communicating corporate afterlife: post-mortem statements of failed startups
TRANSCRIPT
Communicating Corporate Afterlife
Leonhard Dobusch University of Innsbruck
Academy of Management Annual Meeting, Session "Strategizing in Startups and Incumbent Firms"
August 9, 2016, Anaheim, USA
Post-Mortem Statements of Failed Startups
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Semesterarbeit!!
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COPYING!AS!INNOVATION?!!
The!Case!of!Rocket!Internet!!
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Semesterarbeit!im!Rahmen!des!!
Moduls!Management,!Marketing!und!Informationssysteme!
bei!Prof.!Dr.!Leonhard!Dobusch!
an!der!Freien!Universität!Berlin!
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Vorgelegt!von!Judith!Morsnowski!
Studiengang!Wirtschaftsinformatik!(MSc.)!
Matrikelnummer:!4709443!
ERMail:[email protected]!
!Berlin,!28.02.2012! !
Nils KoesterFreie Universität Berlin
Erik Schäfer Freie Universität Berlin
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Entrepreneurial Failure
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4Source: http://kingscross.impacthub.net/wp-content/uploads/sites/2/2015/03/fuckupnights-1140x407.png
5Source: http://www.fuckupnight.spurprojects.org/images/fuckup04.png
How do founders openly communicate the failure of their business venture?
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Strategic Failure Communication
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as of 2015:
114 entries
- unaccessible, journalist articles"
65 final sample
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of 65 post-mortem statemtents:
42% on personal blogs"
32% on Medium
15% in online magazines"
8% on company's website
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Communicative Afterlife of an Organization?
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IdentityActorhood
Decisions
Communicative Constitution of Organization
IdentityActorhood
Decisions
Communicative Constitution of Organization
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post-hoc rationalizations of why the venture failed“
(Zacharakis et al. 1999, p. 2)
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Sub-Genres of Post-mortem Statements
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Lessons Learned (46%)
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Seven lessons I learned from the failure of my first startup“
Dinnr
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Mistakes Made (15%)
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99 Problems But A Bit Ain’t One: Why My Startup Failed“
Emjoyment
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Chronology of Failure (26%)
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Dear Internet, our journey began a long time ago in a galaxy far, far away... but for all intents and purposes let’s just say it began in May 2013
“Poliana
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Good bye and Thanks! (12%)
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Even though Thrive.ly is shutting our doors, we’d like to think we have made a small dent in the world with your help.
“Thrively
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Discussion and Conclusions
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Future-oriented, written for professional community of entrepreneurs and investors
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Communicatively constitute organizational afterlife, retroactively alter identity
Thank you.
E-Mail: [email protected] Twitter: @leonidobusch Web: dobusch.net !Research blog: www.governancexborders.com