college project- how to increase the popularity of bubble wrap in ireland?

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Fashion & Art Appreciation of Bubble Wrap (F.A.A.B.) 22 CENTURY BUBBLEWRAP Jean Camargo, Chelsea McAnulty Charlotte McAnulty, Cian Newell. College of Tourism and Arts BB Events and PR, Year 2 John Carty ND

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Fashion & Art Appreciation of Bubble Wrap (F.A.A.B.)

22 CENTURY BUBBLEWRAPJean Camargo, Chelsea McAnulty

Charlotte McAnulty, Cian Newell.

College of Tourism and Arts

BB Events and PR, Year 2

John Carty

ND

• Invented in New Jersey, 1957.- Alfred Fielding and Mark Chavannes

- Wallpaper

- Insulator

- Packaging tool

• Branded as Bubble Wrap in 1961.

• Packaging material.

HISTORY

Popularity• Why So Popular?

- Protects Goods

- Transported.

- Stored

( $4 Billion Annually Sales By Sealed Air)

10% Being Bubble Wrap Alone.($ 400 Million Aprox.)

- Pop Sound.

- Stress Reliefs

Public

• Target Market- Students

- Fashion- Art

- Business

- Art Exhibitors

- Fashion Designers

• Why ?

Proposed Event

(F.A.A.B.)

Fashion & Art Appreciation of Bubble Wrap

New Products:

•Jackets•Hats•Dresses•Etc.

Fashion & Art Appreciation of Bubble Wrap

Date:30th April 2015

Time:16:00 – 20:00

Room: Red Square

Room to be set up like this

Communications Plan

Communicating with Target Market

- Email (Student Union)- FaceBook (Student Union)- Posters/Fliers- Twitter- Radio (GMIT, Local)

Methods of Information

Website- facilities- information- description of event- how to get to venue- accommodation- etc.

F.A.A.B. START DURATION PERIODS

Oct Nov Dec Jan Feb Mar Apr

Meetings 1 7

Book Venue 1 3

Contact Valunteers 4 3

Contact Suppliers 3 2

Send Order To Suppliers 4 2

Catering 5 2

Promotion 4 4

Completed Not Completed

Time Line (Gantt Chart)

Marketing Budget Plan

CategoryEstimatedQuantity

EstimatedCost per Unit

EstimatedSubtotal

Notes

Equipment/ Service

Stage 1 € 800.00 € 800.00 www.stagelighting.ie

Audio/Visual 1 € 5,000.00 € 5,000.00 www.stagelighting.ie

Venue 1 € 1,000.00 € 1,000.00 www.gmit.ie

Security 5 € 80.00 € 400.00 www.deltasecurity.ie

Drinks 100 € 2.00 € 200.00 www.cocacola.com

Food (Chips) 250 € 2.50 € 625.00 www.gmit.ie

Promotion

Web 1 € 200.00 € 200.00 GMIT Students (cheapest)

Radio 2 € 150.00 € 300.00 www.iradio.ie

Fliers/posters 200 € 0.09 € 18.00

Staff

Valunteers 30 € - € -

Research Costs Total € 8,225.00

Conclusion

Why would our event work?

How will this influence on the company's 60th anniversary?

Would this increase it popularity in Ireland?

Conclusion

Target MarketFuture Clients

New BusinessMore Sales.

Jean Camargo, Chelsea McAnulty, Charlotte McAnulty, Cian Newell.