cognitive science & explainer video
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Cognitive Science & Explainer Video
Cognitive Science and Explainer Video
• Understanding the brain working of the audience and having knowledge of their inert preferences to imagery and audio can help you understand the importance of explainer video for businesses.
• We already know that humans are hard wired to appreciate as well as be persuaded by explainer videos.
• Perhaps, understanding why explainer videos are preferred by our brains can assist businesses to comprehend the power of explainer videos.
The power of explainer videos • Explainer videos – the short and creative videos that explain about products,
services or brands are a rage in business marketing. • One of the most vital reasons why explainer videos are so successful is the fact
that we humans are inherently drawn towards video than texts. • Add that we have an attention span of eight seconds, which is one second less
than the tiny gold fish; explainer videos which are mostly under couple of minutes make more sense.
• Explainer videos stimulate both our auditory and visual senses and this makes them superior.
The science behind success of explainer videos
• The earliest form of communications amongst humans was visual and not text. • They carved patterns, symbols and images on rocks using stones long before we
started using texts. • This just reinforces the fact that we are wired to understand visual elements
better than just texts. Dual coding• A theory of cognition, dual coding can help us understand why we prefer visuals to
texts. • This theory studies the way humans generally process verbal and non-verbal
information. • According to the theory, visuals can help people gather, store as well as recollect
information better. For example, when you see the word ‘milk’, you will be prompted to visualize a glass or carton of milk in your mind. Similarly, when you see a glass of milk, the word milk will be brought to your mind.
• What this theory essentially says is that people retain a lot more of what they see and hear than what they read through texts. And the way our brains are wired is the reason for this.
The science behind success of explainer videos
• When you read texts, those words are usually processed by our short term memory in our brains.
• This information when practiced gets stored in the long time memory. • This is why we may need to read texts more than once to process them in our
brains. • Videos, on the other hand, are easier to process and retain. • This is how our mind comprehends videos: The visual information is already
present in our mind. When you watch a video, our brain recognizes the patterns and images and recollections the information stored in our brain. Cognitive science says our brains are filled with visuals rather than texts. This is the reason why we are drawn more towards videos – they make processing of information easier for human brain.
Explainer videos – stimulates both your audio and video sensory
• The most important reason for using explainer videos is to grab the attention of the audience and deliver the message about your product, service or brand to them effectively.
• Videos allow our brains to use both the auditory and visual components to comprehend and retain information and that’s why explainer videos work.
• Another interesting fact you must know is that when both your auditory and visual senses are stimulated, the retention rate is 58% whereas it is only 10% when only your auditory sense is stimulated.
• Hence, you need both your senses stimulated to help your brain process better. Just mute your television and watch them for a few minutes and then unmute, close your eyes and listen to voice.
• You will obviously be less interested doing either of the tasks, as audio and video together are most effective. There are obviously a few exceptions to this fact.
• This is why businesses today use explainer videos that tap into your multiple senses for marketing their product or service. Further, explainer videos are easily sharable in the social media savvy world. They can eliminate language barriers to an extent, build customer base, enhance your brand image as well as jump up sales.
Backing your business marketing strategy with cognitive science
• A good explainer video is one of the most effective and efficient ways to put across your business message to the audience.
• As the video stimulates both the visual and auditory senses, it can help you achieve better marketing results.
• Your business presentation in the form of video is much more vibrant and interesting than texts.
• Videos help in telling your customers about your business without actually showing them.
• Whether you are explaining about a product, solving problems or just communicating about your company – a good story told using explainer videos can help you reach the ultimate goal of connecting with your audience and helping them understand about your brand.
• Through images and voices, you can deconstruct even complex ideas and intangible information into simple messages that are easily comprehended by your audience – this in a nut shell is the power of explainer videos.
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Contact Info
Toon Explainers
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Saibabacolony
Coimbatore,
Tamilnadu 641038
India
+91 (0) 8220000769
Website: http://www.toonexplainers.com
Skype : Toon Explainers
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Phone: (713)714 2322