Code and conventions

Erin Kennedy

Instruments Acoustic guitars Violins Banjos Double bass Piano

Dress code Natural clothing Dress to match their setting Occasionally formal dress – buttoned shirts,

waist coats. Woman tend to wear dresses Has become more modern – leather jackets

and more modern clothing.

Other codes and conventions

Most of the men have beards or saggy hair – do not go for perfection.

Ambient lighting – calm, relaxed, related to the theme of the music

Outside photo shoots, vintage, soft lighting

Videos Washed out/faded colours, little artificial lighting. Instruments related to the genre Nature Close up of artists Instrument playing Cuts change depending on pace of the song Strong narrative to the video Fade to black

Examples: Bon Iver - Holocene+ Many of Bon Iver’s videos contain

naturalistic settings. In this video, we see a young boy travelling , we see lots of different settings and places.+ It has a main narrative – following the boy on his travels.

+ Natural lighting.+ Natural and plain clothing, fits the

surroundings.+ Fades to black+ The instruments in the song fit the

genre.- Does not show the artist/band.- Does not have clips of the

instruments being played.

Examples: William Fitzsimmons – Fortune

+ Naturalistic settings.+ Natural light.+ Close of artist+ Close up/scenes of the instrument.+ Instrument fits with the genre.+ Fades to black.+ Narrative – follows a group of friends on

an adventure/having fun – fortune found in their friends.

+ Natural clothing - plain

Examples: Gabrielle Aplin – please don’t say you love me + Close up of the artist.

+ Nature settings.+ A narrative – girl and guy on a trip,

some struggles, she doesn’t want to ruin it.

+ Natural lighting.+ Fade to black.+ Instruments in the song fit with the

genre.

- No clips of instruments being played.

• More modern clothing.