cognizant—human centered technology & digital engineering · 2020-05-12 · speeding...
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Speeding Human-Centered Technology to MarketOn-site ethnographic research puts you in your customers’ shoes, and their hearts. Hyper agile development turns those insights into better customer experiences in record time.
Solution Overview Digital Engineering
From shopping to socializing, working and hanging out with friends, more and more of our lives are experienced through software.
Digital Engineering
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MEETING HUMAN, NOT TECHNICAL, NEEDS
From shopping to socializing, working and hanging out
with friends, more and more of our lives are experienced
through software.
Feeling lonely? Fire up Facebook and look longingly at the fun
your long-lost friends are having. Need anything from health
insurance to a vacation to kitchen knives? A universe of offerings
and reviews — not to mention two day free delivery — is at your
fingertips. Bored? Play anything from interactive Scrabble to your
favorite TV show on any of the multiple screens littering your
bedroom or living room.
Each of these digital experiences teaches us that getting what we
want should be easy and instant. It also teaches us that software
should not only make it intuitive to find what we need but antic-
ipate those needs. Whether it’s the design of an iPad, viewing
suggestions from Netflix or one-click ordering from Amazon,
the most successful “digital” offerings are those that “get” how
humans really work, live and play.
But all these changes, and the new market leaders they have cre-
ated, are only the opening scenes in the digital revolution. The
next acts will bring:
• A flood of new data from sources as varied as wearable sensors
to social media, smart appliances and industrial robots;
• Quantum leaps in the predictive capabilities of artificial
intelligence, allowing us to more accurately anticipate our cus-
tomers’ needs, and
• New interfaces such as natural language and virtual and auto-
mated reality that make it ever easier for customers to interact
with applications, data and services.
What do we need to transform these technical capabilities into
market-changing products and services? 1) An understanding
of what our customers really need (rather than what cool fea-
tures we can offer them) and 2) Bringing those ideas to life as
production applications in weeks or even days, rather than months
or years.
Digital Engineering
BECOMING DIGITAL BY BECOMING MORE HUMAN
Cognizant Digital Engineering delivers these missing capabilities. We start by putting researchers into
customers’ homes and offices to understand their human, rather than their technical, needs. We then
use these insights in a series of agile sprints focused on meeting only the needs our research has iden-
tified. Through this combination of human-focused research and modern development techniques, we
bring innovative products, services and applications to market faster than you can schedule a meeting
with a traditional development team. Even more importantly, you’re assured that every button and
swipe on a user’s screen is laser-focused on a specific human customer need your competitors don’t
even know is there.
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Digital Engineering
Consider the game changing potential of new services such as:
• A voice-activated, AI-enabled service that links “smart” devices to each other and to online
services, boosting customer satisfaction and revenue opportunities for the device providers.
• A “voting” application that brings families together by letting parents and children jointly decide
how much time everyone can spend on their mobile devices — and enforces those rules through
the home Wi-Fi router. This creates a differentiating advantage for communication service
providers in an increasingly commoditized industry.
• A mobile phone vehicle control app that reflects how drivers really use their vehicles to make driv-
ing more enjoyable, safe and informative. We are working with a leading vehicle manufacturer to
understand how best to deliver everything from traffic updates to low fuel alerts, and to identify
new opportunities to offer associated products and services.
In building such solutions, Digital Engineering uses the best practices in today’s agile development
methodologies. But it delivers far more than fast application development. It provides applications
that fill your most critical strategic needs by meeting your customers’ most critical human needs.
It is that human connection that will set you apart from your competitors in the digital age, increasing
customer satisfaction, retention, revenue and margins.
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1. Insight to Code
There’s a long history of spectacular software project failures in
situations where business needs evolve rapidly, particularly when
initiatives are focused on addressing disruptions that threaten
an enterprise’s very existence.
Insight to Code is designed to change that paradigm by helping
enterprises unify their business strategy and their digital strat-
egy, at scale. It combines Cognizant’s leading high-performance
software engineering capabilities with proven human science
methodology by ReD Associates, an exclusive Cognizant partner.
The offering replaces various traditional software development
processes with the latest techniques to meet business needs
at the pace today’s customers demand. Components include
investigating end user needs using a human science framework,
utilizing the latest lean and agile development techniques — such
as integrated engineering, extreme programming and pair
programming — creating production-ready code within weeks and
rapidly taking solutions to scale.
2. Value Stream
With Value Stream, we examine your existing application port-
folio, assessing its economic impact as well as its effectiveness
in helping you reach your high-level, customer-focused business
objectives. We then develop recommendations for maximizing the
long-term economic return for the entire portfolio.
3. Greenfield Application
Based on the insights from our on-site research, we help you build
the new, innovative applications that engage your customers in
the digital age. These new applications are designed for agility and
flexibility with:
• A cloud-native philosophy that lets organizations buy only the
level of infrastructure they need when they need it, and to
scale their capacity quickly to meet changing business needs.
• A micro-services architecture that makes it easier to create,
adapt and integrate the ever-changing mix of data sources
and applications you need to meet changing customer
expectations.
• The use of APIs (application programming interfaces) to quickly
and flexibly tap the unpredictable combinations of databases,
applications, Web sites and other services required to create
compelling customer experiences.
• Accelerated, agile development practices that use iterative
sprints to assure your first-mover advantage by deliver-
ing production-ready, tested and secure code before your
competitors.
4. Application Transformation
With Forrester reporting companies are investing billions to com-
plete their end-to-end digital transformations, the competitive
stakes are high. Business capable of rapidly transitioning their
entire software stack from monolithic systems to app-based solu-
tions will gain advantage by enabling the continuous innovation
and agility that accelerates speed to market.
Cognizant’s Application Transformation offering assess an orga-
nization’s current portfolio and automates the transformation
of applications at scale. The offering can also provide assis-
tance with transitioning an organization’s IT team to the DevOps
approach for sustaining an app-centric portfolio. Delivered via our
exclusive Cognizant Labs, the offering includes an Assessment,
Prioritization Framework, App Redesign and Restructuring and
Cloud-Native Operation.
Digital Engineering
Digital Engineering: How It WorksOur Digital Engineering practice consists of four offerings, each of which brings you closer to deploying unique human-focused applications in record time.
Digital Engineering
World Headquarters
500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937 3277
European Headquarters
1 Kingdom Street Paddington Central London W2 6BD EnglandPhone: +44 (0) 20 7297 7600 Fax: +44 (0) 20 7121 0102
India Operations Headquarters
#5/535 Old Mahabalipuram RoadOkkiyam Pettai, ThoraipakkamChennai, 600 096 IndiaPhone: +91 (0) 44 4209 6000Fax: +91 (0) 44 4209 6060
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ABOUT COGNIZANT
Cognizant (NASDAQ-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innova-tive and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.
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LEARN MORE
HfS Research Ltd. names Cognizant to the Winner’s Circle, distin-
guished by innovation and execution capabilities. The report recognizes
Cognizant’s use of operating models and enabling technologies and
talent to drive business outcomes with digital marketing.
Read the full report at www.cognizant.com/digital-resources/hfs-blueprint-digital- marketing-operations-2016-excerpt-for-cognizant.pdf