colorcolor theory and psychology. review- the color wheel primary colors – red, yellow, blue ...
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COLORTheory and Psychology
Review- The Color Wheel
Primary colors –RED, YELLOW, BLUE
Secondary colors-GREEN, ORANGE, VIOLET
Tertiary colors-yellow-orange, red-violet, etc.
Color Theory is a body of practical guidance to color mixing and the visual impacts of specific color combinations
Color Schemes are combinations or arrangements of colors regarded as elements in a systematic conception
Color Theory- Different Schemes
Color Schemes: Analogous
Colors next to one-another on the color wheel (usually either warm or cool colors)
Example:Red, red-orange, orange, yellow-orange
Color Schemes: Analogous
Similar color traits
Create sensation of warm or cool compositions
Doesn’t have to use either warm or cool colors. There can be overlap!Example: blue violet, violet, red-violet, red
Color Schemes: Complementary Opposites on the
Color Wheel
Examples:Red & GreenOrange & BlueYellow & Purple
Tertiary colors have compliments also also, like Red-Orange & Blue-Green
Color Schemes: Complementary Create contrast
when placed in a composition next to one another (because they are across from each other on the wheel!)
They dull when mixed, creating brown tones
Color Schemes: Monochromatic
One hue with its light and dark tones
Example-A Blue hue with different tones
Color Schemes: Monochromatic
Can really set a mood for the artwork
Color contrast (use of different tones) is key to making the artwork interesting
COLORPSYCHOLOGY
What is it?
• Scientific studies have been done that show how color effects mood!
• Colors differ in lightness and darkness and have the ability to affect feelings accordingly. They affect our nervous system, prompting alarm, arousal, caution, joy and more.
•Color perception also goes beyond vision mechanics. Although generalities apply, each person brings personal baggage to color interpretation.
Color Psychology: WARM versus COOL WARM:
Colors based on the red/ orange/ yellow area of the color wheel appear (to most of us) as warm colors and inviting.
COOL:On the other hand, violet-blue/ blue/ green-blue appear to recede from us and are known as receding colors.
Color Psychology - WHITE
WHITE: Clean Innocent Pure Holiness
Color Psychology - BLACK
BLACK: Darkness Death Mourning Despair Questionable
character
Color Psychology - GRAY
GRAY: Neutral Unnoticed Somber Practical
Color Psychology - RED
RED: Passion Fire or sun Joyous Authority Alarm Emotional power
Color Psychology - ORANGE
ORANGE: Radiant warmth Fire Explosive Strong spirit Festive
Color Psychology - YELLOW
YELLOW: Energy Caution Healing Divine
enlightenment Jaundice Sickness
Color Psychology - GREEN
GREEN: Youth Renewal Health Calm Jealousy Envy
Color Psychology - BLUE
BLUE: Peace Passive Coolness Truth Wisdom Fidelity
Color Psychology - VIOLET
VIOLET: Royal Exclusive Romantic Moodiness Mourning and
penance
Color Psychology - BROWN
BROWN: Earthy Lean toward
another color
Dirty Crude
While colors should be chosen wisely, color is not the only compositional technique that effects the viewer’s mood!
How you handle your subject matter is extremely important for conveying mood.
Consider all Elements and Principles in the overall mood you’d like to set
Things to consider when creating MOOD