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Workshop: Community Engagement 2.0

How can you use web2.0 in 2012 to improve community engagement

.Fergal Coleman and Belinda McDaid

© SYMPHONY3 | All Rights Reserved

Objectives

• Understand the challenges (non-tech) in 2012• Understand your audience• Develop some ideas for using technology• Discuss what needs to change in your

organisation?• Commit to trying something!

• Anything else??

www.symphony3.com/community-engagement

@symphony3think@kingstoncc

Have your say day and a lot more

Kingston Key Lessons

• Create the right culture• Have a framework in place• It’s about people• Know your audience – demographics / community profile• Understand their issues and where they are online• Engagement strategies – use the tools to enhance and

monitor community participation• Have a GO…

• But every organisation is different…. • What works for your community?

What are the challenges in community engagement?

• Discuss with a table/partner

Who are you targeting? Know your audience

Who is your audience?

Discuss with partner/table• Consider a specific consultation or community initiative• Who is your target audience(s)?

Age/Income/Education/Ethnicity etc• Are they online?• Where are they online?• What do they do there?• Who are the community influencers? Are they online?

How can technology help you engage your audience?

• Discuss with your table/partner

People Needs

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How We do It

Financial Sustainability

Building Blocks

Is the framework in place in your organisation?

Make (Services delivered)

Why We ExistMission Vision Core Values

Lower Costs More Efficient Processes Improved Customer Service – more support at no additional cost

People (internal)

LeadershipCulture

Skills +Training

Standards &Policies

Social Media PolicyResponse Guide

Risk Mgmt

Technology (Tools)

Finance (Budget)

Data and Information

Who are you Serving? Where are they?

Residents Local Businesses

What Drives them to Engage with you?

Supporting Activities

CommunicateListening

Talking (Informing)

Supporting

Energising/engaging

Residents Local Business

Strategic Goals

Employees Employees

Do you feel empowered?

• What must your organisation do to empower your online community engagement initiatives?– Policy?– Culture and leadership?– Budget and resources?– Training? – Other?

Discuss.

What 3 things are you going to do after today?

• Discuss and commit.

Conclusion

• Go for it!

www.symphony3.com/community-engagement

@symphony3think@kingstoncc