community management | best practices - docker

13
Community Management

Upload: julienbarbier42

Post on 23-Aug-2014

1.324 views

Category:

Marketing


0 download

DESCRIPTION

Deck of the community management presentation 7/31/2014

TRANSCRIPT

Page 1: Community management | Best Practices - Docker

Community ManagementBest practices

7/31/2014Julien Barbier, Carissa Karcher, Lori Budin

Page 3: Community management | Best Practices - Docker

The “online” Docker community• Twitter – 23K+ followers• Facebook – 1,300+ “followers”• Google+ - 1,300+ “followers”• LinkedIn, Slideshare, Youtube, Reddit, Hacker News, Stack

Overflow…• 450+ blog posts on Docker by the community in the last 90

days• GitHub

• 540+ contributors to the open-source Docker engine project• 14,000+ stars• 2,500+ forks• 9,500+ commits

Page 4: Community management | Best Practices - Docker

Tips for the online community• Don’t forget the “small” guys

• SlideShare is under used by community manager / marketing teams for instance• Use the specificity of each social network / website

• Do NOT use auto-post tools• Join online conversation as soon as possible

• Control your messaging and build the community• Treat your community the same way that you would treat your team

members• Tweet and post heir articles, blog post, etc… on your channels• Give them credit and say thank you (they will RT!)• Work HARD to help them with traffic and awareness

• Identify leaders / influencers• Engage / talk to them

• Ask them what they think about your product• Seek for advice

• No sales speech!

Page 5: Community management | Best Practices - Docker

The “IRL” Docker Community400+ meetups100+ cities39 different countries4000+ t-shirts10,000+ stickers1 conference (DockerCon)

Page 6: Community management | Best Practices - Docker

Why IRL community is important• Community is like a network

• The more links you have between your members the better your community is

• IRL links are more precious than Online links• People like meeting other people to talk about ideas, problems,

discover new tricks, etc...• Socializing is important for everyone

• A “meetup” visitor has more “value” than a website visitor!• More engaged• More likely to stick with the product

• Actually more likely to stick with YOU, the person they have just met• Use IRL as many times as possible• Mix formats

• Regular meetups, Panels, Hack day, Hackathon, etc…

Page 7: Community management | Best Practices - Docker

Help the community build the community!• Help Meetup organizers with

• Best practices• Updates on the product• Tools• Content• SWAG

• Tee-shirts• Stickers

• Promo codes• Invite users to speak

• People love to hear real life stories• Don’t make it a sales event!

• It should be about the community first• Help them promote their event

• Event page• Twitter and co• Newsletter• …

Page 8: Community management | Best Practices - Docker

Bring IRL back online• Follow up with emailing / Survey• Say thank you• No sales speech!• Include links to presentations they just

saw• Include links to anything that could

answer their questions• Include a link to your newsletter and / or

online tutorial…• Link to the doc• …

• Online Meetups• Signups

Page 9: Community management | Best Practices - Docker

Bring online back to IRL• Add a page with the upcoming meetups and

events• Include meetups and events calendar in your

newsletter• Use twitter and co to inform people about the

next event• Find any excuse to invite people to meet you

• Regular meetup• Giving a talk at a conference• Panel• Celebration• Big news• Hack day• Hackathon• Product update

Page 10: Community management | Best Practices - Docker

The “Enterprise” Docker community• Don’t forget the Partners, Enterprises, Startups, … you

work with• Work hard to find ways to help them• RT their news if related• Co-marketing / alliance marketing• Get them to meet your users• Invite them to speak at meetups• Include them in Press releases

Page 11: Community management | Best Practices - Docker

The “inhouse” Docker community: the TEAM

• Motivate your team to engage, talk, tweet, speak, blog, write• Show the example• Give credit and say THANK YOU• You should be the agent of your team• Gamify: Leaderboards etc…• Give your team the chance to speak to everyone• Example: Docker internal Hack Days

• Tell your team what the community is doing• Email, use cases, quotes

• BONUS! Helps with• Team building• Hiring

Page 12: Community management | Best Practices - Docker

Start now!• Identify an owner

• The owner is responsible and accountable for community• Define individual roles and responsibility within the team• But really, this is the job of everyone

• Community first• It’s not about what your community can do for you, it’s about what you

can do for your community• Care about people and people will care about you

• Help everybody as many times as possible• Track and measure everything

• Attendees, RSVPs, Members, adoption, feedbacks, surveys, NPS, …• mention.net, hnwatcher.com, etc…

• REMEMBER: At the end of the day it’s all about people

Page 13: Community management | Best Practices - Docker

Thank you!• Questions?