colon patch
TRANSCRIPT
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A Surgical Sealant for Anastomosis LeakageAjith Isaac
David NgEe Bin LiewGary AngSamarth BhargavaShawn Xiang GaoRidzuan Farouk*
*Principle Investigator
BioRidge
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Value Proposition
A fast and effective way to prevent post-op anastomosis leak (AL)
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-Reduce risk of anas-tomotic Leakage
-Improve healing rate
-Lower Risk of re-surgery
-Ease-of-use, versatile
Surgeons
Patients
Nurses
face-to-face meetings
academic conference stalls
road show demos
Publications and conference posters
Technical assistance
Generating Clinical data
-SOPs for synthesis of adhesives and additives (antibiotics, healing factors)-Animal experiments, clinical trials-Regulatory approvals-Clinical adoptability
-IP-materials science exp-Bioengineers
Universities
Hospital Colorectal Department
Suture/Staple manufacturers
Nurses
-Sale of product-technology license and product license-Government subsidy
Animal testing and clinical trialsCost for making the delivery medical deviceClinican trainingChemical Pre-cursorsLabor Cost
Initial Business Assumptions
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Key IntervieweesClinicians• Ridzuan Farouk, Dept. of Colorectal Surgery, NUH• Alfredo Franco, General Surgery, NUH• Clement Chia, General Surgery, KTP Hospital• Wu Qiang, Shenyang Chest Hospital• Dr. Yang, China Medical University Hospital• Lawarence Ho Khek Yu, NUH• Sharon Koh ZL, NUHScientists• Chooi Kum Fai, Preclinical Research & Drug Dev.,TP• Zhang Pengchi, Biotechnology, TP• Patel Kadamb, Biosensors, TP• TAN ENG LEE, Biomedial Center, SP• Pastorin Giorgia, Dept. of Pharmacy, NUSHCPs• Ma Yuntao XNY Medical, Medical Disposables & equipments• Sales Rep, KXBD, Stapler Manufacturer• Joyce Wang, Alton, Medical Equipments• Jina Ha, BNR Endoscopic Surgical Instruments• Former New Zealand Health Ministry Official• Ding Ding, Changi General Hospital, Nurse
4 Colorectal Cancer Patients
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Overview of Interviews
Customer segments
Very interested Nice to have Not
interestedSurgeons /
DoctorsTotal=15
5 (Colorectal)
10 (General) -
PatientsTotal=4
- 3 1
HCPsTotal=20
2 14 4
NUMBER OF INTERVIEWS: 39
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-Reduce risk of anas-tomotic Leakage
-Improve healing rate
-Lower Risk of re-surgery
-Ease-of-use, versatile
Surgeons
Patients
Nurses
KOL/MSL/Distributors
Surgeons
Direct Sales
Publications and conference posters
Technical assistance
Generating Clinical data
-SOPs for synthesis of adhesives and additives (antibiotics, healing factors)-Animal experiments, clinical trials-Regulatory approvals-Clinical adoptability
-IP-materials science exp-Bioengineers
Universities/Polytechnics
Hospital Colorectal Department
Suture/Staple manufacturers
Nurses
-Sale of product-technology license and product license-Government subsidy
Animal testing and clinical trialsCost for making the delivery medical deviceClinican trainingChemical Pre-cursorsLabor Cost
After 10 weeks…
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Key Learning Points
• Surgical adoptability is THE key factor• No MVP for our device, the product has to be
effective and safe from the beginning • R&D of Medtech product takes >3 years• We have a well-defined market segment
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AHA! Moments
• >100 companies manufacture ‘copycat’ medical devices in the surgical stapler sector alone
• Globally, 2-3 groups are working on the same problem (AL)
• AL is indeed an unmet medical need• Stapler companies are stuck with legacy products =
limited innovation
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Institutes / Academia
• Chemistry Innovation• Research and Development• Provide animal platform for preclinical testing• Train Students and Technicians A safe and
effective surgical product
Hospital • Full support from Dept. of Colorectal Surgery• Patient samples and grant application support
Key Partners
Build collaboration framework
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Our endpoint users What they said..
SurgeonsVP: Effective, Safe, Fast, Adoptable
• AL happens erratically and no current solution• Has to be bio-degradable; abscess should no form
post-application
PatientsVP: Effective, reimbursable
• Stoma bag interferes with daily life and reduces Quality of Life
HCPsVP: Sustainable • Should consider sustainable development (other
revenue streams)
Customer Segments
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Competitor Analysis
11
Spee
d an
d ea
se o
f use
Effectiveness* $= cost per unit
Circular Staplers
All Sutures
*Grey out, not available in the market
$$$
$
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Competitor Analysis(+Colon Patch)
12
Spee
d an
d ea
se o
f use
Effectiveness* $= cost per unit
Circular Staplers
All Sutures
*Grey out, not available in the market
$$$
$
Colon Patch
Colon Patch
+
+
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Market Opportunity
• Average cost per Colorectal Surgery: US$ 25,000• Number of Surgeries a year: 1.1 million• Colon Patch is to be used as a prophylactic in every
surgery
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Next Steps
Human Trials
(Mar 2020)
Regulatory approvals
(Nov 2020)
Marketing (Dec
2020)
Proof of ValueFunding: PoV Grant, ONEstart OBR,
Tech Incubator Scheme
MarketEfficacy Pilot
Study(Nov 2019)
Proof of ConceptFunding: Practicum Grant,
PoC Grant; SMART
Improving Synthesis & Adhesion (Nov 2017)
Animal Efficacy Studies
(Jul 2018)
Delivery system
(Nov 2017)
Patents(Nov 2018)
• Raising SGD 500k to complete the Proof of Concept stage at 30k burn pm
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Team
Shawn GaoPhD - NUS Medicine
Ajith AmrithrajPhD - NUS Medicine
Dr Ridzuan FaroukSenior Colorectal Surgeon
Ee Bin LiewIndustry Mentor
• Dr Gary Ang, Epidemologist, NHG• David Ng, Biomed Engineer• Dr John Kuang, Materials Scientist, IMRE,
A*Star• Dr Hongye, Materials Scientist, IMRE,
A*Star• Andriana Justine, Industrial Design, NUS• Samarth Bhargava, PhD Chemistry, NUS
Potential Collaborators:• Dr Giorgia Pastorin, Pharmacy, NUS• Animal Facility, Temasek Polytechnic• Biomedical Research Centre, Singapore
Polytechnic