Today’s Challenges For Marketers

Reducing Cost & Complexity

Manage email overload

Ensure secure document transfer

Track ROI on content based campaigns

Manage multiple projects

Manage a large volume of content

Increasing Productivity

Sending & receiving large files securely

Boost efficiency of agency collaboration

Syncing documents across multiple personal and company devices

Manage commenting and review process

Automation of push information

Reduce searching of emails for inputs

Improve multi party document co authoring & comparison

Managing Brand Risk

Strategic

Operational

Financial

Regulatory

Distribute information in a timely manner and control access

1) Team & Agency Collaboration

2) Inter Company Collaboration

3) Intra Company Collaboration

Campaign Content Creation

Measuring team productivity & campaign effectiveness

Content Creation: it’s a Complex Task

CEO CMOLegal

Review and Approve

Content Creation

MarketingTeam

Design Agency

Copy writer

Press

Customer FieldMarketing

Sales Team

Content Distribution

Internal CommunicationsExternal Communications

3 Conf Calls

8 Emails12 Inputs4 Revisions3 Versions

4 Emails6 Inputs

1 Conf Call

Content Creation: It’s A Collaborative Process

Even a simple document goes through a number of stages. At each stage, feedback is received, revisions

are made, file types are changed.

2 Final Inputs 5 Signoff’s 5 Emails5 Approvals

Example:

$22,700$42,40

0

$77,200

$182,300

$78,600

Fewer than 1010 to 990100 to 9991000+Average

$34,000 $100,000

$258,000

$875,000

$301,000

Fewer than 1010 to 99100 to 9991000+Average

$56,700 $142,400

$335,200

$1,057,300

$379,600

Fewer than 1010 to 99100 to 9991000+Average

Content Creation: Marketing Spend on Creation and Distribution

Company Size

Company Size

Company Size

Content Distribution Spend

<10%

0% 5% 10% 15% 20% 25% 30% 35%

10%

30%

20%

40%

50%

50+% 15.7 %

6.9 %

13.7 %

19.6 %

34.3 %

8.8 %

3.9 %

% of Budget Spent on Marketing Content

Total Spend

Content Creation Spend

Collaboration in the Cloud

Cloud enabled file sharing & collaboration offers marketers a new way of optimisation their productivity by:

Enhancing the communication and workflow process around content production

Supporting real time co-authoring of documents Making it easy to share and work together on documents using any

mobile device, tablet. PC or Mac

Cloud collaboration improves the ability to optimise and track and ROI of all contnet based marketing activities by:

Provide a secure environment in which to share and work on documents An easy route storing and publishing documents and track access and

activities

With SkyDox, marketing teams within a company or across suppliers, partners and customers located anywhere can simultaneously collaborate on documents of any type.

SkyDox allows marketers to: Create content collaboratively with individuals and

groups Share content securely Publish content Track access and activities around content both inter

and intra company

Simple familiar and easy to use with web 2.0 UI

Presence, notifications and mobile access

Simple sign up for all parties inside and outside of the fire wall

Immediate collaboration on document online without having to download

Guest activity tracking at the page level

Setting access rights by person or file

Tracking tasks & approvals

Allows them to use their current editing tools to make changes

Features:

SkyDox: The Platform

SkyDox is a file-centric, enterprise level collaboration and file sharing platform that supports over 200 file formats from a wide range of productivity applications.

Collaboration

Collaboration

View a wide range of document formats online

Edit documents online

Share individual documents and entire folder hierarchies

Designate folders as read only, upload only or full access

Restrict or prohibit the deletion, download, printing of documents

Document versioning, allowing rollback to previous versions under administrator control

Advanced search

Secure Web-based portal and mobile app for file access and collaborative functions

Share documents outside of the immediate collaboration group by means of Web links (these links are secure and expire automatically after a specified time limit)

Notification of new file uploads or changes

Share documents and folders without directly impacting the storage allowance of those who participate in the sharing.

Notification when shared files are accessed or downloaded.

Access and audit logs

Secure Web-based portal for administrative functions

Designate one or more users as administrators

Administrator(s) can create and manage additional user accounts and groups

Control features of the mobile app centrally (such as prohibiting local caching or forcing encryption)

Limit the storage allowance of individual users, or allow unlimited use within the overall storage allocation of the enterprise

Remove users from projects rapidly and deny access to all versions of documents that are stored centrally (also, delete data stored on mobile devices)

Document Management Administration

SkyDox: Feature Rich Document Management

SkyDox: One Collaboration Platform For Content Production & Distribution

White Paper: Requires detailed review,

commenting and version

controls

Supporting Materials:

Require document

centric commenting and access controls

Product Brochure:

Requires Agency interaction

Dissemination (both inter and

intra organisation)

New product launch collateral created by Marketing teams

Press Release: Requires drafting, review,

evolution and approvals

Standard folder tree Thumbnail views for

instant recognition Access rights and

permissions settings

Presence Indicators whose online

Activity Feeds comments and new versions

AlertsPush notification of

changes and comments sent by email

Any DeviceAccessible on mobile devices

Real time tagged commenting

Admin Features:Tracking and audit trails

No of visits to a file and when they were made

Which users have accessed the file