color my world…. beyond black and white printing in color uses of color –emotion –design...
TRANSCRIPT
Color My World….
Beyond Black and White
Printing in Color
• Uses of color– Emotion– Design– Emphasis
• Restrictions– Cost– Personal
Objections
Printing in Color
BLACK
YELLOW
Pantone Color Match System
• CMYK– Cyan (Blue)– Magenta (Red)– Yellow– Black
• 6-color printing– Spot/ Custom– Varnish– Metallic
CYAN
MAGENTA
Pantone Color Match System
• PMS Color System– Standardized– Universal– Acceptance– Paper Stock
• Coated (C)• Uncoated (U)
• “Spot” Colors are custom specific shades of color ORANGE 012
YELLOW 032C
Process C Blue
RED 187C
Meaning of Color
• Black– Night,
Consistency, Prudence, Wisdom, Sophistication
BLACK
Meaning of Color
• Green– Cool, Calm,
Nature, Comfortable
Green
Meaning of Color
• Blue– Trust,
Responsibility, Loyalty, Sensitivity
Blue
Meaning of Color
• Purple– Royalty, Romance,
Femininity
Purple
Meaning of Color
• Red– Warm, Romantic,
Aggressive
Red
Meaning of Color
• Orange– Action
Oriented, Organized
Orange
Meaning of Color
• Yellow– Faith,
Consistency, Wisdom and Glory
Yellow
Meaning of Color
• White– Purity, Calmness,
Delicacy, Refinement
White
Meaning of Color
• Grey– Exclusive, Success
Grey
Meaning of Color
• Brown– No-Nonsense
Brown
Meaning of Color
• For Logos
– Pick Two Designs You Like Best– Make One Logo 2-3 Color (Black
and a second or third Pantone Spot Color)
• Open Illustrator/ Demo Spot Colors