF (‘The Abiding Voices: Sustainability of Community Radio in India’ 2012) adjudged Radio Mattoli as one of the best community radio stations in India. This recognition stands as a testimony to the immense potential CRS possess, as a powerful media for social change.

Special Citation

Curing Love’, a short film on the importance of proper diagnosis of TB, directed by Fr. Jaise Baby, Associate Director-Programmes, Radio Mattoli, as part of the TB awareness programme received special citation during the 2012 TB tales Short Film Competition conducted by REACH.

Community Radio Association, South India (CRA) Chairman

Station Director Dr. Fr. Thomas Joseph Therakam is elected the South India Chairman of Community Radio Association, India (CRAI). By virtue of this office he is ex-officio President of CRA South Zone, comprising of the States of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu. South zone has the largest number of CRSs, numbering 45. The total number of functional CRS in India as on February 1st, 2013 is 147.

Station Director speaking at I National Community Radio Sammelan

Participating in National Seminars…..

Pioneering Roles Taken by Radio

Mattoli

Radio Mattoli is being looked upon as a model community radio station in India

Radio Mattoli is the first Community Radio Station that received Grant in Aid from NABARD and ATMA

Radio Mattoli resource persons are invited by many CRSs in India to render their knowledge and expertise in Media Development

Personnel from many CRSs in India visit Radio Mattoli on a regular basis to enhance their knowledge in CRS management

Recognition to Radio Mattoli as a Potential Tool for

Spreading Financial Literacy to the Masses by Reserve

Bank of India

Radio Mattoli got a distinctive opportunity to make apresentation on the role of Community Radio in impartingfinancial literacy to the masses, at the two day seminarorganised by Reserve Bank of India at Pune on February21st, and 22nd 2013. Reserve Bank of India havingunderstood the potential of Community Radio in SpreadingFinancial Literacy to the Masses invited Radio Mattoli topresent our experience.

Dr.Fr.Thomas Joseph Therakam, Station Director explainedthe specific roles radio can play to impart knowledge tothe community through dynamic radio programmes.

Sustainability

Sustainability is the most worrisome aspect faced by most ofthe Community Radio Stations in India. To meet the expenses inthe smooth running of radio station is a constant concern. Fundmobilisation is not at all an easy task and involves manychallenges. Radio Mattoli devised multiple strategies for fundmobilisation. The financial sustainability models we have beenpracticing are as follows:

Tapping Funds from Different Organisations towards Programme Support (Sponsorship)

We have been sustaining mainly through the funds mobilisedfrom various government and non government organisations toimplement different projects for the public good. By projects,we mean radio awareness series of different kind, and differenttenure. Sometimes we get long term support which may runinto two or more years; whereas some would be of short term,say three to six months. It can be noted that all the grant inprojects we have implemented have direct relevance andbenefit to the community.

Radio Mattoli receives grant in support from

the following organisations:

The National Bank for Agriculture and Rural

Development (NABARD)

Kerala State Council for Science and

Technology& Environment (KSCSTE)

Kerala State Legal Services Authority (KELSA)

Agriculture Technology Management Agency

(ATMA)

Spices Board

Coffee Board

We are enlisted in Media List of Kerala State

We receive ads from PRD at a rate of

Rs. 20/second

Revenue is also generated from ads of State Lottery, National

Saving Scheme, Postal Insurance ..etc..

We also receive ads from DAVP

Impact of Mattoli

Posters denigrating to dignity of women removed

Actions taken to repair rural roads

Rubber subsidy extended to more villages

Attention brought to agrarian crisis in Wayanad

Intervention of PR Institutions ensured through phone in programs

Mattoli is pro- Life - Case of Reshma

We are giving voice to voiceless people

Impacts of Mattoli Mattoli took initiative to send 15 farmers to the training

organized by Coconut Development Board at

Thodupuzha

Friends of coconut tree…..

Impacts of Mattoli Mattoli plays a key role

in rejuvenating the dooming agrarian sector of Wayanad by

promoting best agricultural practices and success stories

attracting new generation to modern farming practices

like precision farming and

propagating Organic Farming

Green Life style

Impacts of MattoliThe farmers promoted by Mattoli later emerged as State Award

Winners…..

Eldo Baby Pozhuthana – Winner, State Award for Best Farmer

Impacts of Mattoli

Students from various Colleges visit Mattoli to

learn the concept of Community Radio

Mattoli Kiosk adds up to the visibility of Radio Mattoli

radiomattoli 90.4 fm

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