Does cognitive heuristics help electorate make better decisions and vote for right candidate?

Zhou Hao 11186119Kittikun Sangnin 11307345Jiayuan Huang 11472267

Introduction

•Cognitive Heuristics

•Our question

• Why is it Interesting? public issues effectiveness of decision making process by

voters right leader?

Literature Review• Political Cognitive Heuristics

Party AffiliationIdeologyEndorsementsPolls resultCandidates’ Appearance

• Lau and Redlawsk’s HypothesesAll voters employ heuristicsEffectiveness vs. SophisticationComplexity of Situation vs.

Frequency/Accuracy of Use

Literature Review (Continue)

•Methodology : Dynamic Process Tracing, Mock Election

•Analysis of Result

•Their Discussion

Discussion

•Result of using cognitive heuristic

Efficiency

Political experts

Biases

Direct Measure

Political Sophistication

Situational Factors

Reflection

• Limitations of article

Research design lack in “mundane realism”

Evaluation of the candidates’ effectiveness lack

in the appropriate measurement

Study is held on the large scale of area, it

should be carried out the small primary election

Conclusion

• voters applied the cognitive heuristics in decision making• It is reasonable to conclude that the

political sophistication result in the better use of cognitive heuristic.• In the complex environment, there is an

increase in the probability of application of the cognitive heuristic by voters.

Reference

• Lau, Richard R., Redlawsk, David P., 2001. ‘Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making’. American Journal of Political Science 45(October):951-971. • Kahneman, Daniel, Paul Slovic, and Amos

Tversky, Eds. 1982. ‘Judgement Under Uncertainty:Heuristics and Biases’. N` ew York: Cambridge.