community organizing begins with community building
DESCRIPTION
These are the slides for Amy Sample Ward and Debra Askanase's presentation at the 2011 National Conference on Volunteering and Service in New Orleans. For more, visit http://amysampleward.orgTRANSCRIPT
Amy Sample Ward, NTENDebra Askanase, Community Organizer 2.0
Bringing Community Organizing Into Online Campaigns
Community Building begins with Community Organizing
(our title)
Welcome!
Amy Sample Ward@amyrswardhttp://nten.orghttp://amysampleward.org
Debra Askanase@askdebrahttp://communityorganizer20.com
Agenda
• 5 Principles of Community Organizing• Principles in Action: Short-Term Community
Building• Principles in Action: Long-Term Community
Building• Discussion and Shared Learning
Five community organizing principles
Focus on shared goals and shared ownership
Be transparent
Go where the people are
Cultivate leaders
Know your community
Focus on shared goals and shared ownership
1.
http://www.flickr.com/photos/73645804@N00/1384952210/
Where’s the sweet spot?
2.
Be transparent
http://www.flickr.com/photos/21771638@N00/5509949256/
No short cuts
No short cuts
http://xkcd.com/802/
Go where the people are
3.
http://www.brooklynmuseum.org/community/foursquare/
Be active in the community
http://epicthanks.org/
Be active in the community
Tweetsgiving 2010
http://www.flickr.com/people/nationalwildlifefederation/
Be active in the community
Who’s your community?
Cultivate leaders
4.
Strive to be replaced
Strive to be replaced: spotlight leaders
Strive to be replaced: share your toolbox
5.
Know your community
http://www.flickr.com/photos/97447249@N00/2680692974/
Know your community: help them know themselves
Know your community: roles
Know your community: help it grow
Principles in Action
Principles in Action: a short-term campaign
Follow the Leader, part of the “Get Hands On” series of online campaigns
Goals: • To inspire people to become involved in
community service• Asking the people who have been identified as
service leaders to lead volunteer projects in their communities – greater commitment
Shared goals and ownership
http://community.handsonnetwork.org/
Shared goals and ownership
http://community.handsonnetwork.org/
Transparency
Go where the people are
http://community.handsonnetwork.org/
Leadership development
http://community.handsonnetwork.org/
http://community.handsonnetwork.org/
Leadership development
Know your community
http://community.handsonnetwork.org/
http://community.handsonnetwork.org/
Know your community
Principles in Action: building a community prior to the campaign
To Mama With Love 2011
Goals:• Raise money for Epic Change• Create a community to support a fundraising
campaign and Epic Change long-term
Shared goals and ownership
Shared goals and ownership
Shared goals and ownership
Transparency
Transparency
Go where the people are
Leadership development
Know your community
Know your community
Principles in Action: a long-term community building
350.orgGoal: • To build a global grassroots movement to
solve the climate crisis.• Create opportunities for grassroots efforts,
local communities, and individuals to take action and advocate for climate policy and change
Shared goals and ownership
Transparency
Go where the people are
Leadership development
Know your community
Principles in Action: community building in real-time
Chain ReactionGoal: • The Chain Reaction Networks helps individuals
and organisations to connect together.• Create offline and online opportunities to
bring individuals, organizations, governments, etc. together to make more lasting collaborations for change
Shared goals and ownership
Transparency
Go where the people are
Leadership development
Know your community
Questions?
http://www.flickr.com/photos/33914386@N08/3230910546/
Discussion and shared learning
Focus on shared goals and shared ownership
Be transparent
Go where the people are
Cultivate leaders
Know your community
Resources and links
• http://socialbysocial.com• http://wearemedia.org• http://www.communityorganizer20.com/2011/05/03/how-to-create-love-online-c
ase-study/• http://www.communityorganizer20.com/2011/02/24/follow-the-leader-innovative
-social-media-activism/• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-s
ustainable-community-building/• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-l
andscaping/• http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-w
hats-the-difference-and-the-opportunity/
Image credits
Slide 5: http://www.flickr.com/photos/73645804@N00/1384952210/Slide 7: http://www.flickr.com/photos/21771638@N00/5509949256/Slide 8: http://www.flickr.com/photos/zenobia_joy/2708679303/ Slide 9: http://www.flickr.com/photos/cesarastudillo/158254288/ Slide 10: http://xkcd.com/802/Slide 11: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 15: http://www.flickr.com/photos/rtadlock/3055707715/ Slide 17: http://www.flickr.com/photos/m0les/4163976843 Slide 18: http://www.flickr.com/photos/fernando/304012148/ Slide 19: http://www.flickr.com/photos/furryscalyman/312210315/ Slide 20: http://www.flickr.com/photos/97447249@N00/2680692974/Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/ Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/ Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/ Slide 24: http://www.flickr.com/photos/stignygaard/2728636677/Slide 57: http://www.flickr.com/photos/33914386@N08/3230910546/
Thank you!
Amy Sample Ward, [email protected]://nten.orgAlsohttp://[email protected] Twitter: @amyrsward
Debra Askanase, Community Organizer 2.0debra@communityorganizer20.comwww.communityorganizer20.comTwitter: @askdebra