collaborate or die

© !nspiration 2012

Bert van den Berg

December 2nd, 2013

© !nspiration 2012 07-Feb-14 2

//localhost/Users/bert/Dropbox/1. Projects/Windesheim/Final/1 - World is changing fast.mp4


Many of these companies are relatively

new to the world…


…. even in one of the most conservative

industries!!


WORLD IS BECOMING COLLABORATIVE

A

COLLABORATIVE

ECONOMY


TAXI’S VS

LYFT


HOTELS VS

AIRBNB


RESTAURANTS VS

FEASTLY


BANKS VS

LENDING CLUB


EMPLOYMENT AGENCIES VS

ODESK


OFFICE RENTAL AGENCIES VS

LIQUIDSPACE


SHOPS VS

YERDLE


IT IS TIME TO

TRANSFORM

THE WAY YOU DO BUSINESS


Traditional media is getting far less effective


Word of Mouth is the most effective media


Word of mouth marketing has many faces…


with different levels of impact…


…involving different types of stakeholders


Awareness

Consideration

Preference

Purchase

Loyalty


D

ep

th

Depth channels tell

your product's story.

Your website, your

stores and your

salespeople give your

customers and

prospects the detail

they're seeking when

they explore your

product and to guide

them to a purchase.


Relationship channels

add substantial credibility

to your offering and story.

Here it is about

strengthening

relationships with

satisfied customers

and develop them into

“an army” of authentic

brand advocates.

De

pth


Awareness

Consideration

Preference

Purchase

Advocacy

Advocacy brings you in

the consideration set

immediately…


Awareness

Consideration

Preference

Purchase

Advocacy

Advocacy brings you in

the consideration set

immediately…

… and drives people

from preference to

purchase much faster


ACT

LIKE

A

FRIEND


Act like a friend


Social media has revolutionalized the way people

communicate, collaborate and connect in daily

life …


Social media has revolutionalized the way people communicate, collaborate and connect in daily life

… but companies still use old technologies to manage their business


Intranets don’t facilitate interaction, sharing and collaboration. E-mail is a nearly prehistoric technology by today’s standards and considered as a “graveyard of information”.


We have to capture and utilize enterprise knowledge in

smarter ways and collaborate with employees, customers, partners and shareholders

more naturally and engagingly.


None of us are as smart as all of us Japanese Proverb

Solution


There’s no business but social business

Email was big, but social is bigger. Email adoption changed the way businesses communicate, but Social Business Software changes the way businesses work.


What is a social business solution?

It is a platform to allow a community to share ideas, expertise, sense of purpose and trust real-time and to capture and analyze interactions.


How does it work?

collaborate or die

Marketing

people communicate

customers

mouth

purchase

product

collaborate

feb

revolutionalized