PowerPoint Presentation

Common characteristics of disruptive business models1how do you know your idea is disruptive

2how do you know if you are smart enough to be disruptive

3acquired by facebook for $19B

4so what does a disruptive startup look like in their early days?5shasta ventures study

6characteristics of disruptive startupsMost of the time only apparent in retrospectEasy to dismiss ideas Mostly in competitive markets with big incumbentsRe-invents user experience in a grand wayFounders are typically industry novices

7is there any way to predict if a startup (idea) is disruptive or not?8probably not

but.9spectrum of disruption opportunitymarket sizefrequency of useno regulationdemographic and infrastructure customer pain10applied to a few companies we all know

11so what does this all mean?the higher the score in the opportunity spectrum the easier it is to disrupt the incumbentthe lower score the more you have to do:10x better user experience better design and productneed to innovate outside of the core product offeringtakes longer and more near death experiences

but ultimately any industry can be disrupted. nobody is safe.12

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17so,can anyone build a disruptive company?

yes18

but not if you are in a big company19why not?Need to protect existing customers and business modelsDecision making by committee and therefore slowerMost decisions are data driven. What if the data is not available? The more successful the company the more reluctance to change.Failure = loss of credibility . or worse

Startups start at the bottom so have nothing to lose 20exhibit one - tesla

21exhibit two nissan leaf

22i am a big company exec

what do i do?23as a big company you CAN disruptBut you need to get comfortable with the followingAgree to implement crazy ideasDont be afraid of competitive markets Realize you need to change user behaviorFind leaders who are not from your industry

And isolate that team from the rest of your company

24be crazy

Brian Beach

the challenges of creating disruptionwithin a big company26

be crazy27Sysco disrupted the industry and became massive

28Time generates very powerful forces

2The force of massive size and scale3The force of an operations, day-to-day focusThe force of playing defense4The force of history and success (culture)129as a big company you CAN disruptIs it disruption or destruction?Some see it as destruction no matter whatFailures are good; or are they?So what do you disrupt as a big company?What you do and how you do it?How you see yourself?

30a big company starts with how it sees itselfDisrupt or transform the way Sysco sees itselfTransform from an order taker and distributorTo a solutions providerThen to an information companySo how do you start?Mani says to do something crazy

31be crazy

32you actually cant be crazyWhat you need seems so simple:Visionary and vocal leadershipEvangelists who fight the fight every single dayFocusNone of that is very easy at allNo crazy because the core will isolate and eat you

33Focus: incrementally disrupt how we see ourselvesTechnology solutions & teamgoing beyond food and trucksMillennials: see that our associates, customers, consumers are changing34disruption happens when we change our self view35only then can we disrupt what we do & how we do it

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