Collections 101Google+ Public Collections Community

GOOGLE INC.

OVERVIEW

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Introducing our Panelists

Shane Dallas: Creating Compelling Collections

Nina Trankova: #BeKnownForWhatYouCreate

Azlin Bloor: Having Fun with Collections

Questions and answers

If you missed the live stream, check out the

YouTube recording here! https://youtu.be/l1Fh6

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Collections 101

Introducing our Panelists

HELLO!

Welcome to Collections 101, brought to you by the Google+ Collections Community!

The Collections Community is a place for you to find inspiration, share Collections, and learning to build great Collections. Receive support and feedback from other members and the Google+ Team.

Check it out here!

INTRODUCING OUR PANELISTS

Shane Dallas is an avid adventurer who has travelled to 100 countries. He uses photography, social media, speeches, and radio segments to inspire others to take the road less travelled.

INTRODUCING OUR PANELISTS

Nina Trankova comes from Sofia, Bulgaria. She is a consultant, working on digital transformations of personal and brand tactics online. She is an avid Google+ collaborator and Create member.

INTRODUCING OUR PANELISTS

Azlin Bloor is a chef and cookery teacher who was born and raised in Singapore but now lives in the UK. She adores Collections and has many, to prove that point!

SHANE DALLAS

Create Compelling Collections

CREATE COMPELLING COLLECTIONS

The Key Questions 1. What value do you bring?

2. What makes you different?

3. What is your purpose?

4. How do you build?● Strong Content● Strong Conversation● Strong Community

CREATE COMPELLING COLLECTIONS

Collections Basics ● Choose the right Collection colour● Pick 12+ high quality images● Keep your theme narrow● Be different!● Add descriptions that have mood● Don’t include too many hashtags● Keep external links to a minimum

CREATE COMPELLING COLLECTIONS

Remember to be different

CREATE COMPELLING COLLECTIONS

Building Collections● Start with 4-6 images● Add 1 image every 2-3 days● Mix strongest and strong images● Keep some of your strongest

images for later● If Featured, add strongest images● Remember to be different!

CREATE COMPELLING COLLECTIONS

Find your voice, not your niche!

CREATE COMPELLING COLLECTIONS

Find your voice, not your niche!

CREATE COMPELLING COLLECTIONS

Remember...What value do you bring?

What makes you different?

What is your purpose?

Build:● Strong Content● Strong Conversation● Strong Community

Nina Trankova

#BeKnownForWhatYouCreate

VALUE OF CONTENT CREATION

Content Creation allows you to merge your daily experiences in a personalized way

Use Collections for your personal and professional growth

VALUE OF CONTENT CREATION

Humanize content and catch attention using images, gifs, videos, questions, or locations

VALUE OF CONTENT CREATION

Involve! Walk followers further to show insights ● Step by step, explain things in detail ● Explain how these insights are important● Show how the results achieved have

multiple effects for the future

“It’s always further than it looks. It’s always taller than it looks. It’s always harder than it looks.” - Reinhold Messner

Expand through great vision

VALUE OF CONTENT CREATION

Involve! Create spaces for thought and conversation

● Give evidence from different sources ● Let your followers observe ● Provide “treasures”

“Google Plus helps me be honest” - David Amerland “On Google Plus I find really awesome content that helps me not only for my writing ideas, but for my thinking” - Teodora Petkova

Involving quality content is recommended to provide variety and freedom of choice

VALUE OF CONTENT CREATION

Involve! Collaborate with others on Collections for a greater vision or cause

SPECIFICS OF THE CONTENT

Focus on content within your expertise, do your best to make it a vivid and ongoing story

SPECIFICS OF THE CONTENT

Involve! Lead and Innovate, engage professionally and disrupt!

AZLIN BLOOR

Having Fun with Collections

HAVING FUN WITH COLLECTIONS

Let’s think about...

● How to start a new Collection● How to create quality Collections● How to maintain and ensure the success

of your Collections

STARTING A COLLECTION

How do you create a Collection and have fun?

Whether it’s your first time or not…Not a photographer?Not a blogger?Don’t use social media professionally?Or you’ve simply run out of ideas?

NO SWEAT!

KEEP CALM

AND

CREATE ON

STARTING A COLLECTION

Look around you for the ordinary, everyday opportunities

Breakfast? Lunch? Journey to work or school? Like movies, music?

● Think of an idea or theme● Then come up with a title ● Don’t forget the tagline ● Make sure your theme has

long term potential!

STARTING A COLLECTION

Start with the easy stuff!Rick loves posting about the food he cooks and eats at home

Here, Zvonimir posts about his everyday activities

CREATING QUALITY COLLECTIONS

Now let’s talk about quality!

● Images and words ● Who, what, when, where and why

CREATING QUALITY COLLECTIONS

Best practices for sharing pictures or links from blogs

● Upload a picture on Google+● Have a clear bold title● Give a short description● And then provide a link if

you have one

In my experience, an image uploaded on G+ is more effective than sharing a link from your blog

Blog link with 74 +1’s vs. G+ upload with almost 200 +1’s

MOVING FORWARD

How do you maintain and ensure the success of your Collections?

● Don’t spread yourself too thin● Post often ● Repost old posts● Engage and reciprocate● Reshare● Collaborate

Lisa’s Collection is all about resharing posts by other food bloggers

Jasmina’s Collection is full of reshares of beautiful images by photographers

MOVING FORWARD

Build a Community

Last Word

Remember...

1. Look at the ordinary for inspiration2. Words strengthen an image3. Engage, reshare, collaborate

But most of all,

Just Have Fun!

Have questions?Be sure to watch the YouTube recording of the event, and join the

Collections Community where you can ask questions and get feedback from our helpful members and moderators!

GOOGLE INC.

GOOGLE INC.

Big thanks to our Panelists!The content shown in this presentation was created by our Create and

Collections Community members. Check out their Profiles below.

Shane DallasNina Trankova

Azlin Bloor