communicating ux design through storytelling - refresh dublin

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Page 1: Communicating UX Design through Storytelling - Refresh Dublin
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Communicate?

Engage?

Persuade?

Failure to…

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Why use storytelling?

Stories make ideas sticky.

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EleMENTS of a good story

Image: Philip Lawson 2011

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The Hero

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Situation

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Conflict

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Climax

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Resolution

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Executed Movement Imagined Movement

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SocialTimes

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Kathryn Parkes

UX Sofia 2014

TED: Mary Lou Jepsen: Could future devices read images from our brains?

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Classic Storyline

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Classic Storyline

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Personas?

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Characters

Your story characters shouldn’t be static - take them out

for a bit of exercise and see how they behave.

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The Cast

The Storyline

Scenarios

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Explain

Inspire

Motivate

Persuade

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Daddyo Story

Who is the user? Where is their pain? What are their needs?

Future without

our solution

Future with

our solution

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iQ Content

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“Design is really an act of communication, which

means having a deep understanding of the person

with whom the designer is communicating.”

!Don Norman

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How do you want

to make your

audience feel?

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Explain

Inspire

Motivate

Persuade

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Product

Managers?

Senior

Managers?Dev team?

Clients?

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Your job as a UX Professional

Find the happy marriage between user needs and business goals.

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Adapt

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Fast, Simple, Clear

The simpler a story the more likely it is to stick.

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Leave room for the imagination

The human brain has an amazing ability to fill in the gaps.

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http://xkcd.com/1354/

Heartbleed Explanation

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Show your work…early

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Storytelling Hackathon - Popathon - Darklight Festival

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Be willing to share ownership

!

Collaboration

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Practice

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Storytelling

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Verbal/Visual

‘It’s all in

the

telling.’

‘My work

speaks for

itself.’

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Extract from Scott McCloud - Understanding Comics

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Building Stories - Chris Ware

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Experience Maps

http://bridgeable.com/dog-sledding-experience-design/

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Experience Maps

Adaptive Path

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User Journey Maps

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Google Maps

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You

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The loudest voice in the room

doesn’t always have the best idea

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What makes a good UX Designer?

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Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain

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Begin with the end in mind

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A Twist

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The End

[email protected]

@kathrynparkes

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