collaborative innovation masterclass

WINCANTON

www.wecreateworldwide.com

@nickjankel

http://www.wecreateworldwide.com


COLLABORATION INNOVATION

!

KEYNOTE

@nickjankel

Dec 2014


-1993 Medical science & philosophy

-1997: Brand planer at TBWA: PlayStation, Nike, LDV, Nivea, Holsten Pils, John Smiths

-1999: Created brand agency: Vodafone, Xbox, Disney, No.10 Downing St

-2005: Created WECREATE Worldwide

-2008-11: Breakthrough Coach on BBC & MTV

-2011: Launched wisdom & wellbeing company Ripe & Ready

-2014: Switch On: Unleash Your Creativity and Thrive with the New Science & Spirit of Breakthrough

Ticket to Ride

Leadership development for innovation, creativity & collaboration

Storytelling & purpose exploration for companies & leaders

Conscious leadership & business Sustainable & strategic innovation Collaborative and open innovation

Service design Business model innovation


Empowerment, happiness & wellbeing programmes for digital

employees !

Branded content empowerment, happiness & well-being for digital

consumers co-created with progressive brands

www.www.ripeandready.com


http://www.ripeandready.com/business

5

KODAK INVENTED THE DIGITAL CAMERA BUT

COULDN’T UNDERSTAND WHERE VALUE RESIDES FOR THE NETWORKED

CONSUMER

6

14 MILLION ACCOUNTS

CREATED IN 2011. A BILLION DOLLARS.

http://blog.instagram.com/tagged/yearinreview

wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD

SPENT by kodak (& MUBARAK) to stay at the top

imagine the number of MBAs, consultants, processes...

Why did they fail?

$$$$$$$$$$$$$




FIT OR FAILlaw of

requisite variety

CHANGE IS RELENTLESS

wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD

Breakthrough

DISCOVERING PROBLEMS

CURRENT operating CONDITIONS 1995

future operating CONDITIONS 2005

blockbuster netflix





GROWTHCannot come from re-structures, cost-savings & acquisitions alone...

in saturated markets

with rapidly changing needs, realities, contexts





Definition !

INNOVATION: THE leverage of ideas TO CREATE CHANGE / IMPACT




INNOVATIONWHAT DRAWS YOU TO IT OR ENERGISES YOU ABOUT IT?

WHEN YOU HAVE EXPERIENCED IT HAPPENING, WHAT HAS NOURISHED IT?

WHEN & HOW HAVE YOU FELT RESISTANCE TO IT?

Exploration


✗ideation is one small part of

strategic innovation





INNOVATIONgenerates possibility WHERE THERE WERE JUST PROBLEMS

we switch on to break through challenges, constraints, conventions, crises

Hearts & heads, implemented by hands





Innovation





Innovation

modern computing





Breakthroughthe laptop





Breakthroughthe hospital





Breakthroughmodern war





Definition !

breakthrough innovation: creating new ways of being, beliefs & behaviours THAT FIT THE the world AS IT changes




‘Switched on’ people are either delusional or visionary.

!

Either way, they see a breakthrough where no-one else can see one.

Innovation is in our DNA and

makes us human

10 tools to 1010 in 5000 years

Vegetable Peel Soup Recipe Ingredients: !

1. 1/2 cup carrot Peels 2. 1/2 cup cucumber peels 3. 1/2 cup ridged gourd peels 4. 1/4 cup potato peels 5. 1 tsp corn flour 6. Pinch of sugar 7. Salt to taste 8. Pepper powder as per taste 9. Water as per requirement

Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html

http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html


CHALLENGEAS WE ‘GROW UP’, we do not change our ways of being / beliefs / behaviours easily!

!

!




BmusicExploration

CubismExploration


people do not change ways of being / beliefs / behaviours easily!

!

!

Not rational!

!

!

!

!




!

beliefs driven by emotions

SYSTEM favors predictability (surviving) over creativity (thriving) !

!

Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt

IRRATIONAL

• STRESS RESPONSE ACTIVATED

less neural plasticity as age

favor predictability over spontaneity

reliance on old patterns

RIGIDSource: Scientific American


CONFIRMATIONbias: seek evidence TO SUPPORT existing beliefs AND MAKE them APPEAR...

RIGHT!Source: U of Illinois / Scientific American




FINISHTHE SENTENCES…

Exploration

‘facts’ can actually

reinforce old beliefs

“BACKFIRE” EFFECT

Source: Scientific American; U of Michigan


© Ipsos MORI / King’s College London

Out of every 100 people in Britain, about how many do you think are:

We have a very odd view of our population...

Base: 1,015 British adults aged 16-75 Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales (July 2012) ONS; Families and Households, 2012 (November 2012) ONS..

34 36

30

22 24 28

Mean 59

16 11

8 5 3

Actual

Christian Aged 65+ Black/Asian Unemployed Muslim Single parents

Breakthrough

Source: Ipsos Mori

Breakthrough




THINK TENDS TOWARDS CONFORMITY & AGREEMENT

!

INFLUENCEABLE

Source: Harvard Business Review; Intro to Social Psychology


GROUPTHINK!




Sydney Finkelstein, Why Smart Executives Fail

“Failures [are] caused by four patterns of behavior: flawed executive mindsets that throw off a company’s perception of reality; delusional attitudes that keep this inaccurate reality in place; breakdowns in communications systems developed to handle potentially urgent information; and leadership qualities that keep a company’s executives from correcting their course.”


ASSUMPTIONSmother of all $%^# Ups

!





ASSUMPTIONSDRIVE every DELIVERY MODEL, ORG process & BUSINESS MODEL

Underpin all enterprise breakthroughs

AND therefore all ENTERPRISE breakdowns

!

!




WHO BELIEVESabove average driver?

above average friend?

Exploration

COLLABORATIVE TEAMSincrease the flow of ideas, challenges, debate & difference

guard against assumptions and the failures they bring


Breakthrough

INNOVATION EMERGES FROM A HEALTHY NETWORK OF HUMAN BEINGS

WHO DISCUSS IT, CREATE SPACE FOR IT, CONNECT ON IT, CULTIVATE IT, ITERATE

IT, EXPRESS IT TOGETHER




COLLABORATIONDiverse teams more innovative than groups of similar genii

entrepreneurs with creative networks 3 x innovative than those without

extent of openness in our networks predicts career success

decr. transaction costs, incr. flow of ideas

Sources: Martin Ruef, Princeton; The New England Journal of Medicine; University of Chicago

COLLABORATIve INNOVATION

!

MASTERCLASS I

@nickjankel

Dec 2014


COLLABORATIONgame

Exploration

1

Co-Creative

Collaborative

Cooperative

Closed

GLOBAL O.S.

IS CHANGING

TRIBES HUNTER-

GATHERERS

TRIBAL O.S. IS UNDERPINNED BY KITH &

KIN, GROUP IDENTITY, MAGIC

!

THE STRONG WIN !

TRIBES HUNTER-

GATHERERS HIERARCHIES /

BUREAUCRACIES

HIERARCHY O.S. IS UNDERPINNED BY STATUS & PRIVILEGE, IMPERIALISM, ARMIES, NATIONALISM,

IDEOLOGIES !

THE POWERFUL WIN !

TRIBES HUNTER-


BUREAUCRACIES

MARKETS

MARKET O.S. IS UNDER-PINNED BY

CAPITAL, EFFICIENCIES, INNOVATION,

CORPORATIONS & COLONIALISM

THE INDUSTRIOUS / RUTHLESS WIN

!

TRIBES HUNTER-


BUREAUCRACIES

MARKETS

NETWORKS

NETWORK O.S. IS UNDER-PINNED BY

THE WWW, P2P, COLLECTIVE IQ, CO-OPERATION,

COMMON PURPOSE

!

!

THE COLLABORATIVE

WIN

youtube reaches more of the digital generations than TV

!

"There will not be any hegemonic power. Power will shift to networks and coalitions in a multi-polar world.”

National Intelligence Council Global Trends Report 2013

http://www.dni.gov/index.php/about/organization/national-intelligence-council-global-trends


Breakthrough

DISCOVERING PROBLEMS

CURRENT operating CONDITIONS 2014

future operating CONDITIONS 2019

WINCANTON NOW WINCANTON SOON




COLLABORATIONsolve more ambitious problems

more diverse ideas & solutions

build trust, agility, adaptability

implement faster, cheaper, better

www.wecreate.cc

DOMINATION

www.wecreate.cc

DISSIPATION

www.wecreate.cc

DISINTEGRATION

BACTERIA BETTER ABLE TO COLLABORATE THAN MOST OF US!

COMPETITIONHard-wired into economy, organisations, schools etc !

“Our intuitive responses, or first instincts, tend to lead to cooperation rather than selfishness.”

SCIENTIFIC AMERICAN NOV 2012

COLLAB IQTHE pre-requisite for ‘winning’ in network o.s. !

BOOSTED, EMPOWERED, UNLEASHED !

Charles Darwin

“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”


@nickjankel



COLLABORATIve INNOVATION

!

MASTERCLASS II

@nickjankel

Dec 2014


“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” !

Albert Einstein

PROBLEMScrucial to creativity

!

!

“All life is problem-solving… from the amoeba to Einstein” !

Karl Popper


Breakthrough

Breakthrough innovation process

Inspire: Stories, engagement, experiences that compel people to change and act

Interplay: Collaboration, participation, crowds for better, faster, cheaper breakthrough

Insight: Deep intelligenceinto systems, users, precedents that open up possibilities

Breakthrough: Leveraging insights, switching assumptions and exploding myths to create transformative ideas

Imagine: Vision, concepts, propositions which tap into deep, systemic insight and move the world forward towards brilliance

Invent: Ecosystems, prototypes, blueprints, models that maximize positive impacts across profit, people, planet and purpose

Implement: Strategy, performance, culture that overcome resistance and deliver brilliantly

Ignite: Passion, purpose, intentions that align the team around a problem to breakthrough

breakthrough

Order

Chaos





Breakthrough

problem definition checklist

1. Driven by emerging constraints

2. Impacts a large number of customers or a small number very intensely

3. If solved, would deliver profit

4. If solved, would deliver tangible positive impact to people & planet

5. Unsolved because it is hard or not recognised vs. irrelevant

6. Your industry can take responsibility for it




PROBLEM

1985 38% new cars bought by 21-34 yr olds

2010 27%...

!

REACTIONFORD introduces fiesta. jumps on social media

GM works with youth branding consultancy

CREATIONWHAT ELSE IS POSSIBLE WHEN YOU CHALLENGE ASSUMPTIONS AND BREAK THROUGH?

1

2

34

5

6

breakthrough


Innovation

Use the space to write your answers

1. problem What is the problem, in human terms?

2. Proposition

What is the current proposition that resultsin this problem?

3. Assumptions

What do we have to

believe to generate and

validate this

proposition?

4. Breakthrough Insight

What are more insightful,future-positive beliefs?

!

5. Breakthrough proposition

What ideas or concepts to

solve the problem emerge

from this insight?

6. Breakthrough vision

What vision do you have of

the impact of this proposition?

THE BREAKTHROUGH ENGINE

PURPOSE What is your/org purpose? Why do you exist?

1

2

34

5

6

breakthrough




1

2

34

5

6

breakthrough


Innovation

Use the space to write your answers

1. problem What is the problem, in human terms?

2. Proposition

What is the current proposition that resultsin this problem?

3. Assumptions

What do we have to

believe to generate and

validate this

proposition?

4. Breakthrough Insight

What is a more insightful,future-positive belief?

!

6. Breakthrough vision

What vision do you have of

the impact of this proposition?

PURPOSE What is your/org purpose? Why do you exist?

THE BREAKTHROUGH ENGINE

We sell American cars to target specific

demographics (and ensure they become

obsolete quickly). We sell the dream of car

ownership.

Millenials are buying less cars than they used to (40%-25% new cars). Mileage driven down. 30% less teens with licenses...

People need to own a car to feel free / rich /

safe. They will buy their own car to ensure this. Oil is cheap and suburban living far.

People want transport that fits a local, eco-conscious community life. They want to stay

connected to people and places.

!Ownership can actually

be a limit to freedom.

We help consumers to collectively own and

enjoy cars. !

Together, we are a club that shares the risks

and rewards of ownership whilst providing other

benefits locally and globally.

A world in which shared car ownership creates a win win win.

!Zipcars, RelayRides,

Autolib

To help people move together without limits

5. Breakthrough proposition

What ideas or concepts to

solve the problem emerge

from this insight?




“Jump to an answer... you might as well jump in the river.”

Russian Proverb

“PROBETUNITIES”Big data

Sustainability

demise of retailer

a.i.

rfid / iot

bring your own device

5g

robotics

supply chain control tower

test automation

vehicle autonomy / automation

multi-channel

go faster solutions

biometrics

TEST DRIVEbreakthrough engine

Exploration


emerge over time when we engage fully with a problem

connect things in new ways

INSIGHTSMUST BE CULTIVATED & NURTURED





INSIGHT

INFORMATION

DATA

IDEA

MEANING & VALUE





SOURCE OF INSIGHTPAST: precedents, historic successes & failures

PRESENT: suppliers, USERS, providers, SYSTEMS mapping, other industries

FUTURE: lead-users, Scenario PLANNING, EDGE riders, Positive deviants




BEbreakthrough right

!

BEASSUMPTIONS INSIGHTS

out-dated ideas & limiting models

future-positive business, process & product innovation

“People like to share, exchange and remix photos as a way of having amazing relationships.”

“People want fresh juice with pulp in interesting flavours that feel healthy.”

“People are delighted to drink standard processed juices with no pulp.”

“People massively value having their photos printed.”

CO-CREATIONgame II

Exploration

COLLAB IQambition = collaboration

give before you get

conversations > relationships > transactions

open up

share risks & Rewards

seek win win wins… surrender attachment

know who, where, when, why

!

COLLABORATIVE INNOVATION TAKES A SIGNIFICANT

INVESTMENT OF ENERGY !

AND A DIFFERENT WAY OF WORKING

!

WITH VERY DIFFERENT MINDSETS

ENER

GY

Catalyst / enzyme

Heat

Magnesium Oxide

MgAir

ENER

GY

Magnesium Oxide

Heat

Catalyst / enzyme

MgAir

Resilient

Possibility-focused & open

Empathic

Networked

Energetic & generous

Responsive

Coachable

Title Text

Innovation

collaborative innovation profile

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!

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OUT NOW

Question us. Challenge us. Have breakthroughs with us.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ !

R. Buckminster Fuller

[email protected] [email protected]

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collaborative innovation masterclass

Leadership & Management

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wecreate worldwide ltdspent

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