coco papertier

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Antalis (Singapore) Pte. Ltd.50 Kallang Avenue£04-01/01ASingapore 339505

+65 6417 [email protected]

Namecard

Front Back

~15/10/2011

PATRICK LIM LYE SOON771 TAMPINES AVENUE 7#05-14SINGAPORE 330771

Antalis (Singapore) Pte Ltd.50 Kallang Avenue#04-01/01ASingapore 339505

Dear Sir,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sit amet quam mauris, ut imperdiet lectus. Phasellus tellus tortor, semper non ultricies sit amet, interdum at velit. Aenean condimentum, mauris ac placerat euismod, odio lorem posuere turpis, vitae scelerisque nulla enim in quam. Integer eu leo tortor.

Quisque semper libero vel sem ultricies sit amet mattis mi iaculis. Cras vel augue id lectus condimentum aliquam eu vel augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc lobortis dui sagittis lorem sagittis sit amet posuere tellus hendrerit.

In hac habitasse platea dictumst. Nullam felis lectus, porttitor at vehicula sed, consequat luctus leo. Ut hendrerit laoreet eros. Curabitur scelerisque sapien ac nibh tristique posuere. Donec ultricies viverra aliquet. Sed lacinia odio nisl. Mauris nulla velit, adipiscing at condimentum eget, sollicitudin ut dui. Proin eu molestie purus. Nullam eu dui sed arcu mattis feugiat. Morbi in sapien magna. Phasellus volutpat lorem et purus faucibus vel luctus diam egestas. Quisque mollis ante id tortor sollicitudin porta cursus non felis. Pellentesque gravida dignissim sem.

Donec eu magna nibh. Sed vel nunc ac nulla tincidunt aliquam at quis lorem. Nulla at nibh nunc, eget suscipit sem. Fusce sed urna lorem. Praesent vitae tristique urna. Integer bibendum, sapien ac elementum rutrum, diam nulla molestie ante, sed aliquam ipsum tellus vitae nibh. Vestibulum tortor augue, lobortis vitae pretium id, porta sed velit. Donec vel justo vel sem luctus mollis. Mauris eleifend feugiat arcu, non ultrices orci tempus nec.

Yours faithfully,Norman WuSenior DirectorHead of Business Development (Retail)

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PRIVATE & CONFIDENTAL

Antalis (Singapore) Pte Ltd.50 Kallang Ave #04-01/01ASingapore 339505

CorperateLogo

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Complete Logo

The Wordmark

The Symbol

The wordmark is proprietaryly designed, exclusive for “Coco”. It portrays an elegeant image with it’s serifs. Yet, when taking a closer look, viewers are able to see that the lines are more fluid and humanistic with sublt curves and bends. It is to reduce the formality of it and infuse some playfulness.

The symbol mimicks a smooth rich molten chocolate flowing. It rests on a letter “O” that is higher than the rest, showing the brand’s surperiority that stands out among others.

Should the symbol be used sperately from the wordmark, it should always be accompanied with the letter “O” below it.

Colours ~~

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1.1

1.2

1.3

1.4

1.1 Original GoldThe gold colour speaks of it’s royalty and sopisticastion. This signature is the defaultand the most commonly used

1.2 Deep brownThese colour version should be used for eco-friendly campagins or promotions. It would be perfect to be printed on recycle-bles. The colours will be easy on the eye.

1.3 SilverSilver can be used fpr special occassions like weddings or formal events. And when gold can’t be matced, silver will be the next alternative.

1.4 Black on WhiteThis version would be good to use on black & white documents whenever applicable. Greyscale is also permitted but opacity of the signature should always remain at a 100%.

1.4 White of BlackThis would be best applicable on black or dark background.

~~1.5

Colour

RGBR: 210G: 194B: 42

CMYKC: 21M: 16Y: 100K: 0

RGBR: 165G: 169B: 172

CMYKC: 37M: 28Y: 27K: 0

RGBR: 121G: 91B: 36

CMYKC: 42M: 56Y: 100K: 50

Pantone colours of these few should be used at all times. Never should it be replaced by CMYK colours. The secondary colours only when primary colours are not available or unusable under any circumstances.

Pantone 103 EC Pantone 6 EC Pantone 1265 EC

~CorperateLogo

In a grid system, the x-height of the logo is equivalent to one box. Whether verticle or horizontal, the signature rests on the same lines still. Meaning to say, it is versitile and can be used or applied widely.

Be careful of tilting or rotating the signature. No form of distortion should happen.

Background(Acceptable)

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Apart from a white background, these are examples of other colours that can be usedly nicely with the logo.

Suitable background colours are mostly rich and thick colours that are able to allow a contrast.

Even with the secondary colour (Silver), the background has to be a deep rich colour. However, it would be best to have it in brighter or more vibrant colours.

Pantone 1545 C Pantone 1817 C



Original Version:Background colours that are close to the logo’s colour should be strongly avoided.

And also, soft and faded colours would only wash out the bold and confident look of the signature.

Secondary version:Dark colours on a secondary signature wouldn’t be advisable as it would overall look dull and boring.

Similarily, light pastel colours used as a background would cause the logo to lose it’s spunk and energy.

Background(Unacceptable)

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These two typefaces can be used freely when in relation to the brand. However, Garamond would be highly recommended as for formal documents. All variations (Regular, Bold & Italics) are permissiable provided they are well used with good balanced.

For a more playful and less-formal look, Futura or futura light would be the next alternative. However, other variations such as Futura medium, book, heavy would not be preferable.

Garamond Primary typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Futura Secondary typeface


Futura Light Secondary typeface


Graphy

Secondary graphicMy secondary graphic is a more complex version of my signature symbol. It represents the elegant curves all packed into this brand. It’s in singalar colour.

Texture or

TextureThe texture here is made up of multiple symbols yet again, but this time it is repeated in a manner that is continuos, thus, revealing a pattern or texture.

HeadLetter

All dimensions are in millimetres.

An example of Coco’s letterhead. The Signature and loction must always be on letterhead.

Letterhead Size: A4, 210mm x 297mm

Signature Size25mm X 25mm overall

TypographyAll typography should be specified flush lefted

ColourSymbol & Logotype: Pantone 103 EC

~15/10/2011

PATRICK LIM LYE SOON771 TAMPINES AVENUE 7#05-14SINGAPORE 330771

Antalis (Singapore) Pte Ltd.50 Kallang Avenue#04-01/01ASingapore 339505

Dear Sir,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sit amet quam mauris, ut imperdiet lectus. Phasellus tellus tortor, semper non ultricies sit amet, interdum at velit. Aenean condimentum, mauris ac placerat euismod, odio lorem posuere turpis, vitae scelerisque nulla enim in quam. Integer eu leo tortor.

Quisque semper libero vel sem ultricies sit amet mattis mi iaculis. Cras vel augue id lectus condimentum aliquam eu vel augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc lobortis dui sagittis lorem sagittis sit amet posuere tellus hendrerit.

In hac habitasse platea dictumst. Nullam felis lectus, porttitor at vehicula sed, consequat luctus leo. Ut hendrerit laoreet eros. Curabitur scelerisque sapien ac nibh tristique posuere. Donec ultricies viverra aliquet. Sed lacinia odio nisl. Mauris nulla velit, adipiscing at condimentum eget, sollicitudin ut dui. Proin eu molestie purus. Nullam eu dui sed arcu mattis feugiat. Morbi in sapien magna. Phasellus volutpat lorem et purus faucibus vel luctus diam egestas. Quisque mollis ante id tortor sollicitudin porta cursus non felis. Pellentesque gravida dignissim sem.

Donec eu magna nibh. Sed vel nunc ac nulla tincidunt aliquam at quis lorem. Nulla at nibh nunc, eget suscipit sem. Fusce sed urna lorem. Praesent vitae tristique urna. Integer bibendum, sapien ac elementum rutrum, diam nulla molestie ante, sed aliquam ipsum tellus vitae nibh. Vestibulum tortor augue, lobortis vitae pretium id, porta sed velit. Donec vel justo vel sem luctus mollis. Mauris eleifend feugiat arcu, non ultrices orci tempus nec.

Yours faithfully,Norman WuSenior DirectorHead of Business Development (Retail)

EnvelopeName card&

Examples of an namecard & an envelope

SizeNamecard: 90mm x 55mmEnvelope: 220m x 110mm

Signature SizeNamecard: mm x 55mmEnvelope: 220m x 110mm

TypographyNamecard: GaramondEnvelope: Garamond

Colour Namcard: Pantone 103 EC (Front) & Pantone 125 (Back)

Envelope: Pantone 103 EC & Pantone 201 EC

Antalis (Singapore) Pte Ltd.50 Kallang Ave #04-01/01ASingapore 339505

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Antalis (Singapore) Pte. Ltd.50 Kallang Avenue£04-01/01ASingapore 339505

+65 6417 [email protected]

~

PaperBags

(Tags)Recyclables

RecyclablesAn example of an eco-freindly tag for a “Go Green campagin”. A simple and clean look with it’s signature texture on it. It conveys both the message of recycling yet retaining it’s sopisticasted look.

Paper BagCarrier for any materials bought from Coco.With textur repeated over the front and side of the bag.

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LicationsApp

Mugs

Stationary(Pen)

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Collectables / SouvenirThese items are suitable for events and used as publicity as well.

It demostrates across to viewers the brand image and realiablity if it. Brnad name and secondary graphics were used to allow users to identify its brand.

They are designd to suit youths and young adults in hopes to attract.

LicationsApp

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DeliveryVechicles

LicationsApp

coco papertier

Documents