John FitzgeraldKatelyn MeeksRene Newman

Sheena PalmerDanielle

Watson

COLLEGE OF HUMANITIES AND BEHAVIORAL

SCIENCES ALUMNI HBS

C

THE SITUATION

Not contacted since graduation Recommendations of better outreach

strategies Utilization of Facebook

Survey Analysis

Department Chair InterviewsContent Analysis24,103

First PriorityInconsistency of communication effortsContact information

MOVING FORWARD

Constituents1. Alumni

Graduating Seniors Recent Older

2. Faculty3. Office of Alumni Relations

HBS

CM

ES

SA

GE

ALUMNI SPOTLIGHTS

Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral

Sciences.

OB

JEC

TIV

ES

AwarenessTo increase awareness of CHBS

alumni gift giving opportunities by 30% by June 2014.

Involvement

To increase CHBS alumni involvement with either their departments or the college by 5% by June 2014.

Donations

To increase alumni donations by 5% by June 2014.

1. Use online media to effectively communicate with alumni. SNS Qualtrics Website

2. Maintain relationship with graduating seniors through timely communication after graduation.Mass congratulatory email

AWARENESS

Alumni advisory board

Mentorship program

Alumni Spotlight Week

INVOLVEMENT

“Give a Gift”

Communicate value of the donations“Why Give?” video

DONATIONS

FacultyTo increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013.

How?Educate CHBS faculty of the college’s alumni status updates Department chair meeting agendaRoutine emails with updates

SECONDARY AUDIENCE

TIM

ELIN

E

BU

DG

ET

$3,333.00$1000.00

$2,333.00

Alumni Spotlight Week: $100/guest speaker = $1,000.00

Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00

_

Summary AWARENESS, INVOLVEMENT, DONATIONS

Evaluation

Special Event

Alumni Coordinator

THE NEXT YEAR

FUTURE CONSIDERATIONS

ALUMNICommunication Plan

potlightCollege of Humanities and Behavioral Sciences

AW

AR

EN

ESS

INV

OLV

EM

EN

T

DO

NATIO

NSH

BS

C