HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 1

Collaboration between Developer and Telco via Open API Platform

2013.10.06

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What’s your impression to cooperate with telco?

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Open API Platform

A user calls/texts developer’s phone numbers MegaFon routes calls to the Open API Platform.

Platform receives the call Platform receives the call and makes a request to developer’s application

Developer’s app or server responds the request Your app receives that request and responds with XML back to Open API Platform.

<Dial> any phone number you want, or even pass us multiple numbers and we will call them simultaneously.

<Say> lets you speak any text to the caller, using a man or woman's voice. We can speak to callers in both Russian and English.

<Gather> keypad digits, and POST the result to your server, where your application decides what to do next.

<Response> <Gather numDigits="1" action="foo.php"> <Play>welcome.mp3</Play> <Say> Press "1" to be connected to hear about the inventor of the telephone. Press "2“ to hear about help manual. </Say> </Gather> </Response>

curl -X POST https://api.openplatform.ru/2013-10-09/Accounts/{AccountSid}/Calls \

--data-urlencode "To=+14155551212" \

--data-urlencode "From=+14158675309" \

--data-urlencode "Url=http://www.drawtheowl.com/ahoy.php" \

-u {AccountSid}:{AuthToken}

Telco should be extremely easy to be integrated

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How could communication help your business?

Automate workflows & processes Trigger calls with code rather than manually dialing. Leverage the text-to-speech engine or play audio clips to callers so that no humans are required. When the call is over, automatically push the results back into your app. Build a call center Flexible Voice API enables you to build a call center that integrates with your existing systems. Use CRM data to control call queuing and routing. Record calls and store them in the cloud. And call logs are available through the API.

Customer notifications Tell your customers when their table is ready, package is delivered, or bill is due. Open API Platform SMS is the perfect way to keep your customers informed. When you send an SMS, we will instantly deliver it to your user’s mobile phone.

Account verification Associate a phone number with an account during signup. By checking that each user has a unique phone number, you eliminate duplicate accounts. SMS is the most cost-effective way to verify your users at scale.

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Payment API - Let Your Customers Pay With Just One Click

Buy

Buy

Buy Open API

NEWS MAGS WEBSITES GAMES

VIDEO STREAMING DOWNLOADS SUBSCRIPTIONS

MUSIC STREAMING DOWNLOADS SUBSCRIPTIONS

CLOUD HOSTING PREMIUM SERVICES

WIFI ACCESS PUBLIC TRANSPORT

MORE

Flexible, whatever your content or service

Just hit ‘buy’

Transaction complete!

Games … film … music … WiFi access … and much more. Charge to Mobile is a simple way to process payments for a wide range of digital goods.

No form filling, no card details, no registrations or redirections. No fuss.

Quick and easy, the item is added to the customer’s mobile bill or charged to their prepaid account. It’s as simple as that.

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Real cases around the world

Uber operates a global network of town cars, and a mobile experience that

allows any customer to request a town car pickup. Customers are kept up to

date with text messages as the status of their request changes - when a

driver accepts the request, when the driver is less than a minute away, or if

the ride has been cancelled for any reason.

www.uber.com

Building great customer experience www.stubhub.com

StubHub, an eBay company, is the world's largest ticket marketplace. Speeding

up the seller confirmation process is crucial for their business. StubHub

implemented an automated solution that calls sellers to inform them of a

pending sale. This way, sellers who happen to be away from an internet

connection can know that a sale is pending, and by pressing a key, confirm that

tickets are still available.

Automate and accelerate business workflow

www.game-insight.com Lower the Payment Barrier Game Insight is the largest Russian mobile game company. Their main

revenue comes from in-app virtual goods. So it’s very important to provide

flexible and convenient payment method for game players. A lot of Russian

players are not used to pay with credit card, or are just too young to have

one. Game Insight is eager to use Telco payment API when released in Russia.

www.ivi.ru Guarantee mobile user experience IVI.Ru is the largest Russian online video company. 50% of their subscribers

use IVI’s service from mobile terminals. So the experience for mobile users is

crucial for IVI’s business, including both tariff and QoE. IVI partnership with

MegaFon allows Megafon subscribers to actually consume more IVI services

than ever before (proven by statistics). Many more OTT partners are looking

forward to integrate MBB control APIs.

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This could be a New Developer Ecosystem in CIS Market

Ultra

10 apps

Super Star

100 apps

Long Tail OTT

>1000 apps

• There should be a Super Star Program to attract high-quality partners, and achieve win-win

• Long tail app can be promoted as Super Star App based on number of quality of service, active users and API calls

Online Technical Support

Training Program

Natianal Promotion Program

Opportunity of Investment

Basic Service

Basic Service + Promotion

Service + Promotion + Investment