Commissioning NewspaperThe Commissioning Show publishes its very own newspaper distributed to 8000 potential delegates and the primary health community. Edited by a leading industry journalist, content will cover how-tos, educational pieces, commentary and interviews with leading figures, plus the latest news from our exhibitors. Opportunities are still available in both our Easter and pre-show editions.

Banner advert on Commissioning WebsiteEach and every delegate will use the Commissioning website to register and to pick out the most relevant speakers and exhibitors they wish to see. Banner adverts allow delegates to click through to your profile page or website where they can better evaluate whether it’s worth visiting your stand. Remember the ones that do will more than likely convert to business.

Special bundles:Book two opportunities and get the third free*

Book three opportunities and get two additional ones free*

Awareness opportunities at Commissioning 2012Whether you are looking to build new relationships or have quality conversations with existing contacts we can offer a range of tried and tested awareness opportunities to ensure your prospect customers are alerted to the fact that you are exhibiting, what you are showcasing and where you can be found! These opportunities are an easy way for you to benefit from our extensive databases and great relationships with primary care media partners and associations.

e-Shots and direct mailings

A dedicated piece of marketing sent to registered delegates pre-show is a sure-fire way of ensuring your prospect customers are aware of the products/services you will be exhibiting. The well informed delegate who approaches your stand is more than likely going to be a new customer.

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E-shot:

£1000 +vat

Advertising: 1/4 page: £350 1/2 page: £600

Full page: £1000 +vat

Editorial: 150 words: £500 1/2 page: £1000 Full page: £1500

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Physical mailing:

£1000 +vat

Publications and websites

www.commissioningshow.co.uk December 2011

MARSHALL: Commissioners should learn from each other

Dr Johnny Marshall, chair of the National Association of Primary Care (NAPC), and a confirmed speaker for the 2012 Commissioning Show, said: ‘There’s definitely been a shift. People are feeling much more upbeat about it and want to know, not whether to do clinical commissioning, but, how to do it.

He added: ‘At our NAPC conference [at the beginning of November], we sensed a feeling much more akin to what we had under fundholding, where people were coming along to hear from others how to do it.

‘We also had 150 clinical commissioning groups (CCGs) represented at the joint event we held with the NHS Alliance in September and I would say the vast majority of them are aiming for authorisation by April 1, 2013, so there you have 50 per cent of CCGs [nationally] already who have that in their minds.’

After the political ‘pause’ earlier this year to deal with opposition to

the health and social care bill, Dr Marshall said CCG pathfinders reported a curtailing of their local flexibility and uncertainty over the future. ‘There was definitely a downer.’

The low point for GP commissioning had come in 2009, he added, when practice-based commissioning had been described as a ‘corpse not for resuscitation’, by the then national director for primary care, GP Dr David Colin-Thome.

Dr Marshall, who is a GP and CCG chair in Buckinghamshire, added that PBC had realised its true potential only in a ‘handful of areas’, where they were supported by PCTs who ‘genuinely recognised

that this just wasn’t about practice-based conversations, it’s about genuine engagement of clinicians and a delegation of responsibility and accountability to them’.

He called on the Department of Health to direct PCT clusters to explicitly support emerging CCGs.

‘There are some PCTs who are keeping a handle on business as usual so they don’t hand over a £25m deficit as well as creating a new commissioning infrastructure. But there are others who are more restrictive in terms of support. In the NHS operating framework [due out at the end of November for the next 12 months], there needs to be a clear understanding that PCT clusters’ whole purpose now is to create successful CCGs.’

The NAPC had asked the DH to allow CCGs to shop around PCT clusters for the best support, in order to drive up the standard of help being offered.

Dr Marshall urged GPs to attend the 2012 Commissioning Show. ‘ I think the opportunity to network with other people facing exactly the same challenges, both technically and emotionally, is a great reason why they ought to go.’

“It’s about genuine engagement of clinicians”Dr Johnny Marshall, Chair of the National Association of Primary Care (NAPC)

TIME TO RECONSIDER TELECARE?

Clinical commissioning groups (CCGs) have been urged to cast away any preconceptions that new technology is a complex and costly way to transform care.

The call comes from Intellect, the trade body for the UK technology sector, which has more than 260 of its members working in healthcare. Intellect is delivering the ‘Productivity through Technology’ stream of the 2012 Commissioning Show.

Andrew Hartshorn, vice chair of Intellect’s healthcare council, said: ‘Too often, informatics solutions are perceived as complex, expensive and take a long time to deploy.’

However there was an incredibly diverse range of products and services available. ‘Do not assume you cannot afford solutions from the outset. There will be a range of solutions applicable and affordable to all types of commissioners.’

He said the NHS was already reaping the benefits of advances, such as the picture archiving and communication system (PACS) which replaces x-ray films with digital images that can be shared instantly between clinicians.

Mr Hartshorn added there was eager anticipation for the results of the Department of Health-funded Whole Systems Demonstrator randomised controlled trial of 6,000 patients using telehealth and telecare. Results are due out at the end of November.

‘The evidence so far points towards improved quality care and cost effectiveness, but the success of telehealth on scale is more about the willingness to change the way care is delivered and embracing technology as an enabler to make that happen.’

CCGs can find out more about Intellect’s healthcare work by visiting www.intellectuk.org

GP vigour for commissioning has finally recovered from its low point in 2009 and now needs an injection of support from PCT clusters to meet authorisation aspirations, according to a national commissioning spokesman.

SEE PAGE 2 SEE PAGE 6SEE PAGES 4 & 5

Lansley andNicholson lead speaker programme

The latest exhibitornews

Up-to-date exhibition floorplan

Media partners:

In association with:

Event sponsors:

Thanks to our partners

Dr Johnny Marshall, Chair of the National

Association of Primary Care (NAPC)

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£1000 +vat

Button advert:

£750 +vat

* Lowest priced opportunities will be free

Delegate bag sponsorshipA guarantee that each and every one of your prospect customers will grasp your brand in their hand while at the show. There is no better way to ensure delegates are aware that you are exhibiting.

Branded Floor tileIn the maze on the exhibition floor, strategically positioned floor tiles help to direct customers to your stand. Choose either four individual 0.5 m2 tiles positioned around the show or a 1 m2 cluster.

At the show

With many fellow exhibitors and speakers attempting to lure delegates, ensure your stand is a must visit by making sure your branding, stand number and key messages are displayed in and around the show. More stand visits equals more business.

Hanging bannerWith all the hustle and bustle at ground level be sure that your branding and stand number can be seen from most vantage points by opting for a large hanging banner.

Insert in show bagDelegates will be delving into their show bags for lunch vouchers and show guides, why not take advantage and be one of a select few to carry an insert inside and have the chance to put your brand in the hand of the visitor.

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Insert:

£1000 +vat

Floor tile:

£1000 +vat

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Hanging banner:

£1000 +vat

Bag sponsorship:

£3500 +vat

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£2500 +vat

Prize draw competitionBe one of a limited number of sponsors on our delegate roadmap. Hugely popular with delegates, entrant will need to visit all participating stands for their chance to win a BRAND NEW CAR.A pre-determined question will give your sales force a head start to quickly qualify those individuals and make the most of the opportunity. This proven method will drive people to your stand and set you apart from the competition.