cocorico the all-natural chicken brand€¦ · cocorico the all-natural chicken brand at cocorico,...

The All-Natural Chicken Brand

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CocoricoThe All-Natural Chicken Brand

At Cocorico, we aim to raise the most natural,healthiest and best tasting chicken.

We place significant value on our high quality productsand brand ethos that centers on fresh and naturalfood, premium quality, ethical production standards and social responsibility.

Bogdan StancaThe Founder, CEOOctober 2019

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Content

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Changing Times

In recent years, the poultry industry has seen incremental changes drivenby rising awareness related to the humane treatment of animals, better livingand feeding conditions, non-GMO, hormone-free and antibiotic-freeproduction standards.

The industry’s status quo has also been challenged on the environmental front with more savvy customers demanding eco responsibility, which has led many companies to explore renewable energy sources, water stewardship programs and carbon offsetting.

With greater health advocacy and food movements, including Paleo, Keto,FODMAP and specific carbohydrate diets amongst others, consumers havebeen tuning into a more wholistic way of life, with greater emphasis placed on food quality.

The Generational Shift

In 2013, Oxfam reported that ten companies control the entirety of theworld’s food.

Today’s generation is largely made up of younger consumers who have grown increasingly wary of the corporatization of the food chain. They seek out trans-parency and authenticity and are savvy shoppers who are selective about where they shop.

Future generations will be keen on making purchases from companies they can trust. Responsible farming, quality, wholesome food and social responsibility will all be center stage in their purchase decisions. All in all, these consumers seek out companies that can make the world they live in a better place.

The future also includes new ways of defining what it means to be a family because food will always be intimately connected with family and friends, community-building and sharing. The concept of family takes on many hats, but largely embodies specific values, trust, honesty and timelessness – qualities to be passed down from generation to generation.

Introduction

Ten reasonsto buy Cocorico

Meeting evolving industry demands

In recent years, the poultry industry has seen incremental changes driven by rising awareness related

to the humane treatment of animals, environmental stewardship and health movements (e.g., Paleo, Keto,

FODMAP, etc). At Cocorico, significant value is based on high quality products and a brand ethos that centers

on fresh and natural food, premium quality, ethical

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One of the most modern and largest poultry producer in Europe

Cocorico has been a trusted chicken producer

for over 37 years, reconciling the best of traditional farming with the best of industrial food rearing. Cocorico aims to raise the most

natural, healthiest and best tasting chicken.

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Natural and fresh

All Cocorico products are non-GMO, antibiotic-free, growth hormone-free and

additive-free, and chickens are raised on a 100% natural feed.

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Premium quality

The microclimate where chickens are bred is constantly monitored with the help of advanced

technologies. This maintains proper temperature and humidity, ventilation, fresh air and hygiene to

ensure the biosecurity and welfareof the chickens.

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Ethical and sustainable

Cocorico utilizes sustainable energy where possible. The Group houses the first BIOGAS

unit in Southeast Europe and makes use of solar panels to generate green energy for

premise lighting.

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A little birdie told me: A healthy business is based

on healthy principles.

Social responsibility

The company promotes healthy living through health education, social causes, human welfare,

sustainable business practices and the support of cultural initiatives.

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Optimal packaging

Cocorico’s fresh poultry is stored in high-quality packaging with a shelf life of up to 15 days.

This is achieved through temperature control and a revolutionary air-refrigeration system.

These gauges contribute to rapid product cooling and quality assurance across the

distribution chain.

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The highest level of biosecurity

Cocorico’s safe integrated production management system complies with the following standards: BRC, I F S , F S SC,

B SCI , SG S , and I SO.

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Integrated business approach

The Cocorico brand spans several divisions and includes Renar certified quality assurance (QA) laboratory, AAylex AgroCooperativa Agricolă poultry feed plant, Avicola Buzău hatcheries,

breeding and broiler farms, AAylex Prod abbatoir and AAylex Distribution.

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Professional European export team

Cocorico can be found at over 40 Cocorico shops in southeastern Romania. The distribution

chain also extends to hyper and supermarkets, greengrocers, boutique butchers and gourmet

shops in over ten European countries.

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The Beginnings

When Cocorico production system was founded, the founder noted a steadyshift away from the land and people becoming separated from traditionalfood production. This prompted the need for trusted food producers who could reconcile the best of traditional farming with industrial food rearing. Over 25 years later, Cocorico has become one of the most respected brands chosen by millions of people in Romania and the rest of Europe.

Avicola Buzău, Cocorico’s farm grounds, was established in 1982 and sits at the foothills of Romania’s Carpathian mountain range and forms a portion of the fertile Romanian Plain.

The Cocorico Truth

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Truth

Chicken is rife with macronutrients and micronutrients that fuel and nourish thehuman body. Poultry contains all essential amino acids necessary for proteinsynthesis. White poultry meat has a high protein content of 21-22%, while redmeat is 19-20 % protein. Epidemiological studies support the common view thatan adequate intake of poultry facilitates the maintenance of healthy bodyweight, especially due to high protein content. It also has a positive effect inprotecting the body from the risk of developing degenerative diseases common in contemporary society (e.g., cardiovascular disease, diabetesand hypercholesterolemia).

Carbohydrates (sugars) are found in a small quantity in poultry as muscle gly-cogen is transformed into lactic acid after slaughter. As for fat, chicken fits into low saturated fat diets as it’s high in polyunsaturated fats and Omega-6 fatty acids.

Moreover, meat contains vitamin B12, which works with folic acid in many body processes, including the synthesis of DNA, red blood cells and the myelin sheath that surrounds nerve cells and speeds signal conduction along nerve cells. B12 and folic acid also work synergistically to reduce body concentra-tions of homocysteine (an intermediate in the conversion of methionine to cysteine). Increased homocysteine has been implicated in a variety of condi-tions including atherosclerosis and osteoporosis. Homocysteine likely promotes atherosclerosis by directly damaging the artery and reducing the integrity of the vessel wall. In osteoporosis, elevated homocysteine levels lead to a defec-tive bone matrix by interfering with the formation of proper collagen.

Poultry also has a significant source of vitamin B3 (niacin), which is involved inthe metabolism of proteins, lipids, carbohydrates and minerals and supports the adrenals. Niacin functions in the body as a component of the coenzymes NAD and NADP, which are involved in over 50 different chemical reactions in the body. Coenzyme 1, the active form of vitamin B3, a substance present mainly in chicken and turkey, is essential to neurological health, boosting mood and combating fatigue. As far as mineral content, poultry contains important micronutrients including selenium, zinc and iron.

Cocorico poultry is 100% natural. All products are free of additives, GMOs, processed materials, growth hormones and free of antibiotics. Chickens are fed a 100% plant-based diet based on corn, wheat, triticale and soy beans sup-plemented with multi-vitamins and minerals.

Myth

Chicken is unhealthy

Chicken contains additives

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Truth

The use of growth hormones to breed chickens has been strictly forbiddenby law since 1982 in accordance with directive 81/602 EEC of the EuropeanFood Safety Authority (EFSA). According to article 8, section 3 of Ordinance199/2006, meat or products from animals treated with oestrogenic,androgenic or gestagenic agents or beta agonists cannot be placed on themarket for human consumption. The use of substances such as estradiol-17B,progesterone, testosterone, zeranol, trenbolone and melengestrol acetate(MGA) are strictly forbidden.

As part of the Romanian government’s strategic surveillance food safetyprogram and Ordinance 35/2016, poultry producers must agree to auditsperformed by the National Sanitary Veterinary and Food Safety Authority(ANSVSA). Product samples are collected for laboratory analysis to rule outthe presence of hormones, toxic substances and medications.Moreover, AAylex has implemented its own program that monitors and verifiesthe presence of any such substances in its product range, being certified bythe international SGS company that Cocorico products are 100% natural.

Poultry will not make you fat, although you can gain weight if your diet is notpart of a balanced lifestyle. Poultry is rich in protein, which contributes tosatiety and balanced blood sugar levels. This prevents insulin resistance andthe onset of metabolic disorders that can cause weight gain and obesity.

Myth

Chicken contains growth hormones

Chicken causes weight gain

It’s no cock and bull story,Cocorico is simply the soundof a rooster’s wake up callpopularized by the French.

Did you know that every languagehas its own take on this wingedsinger’s call to action?

In Germany, they say kikeriki.In Dutch it’s kukeleku;in Portuguese they say cucurucu;and the Finnish say kukko kiekuu…

We are Romanian – we sayCocorico.

We say Cocorico

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Four Syllables of Cocorico

The newly designed logotype pays homage to the rhythmand pace of the four syllables in the word Co•co•ri•co, utilizing cyclical and geometric forms to enhance the visual appeal.

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The logotype is cyclical and sinuous with a geometricform, which creates a distinctive pattern and provides aninterchangeable interplay between the four syllables in thebrand’s name Cocorico.

a a a a

Logomark Anatomy

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2a

aThe All-Natural Chicken Brand

Cocorico’s branding puts paramount emphasis onhumanizing the brand, with a mission to raise the mostnatural, healthiest and best tasting chicken. The brandpositioning claim is to be found underneath the logo.

Logomark Anatomy

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Logomark in Cocorico Blue:Cocorico BPC lock up


Logomark

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Cocorico Heritage Signet

The heritage signet was originally designed to manifestthe rooster in the Cocorico visual identity. The rooster isa natural leader and heralder within the animal kingdom.The rooster is looking into the future with a natural and

confident stance, creating movement and dynamism.It also features an imprint of the company’s founding yearof 1982, paying tribute to the brand’s heritage.

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Cocorico Primary Color Swatch

Blue, the main brand color, depicted in the Romanian flag,reflects Cocorico’s core values and brand identity.Orange, reminds of a healthy chicken’s beak.

Orange Beak

Pantone 1655CMYK 0 | 73 | 98 | 00RGB 252 | 76 | 20 HEX #FC4C02

Sky Blue

Pantone 2727CMYK 70 | 49 | 0 | 0RGB 48 | 127 | 226 HEX #307FE2

Cocorico Blue

Pantone 2758CMYK 100 | 83 | 0 | 47RGB 0 | 30 | 98 HEX #001E62

100 %

100 %

100 %

25%

70 % 35 %

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CCRC Text

CCRC Display

CCRC Text

A unique typeface derived from the geometric curvatureof the logo mark. Taking reference and inspiration from the circular forms of the logotype, we have created bal-ance, impact and synergy between the components.

CCRC Text Medium

Graduated from CCRC Text Regular, the Medium weightadds dynamism to create diversity and multiplicity in any text. A subtle variation with its own idiosyncratic nature and flux.

CCRC Text Semi Bold

A typeface that adds dramatic interest to hone in the eyewhile creating contrast with its semi bold character. It isdetermined and intensely tempered, but still quite elegant.

CCRC Display

A graceful display typeface that defies many of thetraditional classifications. Delicate in its lightest form,its gently flared strokes gives the type a feeling ofwarmth and quiet confidence.

Cocorico Typefaces

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Cocorico Typefaces

ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyzCocorico 0123456789 ()@”#§£€&!©




CCRC Text Regular

CCRC Text Medium

CCRC Text Semi Bold

CCRC Display

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Cocorico aims to raise chickenwith the highest and healthieststandards.

Our chicken is ethically raised,humanely treated and 100% naturalfed (free of meat and bone meal,or fish meal) while being non-GMO,antibiotic-free, hormone-free andadditive-free.

Our Mission

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A healthy business is based on healthy principles.How we deliver on our promise year after year:

Natural and Fresh

All Cocorico products are non-GMO, antibiotic-free, growth hormone-freeand additive-free, and chickens are raised on a 100% natural feed, on theground, on natural straw sheets.

Premium Quality

Cocorico chickens are bred in natural conditions, moving freely aroundthe farm halls and are periodically checked by veterinarians. The microclimatewhere chickens are bred is constantly monitored with the help of advancedtechnologies. This maintains proper temperature and humidity, ventilation,fresh air and hygiene to ensure the biosecurity and welfare of the chickens.

Ethical and Sustainable

Cocorico has respect for nature and the environment, complying with EUenvironmental directives and utilizing sustainable energy where possible.AAylex Group introduced the first BIOGAS unit in Southeast Europe’spoultry industry and makes use of solar panels to generate green energyfor premise lighting.

Social Responsibility

Social responsibility is a cornerstone to Cocorico’s activities.The company promotes healthy living through a number of initiatives:

– Education on maintaining a balanced diet and active lifestyle– Care for social causes and promotion of health awareness– Commitment to delivering products and services to the

highest standards by investing in employee training and sustainable business practices

– Support of cultural and artistic programmes

Our Brand Values

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We are chicken producers and farmers, but love the entire food universe, which is a conglomeration of tastes and senses combined to perfection.

Vibrant, enticing and inviting at once.Part of our mission is to inspire consumers to get back into the kitchen, get together with their tribe, or even experiment on their own.

The clinking of forks to plate, cutting through sumptuous chicken like the flesh of a lush summer peach. Fresh, smooth to the touch, wholesome and just as inviting as warm dinners with friends and family.

It is time to cook.

Our Chicken

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Premium quality: Quality at every step.

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All Cocorico products arenon-GMO, antibiotic-free, growthhormone-free and additive-free,and chickens are raised on a 100%natural feed. We continuouslyimprove efficiency to guaranteethe highest quality products.

Our Products

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Our Trays

Cocorico trays have been designed to preserve the taste of all products.Cocorico’s poultry range accounts different weights, being packed in trays ofdifferent sizes. Product shelf life up to 15 days, depending on the tray’s size and product specifications (e.g. bone, boneless, with or without chicken skin).

The trays are made from polypropylene (PP), while the foil is a hybrid of PP andPET and labels are paper-based. These materials are in a constant process ofoptimization for sustainability and eco-friendliness in keeping with environmen-tal stewardship initiatives.

Refrigeration

Cocorico’s fresh poultry is stored in high-quality packaging, ensuring theproduct’s freshness and nutritional values. This is achieved through temperature control and a revolutionary air-refrigeration system. These gauges contribute to rapid product cooling and quality assurance across the distribution chain.

Optimal packaging,optimal taste.

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ISO 9001:2015 This certification improves overall performance and provides a solid base for sustainable development initiatives. ISO 14001:2015 Prevents pollution and environmental risks, which demon-strates the company’s ongoing compliance with requirements set forth by European legislation to minimize environmental impact. FSSC 22000 This certification has enabled Cocorico to establish aFood Safety Management System, which demonstratesthe company’s ability to control, prevent and eliminate any hazards related to food product safety. IFS Certifies that AAylex complies with European require-ments and GFSI (Global Food Safety Initiative) standards. British Retail Consortium (BRC) A certification that enhances the company’s compliance with global standards for food safety and consumer protection.

Business Social Compliance Initiative (BSCI) An audit protocol that demonstrates commitment to theethical treatment of the company’s workforce across alldepartmental hierarchies.

Halal CertificationCocorico has been awarded with Halal certification,demonstrating that meat production is carried out inaccordance with Islamic directives.

SGS SGS certification denotes that poultry production acrossall AAylex facilities is 100% natural, growth hormone-free,antibiotic-free, food additive-free, non-GMO, free of feedadditives and free of meat processing techniques, such astenderizing or maturing the end product. ANSVSA During all processing stages, the birds are inspected by the National Sanitary Veterinary and Food Safety Authority (ANSVSA). Romanian Accreditation Association (RENAR) Cocorico laboratories are RENAR-certified and equippedwith the latest technologies to examine the poultry feed.This ensures proper feed constituents and the highest quality at every stage.

Cocorico’s integrated quality,food safety and environmentalmanagement system, which appliesto all processes performed withinthe company, continuously improvesefficiency to guarantee the highestquality products.

Certifications

We do great chicken. Not to feather our own nest.

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Product Portfolio

DESCRIPTION

Fresh Chicken Fillets

Fresh Chicken Inner Fillets

Fresh Chicken Wings

Fresh Chicken Wings, Mid & Prime

Fresh Chicken Whole Legs

Fresh Chicken Thigh Meat

Fresh Chicken Thighs

Fresh Chicken Drumsticks

Fresh Chicken Liver

Fresh Chicken Gizzards



Fresh Chicken Wings








Fresh Chicken Wings








Fresh Chicken Wings






MAP Tray 230 x 144 x 50

MAP Tray 230 x 144 x 40

MAP Tray 230 x 144 x 60

MAP Tray 230 x 144 x 60

MAP Tray 230 x 144 x 60

MAP Tray 230 x 144 x 50

MAP Tray 230 x 144 x 60

MAP Tray 230 x 144 x 50

MAP Tray 190 x 144 x 40

MAP Tray 190 x 144 x 40

MAP Tray 275 x 175 x 63

MAP Tray 275 x 175 x 63

MAP Tray 275 x 175 x 80

MAP Tray 275 x 175 x 63

MAP Tray 275 x 175 x 63

MAP Tray 275 x 175 x 63

MAP Tray 275 x 175 x 63

MAP Tray 275 x 175 x 63

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 60

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

MAP Tray 325 x 265 x 100

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0.85

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1.3

1.3

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1.3

2.5

2.5

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2.5

2

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4.5

4.5

4.5

PACK AGING KG/ UNIT

Regular Pack

Family Pack

Maxi Pack

Professional Pack

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The Cocorico Blue Tray

Our Trays

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The Cocorico Blue Tray

Our Trays

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Our Label

PRICE PER KG

€ 0.00

PRICE PER UNIT

€ 0.00

NET WEIGHT

0.852 KG

01.01.20USE BY

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9052

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46

LOT

Chicken Breast FilletsB O N E LE S S , S K I N LE S S

H E ALTH Y LE AN PR OTE I N 22g

N UTR ITI O NAL VALU E S PE R 10 0 g E N E R GY 4 4 4kJ/10 5Kcal, FAT (O F W H I CH SATU R ATE S ) 1. 5 5 g (0.41 g) CAR B O H Y D R ATE S

(O F W H I CH S U GAR S) 0. 2 g (<1 g), PR OTE I N 22 g, SA LT 0.11 g

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The Cocorico brand spans several divisions:

Quality Assurance (QA) LaboratoryCocorico is verified in a RENAR-certified laboratory that is equipped with thelatest technology to analyze the quality and correctness of the feed for each life stage of the chicken.

Poultry Feed PlantAgro Cooperativa Agricolă is AAylex Group’s newest poultry feed plantin Făurei, Romania with a capacity of producing 15 tonnes of feed per hour(110,000 tons per year). The facility is equipped with the latest technologythat maintains the production flow and accurate dosage of all the feednutrients adapted to each growth stage of the chickens. Chickens are feda 100% plant-based diet based on corn, wheat, triticale and soybeanssupplemented with multi-vitamins and minerals.

HatcheriesAAylex hatcheries are equipped with computerized monitoring systemsthat control cooling, heat and humidity to ensure a carefully controlledenvironment. Hygiene and sanitation are maintained and controlled stricklyduring the entire process.

Avicola Buzău Breeding FarmsAAylex owns and manages poultry breeding farms located in southeasternRomania. Eggs obtained from the breeding process are used in hatcheriesequipped with modern technology and then transferred to the broiler farms.Biosecurity standards are ensured at every stage of this process, includingmonitoring the growth of the chickens, their environment and diet.

Broiler FarmsThe AAylex Group owns and manages its own broiler farms.Broiler chickens grow in large, clean and ventilated spaces under the strictattention of nutrition, health and growth specialists. Broiler farms are equippedwith the latest technology to maintain indoor climates and chickens are able tomove around ample space, eat, breathe fresh air and drink water freely.

AAylex Prod AAylex Group owns an abattoir in Buzău, Romania fitted with state of theart equipment. The high-tech poultry processing facility receives chickenstransferred from broiler farms. During the transport, proper density ismaintained to ensure the welfare of the chickens. Throughout the processing ofchickens in the abattoirs, the birds are inspected by the National Veterinary and Food Safety Authority (ANSVSA) and a strict QA department.

AAylex DistributionCocorico’s product distribution company.

The AAylex Group

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Our Chicken Experts

Our Sales Headquarters

Cocorico – Grupul AAylex Bulevardul Nicolae Caramfil nr. 71–73 Intrarea Simionescu, etajul 1, sectorul 1, București, România – 014142

Telephone +40 212 413 912 Email [email protected] [email protected]

Find us on Facebook Instagram Pinterest

Website www.cocorico.ro

Cocorico can be found at over 40 shops insoutheastern Romania.

We also supply a large number of hyper andsupermarkets, greengrocers, boutique butchers andgourmet shops in over ten countries, including Bulgaria,Czech Republic, Cyprus, France, Germany, Greece,Great Britain, Hungary and Slovakia.

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Imprint Publisher

Cocorico – Grupul AAylex

Bulevardul Nicolae Caramfil nr. 71–73 Intrarea Simionescu, etajul 1, sectorul 1, București, România – 014142

Telefon +40 212 413 912 Email [email protected] [email protected] Website www.cocorico.ro

Branding Concept, Creative Direction, Design

Sascha Lobe Pentagram

Email [email protected]ă 11 Needham Road, Notting Hill Londra – W11 2RP Regatul Unit

Editor in chief, Content, Photography

Kimberly Lloyd Lloyd and Associates Email [email protected]

Copyright

1982 – 2019 The entire contents of this brochure – articles, pictures, graphical presentations – as well as any items not already stated in the aforementioned – are legally protected and must not be sold, modified, communicated, reused, made available, exploited or used in any other way for public or advertising purposes without writtenpermission of AAylex Group.

Cocorico is a trademark of AAylex Group.

www.cocorico.ro

Chicken the way it’s supposed to be.

Just chicken.

www.cocorico.ro

cocorico the all-natural chicken brand€¦ · cocorico the all-natural chicken brand at cocorico,...

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